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 TICKETING/  

 REGISTRATION  

   

Ticketing/  Registration  Plan  

WWP  Open  Charity  Tournament  

  Ticket/Registration  Options:  For  our  ticketing  options  we  are  going  to  have  

two  types  of  options  for  the  attendees.  These  two  options  are  given  out  based  on  

military  status.  There  will  be  tickets  that  will  be  given  to  the  military  attendees  that  

will  allow  them  to  access  a  Wounded  Warrior  Project  tent  that  will  provide  free  

beverages,  snacks,  air  conditioning,  and  other  amenities.  The  second  ticket  option  

will  be  dispersed  to  regular  attendees  that  have  no  correlation  to  the  military.  They  

will  have  basic  access  to  the  tournament,  allowing  them  to  only  visit  the  basic  tents,  

food/beverage  tents,  as  well  as  the  Under  Armour  shop.    

  VIP/Sponsors:  VIPs  will  get  an  all  access  badge  that  will  get  them  into  any  

tent,  special  site  spots  for  the  tournament,  and  an  invitation  to  the  tournaments  

after  dinner  party.  The  site  spots  are  spots  sponsored  by  the  PGA  that  allows  VIPs  to  

get  the  best  possible  area  to  watch  the  golf  tournament.  These  spots  will  allow  fans  

to  get  autographs  from  the  PGA  professional  golfers  throughout  the  tournament.  

Lastly,  VIPs  will  be  invited  to  the  after  dinner  party  where  sponsors  will  be  

recognized.  Sponsors  will  also  get  all  these  amenities,  as  well  as  dedicated  air-­‐

conditioned  tents  on  the  18th  hole.    

  Vendor  Check-­‐Ins:  Vendors  will  check  in  at  a  tent  beside  the  clubhouse.  Once  

signed  in,  they  will  all  receive  credentials  for  the  event.  They  will  be  designated  to  a  

certain  area.  We  are  using  credentials  with  credential  boards  to  help  designate  

where  attendees,  sponsors,  VIPs,  and  vendors  are  allowed  to  be.    

 

  Fans  will  have  to  stop  by  a  ticketing  tent  to  purchase  tickets,  and  then  

volunteers  at  the  ticketing  voucher  booths  will  scan  them  in.  Tickets  will  be  $15  for  

regular  attendees,  and  $10  for  military  veterans.    

 

 

 

 VENDORS  

   

   Dear  Proposed  Vendor,    We  are  soliciting  requests  for  proposals  for  services  relating  to  an  event  listed  below  for  the  provision  of  beverages  and  vender  services.  Please  review  the  information  provided  below  and  submit  your  bids  no  later  than  January  1st  of  2015,  for  we  will  make  our  decision  on  or  before  January  31st  of  2015.    On  May  25th  of  2015  we  will  be  hosting  a  charity  golf  tournament  to  raise  awareness  and  funds  for  the  Wounded  Warrior  Project.  This  event  will  host  PGA  professional  golfers  in  a  paired  golf  scramble  with  chosen  military  veterans.  It  will  be  held  during  Memorial  Day  weekend,  in  the  state  of  Kentucky,  miles  from  the  most  popular  military  base  in  the  country,  Fort  Knox.    We  are  looking  for  a  beverage  vendor  to  host  our  event.  We  will  need  a  selection  of  five  different  sodas,  including  one  water  option  and  one  sugar  free  option.  Within  this  bid  we  also  ask  for  any  containers  or  coolers  for  the  beverages,  as  well  as  the  ice  needed  to  cool  the  beverages.  We  are  projecting  over  15,000  people  for  this  event  and  will  need  enough  of  each  product  to  last  us  through  the  event.  Our  event  will  begin  at  10:00  am  of  May  25th,  2015  and  will  extend  until  7:30  pm  of  that  same  day.  There  will  be  10  stations  where  your  product  will  be  sold,  and  will  need  to  be  fully  stocked  throughout  the  day.      We  ask  for  your  help  for  this  wonderful  event  and  expect  this  to  have  a  great  outcome  for  not  only  our  event  and  charity,  but  also  for  your  product  and  vendor  image.  We  also  thank  you  for  your  time  and  interest  in  our  event  and  we  look  forward  to  working  with  you  going  forward.      Sincerely,  Matthew Terenzio Matthew  Terenzio  Event  Coordinator  The  WWP  Open          

WWP  PDF  

BINDER  PORTFOLIO  

 

 

 BUDGET      

   

LINE ITEM DETAILSSponsors Covers  Title  Sponsorship,  Specialty  Sponsors,  Hole-­‐In-­‐One  Sponsor,  Closest  to  the  Pin  Sponsor,  Naming  Rights  and  Presenting  RightsFood/Beverage Covers  anything  from  Beer,  Soda,  Water,  Snackage,  Lunch,  and  DessertsSecurity/Emergency Covers  police,  traffic  control,  emergency  detail,  etc.Marketing Covers  advertisement,  promotions,  and  activation  oppourtunities.  Posters,  Website,  and  Commercial  Advertisements.Signage Cover  directional  banners,  tent  signage,  banners,  feather  signs,  A-­‐signs,  etc.Prizes  and  Awards Covers  the  prizes  and  awards  given  to  participants  at  the  end  of  the  event.Player  Gifts Covers  gifts  handed  out  to  participants  and  volunteers  for  this  event.  Goodie  bags.Printing/Creative Covers  media  guise,  information  brochures,  and  charity  information  packets.Broadcast/Airtime Cover  local  news  airtime,  broadcast,  and  coverage.Silent  Auction Covers  all  products  that  will  be  given  away  in  the  silent  auction.Entertainment Covers  local  musical  entertainment,  live  announcer,  and  professional  athletes.Hosting  Athletes.Facility/Greens  Fees Covers  the  fee  to  rent  out  the  facility  and  the  fees  for  any  destruction  to  the  property  that  might  occur.Tents/Bleachers/Tables/Chairs/Stage Covers  the  tents,  bleachers,  tables,  stage  and  chair  rentals  for  the  event.FunZones Covers  bounce  housesLisences/Legal/Insurance/Certifications Covers  all  areas  that  protect  our  event  from  potencially  getting  sued.  Other/Miscellaneous   Covers  all  other  items  that  don’t  fit  any  other  categories.Electricity Covers  electricity  bill,  generators,  lighting,  etc.

 MISCELLANEOUS    

WWP Open Golf Tournament Post-Survey

What is your gender?

Male

Female

Are you a military veteran or active military member?

Yes

No

How did you hear about the WWP Golf Tournament Event?

Radio

Newspaper

Social Media

Charity Website

Overall, how would you rate the event?

Excellent

Very Good

Fairly Well

Mildly Good

Not Good At All

What did you like most about the event?

What did you dislike most about the event?

Edit this form

How organized was the event?

Extremely Organized

Very Organized

Somewhat Organized

Slightly Organized

Not Organized At All

Prior to the event, how informed were you about the Wounded Warrior Project Charity?

1 2 3 4 5

Most Informed Least Informed

Which sponsors do you recall seeing at the event?

Ford Motors

Coca-Cola

Geico

PGA

Under Armour

Verizon Wireless

Are you planning on returning to next years tournament?

Definitely

Likely

Neutral

Doubtful

How did you feel the price for this event was?

1 2 3 4 5

Expensive Cheap

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What sponsors do you wish to see in the future WWP Open Tournaments?

What would you change for the future WWP Open Tournaments?

Was the location suitable for the tournament?

Yes

No

Of other events they have attended, how does this event compare?

Above Average

Average

Below Average

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Dear  Attendee,    The  Event  Staff  and  Volunteers  of  the  1st  annual  WWP  Open  Charity  Golf  Tournament  would  first  like  to  thank  you  for  attending  our  event  on  May  25th,  2015.  We  were  able  to  gain  an  exceptional  amount  of  funds  for  the  Wounded  Warrior  Project.  We  are  contacting  you  in  hopes  that  you  can  provide  us  with  your  opinions  on  this  event  so  we  can  begin  our  journey  in  improving  this  event  for  next  year.  If  you  could  fill  out  this  short  survey,  we  will  provide  you  with  a  $10  Visa  Gift  Card  as  a  gift  of  generosity.  Again  we  thank  you  for  making  your  way  out  to  our  event  and  we  are  excited  to  see  you  next  year!    Sincerely,    Matthew  Terenzio  Event  Coordinator  WWP  Open  Charity  Golf  Tournament    

 

 VENUE  

   

Venues    Venue  1:      Name-­‐  Polo  Fields  Golf  &  Country  Club    Location-­‐  Louisville,  Kentucky    Amenities-­‐  A  clubhouse  that  overlooks  the  course  from  all  angles,  with  a  breathtaking  view  of  a  fourteen-­‐  acre  lake.  Allows  Social  Events  and  Fine  Dining  amenities.  They  are  paired  with  one  of  the  finest  catering  companies  in  the  area.  Luscious  green  fairways  year  round  with  large  oak  trees  and  beautiful  green  grass.  Also  the  location  sits  in  the  same  state  as  one  of  the  most  popular  military  base  camps  in  the  US,  Fort  Knox.  Option  for  two  different  facilities.    Restrictions-­‐  It  is  a  private  golf  course  and  their  might  be  problems  booking  a  large  scale  event  at  their  location.  Its  high  scale  so  the  price  might  be  reflected.  Need  to  book  months  in  advance  to  avoid  losing  the  chance  to  book.    Pricing-­‐  It  didn’t  say  on  the  website  for  how  much  it  would  cost.      Venue  2:    Name-­‐  Old  Silo  Golf  Club    Location-­‐  Mt.  Sterling,  Kentucky    Amenities-­‐  A  very  open  landscape  with  breathtaking  hills.  Located  close  to  Fort  Knox  as  well,  which  is  one  of  the  most  known  military  bases  in  the  US.  Beautiful  greens,  with  minimal  trees.  Plenty  of  space  for  vendors,  sponsor  tables,  and  activations.  It  is  a  public  golf  course.  A  large  clubhouse  with  multiple  food  vendors  to  choose  from.    Restrictions-­‐  It  isn’t  a  well  known  course.  Its  on  the  lower  scale  type  of  course  which  can  reduce  the  chances  of  sponsors  wanting  to  sign  up.  Isn’t  near  many  hotels,  so  booking  for  the  event  will  be  trouble  some  to  the  attendees.      Pricing-­‐  The  website  asks  for  a  request  form  for  pricing.              

Venue  3:      Name-­‐  Golf  Club  at  Cuscowilla      Location-­‐  Eatonton,  Georgia    Amenities-­‐  A  beautiful  and  large  club  house  that  over-­‐looks  the  magnificent  greens.  They  upkeep  the  greens  and  keep  all  amenities  clean.  An  onsite  fitness  center.  They  also  provide  options  for  a  cottage  or  villa  on  site  instead  of  paying  for  a  hotel  room.  All  of  this  sits  on  a  beautiful  lake.  It  is  located  close  to  Georgia’s  top  military  camp  Fort  Benning.  They  also  offer  a  great  catering  service  for  any  golf  tournament  or  event  held  there.    Restrictions-­‐  You  have  to  schedule  months  in  advance  in  order  for  them  to  reserve  space  for  your  tournament.  Decorations  or  any  signage  cannot  be  attached  to  existing  structures  at  this  venue.    Pricing-­‐  The  website  asks  for  a  request  form  for  pricing.        

 GENERAL  

 INFO  

   

Event Name: WWP Open Charity Golf Tournament SWOT Analysis

   

   STRENGTHS:

• Strong Charity Following • In the location of Military

Families • A cheap event on memorial day

weekend • Location is near Ft. Knox base

camp

WEAKNESSES: • Kentucky doesn’t have a large

golf following • Families might not come out

because it’s a holiday • Course isn’t close to many

hotels • PGA talent might be hard to

arrange

OPPORTUNITIES: • To expand the image for the

WWP charity • Gain revenue for the WWP charity • Create sponsor relationships

between charity and sponsors • Create a tournament that

potentially turn into an annual event

THREATS: • There are multiple golf charity

tournaments • Golf is a hard market to reach • Attendance and marketing will

be hard to achieve in that area • PGA players might not sign up

IMPLICATION: THE TARGET AUDIENCE IN THE AREA MATCHES THE

CHARITY PERFECTLY. THIS COULD REFLECT IN

GOOD ATTENDANCE.

IMPLICATION: SINCE GOLF ISNT HUGE IN THE AREA IT COULD POTENCIALLY IMPACT ATTENDANCE. BEING

FAR FROM HOTELS IT WILL IMPACT OUT OF STATE

ATTENDANCE.

IMPLICATION: THIS AFFECTS THE IMPACT WE MAKE ON THE CHARITY. IF WE

CANT IMPROVE THE CHARITY IT WILL BE HARD TO HAVE THEM AS OUR CHARITY NEXT YEAR

IMPLICATION:

THESE COULD ALL POTENCIALLY RUIN OUR

EVENT.

WEEKS TO EVENT TASK NOTES

Determine  CommitteeHold  Planning  Meeting  for  Intial  IdeasDetermine  the  best  time  of  year  for  eventIdentify  golf  courses  that  could  ptencially  be  used  for  eventPlan  out  marketing  ideas

Seek  out  volunteersAssign  roles  Select  date  and  time  for  eventSelect  and  inspect  course  for  eventCosts  and  Budget  planningPlan  contest  ideas/  book  talent/  Start  planning  marketing  content

Design  and  order  marketing  signageDetermine  player/talent    incentivesDetermine  Food  and  Beverage  itemsIdentify  sponsorsAdvertisefinalize  list  of  talent  for  event

Order  items  such  as  volunteer  shirts,  hats,  balls,  towels,  etc.  (Any  logo  items)Create  and  finish  player  goodie  bags.  Get  all  items  for  silent  auctionFinalize  event  activationsContact  course  to  comfirm  on  set  date  for  eventOrder  Tents/Bleachers/Tables/Chairs/Stagefor  set  date

Create  rules  for  eventSearch  for/  hire  volunteersComfirm  talentMarket  EventInform  course  of  special  requirementsComfirm  food/beverage  vendors

Prepare  all  signage  for  eventReceive  all  volunteer  shirts,  hats,  balls,  towels,  etc.  (Any  logo  items)Continue  to  market  eventCreate  layout  for  setupCreate  player  lists/teams/order  of  eventFinalize  and  check  in  on  official  sponsors

Distribute  complete  player  listsContinue  to  market  eventHold  a  final  committee  meeting  to  address  any  questions/concernsBegin  training  volunteersHold  press  release  for  eventtake  inventory  for  all  ordered  items

Contact  course  management  for  walk  through  setupContinue  to  market  eventPut  up  signageconfirm  number  of  volunteersorgainize  event  sponsors  according  to  layout  plan

21

876543

AREA OF RESPONSIBILITY # of STAFF DUTIES

Guest  ServicesHospitality  RelationsMerchandise  SalesWill  CallDirecting,  escorting,  or  transporting  disabled/special  needs  patrons  to  reserved  seating  areasValidate  tickets  as  patrons  enter  golf  course

Ensure  correct  vest  names  are  available  for  all  contestantsBag  Handling/  CaddyingTee  Time  Assistance  Award  PresentationDeliver  refreshments  throughout  the  course  and  to  other  designated  areasRe-­‐stock  coolers  in  starter  tents,  player  relief  tents,  and  the  driving  range

Maintain  the  credential  trailer  on-­‐site  to  provide  photo  credentials  for  specified  volunteers,  media,  staff,  club  staff,  and  others  Produce  and  verify  thousands  of  credentialsWalking  ScorersScoring  AssistantsScore  Board  StaffTalent  Security

Standard  BearersMarshallsCart  CommitteeTrash  ControlPlayer  Check  InFunZone  Sitters

Event Staff 50

Guest and Hospitality Staff 25

Talent Support Staff 25

Operations Staff 50

 SPONSORSHIP  

   

Matthew  Terenzio  Sports  Events  Sponsor  Packages  November  18,  2014        Under  Armour:       I  believe  Under  Armour  would  be  a  great  sponsor  for  the  first  annual  WWP  Open  tournament.  We  know  this  because  Under  Armour  and  The  Wounded  Warrior  Project  already  have  an  amazing  relationship  with  their  outstanding  partnership  outside  this  event.  Under  Armour  strongly  reflects  the  message  of  the  WWP  Open  Tournament.  Under  Armour  already  being  a  large  retail  brand  will  get  additional  exposure  and  recognition  as  well  as  great  PR  sponsoring  a  tournament  that  will  go  to  a  special  cause  for  US  veterans.     Under  Armour  will  be  able  to  provide  multiple  things  for  our  event  to  make  it  more  special.  Under  Armour  is  a  large  company  used  in  the  US  military  apparel.  Listed  below  are  a  few  benefits  our  event  could  provide.       Benefits:  

• Apparel  for  Golfers  • An  Under  Armour  Shop  (Additional  discounts  for  Veterans)  • Cameo  Wrist  Bands  for  Attendees  • Under  Armour  Announcements  throughout  the  tournament  • Commemorative  Sponsor  Gift  • Logo  on  website  and  programs  • Logo  advertised  at  golf  holes  • Opportunity  to  present  promotional  items  to  attendees  • Trophy  sponsored  and  designed  by  Under  Armour  

 Coca-­‐Cola:       We  chose  Coca-­‐Cola  as  our  beverage  sponsor  because  its  known  as  Americas  brand  for  soda  and  beverage  vendors.  Being  an  All-­‐American  event  based  around  the  Military  theme,  we  felt  this  was  the  best  option  for  beverages.  They  would  have  great  success  being  a  partner  with  such  an  event  because  the  event  is  being  held  in  the  summer,  and  attendees  will  need  a  lot  of  refreshments  throughout  the  day.  Being  a  sponsor  with  our  event,  they  would  gain  decent  exposure  for  their  company  as  well  as  excellent  PR  opportunities  for  their  brand  image.     Coca-­‐Cola  will  provide  us  with  multiple  items  to  make  our  event  successful.  Being  an  all  American  company  we  feel  Coca-­‐Cola  would  be  a  great  sponsor  for  our  event  because  our  messages  closely  reflect  each  other.  Below  are  a  few  benefits  our  event  could  provide.    

  Benefits:  • Corporate  name  on  invitations  and  event  programs  • Name/  Logo  displayed  on  all  beverage  vendor  tents  • A  designated  hole  for  exposure  • Opportunity  to  provide  promotional  items  

 Ford  Motors:       We  chose  Ford  Motors,  as  our  Hole  and  Tee  Sponsor  because  we  feel  there  are  many  opportunities  for  them  to  increase  their  brand  awareness  and  brand  image.  Ford  Motors  has  always  been  recognized  as  an  American  Brand  for  automobiles.  They  are  recognized  as  doing  many  charitable  events,  and  we  think  this  would  be  an  excellent  event  for  them  to  both  be  included  in  a  charity  as  well  as  providing  excellent  activations.     Listed  below  are  opportunities  that  we  feel  would  make  Ford  Motors  a  huge  part  of  our  Event.         Benefits:  

• Corporate  name  and  logo  will  be  displayed  on  Hole  • Corporate  name  and  logo  will  be  displayed  on  Tee  • Opportunities  to  provide  a  car  at  the  event  for  activation  

           

come Out! Come out and support your US veterans as we host a Golf Tournament

in support of the Wounded Warrior

Project. There will be food, prizes, a concert,

and a great golf scramble with popular

PGA professional golfers. Come celebrate

on Memorial Day weekend with your family and have an

amazing time!

The cause:

W i th th e m i ss i o n to h o no r

a nd e m po w e r Wo u n d e d W ar r i o r s , W W P i s th e h a nd

e x t e n d e d t o e n c o u r ag e w ar r i o r s as th e y a dj u s t t o

t he i r n e w n o r m al an d a c h i e v e n e w t r i u m p h s . O f f e r i n g a v ar i e ty o f

p r o g r a m s a n d s e r v i c e s , WW P i s e q u i p pe d t o se r v e w a r r i o r s

w i th e v e r y ty p e o f i n j u r y – f r o m t h e p h ys i c a l to t he i n v i s ib l e wo u n d s o f w ar .

brought to you and sponsored by:

• Apparel for Golfers • An Under Armour Shop (Additional discounts for

Veterans) • Cameo Wrist Bands for Attendees • Under Armour Announcements throughout the

tournament • Commemorative Sponsor Gift • Logo on website and programs • Logo advertised at golf holes • Opportunity to present promotional items to

attendees • Trophy sponsored and designed by Under Armour

beverage and Hole Sponsors Beverage Sponsor: Coca-Cola • Corporate name on

invitations and event programs

• Name/ Logo displayed on all beverage vendor

tents

• A designated hole for exposure

• Opportunity to provide promotional items

Hole/Tee Sponsor: Ford Motors • Corporate name and logo will

be displayed on hole

• Corporate Name and logo will be displayed on Tee

• Opportunities for multiple activation displays

throughout the Tournament

• Opportunity to provide a car for activation purposes

main Event Sponsor

   November  16,  2014    Under  Armour,  Inc.    Sponsorships  and  Community  Relations  1020  Hull  Street  Baltimore,  MD  21230-­‐2080      To  who  it  may  concern,    We  just  want  to  first  start  out  by  saying  thank  you  for  giving  us  your  time  and  consideration.  We  are  a  new  event  that  is  in  support  of  one  of  the  charities  you  are  well  known  of,  the  Wounded  Warrior  Project.  We  are  contacting  you  in  hopes  we  can  partner  with  you  to  increase  the  overall  exposure  of  this  event,  and  in  the  end,  increase  funds  and  awareness  for  this  wonderful  charity.    On  May  25th  of  2015  we  will  be  hosting  a  charity  golf  tournament  to  raise  awareness  and  funds  for  the  Wounded  Warrior  Project.  This  event  will  host  PGA  professional  golfers  in  a  paired  golf  scramble  with  chosen  military  veterans.  It  will  be  held  during  Memorial  Day  weekend,  in  the  state  of  Kentucky,  miles  from  the  most  popular  military  base  in  the  country,  Fort  Knox.    Being  with  our  event,  there  will  be  multiple  opportunities  for  you.  One  of  these  opportunities  would  be  having  you  as  our  main  sponsor  as  well  as  our  title  sponsor.  Every  logo  of  our  event  would  have  “Presented  by  Under  Armour”  included.  Another  opportunity  we  see  with  you  guys  is  having  all  the  talent  wear  some  sort  of  Under  Armour  apparel  on  during  this  event.  Lastly,  we  will  designate  a  huge  tent  for  your  company  to  set  up  a  Under  Armour  Military  Lounge  as  well  as  an  Under  Armour  shop  for  you  to  sell  your  product  to  attendees.      We  feel  strongly  that  the  reputation  of  your  company  is  greatly  aligned  with  that  of  this  charitable  event.  We  most  sincerely  hope  that  you  will  give  this  request  for  sponsorship  great  consideration,  all  to  benefit  the  men  and  women  that  have  sacrificed  their  lives  so  organizations  such  as  yours  could  thrive.      As  you  recognize  in  business  proper  planning  is  essential  to  success.  While  we  hope  that  you  have  sufficient  time  to  consider  this  opportunity  we  are  hoping  to  receive  your  decision  no  later  than  January  21st  of  2015.  While  you  are  making  your  decision  if  I  can  be  of  assistance,  please  don’t  hesitate  to  contact  me  with  any  questions  you  may  have.    Sincerely,  Matthew Terenzio Matthew  Terenzio  Event  Coordinator  The  WWP  Open      

 SILENT  AUCTION/  

 DONATIONS  

   

Event:  

   Charity:      Wounded  Warrior  Project      

1. Their  Mission:       To  honor  and  empower  wounded  warriors.    

2. Their  Vision/Purpose:         To  foster  the  most  successful,  well-­‐adjusted  generation  of  wounded  service    

    members  in  our  nation's  history.      

• To  raise  awareness  and  enlist  the  public's  aid  for  the  needs  of  injured  service  members.  

• To  help  injured  service  members  aid  and  assist  each  other.  • To  provide  unique,  direct  programs  and  services  to  meet  the  needs  of  injured  

service  members.    

3. Their  Core  Values:    

• Fun  • Integrity  • Loyalty  • Innovation  • Service  

 4. Why  We  Chose  You:  

    Growing  up,  I’ve  always  had  some  sort  of  family  enlisted  in  the  service.  Being     graduated  from  high  school,  I  am  now  seeing  a  lot  of  my  close  friends  enlist     as  well.  Choosing  this  charity  has  made  me  feel  part  of  giving  back  to  all  those         soldiers  that  have  died,  or  have  lived  but  have  sacrificed  their  life  and  time     with  their  families  for  my  freedom.  Your  core  values  reflect  everything  we     want  to  execute  in  our  event.    With  your  help  I  believe  we  can  create  an  event  

  that  both  gains  funds  and  awareness  to  your  charity,  while  giving  these     veterans  a  well  deserved  Thank  You!  

   November  15,  2014    Anthony  K.  Odierno  Chair,  Board  of  Directors  4899  Belfort  Road,  Suite  300  Jaxonville  FL,  32256      Dear  Mr.  Odierno,    I  would  first  like  to  say  thank  you  for  all  that  you  and  your  charity  has  done  for  all  the  service  members  of  the  United  States.  You  and  your  organization  has  been  a  safe  haven  for  all  the  families  and  service  members  that  have  been  affected  from  serving  for  our  country.  I  am  writing  this  letter  in  hopes  that  you  could  assist  me  in  an  event  I  am  putting  on  for  the  individuals  that  have  served,  as  well  as  their  families  and  friends.    I  have  paired  with  a  few  of  your  initial  sponsors  and  have  created  a  Charity  Golf  Tournament  for  the  members  of  the  Wounded  Warrior  Project.  I  feel  like  this  is  a  great  way  to  gain  awareness  for  your  charity  as  well  as  gaining  a  lot  of  financial  support.  My  plan  is  to  pair  PGA  professional  golfers  with  selected  veterans  for  a  scramble  golf  tournament.      I  have  the  ability  to  get  the  professional  golfers,  however  I  was  contacting  you  in  hopes  that  our  tournament  would  be  able  to  pair  with  you  for  this  event  and  make  you  the  official  sponsor  of  the  first  annual  WWP  Open.      I  am  assuming  you  have  developed  a  strong  connection  with  your  sponsors  and  partners  and  we  are  asking  for  your  assistance  in  raising  the  funds  to  put  on  this  event.    This  is  an  excellent  way  to  give  back  to  the  veterans,  as  well  as  promoting  your  charity.      I  have  personally  been  working  on  this  event  for  the  past  few  months.  Right  now  we  are  just  in  the  planning  process  of  this  event  and  we  feel  like  your  organization  would  be  best  suitable  for  this  event.    I  am  available  on  the  weekdays  and  can  be  reached  at  407-­‐489-­‐1801  or  mterenzio1@fullsail.edu.  I  have  a  multitude  of  ideas  that  I  am  excited  to  share  with  you  and  your  partners.  I  thank  you  again  for  your  time,  and  I  look  forward  to  hearing  back  from  you.    Sincerely,  Matthew Terenzio Matthew  Terenzio  Event  Coordinator  The  WWP  Open    

 MARKETING  

 &    

PROMOTION      

Three  Marketing  Goals:    

• To  raise  awareness  and  enlist  the  public's  aid  for  the  needs  of  injured  service  members.  

 • To  help  injured  service  members  aid  and  assist  each  other.  

       

• To  provide  unique,  direct  programs  and  services  to  meet  the  needs  of  injured  service  members.  

 Distribution  Channels:    

• Local  News  and  Radio-­‐  This  will  be  used  to  get  all  local  attendees.  This  tournament  is  based  in  the  perfect  market  for  our  event.  We  are  targeting  military  veterans  as  well  as  military  active  soldiers  and  their  families.  The  tournament  is  in  the  state  of  the  largest  and  most  well  known  military  base  in  the  country  so  by  using  local  news  and  radio,  it  will  increase  the  attendance  significantly.  

 • Social  Media-­‐  This  will  be  used  to  grab  the  attention  of  both  external  and  

internal  attendees,  or  in  other  words  in  state  as  well  as  out  of  state  attendees.  This  will  spread  our  message  all  over  the  country.  Hopefully  with  a  few  campaigns,  it  will  enable  the  ability  to  reach  military  families  across  the  United  States.    

 • Through  Charity  Website-­‐  This  will  give  our  event  recognition  to  our  main  

target  audience,  the  charity  members.  By  providing  them  with  the  event  details,  members  of  the  Wounded  Warrior  Project  will  be  able  to  see  this  event  advertised  on  the  main  charity  website,  as  well  as  email  blasts  and  text  alerts.  Families  will  educate  themselves  on  our  event  and  hopefully  spread  the  word  increasing  us  not  only  into  the  home  of  the  charity  members,  but  also  to  their  friends  and  co-­‐workers.  

 Promotional  Campaigns:    

• Radio/Website  Giveaways-­‐  Be  a  certain  number  caller  on  the  radio  and  win  a  group  set  of  tickets  for  the  event.    

 • Hash-­‐tag  Campaigns-­‐  Have  attendees  tweet  the  most  important  thing  of  

being  an  American  is  to  them  with  the  #AllAmerican  hash-­‐tag  and  show  to  ticket  booth  at  event  to  receive  a  complimentary  cameo  Under  Armour  Wristband.  

 

• Military  Generation  Giveaways-­‐  Families  with  more  than  one  generation  of  military  veterans  will  receive  a  discount  entry  into  the  event.  

   

11/13/14, 1:51 PMStoryboard by: mattyice144 only at StoryboardThat.com

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Storyboard Text

Opening Clip: Player (Me) putts ball out of frame.Second Clip: Closeup of ball rolling on the ground.Presenting Main Logo of EventSponsor LogosLocation, Time, and Information on Event. Describe the event, what cause its for, list the entertainment,etc.Shows ball rolling to cup with player in the backgroundBall rolls into cup.

   Commercial  Script:    Opening  Clip:  Player  (Me)  putts  ball  out  of  frame.    Second  Clip:  Close-­‐up  of  ball  rolling  on  the  ground.    Fades  to  black  into  a  title  slide  with  the  events  main  logo,  with  presenting  sponsor  logos  as  well.    (Narration)  “Presenting  the  first  ever  WWP  Open  presented  by  Under  Armour.”    Continues  the  black  title  slide  with  event  details  scrolling.  (Narration)  This  event  is  a  charitable  benefit  golf  tournament  for  the  Wounded  Warrior  Project.  Being  held  on  May  25th  of  2015  at  10:00  am  we  hope  to  raise  awareness  and  funds  for  the  veterans  that  have  served  and  sacrificed  for  our  country.  Come  out  and  support  this  event  at  the  Polo  Fields  Golf  &  country  club  and  see  PGA  pros  face  off  against  your  patriotic  heroes.      Fades  into  Last  Clip.    Last  Clip:  Fades  to  last  scene  of  golfer  sinking  putt  into  the  hole.  Player  fist  bumps  into  the  air.              

Three  Marketing  Goals:    

• To  raise  awareness  and  enlist  the  public's  aid  for  the  needs  of  injured  service  members.  

 • To  help  injured  service  members  aid  and  assist  each  other.  

       

• To  provide  unique,  direct  programs  and  services  to  meet  the  needs  of  injured  service  members.  

 Distribution  Channels:    

• Local  News  and  Radio-­‐  This  will  be  used  to  get  all  local  attendees.  This  tournament  is  based  in  the  perfect  market  for  our  event.  We  are  targeting  military  veterans  as  well  as  military  active  soldiers  and  their  families.  The  tournament  is  in  the  state  of  the  largest  and  most  well  known  military  base  in  the  country  so  by  using  local  news  and  radio,  it  will  increase  the  attendance  significantly.  

 • Social  Media-­‐  This  will  be  used  to  grab  the  attention  of  both  external  and  

internal  attendees,  or  in  other  words  in  state  as  well  as  out  of  state  attendees.  This  will  spread  our  message  all  over  the  country.  Hopefully  with  a  few  campaigns,  it  will  enable  the  ability  to  reach  military  families  across  the  United  States.    

 • Through  Charity  Website-­‐  This  will  give  our  event  recognition  to  our  main  

target  audience,  the  charity  members.  By  providing  them  with  the  event  details,  members  of  the  Wounded  Warrior  Project  will  be  able  to  see  this  event  advertised  on  the  main  charity  website,  as  well  as  email  blasts  and  text  alerts.  Families  will  educate  themselves  on  our  event  and  hopefully  spread  the  word  increasing  us  not  only  into  the  home  of  the  charity  members,  but  also  to  their  friends  and  co-­‐workers.  

 Promotional  Campaigns:    

• Radio/Website  Giveaways-­‐  Be  a  certain  number  caller  on  the  radio  and  win  a  group  set  of  tickets  for  the  event.    

 • Hash-­‐tag  Campaigns-­‐  Have  attendees  tweet  the  most  important  thing  of  

being  an  American  is  to  them  with  the  #AllAmerican  hash-­‐tag  and  show  to  ticket  booth  at  event  to  receive  a  complimentary  cameo  Under  Armour  Wristband.  

 

• Military  Generation  Giveaways-­‐  Families  with  more  than  one  generation  of  military  veterans  will  receive  a  discount  entry  into  the  event.  

   

T H E W W P O P E N C H A R I T Y G O L F T O U R N A M E N T M A R K E T I N G P L A N :

M A T T H E W T E R E N Z I O

  The  vision  and  mission  is  to  raise  funds  and  awareness  for  the  Wounded  Warrior  Project  in  support  of  

the  veterans  of  the  US  Military  that  have  risked  their  life  and  well  being  for  our  everyday  freedoms.  Our  

mission  is  to  bring  military  veterans,  as  well  as  their  loved  ones  together  and  celebrate  Memorial  Day  

weekend  while  supporCng  an  impacDul  community  charity  event.  

M I S S I O N S TAT E M E N T

M A R K E T I N G G O A L S

1. Gain funds for the Wounded Warrior Project charity through

• Charitable donations

• Proceeds from event ticket sales and concessions

2. Raise awareness for the Wounded Warrior Project charity

• Promote and provide information on what the charity does

• Provide information on how community members can help with growing the charity

3. Gain potential charity contributors for the Wounded Warrior Project Charity through

• Sponsor Relationship

• Sponsor Activation

• Promotion

D I S T R I B U T I O N C H A N N E L S

P R O M O T I O N S

• Radio Ticket Giveaways

• Promote the Event

• Gain Intrest in Event

• Twice a week for 5 weeks

• Be a certain caller and receive a

group of tickets to the event

B

P R O M O T I O N S

Hashtag Campaign-

Attendees will tweet about the event or take a picture at the event and post it on social media with the Hashtag #AllAmerican. They will then show their social media post to the ticket booth at the event to receive a complimentary cameo Under Armour Wristband.

!

P R O M O T I O N S!

Military Generation Giveaways-

Families with more than one generation of military veterans will receive a discount entry into the event.

M A R K E T I N G P I E C E

C O M M E R C I A L

11/13/14, 1:51 PMStoryboard by: mattyice144 only at StoryboardThat.com

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StoryboardBy: mattyice144

Description

This storyboard does not have a description.

Storyboard Text

Opening Clip: Player (Me) putts ball out of frame.Second Clip: Closeup of ball rolling on the ground.Presenting Main Logo of EventSponsor LogosLocation, Time, and Information on Event. Describe the event, what cause its for, list the entertainment,etc.Shows ball rolling to cup with player in the backgroundBall rolls into cup.

   Commercial  Script:    Opening  Clip:  Player  (Me)  putts  ball  out  of  frame.    Second  Clip:  Close-­‐up  of  ball  rolling  on  the  ground.    Fades  to  black  into  a  title  slide  with  the  events  main  logo,  with  presenting  sponsor  logos  as  well.    (Narration)  “Presenting  the  first  ever  WWP  Open  presented  by  Under  Armour.”    Continues  the  black  title  slide  with  event  details  scrolling.  (Narration)  This  event  is  a  charitable  benefit  golf  tournament  for  the  Wounded  Warrior  Project.  Being  held  on  May  25th  of  2015  at  10:00  am  we  hope  to  raise  awareness  and  funds  for  the  veterans  that  have  served  and  sacrificed  for  our  country.  Come  out  and  support  this  event  at  the  Polo  Fields  Golf  &  country  club  and  see  PGA  pros  face  off  against  your  patriotic  heroes.      Fades  into  Last  Clip.    Last  Clip:  Fades  to  last  scene  of  golfer  sinking  putt  into  the  hole.  Player  fist  bumps  into  the  air.