WUSC Fundraising WebinarCampus Engagement Team

Presented at Online WUSC Webinar November 11, 2014Can be used by Local Committees as fundraising reference.

Questions can be sent to campus@wusc.ca

November 11, 2014

GROUP QUESTION:

Why do WUSC Local Committees Fundraise?

+ To sponsor students+ To donate to campaigns they believe in!

• Shine a Light; Bike for AIDS; Student Refugee Program; Fair Trade…

+ To send volunteers to the WUSC and CECI International Forum, WUSC Regional Meetings, and other trainings

+ To create a ‘start-up fund’ for the Local Committee + To pay for office space and other LC expenses + Other?

Fundraising with WUSC

Local Committees shouldn’t use their Uniterra Symposia events as a means to raise campaign funds.

Take part in one or many of our WUSC and Uniterra campaigns to raise awareness and funds!

GROUP QUESTION:

What are barriers and concerns when it comes to fundraising?

+ “I don’t want to impose”+ “What if people say no / aren’t interested?+ “What if somebody asks me something I don’t know the answer to?” + “It is rude to ask people for money” + “ That person can’t / won’t donate even if I ask”+ “I don’t know where to start! It seems so complicated.”

Fundraising can be uplifting and empowering if you are well prepared!

UNBC WUSC Fundraising:Our Perspective

Not all failures are negative because they are the best way to learn. How do you to establish what went well, and what did not?

Key parts of fundraisers: Creating Awareness, Raising funds, engaging people, & having fun.

Learn – Adapt – Grow – Raise MONIES

The most important part of ANY fundraiser: LEADERSHIP, LEADERSHIP,

LEADERSHIP

Know your University context for the idea to FLOURISH

Size

ExperienceDemographic

Pre-Existing Relationships

Size of Local Committee

Structure of Local Committee

Demystifying Fundraising

+ An opportunity to spread the word, to change the world!

+ Individuals/businesses/groups actually enjoy supporting causes they think are having a positive impact (you are supporting it, aren’t you?)

+ An exciting opportunity to build relationships/network with the public and potential new supporters

What are the opportunities and positive outcomes of fundraising?

Demystifying Fundraising

+ Can lead to the development of new skills • Marketing, PR• Researching and perfecting a pitch• Volunteer management• Use of online tools• Managing funds • Meeting with top representatives…

+ Work as a team towards a special goal!• Tremendous team growth opportunity (both for skills

AND team building)• Organizing fun events can really motivate members!

What are the opportunities and positive outcomes of fundraising?

Types of Fundraising

Effective fundraising that is enjoyable and rewarding for everyone involved requires motivation! As a Fundraising leader, you should think about:

1. Motivating your team

2. Motivating potential and new supporters

3. Motivating current and long-term supporters

What does motivation have to do with fundraising?

1. Motivating Your Team

+ Volunteers need it to be committed and inspired to fundraise• Encourage volunteers to think about why they want to

fundraise: How does it connect to their campus and communities? Is this an issue that touches them and they are passionate

about? Do they want to learn skills and build their resumes?

• Learn more about the issue: Watch movies together (e.g., Girl Rising) Set aside 5-10 minutes in weekly meetings for volunteers to take

turns researching and presenting about an issue Invite experts, faculty, and community members to give

presentations to your Local Committee

• Make a plan and set goals: Brainstorm plans, key dates, and delegate responsibilities based on

volunteer interests and strengths Set fundraising targets and identify what these donations will contribute to

2. Motivating Potential & New Supporters

+ Potential and new supporters need to understand the issue and be inspired to contribute• Perfect your pitch!

Consider your audience Practice and train new volunteers (invite to events, use WUSC

taglines, etc.) Vocabulary (supporter v. donor; contribute v. donate)

• Stand-out in a crowd Think about your campus-size and context. What are great

events you have attended and why?

vs.

3. Motivating Current & Long-Term Supporters

+ Current and Long-Term Supporters need to be recognized, thanked, and kept informed, to continue contributing• Thank you letters / Holiday cards• Invitations to Galas, Luncheons, and special events• Recognition and shout-outs • SRP Thank-you blitzes • Send follow-up e-mails / annual updates • Invest time into developing a relationship (meetings,

coffees, etc.)

Types of Fundraising

Community Fundraising

Fundraising in the Community

+ Unpacking ‘Community’ Community associations Arenas Rotary clubs Coffee shops and small businesses Personal connections (family, friends, coworkers,

etc.)

+ Small community vs. big city contexts (opportunities)

Examples of Fundraisers in the Community

+ Camino chocolate+ 50/50 arena+ Coat check+ Cheese basket+ Karite Delapointe

Social Enterprise FundraisingDefinition: Applying commercial strategies to improve human and environmental well-being rather than maximizing profits

+ You can purchase: • Chocolate bars• Coffee• Hot chocolate

Camino Chocolate Sales

+ How to get started

• Order chocolates at cost from Camino

• Re-sell at suggested retail price for profit!

• Special deals around Holidays… • Sign-up for their newsletter!

Camino Chocolate Sales

+ Fair Trade, organic beauty products for resale

+ Fill out Delapointe order form+ Tied to Uniterra’s partner:

Shea Butter cooperative project in Burkina Faso

+ Sell products during your special event, gala etc.

Karité Delapointe Sales

+ Fair-Trade Produce Suppliers• Zikomo Bags• Ten Thousand Villages

+ Get Local! • Approach local businesses• Get materials and make your own

products to sell (baked goods, candles, etc.)

Other Social Enterprise Models to Consider:

Fundraising Tools and Resources

Resources (http://wusc.ca/en/local-committees):

+ Fundraising FAQ (online)+ Fundraising tracker (excel)+ Giving to WUSC form

Resources: + Eligible vs ineligible donations for tax receipts

(excerpt from the Fundraising FAQ document)

Online Fundraising Tools

+ Chimp+ Event Bright+ Videos

Online Fundraising Tool: CHIMP

+ Ideal for pledge-based fundraising• Bike-a-thon• General fundraising campaign

+ Pages set up for:• SRP• Uniterra Bike for AIDS• Shine a Light

+ Chimp issues automatic tax-receipts• It is your responsibility to

make sure the donations you collect are eligible for tax receipts!

• Contact WUSC campus if you are not sure!

Online Fundraising Tool: Event Bright

+ Ideal for special events where no tax receipt can be issued• Galas; Trivia Nights; Ticket sales for event

+ Does not automatically issue a tax receipt+ You are responsible for sending final amount

raised via a cheque to WUSC, indicating the campaign.

Example of possible event layout

Videos

+ WUSC SRP Training Videos have good ideas!• Engaging the Media• Raising Awareness

+ WUSC Promotional Videos• “How the SRP Changed my life”• Make your own videos!

More Local Committees are editing their own videos to showcase the campaigns they support!

Need ideas or not sure where to start? Contact us: campus@wusc.ca

Fundraising Tools

+ LC Resource Page• Fair Trade partners• Fundraising Tracker• Fundraising FAQs• Getting info about campaigns

But I am still concerned with…

Remember!+ Fundraising isn’t personal+ There is no arm-twisting required+ People say no, and that’s okay!

• It doesn’t mean they don’t believe in you or your cause.

Demystifying Fundraising

Q&A AND DISCUSSION