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In Good Company

Suds SarronwalaWWF International

Copenhagen

October 10, 2013

FSC Conference

© S

imon

Raw

les

/ W

WF

-Can

on

Normal

The ‘New’ Normal

The ‘New’ Normal

Business Sustainability

2013:

10 Apr 2023 / 6

Rationale

• NGOs need to decide whether the corporate sector is an actor in their mission

• Corporates can often be a part of the problem and a part of the solution

• Successfully engaging a key corporate can impact the entire sector

10 Apr 2023 / 7

Principles

• Conservation impact

• The Strategic Fit

• Corporate related Conservation results must be measurable, transparent

• No endorsement or certification

10 Apr 2023 / 8

Principles

• Independence – ‘a critical friend’, agree to disagree

• Risk management and due diligence

• Partnership of equals

• Mutual accountability

Targeting audiences for change

End target:CorporateGovernmentInstitutions

Influencer Target:Supporters, Civil Society

9

WWF

10 Apr 2023 / 10

Consumer reactions to WWF working with companies

• General sentiment: WWF should work with companies – important way of advancing its mission

• Transparency is a key issue

• Demonstrating the impacts of work with companies

• Other Issues: independence, reputation risk

*IpsosMORI – 4 country focus groups study for WWF, 2012

WWF IN SUMMARY

WWF is in over

100 countries, on

5 continents

+100

WWF was founded

In 1961

1961

WWF has over5,000 staff worldwide

+5000

WWF has over

5 million supporters

+5M

Photo: © Michel Roggo / WWF-Canon

panda.orgwwf.org

Thank you

© WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers.