Wwn Slideshow Online Marketing

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

Presentation byBelinda Jackson

www.webchameleon.com.au

Effective Online Marketing

http://www.webchameleon.com.au/


What we’ll be covering today;

• 3 P’s for Successful Online Marketing

• Online Visibility• Business Blogging• Social Media• Email Marketing



PRESENCEAn effective Online Presence (Web Site)

+PROMOTION

Incoming Traffic (Prospects) to your Web Site

+PERSUASION

Conversion of Leads (Prospects) into Customers

3 STEPS to Online Success



=An Online Presence that

generates Sales to make Money & Profit for your Business



PRESENCE

• WEBSITE • BUSINESS BLOG• SOCIAL MEDIA

Online Presence is more than your website. An effective website is essential but you also need to

have ‘Online Visibility’



• BLOG = Web Log– Displays content in chronological order– Most Recent at Top

• Just another type of Website• Post Text, Images, Video, Audio• Free or Low Cost• RSS – Subscribe to Updates

Web Chameleon’s Blogging Training Program - www.businessbloggingprogram.com

BUSINESS BLOGGING



The Power of Blogging for Business

• Provides Web Presence• Easy to Manage (built in CMS)• Low Cost Lead Generation• Great for SEO – Google Loves Blogs• Builds Credibility & Expert Status• Communication with Market

www.businessbloggingprogram.com

EASY SEO



Social Media



Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense social media is a shift in how people discover, read and share news, information and content.

It is a fusion between sociology and technology – allowing people to connect

in the online world to form relationships for both personal and business.• Blogs

• Video

• Social Networks• Podcasts

• Wiki’s

• Bookmarking

• Virtual worlds

• Forums and message boards



Benefits of Social Networking Online

• Online Visibility

• to your target market

• to Media

• to joint venture opportunities

• Generate leads to your Website & Business

•Become known as an expert in your industry

• Information Gathering

• Relationship Building



Word of Mouth & Referral Marketing

through Social Media



Twitter

• Approx 12 million worldwide users• Fast Growing Social Network• Lots of Media Attention• www.twitter.com

Connect with me atwww.twitter.com/webchameleon



Facebook

• Approx 130 million worldwide users• Estimated 4.7 million Aussies!• Fast Growing Social Network• Lots of Media Attention• www.facebook.com

Connect with me atwww.facebook.com/webchameleon



LinkedIn

• 40 million worldwide users• Business Oriented Network• www.linkedin.com

Connect with me atwww.linkedin.com/in/webchameleon



Tips for Social Networking• Get Started - Register• Add relevant information to your profile

including your website and blog link/s• Search for contacts & add to your network

• Interact – comments, offer help etc• Post Status Updates regularly• Cross publish your Blog posts (if relevant)• Share Resources (web links etc)



Email MarketingConvert & Retain your ideal clients using a simple

EMAIL NEWSLETTER once a month.

PERSUASION



Email Marketing = Relationship Marketing by EmailConversion of Prospects to Clients over time via

regular EMAIL communications

EMAIL MARKETINGEmail Marketing is a form of direct marketing

which uses Email as a means of communicating messages to your clients.



7 Reasons to publish an

EMAIL NEWSLETTER1. Stay in Touch 2. Maximize Website Effectiveness 3. Low Cost4. Build Trust & Credibility5. Promote Products & Services6. Track Results7. Save time – get your message to many

people at once.

Ultra Low Cost Lead Conversion



Special Deals & Postcard - Email Marketing

Perfect for Product based, Retail & Hospitality

• Exclusive Email Offers• Last minute special offers• Generate traffic & customers• Promote products & services• Increase Profits & Sales



Text Emails Vs HTML Emails

Email Marketing – Best Practices

Text Email

HTML Email



ConsentUnsubscribe

Identify

SPAM COMPLIANCE



Opt-In Subscribers from your Website

Consider providing an Incentive: Free Gift, eg• Free Report or E-Book• Discount or Special Offer



• Provide Good Quality Content that recipients will be pleased to receive

• Sender Reputation!!

• Giving Vs Promotion – use the 80/20 rule

• Provide an Offer & encourage Action

• Effective Subject Line

Email Marketing – Best Practices



EMAIL PUBLISHING

www.chameleon-mail.com



RESOURCES

Belinda’s Websites & Services;– www.webchameleon.com.au– www.chameleon-mail.com– www.creatingonlinesuccess.com – www.businessbloggingprogram.com



http://www.businessbloggingprogram.com/

Wwn Slideshow Online Marketing

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