Wwe Tv Presentation

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WWE Television Power July 28, 2009 WORLD WRESTLING ENTERTAINMENT

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Transcript of Wwe Tv Presentation

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WWE Television PowerJuly 28, 2009

WORLD WRESTLING ENTERTAINMENT

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BRAND RING POSTS

History and

Tradition

Athletic and Charismatic Superstars

Engaging Story Lines

Uniquely Passionate Fan Base

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WWE FAN DEMOGRAPHICS

<18 18-34 35-49 50+ Male Female

23.2%

26.3%23.3%

27.2%63.8%

36.2%

Balanced Age Distribution Strong Female Composition

Diverse Audience

White 62.1%Black / African-American 20.2% (index 158)Hispanic Origin 23.0% (index 154)

Source: Nielsen Media Research 12/29/08-3/29/09

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WWE Typical Audience: Male

Meet Jack, a 26 year old mechanic

Watches Raw, SmackDown and ECW each week with his roommates

Attends WWE live events every time they’re in town

Considers himself a “gamer”

Collects DVDs (particularly comedy & action movies)

Single and image conscious

Updates his Facebook page from his mobile phone

21.6% of WWE TV audience (approx. 3.4 million)

Meet Richard, a 44 year old husband & father of two

Watches WWE with his kids (as his father did with him)

Entertains at home in front of his new home theater system

Reads USA Today and motorcycle magazines

Sundays reserved for football, family time and WWE PPV (w/ kids)

32.6% of WWE TV audience (approx. 5.1 million)

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WWE Typical Audience: Female Meet Nancy, a 46 year old working mom

Watches WWE with her “tween” son

Gets excited about throwing WWE parties for her son and his friends

Drives a domestic SUV while shoes and make-up are her passion

Primarily uses the computer for shopping online and paying bills

15.5% of WWE TV audience (approx. 2.4 million)

Meet Sara, a 28 year old Hispanic; new mother

Watches WWE, sports and Vh1 reality with her boyfriend

Avid reader

Lives vicariously through action/adventure video games

Uses her mobile phone at home instead of a land-line

“Infomercials” are a guilty pleasure (proud owner of the Flip-n-Fold)

11.1% of WWE TV audience (approx. 1.7 million)

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- Consistently cable TV’s most watched program- Longest running weekly episodic entertainment program on TV

- Most watched program on MyNetwork TV among all key demographics - Most watched Friday broadcast TV program among males under 55

- #1 regularly scheduled program on Sci-Fi among all key male demographics

- A new first-run, original program airing exclusively on WGN America

Original Weekly Programming 52 Weeks a Year 15.6 Million Unique Viewers Each Week

DOMESTIC TV PROGRAMMING

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• RawRaw is consistently one of the most watched regularly is consistently one of the most watched regularly scheduled programs on cable television.scheduled programs on cable television.

• SmackDownSmackDown is Friday’s #1 program on broadcast TV is Friday’s #1 program on broadcast TV among males under 55.among males under 55.

Source: Nielsen Media Research, 12/29/08-3/29/09; Includes programs with 5+ telecasts

The Closer (TNT; Mo 9p) 6,781,000

Burn Notice (USA; Th 10p) 6,568,000

Monk (USA; Fr 9p) 6,206,000

RAW 10p (USA; Mo 10p) 5,916,000

RAW 9p (USA; Mo 9p) 5,403,000

Psych (USA; Fr 10p) 5,318,000

ICarly (NICK; Sa 8p) 4,468,000

Secret Life/Teen (FAM; Mo 8p) 4,032,000

Top Chef (BRVO; We 10p) 4,010,000

Sonny w/ Chance (DSNY; Su 8p)3,934,000

ProgramProgram ImpressionsImpressions

Cable – Total Viewers

SmackDown (MNT; 8p) 2,114,000

Numb3rs (CBS; 10p) 2,100,000

Ghost Whisperer (CBS; 8p) 1,991,000

Dollhouse (FOX;9p) 1,864,000

Flashpoint (CBS; 9p) 1,832,000

Terminator: SCC (FOX; 8p) 1,756,000

20/20-Fri (ABC; 10p) 1,440,000

Howie Do It (NBC; 8p) 1,402,000

Friday Night Lights (NBC; 9p) 1,376,000

Howie Do It (NBC; 8:30p) 1,337,000

ProgramProgram ImpressionsImpressions

Friday Broadcast – M<55

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WWE vs. SPORTS PROGRAMMINGAverage Viewers Per Regular Season Cable Telecast

5329

16971339

319

0

1000

2000

3000

4000

5000

6000

Vie

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ge

2+ (

000)

Source: Nielsen Media Research; NBA (ESPN/TNT, 10/28/08-4/15/09); MLB (ESPN/TBS, 4/5/09-present); NHL (Versus, 10/4/08-4/14/09)

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WWE vs. LATE NIGHT PROGRAMMINGAverage Viewers Per Telecast

55305068

3545

20211557

0

1000

2000

3000

4000

5000

6000

Vie

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ge

2+ (

000)

Source: Nielsen Media Research (3/30/09-6/28/09)

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WWE vs. TALK/ENTERTAINMENTTotal Viewers Per Telecast

62755810 5616 5530

5068

0

1000

2000

3000

4000

5000

6000

7000

Vie

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ge

2+ (

000)

Source: Nielsen Media Research (3/30/09-6/28/09)

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WWE vs. TALK/ENTERTAINMENTViewers A18-49 Per Telecast

3227

2661

2195 20831787

0

500

1000

1500

2000

2500

3000

3500

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18-4

9

Source: Nielsen Media Research (3/30/09-6/28/09)

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WWE vs. CRITICAL FAVORITESAverage Viewers Per Telecast

5530

21051741

1435 1407

0

1000

2000

3000

4000

5000

6000

Vie

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ge

2+ (

000)

Source: Nielsen Media Research; Original Telecast: Raw (USA, 3/30/09-6/28/09); Entourage (HBO, 9/7/08-11/23/08); MadMen (AMC, 7/27/08-10/26/08); Dexter (Showtime, 9/28/08-12/14/08); TruBlood (HBO, 6/14/09-7/19/09)

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WWE vs. POP CULTURE PROGRAMS

6495

5530

29492629

844

0

1000

2000

3000

4000

5000

6000

7000

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2+ (

000)

Source: Nielsen Media Research; Original Telecasts: Raw (USA, 3/30/09-6/28/09); J&K (TLC, 5/5/09-6/29/09); Hills (MTV, 4/6/09-5/31/09); Gossip (CW, 9/1/09 – 5/18/09); Prep (Bravo, 6/23/09 – 7/21/09)

Average Viewers Per Telecast

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WWE vs. REALITY PROGRAMMING

55305209

43143816

2551

0

1000

2000

3000

4000

5000

6000

Vie

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ge

2+ (

000)

Source: Nielsen Media Research; Original Telecasts: Raw (USA, 3/30/09-6/28/09); Runway (Bravo, 7/16/08-10/15/08); Chef (Bravo, 11/12/08-3/4/09); Celeb ( NBC, 6/1/09-6/24/09); Wives NJ ( Bravo, 5/12/09-6/16/09)

Average Viewers Per Telecast

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WWE vs. POPULAR KID SHOWS

5530

3368 3259

2636

0

1000

2000

3000

4000

5000

6000

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2+ (

000)

Source: Nielsen Media Research; Original telecasts (USA, Nick, Disney, 3/30/09 – 6/28/09)

Average Viewers Per Telecast

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HouseholdsHouseholds 3,782,0003,782,000 +5.2%+5.2%

Total ViewersTotal Viewers 5,677,0005,677,000 +6.6%+6.6%

DemographicDemographic ImpressionsImpressions vs. 1Q08vs. 1Q08

Persons 18-34Persons 18-34 1,485,0001,485,000 +4.4%+4.4%

Persons 18-49Persons 18-49 2,824,0002,824,000 +6.2%+6.2%

Persons 25-54Persons 25-54 2,749,0002,749,000 +11.8%+11.8%

Males 18-34Males 18-34 1,009,0001,009,000 +4.5%+4.5%

Males 18-49Males 18-49 1,896,0001,896,000 +8.1%+8.1%

Males 25-54Males 25-54 1,871,0001,871,000 +13.0%+13.0%

Average Weekly ImpressionsAverage Weekly Impressions

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100+ WWE Superstars & Divas Under Booking Contract

50 Classic Superstars

WWE SUPERSTARS

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WWE SUPERSTARS ON TV

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HOLLYWOOD WALK OF FAME

• WWE Chairman Vince McMahon has a star on the Hollywood Walk of Fame – right next to Kermit the Frog

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2009 CELEBRITY INTEGRATIONS

Sherri Shepherd, Host of The View

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2009 CELEBRITY INTEGRATIONS

Mickey Rourke, Academy Award Nominee

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2009 CELEBRITY INTEGRATIONS

Seth Green, Emmy Award Nominee

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WWE COMPANY OVERVIEW

Publicly Traded Company on NYSE since 1999

Annual Revenue $520+ Million

Offices in Stamford, NYC, LA, London, Tokyo,

Singapore Four Core Business Areas

– Live Events and Televised Entertainment, Consumer Products, Digital Media and WWE Studios

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WWE -- DID YOU KNOW?

• WWE television programs can be seen in 500 million homes worldwide -- more than the NBA, MLB and the NFL combined.

• With over 800 episodes, RAW surpasses ER, MASH and Seinfeld combined, and has been watched more than 3 billion times in the U.S. alone.

• SmackDown is the fastest weekly episodic to reach its 500 th episode in U.S. primetime history, and has been watched more than 2.6 billion times in the U.S. alone.

• WWE had more live events in Europe than the NBA, NHL, MLB and NFL combined.

• WWE Universe has more Facebook friends than the Boston Celtics, the Pittsburgh Steelers and Entourage.

• Over the past 5 years, WWE Superstars have visited more than 200 military installations.

• Since 1999, WWE has published 40 books and 22 have reached the New York Times Best Seller List.

• WWE video games have sold more than 39 million copies in the last 10 years.

• It takes 14 tractor trailers, 2 TV trucks, a generator truck, a satellite truck and 7 tour buses to carry the equipment and crew to the weekly televised events.

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Pay-Per-View14 events annually1.4 Million US Viewers/PPV (avg.)

WWE.com14.6 million unique visitors/month456 million page views/month

WWE Magazine6.6+ million readers

WWE Studios1 original release

(quarterly)

Consumer Products30,000+ WWE Shop orders;

weekly events’ sampling

WWE Events6 shows per week 300+events annually

Television Programming145 Countries/ 28 Languages

15.6 million viewers/week (U.S.)

Home Video30 DVD releases annually

100+ Titles in Catalog

WWE Kids (Magazine; Web Site)650,000 audience

WWE Wireless130,000 impressions

Music1-2 original releases

(annually)

MULTI-PLATFORM GLOBAL ENTERTAINMENT COMPANY

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14.6 Million Monthly Unique Visitors

23.6 Million Video Streams

456 Million Page Views

Consistently Ranked in Top 250 Most Popular Worldwide Web Properties

For April 2009, More Visits than Disney, Hulu, NBA and TMZ

Ranked #2 for Most Searches on Yahoo! in 2006-2008, Just Behind Britney Spears, American Idol and Miley Cyrus

Source: Omniture; 6-month rolling average; April 2009

DIGITAL MEDIA

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CORPORATE PARTNERS

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Thank You!