The History• In 1980, the son of Vincent J. McMahon,

Vincent K. McMahon, founded Titan Sports, Inc. and in 1982 purchased Capitol Sports from his father and associates

• Vince became steadily involved in his father's wrestling business until the latter was ready to retire.

• The elder McMahon had already established the northeastern territory as one of the most vibrant members of the NWA by recognizing that pro wrestling was more about entertainment than sport.

• Against his father's wishes, McMahon began an expansion process that would fundamentally change the sport.

WWE BRAND

• Passionate and Heart-Pumping Entertainment• Deep emotional connection with our fans• Intense brand loyalty• Three Branded Television Shows & Live Event

Tours

Internal Analysis

• Vision Statement:

• Mission Statement:

Value Chain Analysis

Task Environment

• Competitors: UFC

• Customers:

Financial Analysis

WWE :

• Has a high ability to settle it short-term debts

• A low percentage of assets provided from debt

Financial Analysis

Quick Ratio Total Debt Ratio

4.72 0.16

Focus On International Events

• Live International Events-( Throughout Europe, Latin America, and Australia)

Organizational Strengths

- Wide Distribution of Products & Media - Expansion on Different Media Outlet - Not Much Competition

Organizational Weaknesses

• Public Reputation• Employee Treatment • Out-Of-Touch With Fans

Organizational Opportunities

• Expanding the Athletic Brand • Improving its Reputation • Attracting More Female Viewers

Organizational Threats

• Rising Competition In Their Area Of Entertainment

• Already Well Established Competition • Other Forms of Athletic Competition

General Environment• Live Event revenues were $27.2 million as compared

to $20.3 million in the prior year quarter. • Revenues increased 34% primarily due to higher

average attendance and an increase in the number of international events.

• There were 94 events, including 17 international events, during the current

• quarter as compared to 89 events, including 12 international events, in the prior

• year quarter.

General Environment

-Venue Merchandise revenues were $4.3 million as compared to $4.2 million in the- Television Rights Fees revenues were $28.3 million as compared to $24.4 million- WWE Classics On Demand™ revenues were $1.2 million as compared to $1.4- Consumer Products- Home Video net revenues were $11.2 million as compared to $11.0 million in the- Licensing revenues were $7.9 million as compared to $10.6 million in the prior year

Current Strategies

Strategic Options

• Expand Internationally• Focus on live event productions• Increase traffic on web-based market place• Enhance guest appearances to increase attendence

ANY QUESTIONS??