When It Comes to Real Estate Marketing, Presentation is Everything
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This presentation was prepared exclusively for the benefit and internal use of the Alintra client to whom it is directly addressed and delivered. This presentation is for discussion purposes only and is incomplete without reference to, and should be viewed solely in conjunction with, the oral briefing provided by Alintra. Neither this presentation nor any of its contents may be disclosed or used for any purpose without the prior consent of Alintra.
Contact
Wolfgang Brötz Fon: +49 69 5095 17 960 Fax: +49 69 5095 17 990 alintra GmbH Börsenstrasse 2-4 60313 Frankfurt/Main [email protected] www.alintra.de
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Overview
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1. Alintra‘s offering
2. Real estate in transition
3. Transparency as a shared service
4. Functional elements
5. Technical aspects
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
Alintra’s offering
• arsago is a platform for Alternative Investments for institutional investors; Alintra coordinates the Controlling / Accounting / Liquidity / Tax / Reporting framework
• 2004, arsago Real Estate and Morgan Stanley Real Estate Fund established a JV which acquired 15.000 residential units and required institutional calibre reporting
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Initiating a real estate fund ….
Alintra offers real estate transparency: a service defined as detailed, comprehensive, timely and customized reporting on the basis of advanced cash-flow controlling
• Controlling gained new importance when the financial crisis hit real estate, banks, insolvent SPEs, CMBS
• Alintra’s experience gained from transparency of own fund attracts various parties in demand of outsourcing partnership
• Modular approach to demonstrate return, risk & liquidity
… as a foundation for providing shared services
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
New dynamics in real estate
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Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
• Reporting was long regarded as a by-product • Institutional investors and lending parties consider transparency as a key concern when providing
capital • Quality of investor communication plays a key role in establishing investor confidence
Prop Mgmt
Equity/ debt
Asset Mgmt
Water- fall
Cash does not lie !
Change of the real estate industry
• Re(finance) is key
• Successful enterprises scrutinize structural set-up
• Reporting as an external obligation
• Built on advanced controlling
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
The real estate sector has faced considerable changes ….
• Investor perception of asset class „real estate“: Leverage necessitates operative resources to stabilize the cash flow
• Once bitten, twice shy: Lending parties raise reporting requirements substantially
• Insolvent portfolios as investment opportunity pose the question how a potential purchaser can achieve the turn-around
…. real estate companies have to adjust
• Capital sourcing: bottle-neck or catalyst for organisational overhaul? • Cash flow statement as road map for strengths & weaknesses • Focus on core competence: reletting & collection activities, overhead • Outsourcing of controlling & reporting functions
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Transparency: a bunch of charts?
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Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
From historic data to actionable decisions
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Predict! (What will happen?)
Ope
rativ
e ob
ject
ives
data action
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
• Transformation of raw data into information
• Predictive analysis provides valuable insights
• Vacancy reduction
• Collection of arrears
• Overhead management
• …
Analyse! (what has happened?)
Explain! (How? Why?)
Transparency requires a revolving process
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Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
• Agility
• Connectivity
• Flexibility
Topics:
• Liquidity • Controlling • Reporting
Objectives:
• Aggregate portfolio overview
• Rapid alert system • Strategic controlling
system Requirements:
• Integration of vast data marts
• Extensive experience in both finance and real estate asset management
Integration
Business Plan
Liquidity(Act & Plan)
Prop Mgmt/ Collection Acc
Financial Accounting
Reporting & Ad-hoc
queries
Business Plan: compilation of expectations
• Tight link between operations and funding; permanently monitored • Binding character (e.g. element of shareholder & finance documents) • Objectives on various levels are cross-checked in a timely manner
• Information: a difference that makes a difference
• Transparent accountability impacts performance
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
Banks
Business Plan
Asset Manage-
ment Investors
Property Manage-
ment
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Elements of the annual Business Plan
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• Narrative description of sales, rental profile, capex etc
• Plans for Financing of owner
• Projected income statement for the coming year
• Projected Operating Cash flow for five years in advance
• Projected balance sheet
• Marketing plan
• Leasing guidelines
• Insurance
• Projected construction
• Business Plan as a Corporate Memory
• Annual revision
• Quarterly reconciliation (actual vs plan)
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
Objectives are broken-down into sub-goals with clearly-defined responsibilities; constant comparison of budget/actual transparently reveals strengths and weaknesses on various levels
Business planning on a cash-flow basis
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• All business plans are constantly monitored and annually revised
• Bottom-up Planning of NOI on a location/property basis
• Plans are useless, planning is priceless!
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
Liquidity Management
Business Plan: return & risk
Property Management
Asset Management
Lessons learned from controlling real estate
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• Property managers struggle to meet institutional demands
• Focus on cash flows is a paradigm change („Cash doesn‘t lie!“)
• Increasing human and IT resources are allocated to reporting
• Constant monitoring of every single property is a necessary, but resource-consuming prerequisite for transparency
• Preparation of electronic filing cabinet needs collection, verification, reconciliation, analysis and archiving of data from heterogeneous sources
• Both accurate electronic data and business intelligence software in order to operate a cost-efficient centralized data warehouse
• (Dis)aggregate information over various areas of responsibility (e.g. prop mgmt, asset mgmt, letting/collection/janitorial ressources) to attach personal accountability for sub-goals of business plan
• Focus on cash flows
• Upgrading quality and quantity of underlying data
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
Economies of scale and scope
Outsourcing as a strategic option
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Business critical functions: • Reletting • Collection • Overhead
Cost of ownership reduced by out-sourcing partner’s economies of scale/scope
• Financing as a catalyst for a functional assessment
• Substantial implicit ex-penses for debt compliance
• Transform fixed costs into variable costs
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
The answer to all strategic worries or the ultimate evil?
Real estate transparency: make or buy?
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• Institutional calibre reporting demands both an aggregate portfolio overview and the flexibility to drill-down to detail
• Integration of financial accounting, liquidity, rent accounting, debt compliance & waterfall, planning & forecasting
• Regulatory and debt compliance requires modelling and monitoring of complex conditions and individual covenants
Challenges • Beyond past performance
• Early warning system
• Foundation for strategic re-assessment
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
• Continuous improvement of process quality by accelerated acquisition of consistent raw data lowers cost of ownership
• Cross-portfolio analysis allows evidence-based decision-making • Flexibility for ad-hoc requests deepens investor confidence
Benefits
Compliance with institutional reporting needs
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• Quarterly reports no later than 20 day after end of cal.q.
• (un)audited balance sheet & statement of income & expenses
• Cash flow statement to reconcile business plan quarterly
• Accounts receivable aging summary
• Status of collection activities
• Individual reports
• Computer compatibility
International investors set demanding reporting standards which reflect sound practices of asset/property management
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
• Business plan
• Rent accoun-ting/contractual rent
• Financial ac-counting/actual
• Liquidity management
Cash doesn’t lie! – Liquidity vs accrual accounting
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Responsible Per property PnL Liquidity
Facility Mgmt/ Asset Mgmt + Rental Income + Rental Income
Facility Mgmt/ Asset Mgmt - Maintenance expense - Maintenance expense
Facility Mgmt/ Asset Mgmt - „rental loss“ - „rental leakage“
= Income 1 = Liquidity 1
Asset Mgmt - Capex, if expense - Capex
Asset Mgmt - promotional expenses - promotional expenses
= Income 2 = Liquidity 2
(Dis)Investment Mgmt + privatization gains + privatization proceed
(Dis)Investment Mgmt + blocksale gains + blocksale proceeds
(Dis)Investment Mgmt - commissions - commissions
= Income 3 = Liquidity 3
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
Cash doesn’t lie! – Liquidity vs accrual accounting
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= Income 3 = Liquidity 3
Fin. Controlling/ Facility Mgmt ± cost of operations
Fin. Controlling () - Mgmtfee - Mgmtfee
Fin. Controlling - accounting/audit/other - accounting/audit/other
Fin. Controlling - interest - interest
Fin. Controlling - depreciation - amortization
Fin. Controlling - income tax - income tax
= Income 4 = Liquidity 4
Investor relations - Distributions - Distributions
= p/l per period = Cash per period
+ p/l previous periods + cash previous periods
= p/l carried forward = Cash to date
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
Seamless exchange as success factor
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Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
In order to efficiently tackle the requirements of private equity real estate investments we have established an organisational setup which exchanges data within the various providers and requestors:
• Due diligence database
• regional Asset-Management Teams
• Various Property Management Agents
• Liquidity- und Loan-Management
• Business Planning Team
• Accounting & Tax
• Auditors
• Investors
• Complex data structures
• Tight reporting schedules
• Seamless ex-change without media con-version
Property Mgt.
Asset Mgt.
Liquidity Management
Complex data and tight reporting schedules
Continuous integration of data warehouse
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Portfolio Management
Asset Management
Property Management
BP cash ledger
….
….
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
Information requestors
hete
roge
nueo
us d
ata
sour
ces
Layers of data management
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Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
Data Collection
Data Cleansing
Monitoring
Analysis
Rep.
• Client focused reporting
• Performance attribution, e.g. letting, collection, overhead reduction
• Analysis on various levels according to business plan
• Archiving in a data marts
• Intelligent, rule-based plausibility checks
• Automated translation between differing input formats, Standardized input requirements
Collection, verification, analysis and reporting of heterogeneous data
Business intelligence for real estate data
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Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
• Continuous data requests from property managers, banks, other data providers (timely, accurate, consistent, electronic!)
• Systematic follow-up for missing or modified data • Connectivity through various input formats
Exchange, transfer & load
• Filing of all relevant information electronically • Proven data models can easily be adjusted to specific requests • Data retrieval within portfolio context
Data modelling and storage
Advanced analysis of real estate data
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• Performance measurement
• Flexible analysis levels
• Scenario analysis to evaluate cash flow impacts
• Standardized reporting format is assisted by flexible multi-criteria ad-hoc queries
• Integration of real estate data and meta data, e.g. local responsibilities
• Encouraging of pro-activity by transparent accountability
• Transformation of disjoint property data into decision-making fundamentals
Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
Monitoring of real estate portfolios
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Alintra‘s offering | Real estate in transition | Transparency as a shared service | Functional elements | Technical aspects
• Key performance indicators are derived from business plan
• Cash management & cash flow forecast
• Predefined event-driven profiles for alerts
• Representation of waterfall of bank accounts
• Debt compliance checks & alerts
• Capacity to efficiently oversee highly diversified portfolios