WtW TV2 Berita Mandarin Final

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    'Watching the Watchdog'Malaysian Media Coverage of GE13

    Final Individual Report: TV2 BERITA MANDARIN

    15/08/13

    Dr Tessa J. HoughtonSchool of Modern Languages and Cultures

    Director of the Centre for the Study of Communications and CultureUniversity of Nottingham Malaysian Campus

    in collaboration with

    Comments and feedback welcomed at:

    [email protected] 523 4575

    or

    Masjaliza HamzahExecutive Officer

    Centre for Independent [email protected]

    03-4023-0772/4024-9840

    The work is licensed under CC BY-NC-SA 3.0

    http://www.nottingham.edu.my/Modern-Languages/index.aspxhttp://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/index.aspx
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    Table of ContentsExecutive Summary of Key Results for TV2 BERITA MANDARIN ....................................................................3Section 1: Media Coverage of Political Parties & Coalitions.......................................................................... 5

    1.1 Volume of Coverage of Parties & Coalitions......................................................................................... 5Figure 1: Volume of Coverage of Political Parties & Coalitions.......................................................... 5Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.

    Independent/Other........................................................................................................................................61.2 Tone of Coverage of Political Parties & Coalitions...............................................................................7Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions............................................7Figure 4: Negative Political Party & Coalition Coverage ....................................................................8Figure 5: Positive Political Party & Coalition Coverage.........................................................................9Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.Independent/Other.....................................................................................................................................10

    Section 2: Media Coverage of Politicians & Political Figures.......................................................................112.1 Volume of Coverage of Politicians & Political Figures.......................................................................11

    Figure 7: Volume of Coverage of Politicians & Political Figures....................................................... 11Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................12

    2.2 Volume of the Use of Politicians & Political Figures as Sources.......................................................13Figure 9: Volume of the Use of Politicians & Political Figures as Sources........................................13Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Government vs.Opposition vs. Independent/Other..........................................................................................................14

    2.3 Tone of Coverage of Politicians & Political Figures............................................................................15Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures......................................15Figure 12: Negative Coverage of Politicians & Political Figures.......................................................16Figure 13: Positive Coverage of Politicians & Political Figures..........................................................17Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................18

    2.4 Tone of the Use of Politicians & Political Figures As Sources: Attack Politics or Negative

    Campaigning......................................................................................................................................................19Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics' MostOften?............................................................................................................................................................ 19Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?..........................20

    Section 3: Media Coverage of Issues.................................................................................................................213.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues..................................................21

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues.................................................................21Figure 18: Media Coverage of Policy Issues.........................................................................................22Figure 19: Media Coverage of Non-Policy Issues................................................................................23

    Section 4: A Brief Methodology..........................................................................................................................24Section 5: Appendix 1 Tables..........................................................................................................................25

    .................................................................................................................................................................................. 25Section 6: Appendix 2 Coding Scheme......................................................................................................... 32

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    Executive Summary of Key Results for TV2 BERITA MANDARIN

    Introduction

    Like all modern elections, it the Malaysian 13th General Election was fought primarily through themedia the so-called 'watchdogs' of democracy.

    But how effective were Malaysian media outlets at providing fair and objective informationabout national politics? How well did they inform Malaysian citizens about their political environment,and thus enable them to make informed decisions about who to vote for?

    The Watching the Watchdog project monitored coverage from 28 media newspapers, televisionnews broadcasts, online news sites as well as the national press agency, in four languages (English,Bahasa Malaysia, Mandarin, and Tamil); in Sabah and Sarawak as well as in Peninsular Malaysia,during the month spanning April 7th to May 7th 2013 (31 days in total). It is a collaboration betweenthe University of Nottingham Malaysia Campus and the Centre for Independent Journalism.

    The key results summarised below pertain to the individual publication addressed in this report.

    Key Results

    In scrutinising the GE13 coverage provided by TV2 Berita Mandarin, we found the following trends:

    (1) Coverage of Parties & Coalitions

    The mention-level coverage dedicated to each major coalition was skewed towards morecoverage of BN.

    PR were attacked (90.48%) more then BN, with BN receiving more positive coverage

    (73.49%) and negative coverage (75%).

    Of all the tonal categories used in the coverage of political parties and coalitions, the neutralcategory was used very much the most often (92%).

    (2) Coverage of Politicians and Political Figures

    Who is talked about the most? And how are they talked about?

    The volume of mention-level coverage given to politicians from both coalitions is skewed

    towards BN (70%). Of all the tonal categories used in the coverage of politicians and political figures, the

    neutral category was used very much the most often (91%).

    However, of the non-neutral material, more negative and positive coverage was given to BN,while PR was most often attacked.

    Who is used as a source the most? And who engages in attack politics the most?

    Chua Soi Lek and Najib Razak were used as sources most often.

    Independents/Others were used as sources more often (58%) than both BN politicians (39%)and PR politicians (4%).

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    Chua Soi Lek and Najib Razak were first and second most commonly engaged in attackpolitics.

    Overall, BN coalition politicians engaged in attack politics much more often (83%) thanIndependent/Other politicians, and Opposition politicians never engaged in attacked politics.

    (3) Policy Issues vs. Non-Policy Issues

    Non-Policy Issues were given more coverage than Policy Issues.

    The Non-Policy Issue of Ethnicity was the most covered issue overall.

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    Section 1: Media Coverage of Political Parties & Coalitions

    1.1 Volume of Coverage of Parties & Coalitions

    Figure 1: Volume of Coverage of Political Parties & Coalitions

    BN received the most coverage (30.11%), followed by DAP, MCA, PR, then Others.

    Refer to Table 1 for figures.

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    BN

    DAPMCA

    PR

    Other

    Gerakan

    PAS

    UMNO

    PKR

    MIC

    SAPP

    SUPP

    PSM

    PBS

    PBB

    PRS

    PRM

    SPDP

    UPKO

    0 5 10 15 20 25 30 35

    30.11

    16.6215.93

    10.74

    8.99

    5.06

    3.69

    3.50

    3.00

    1.56

    0.44

    0.19

    0.12

    0.06

    0.00

    0.00

    0.00

    0.00

    0.00

    Volume

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    Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    Once parties/coalitions' coverage volumes are combined, the mention-level coveragededicated to each major coalition was skewed towards more coverage of BN.

    Refer to Table 2 for figures.

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    BN

    PR

    Independent

    Other

    0 10 20 30 40 50 60

    56.40

    34.04

    0.56

    8.99

    Volume

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    1.2 Tone of Coverage of Political Parties & Coalitions

    Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions

    Of all the tonal categories used in the coverage of political parties and coalitions, the neutralcategory was used very much the most often (92%).

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    1%2%

    92%

    5%

    Attacked

    Negative

    Neutral

    Positive

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    Figure 4: Negative Political Party & Coalition Coverage

    BN were the most negatively covered (32.14%), followed by MCA (28.57%), then DAP &Gerakan (10.71% each).

    DAP were the most attacked (47.62%), followed by PR (28.57%).

    Refer to Table 3 for figures.

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    BN

    MCA

    DAP

    Gerakan

    Other

    PRPKR

    UMNO

    PAS

    MIC

    PBB

    PBS

    PRS

    PRM

    PSM

    SAPP

    SPDP

    SUPP

    UPKO

    0 10 20 30 40 50 60 70

    Attacked Negative

    Coverage Volume

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    Figure 5: Positive Political Party & Coalition Coverage

    BN received the most positive (46.99%) coverage by a very significant margin, followed byDAP (20.48%) then MCA (10.84%).

    Refer to Table 3 for figures.

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    BN

    MCA

    DAP

    PR

    Other

    GerakanPAS

    UMNO

    PKR

    MIC

    SAPP

    SUPP

    PSM

    PBS

    PBB

    PRS

    PRM

    SPDP

    UPKO

    0 10 20 30 40 50 60 70 80 90

    Posi tive Neutral

    Coverage Volume

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    Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    When coalition and party coverage is combined into the two opposing coalitions, we see thatoverall, PR were attacked (90.48%) more then BN, with BN receiving more positive coverage(73.49%) and negative coverage (75%).

    It should, however, be remembered that the neutral tonal category is overwhelmingly thelargest category.

    Refer to Table 4 for figures and below for ratios.

    CoverageType

    BN : PR TonalWeighting

    Positive 1 : 0.3 5%

    Neutral 1 : 0.6 92%

    Negative 1 : 0.2 2%

    Attacked 1 : 9.5 1%

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    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    BN

    PR

    Independent & Other

    0 10 20 30 40 50 60 70 80 90 100

    9.52

    75.00

    56.54

    73.49

    90.48

    17.86

    32.91

    25.30

    0.00

    7.14

    10.55

    1.20

    Coverage Volume

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    Section 2: Media Coverage of Politicians & Political Figures

    2.1 Volume of Coverage of Politicians & Political Figures

    Figure 7: Volume of Coverage of Politicians & Political Figures

    Only the top 20 most mentioned politicians are shown on this graph.

    Out of these 20, Najib Razak received the most mentions by a significant proportion(35.21%), followed by Chua Soi Lek then Lim Kit Siang.

    Refer to Table 5 for full figures.

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    Najib Razak

    Chua Soi Lek

    Lim Kit SiangLim Guan Eng

    Liow Tiong Lai

    Muhyiddin Yassin

    Anwar Ibrahim

    Mahathir Mohamad

    Ng Yen Yen

    Karpal Singh

    Khalid Ibrahim

    Nik Aziz

    Hishamuddin Hussein

    Ibrahim Ali

    Khalid SamadMusa Aman

    Nurul Izzah

    Teresa Kok

    Alfred Jabu

    Azmin Ali

    0 5 10 15 20 25 30 35 40

    35.21

    16.67

    12.717.08

    6.46

    5.21

    4.79

    2.92

    2.08

    1.25

    1.25

    0.63

    0.42

    0.42

    0.420.42

    0.42

    0.42

    0.21

    0.21

    Coverage Volume

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    Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    When the mentions of individual politicians and political figures are combined and mergedinto their respective coalitions, we can see that coverage of figures from both major coalitionsis skewed towards BN (70%).

    Refer to Table 6 for figures.

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    70.00

    29.58

    0.42

    BN

    PR

    Independent/Other

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    2.2 Volume of the Use of Politicians & Political Figures as Sources

    Figure 9: Volume of the Use of Politicians & Political Figures as Sources

    Of the politicians and political figures tracked, Chua Soi Lek was used as a source most often(18.02%), followed by Najib Razak (17.12%).

    Refer to Table 7 for figures.

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    Chua Soi Lek

    Najib Razak

    Election Commission Spokesperson

    Muhyiddin Yassin

    Lim Kit Siang

    Ambiga Sreenevasan

    Khalid Ibrahim

    Lim Guan Eng

    Taib Mahmud

    Anwar Ibrahim

    0 2 4 6 8 10 12 14 16 18 20

    18.02

    17.12

    3.60

    2.70

    1.80

    0.90

    0.90

    0.90

    0.90

    0.00

    Coverage Volume

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    Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Governmentvs. Opposition vs. Independent/Other

    Independent/Other were used as sources more often (58%) than both BN politicians (39%)and PR politicians (4%).

    Refer to Table 7 for figures.

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    39%

    4%

    58%

    BN

    PR

    Independent/Other

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    2.3 Tone of Coverage of Politicians & Political Figures

    Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures

    Of all the tonal categories used in the coverage of politicians and political figures, theneutral category was used very much the most often (91%).

    15 TV2 BERITA MANDARIN

    7%

    91%

    2%1%

    Positive

    Neutral

    Negative

    Attacked

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    Figure 12: Negative Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Lim Guan Eng, Chua SoiLek and Ng Yen Yen received the most negative coverage (22.22% each).

    Anwar Ibrahim was most attacked (66.67%) followed by Lim Guan Eng (33.33%). Refer to Table 8 for full figures.

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    Lim Guan Eng

    Chua Soi Lek

    Ng Yen Yen

    Khalid Ibrahim

    Muhyiddin Yassin

    Najib Razak

    Anwar Ibrahim

    Abdul Rahman Dahlan

    Alfred Jabu

    Ambiga Sreenevasan

    Azmin Ali

    Baru Bian

    Bernard Dompok

    Chong Chieng Jen

    Dzulkefly Ahmad

    Elizabeth Wong

    G. Palanivel

    Hadi Awang

    Hassan Ali

    Hishamuddin Hussein

    Ibrahim AliJames Masing

    0 10 20 30 40 50 60 70 80

    Attacked Negative

    Coverage Volume

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    Figure 13: Positive Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Najib Razak received themost positive (25%) and neutral coverage (36.85%).

    Chua Soi Lek and Liow Tiong Lai received the second most positive coverage (both 18.75%),followed by Muhyiddin Yassin (15.63%).

    Refer to Table 8 for figures.

    17 TV2 BERITA MANDARIN

    Najib RazakChua Soi Lek

    Lim Kit Siang

    Lim Guan Eng

    Liow Tiong Lai

    Muhyiddin Yassin

    Anwar Ibrahim

    Mahathir Mohamad

    Ng Yen Yen

    Karpal Singh

    Khalid Ibrahim

    Nik Aziz

    Hishamuddin Hussein

    Ibrahim Ali

    Musa Aman

    Nurul Izzah

    Teresa Kok

    Khalid Samad

    Alfred Jabu

    Azmin AliJeffrey Kitingan

    Maximus Ongkili

    0 10 20 30 40 50 60 70

    Posi tive Neutral

    Coverage Volume

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    Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    Overall, more negative and positive coverage was given to BN, while PR was most oftenattacked.

    It should, however, be remembered that the neutral tonal category is overwhelmingly thelargest category.

    Refer to Table 9 for figures and below for ratios.

    CoverageType

    BN : PRTonal

    Weighting

    Positive 1 : 0.22 7%

    Neutral 1 : 0.43 89%

    Negative 1 : 0.5 2%

    Attacked 0 : 100 1%

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    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    BN

    PR

    Independent/ Other

    0 20 40 60 80 100 120

    0.00

    66.67

    69.48

    84.38

    100.00

    33.33

    30.05

    15.63

    0.00

    0.00

    0.47

    0.00

    Coverage Volume

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    2.4 Tone of the Use of Politicians & Political Figures As Sources: AttackPolitics or Negative Campaigning

    Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics'

    Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source.

    Chua Soi Lek was most often engaged in attack politics (50%), followed by Najib Razak(33.33%).

    Refer to Table 10 for figures.

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    Chua Soi Lek

    Najib Razak

    Ambiga Sreenevasan

    Anwar Ibrahim

    Baru Bian

    Hadi Awang

    Hassan Ali

    Jeffrey Kitingan

    Khalid Ibrahim

    Lim Guan Eng

    Lim Kit Siang

    Mahathir Mohamad

    Muhyiddin Yassin

    Musa Aman

    Nazri Aziz

    0 10 20 30 40 50 60

    50.00

    33.33

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    Attack Volume

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    Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source.

    Overall, BN coalition politicians engaged in attack politics much more often (83%) thanIndependent/Other politicians, and Opposition politicians never engaged in attacked politics.

    Refer to Table 10 for figures.

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    83%

    17%

    BN

    PR

    Independent/Other

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    Section 3: Media Coverage of Issues

    3.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues

    More coverage overall is given to Non-Policy Issues than Policy Issues.

    Refer to Table 11 for figures.

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    43%

    57%

    Policy Issues

    Non-Policy Issues

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    Figure 18: Media Coverage of Policy Issues

    Of all Policy Issues covered, the Economy/Development and Domestic Policy, Crime &National Security were given the most coverage, followed by Education and Vision Policiesand Programmes.

    Refer to Table 11 for figures.

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    18%

    4%

    26%

    18%

    2%

    26%

    6%0%

    Policy Issues

    VisionPolicies/ProgrammesEnvironmentEconomy/DevelopmentEducationForeign PolicyDomestic Policy, Crime &National SecurityOppressive LegislationHealthReligion

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    Figure 19: Media Coverage of Non-Policy Issues

    Of all Non-Policy Issues covered, Ethnicity was given the most coverage, followed byElectioneering.

    Refer to Table 11 for figures.

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    46%

    4% 11%

    11%

    3%

    3%

    23%

    Non-Policy Issues

    Ethnicity

    Religion

    Democracy & Human Rights

    Socioeconomic Status

    Mudslinging

    Gender

    Electioneering

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    Section 4: A Brief Methodology

    Dates analysed: 7/4/13 07/05/13 (nd = 31 days)

    Number of data points/references identified and analysed: ndp = 4625

    Number of articles identified and analysed: na = 291

    Average number of articles/day: na/d = 9.4

    Data Collection

    The data was collected or 'coded' using sentence-level content analysis. A team of around 70'coders' from all over Malaysia, from both private and public universities, and from civil society,coded their assigned media on a daily basis.

    Stories 'coded' were selected according to the following criteria:

    They were within the Malaysian news section/s of the newspapers including the front page, orwere the paper's editorial (if they run one).

    They were from pre-defined 'Malaysian News' areas of the news websites monitored, with'snapshots' taken at 8pm daily.

    They were from within the TV news broadcasts.

    They were more than 1/3 about the election, and were news stories as opposed to columns,opinions pieces, letters, etc (with the exception of the paper's own editorial, if present).

    Within each story, category/operator references were identified and coded at the sentence level

    (from period to period). The 21 categories identified and their sub-categories or 'operators' areoutlined in Appendix 2. These 21 categories form the 'unit of analysis' for this study.

    Tone (positive, negative, neutral, attacking, or attacked) was determined based on matching eachreference to a media frame or frames, supportable via emotive/descriptive/subjectivelanguage/vocabulary utilised by the either the news personnel or the source beingquoted/paraphrased. As such, tone is not based upon coder opinion but on linguistic data. Coderswere instructed to 'code as neutral' whenever there was a lack of linguistic data to support apositive/negative/attacking/attacked frame, or whenever they were unsure/conflicted.

    Data Analysis

    The data was analysed using the open source software package GNU Octave (a multi-disciplinarymathematical data analysis programme capable of SPSS/NVIVO-level statistical analysis, as well asmuch higher-level mathematical analysis). Scripts were composed to count occurrences of key data-codes, as specified by the project's finite code-listing set (see Appendix 2), for every row of codeddata (i.e. every reference). Where appropriate, code-count occurrences have been normalised toprovide the percentage of these key-code occurrences.

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    http://www.gnu.org/software/octave/http://www.gnu.org/software/octave/
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    Section 5: Appendix 1 Tables

    25 TV2 BERITA MANDARIN

    TABLE 1

    Party Percentage

    BN 30.106

    DAP 16.615

    Gerakan 5.0593

    MCA 15.928

    MIC 1.5615

    PAS 3.6852

    PBB 0

    PBS 0.062461

    PKR 2.9981

    PR 10.743

    PRS 0PRM 0

    PSM 0.12492

    SAPP 0.43723

    SPDP 0

    SUPP 0.18738

    UMNO 3.4978

    UPKO 0

    Other 8.9944

    TABLE 2

    Party Percentage Coalition Percentage

    BN 30.106

    BN 56.402441

    Gerakan 5.0593

    MCA 15.928

    MIC 1.5615

    PBB 0

    PBS 0.062461

    PRS 0

    SPDP 0

    SUPP 0.18738

    UMNO 3.4978

    UPKO 0

    PR 10.743

    PR 34.0413DAP 16.615

    PAS 3.6852

    PKR 2.9981

    PRM 0

    Independent 0.56215PSM 0.12492

    SAPP 0.43723

    Other 8.9944 Other 8.9944

    TABLE 3

    Attacked Negative Neutral Positive TOTAL

    BN 9.5238 32.143 29.887 46.988 118.5418

    DAP 47.619 10.714 15.612 20.482 94.427

    Gerakan 0 10.714 5.2743 3.6145 19.6028

    MCA 0 28.571 16.245 10.843 55.659

    MIC 0 0 1.3361 6.0241 7.3602

    PAS 9.5238 0 3.7271 0 13.2509

    PBB 0 0 0 0 0

    PBS 0 0 0.070323 0 0.070323

    PKR 4.7619 3.5714 3.0239 1.2048 12.562

    PR 28.571 3.5714 10.549 3.6145 46.3059

    PRS 0 0 0 0 0

    PRM 0 0 0 0 0

    PSM 0 0 0.14065 0 0.14065

    SAPP 0 0 0.49226 0 0.49226

    SPDP 0 0 0 0 0

    SUPP 0 0 0.21097 0 0.21097

    UMNO 0 3.5714 3.5162 6.0241 13.1117

    UPKO 0 0 0 0 0Other 0 7.1429 9.9156 1.2048 18.2633

    Parties &Coalitions

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    26 TV2 BERITA MANDARIN

    TABLE 4

    BN

    A ttacked 9.5238

    Negative 74.9994

    Neutral 56.539893

    Positive 73.4937

    PR

    A tta cked 90.4757

    Negative 17.8568

    Neutral 32.912

    Positive 25.3013

    Attacked 0

    Negative 7.1429

    Neutral 10.54851

    Positive 1.2048

    Independent &

    Other

    TABLE 5

    Politician/Political Figure

    Abdul Rahman Dahlan 0

    Alfred Jabu 0.20833

    Ambiga Sreenevasan 0

    Anwar Ibrahim 4.7917Azmin Ali 0.20833

    Baru Bian 0

    Bernard Dompok 0

    Chong Chieng Jen 0

    Chua Soi Lek 16.667

    Dzulkefly Ahmad 0

    Elizabeth Wong 0

    G. Palanivel 0.20833

    Hadi Awang 0

    Hassan Ali 0

    Hishamuddin Hussein 0.41667

    Ibrahim Ali 0.41667

    James Masing 0

    Jeffrey Kitingan 0.20833

    Karpal Singh 1.25

    Khalid Ibrahim 1.25

    Khalid Samad 0.41667

    Lim Guan Eng 7.0833

    Lim Kit Siang 12.708

    Liow Tiong Lai 6.4583

    Mahathir Mohamad 2.9167

    Maximus Ongkili 0.20833

    Mohamad 'Mat' Sabu 0

    Muhyiddin Yassin 5.2083

    Musa Aman 0.41667

    Najib Razak 35.208

    Ng Yen Yen 2.0833

    Nik Aziz 0.625

    Nizar Jamaluddin 0

    Nurul Izzah 0.41667

    Rafizi Ramli 0Rosmah Mansur 0

    Siti Mariah Mahmud 0

    Taib Mahmud 0

    Teresa Kok 0.41667

    Tian Chua 0

    Tony Pua 0.20833

    William Mawan 0

    Wong Ho Leng 0

    Wong Soon Koh 0

    Yong Teck Lee 0

    Percentage(mention)

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    TABLE 6

    Politician/Political Figure Party etc. Percentage Coalition Percentage

    Chua Soi Lek

    MCA 25.2086

    BN 69.99993

    Liow Tiong Lai

    Ng Yen Yen

    G. Palanivel MIC 0.20833

    Alfred JabuPBB 0.20833

    Taib Mahmud

    Maximus Ongkili PBS 0.20833

    James Masing PRS 0

    William Mawan SPDP 0

    Wong Soon Koh SUPP 0

    Abdul Rahman Dahlan

    UMNO 44.16634

    Hishamuddin Hussein

    Mahathir Mohamad

    Muhyiddin Yassin

    Musa Aman

    Najib Razak

    Bernard Dompok UPKO 0

    Chong Chieng Jen

    DAP 21.6663

    PR 29.583

    Karpal Singh

    Lim Guan Eng

    Lim Kit Siang

    Teresa Kok

    Tony Pua

    Wong Ho Leng

    Dzulkefly Ahmad

    PAS 1.04167

    Hadi Awang

    Khalid Samad

    Mohamad 'Mat' Sabu

    Nik Aziz

    Nizar Jamaluddin

    Siti Mariah Mahmud

    Anwar Ibrahim

    PKR 6.87503

    Azmin Ali

    Baru Bian

    Elizabeth Wong

    Jeffrey Kitingan

    Khalid Ibrahim

    Nurul Izzah

    Rafizi Ramli

    Tian Chua

    Ambiga Sreenevasan Bersih 0

    0.41667

    Hassan Ali Independent 0

    Ibrahim Ali Perkasa 0.41667

    Rosmah Mansur 0

    Yong Teck Lee SAPP 0

    Independent/Other

    '1st lady'

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    TABLE 7

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 18.018

    BN 38.7386

    Mahathir Mohamad 0

    Muhyiddin Yassin 2.7027

    Musa Aman 0

    Najib Razak 17.117

    Nazri Aziz 0

    Taib Mahmud 0.9009

    Anwar Ibrahim 0

    PR 3.6036

    Baru Bian 0

    Hadi Awang 0

    Jeffrey Kitingan 0

    Khalid Ibrahim 0.9009

    Lim Guan Eng 0.9009

    Lim Kit Siang 1.8018

    Nik Aziz 0

    Ambiga Sreenevasan 0.9009

    Independent 57.658

    Hassan Ali 0

    Vox Pop Male 18.919

    Vox Pop Female 4.5045

    29.73

    3.6036

    Percentage(source)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 8

    Politician/Political Figure Attacked Negative Neutral Positive

    Abdul Rahman Dahlan 0 0 0 0

    Alfred Jabu 0 0 0.23474 0

    Ambiga Sreenevasan 0 0 0 0

    Anwar Ibrahim 66.667 0 3.9906 3.125

    Azmin Ali 0 0 0.23474 0

    Baru Bian 0 0 0 0

    Bernard Dompok 0 0 0 0

    Chong Chieng Jen 0 0 0 0

    Chua Soi Lek 0 22.222 16.432 18.75

    Dzulkefly Ahmad 0 0 0 0

    Elizabeth Wong 0 0 0 0

    G. Palanivel 0 0 0 3.125

    Hadi Awang 0 0 0 0

    Hassan Ali 0 0 0 0

    Hishamuddin Hussein 0 0 0.46948 0Ibrahim Ali 0 0 0.46948 0

    James Masing 0 0 0 0

    Jeffrey Kitingan 0 0 0.23474 0

    Karpal Singh 0 0 1.4085 0

    Khalid Ibrahim 0 11.111 1.1737 0

    Khalid Samad 0 0 0.23474 3.125

    Lim Guan Eng 33.333 22.222 6.8075 6.25

    Lim Kit Siang 0 0 14.085 3.125

    Liow Tiong Lai 0 0 5.6338 18.75

    Mahathir Mohamad 0 0 3.2864 0Maximus Ongkili 0 0 0.23474 0

    Mohamad 'Mat' Sabu 0 0 0 0

    Muhyiddin Yassin 0 11.111 4.2254 15.625

    Musa Aman 0 0 0.46948 0

    Najib Razak 0 11.111 36.854 25

    Ng Yen Yen 0 22.222 1.6432 3.125

    Nik Aziz 0 0 0.70423 0

    Nizar Jamaluddin 0 0 0 0

    Nurul Izzah 0 0 0.46948 0

    Rafizi Ramli 0 0 0 0

    Rosmah Mansur 0 0 0 0

    Siti Mariah Mahmud 0 0 0 0

    Taib Mahmud 0 0 0 0

    Teresa Kok 0 0 0.46948 0

    Tian Chua 0 0 0 0

    Tony Pua 0 0 0.23474 0

    William Mawan 0 0 0 0

    Wong Ho Leng 0 0 0 0

    Wong Soon Koh 0 0 0 0

    Yong Teck Lee 0 0 0 0

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    TABLE 9

    BN

    Attacked 0

    Negative 66.666

    Neutral 69.48324

    Positive 84.375

    PR

    Attacked 100

    Negative 33.333

    Neutral 30.04745

    Positive 15.625

    Attacked 0

    Negative 0

    Neutral 0.46948

    Positive 0

    Independent/Other

    TABLE 10

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 50

    BN 83.333

    Mahathir Mohamad 0

    Muhyiddin Yassin 0

    Musa Aman 0

    Najib Razak 33.333

    Nazri Aziz0Taib Mahmud 0

    Anwar Ibrahim 0

    PR 0

    Baru Bian 0

    Hadi Awang 0

    Jeffrey Kitingan 0

    Khalid Ibrahim 0

    Lim Guan Eng 0

    Lim Kit Siang 0

    Nik Aziz 0

    Ambiga Sreenevasan 0

    Independent 16.667

    Hassan Ali 0

    Vox Pop Male 16.667

    Vox Pop Female 0

    0

    0

    Percentage(source +attacking)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 11

    Issues Coverage PI/NPI Coverage

    Vision Policies/Programmes 3.1274

    Policy Issues 17.543968

    Environment 0.6865Economy/Development 4.5004

    Education 3.1274

    Foreign Policy 0.38139

    Domestic Policy, Crime & National Security 4.5767

    Oppressive Legislation 1.0679

    Health 0.076278

    Religion 0

    Ethnicity 10.45

    22.88327

    Religion 0.83905

    Democracy & Human Rights 2.5934

    Socioeconomic Status 2.4409

    Mudslinging 0.6865

    Gender 0.61022

    Electioneering 5.2632

    Non-PolicyIssues

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    Section 6: Appendix 2 Coding Scheme

    1. Politician or Political Figure (Mentioned)

    1. Abdul Rahman Dalan

    2. Alfred Jabu3. Ambiga Sreenevasan4. Anwar Ibrahim5. Azmin Ali6. Baru Bian7. Bernard Dompok8. Chong Chieng Jen9. Chua Soi Lek10. Dzulkefly Ahmad11. Elizabeth Wong12. G. Palanivel13. Hadi Awang14. Hassan Ali15. Hishamuddin Hussein

    16. James Masing17. Jeffrey Kitingan18. Karpal Singh19. Khalid Ibrahim20. Khalid Samad21. Lim Guan Eng22. Lim Kit Siang23. Liow Tiong Lai24. Mahathir Mohamad25. Maximus Ongkili26. Mohamad 'Mat' Sabu27. Muhyiddin Yassin28. Musa Aman

    29. Najib Razak30. Ng Yen Yen31. Nik Aziz32. Nizar Jamaluddin33. Nurul Izzah34. Rafizi Ramli35. Rosmah Mansur36. Siti Mariah Mahmud37. Taib Mahmud38. Teresa Kok39. Tian Chua40. Tony Pua41. William Mawan42. Wong Ho Leng

    43. Wong Soon Koh44. Yong Teck Lee

    2. Politicians or Political Figure (Used as a Source)

    1. Ambiga Sreenevasan (Bersih)2. Anwar Ibrahim (PKR)3. Baru Bian4. Chua Soi Lek5. Hadi Awang6. Hassan Ali7. Jeffrey Kitingan8. Khalid Ibrahim9. Lim Guan Eng

    10. Lim Kit Siang11. Mahathir Mohamad

    12. Muhyiddin Yassin13. Musa Aman14. Najib Razak

    15. Nazri Aziz16. Nik Aziz17. Taib Mahmud18. Vox Pop Male19. Vox Pop Female20. Public Opinion/Vox Pop General21. Election Commission Spokesperson

    3. Party or Coalition

    1. BN (Barisan Nasional)2. DAP (Democratic Action Party)3. Gerakan (Malaysian People's Movement

    Party)

    4. MCA (Malaysian Chinese Association)5. MIC (Malaysian Indian Congress)6. PAS (Pan-Malaysian Islamic Party)7. PBB (Parti Besaka Bumputera Bersatu)8. PBS (Parti Bersatu Sabah)9. PKR (People's Justice Party)10. PR (Pakatan Rakyat)11. PRS (Sarawak People's Party)12. PRM (Parti Rakyat Malaysia)13. PSM (Parti Sosialis Malaysia)14. SAPP (Sabah Progressive Party)15. SPDP (Sarawak Progressive Democratic Party)16. SUPP (Sarawak United People's Party)

    17. UMNO (United Malays National Organisation)18. UPKO (United Pasokmomogun KadazandusunMurut Organisation)

    4. Organisations

    1. Bersih2. Community-based organisations.3. Democracy- or human rights-oriented

    organisations (excluding Bersih)4. Environmentally-oriented organisations5. Ethnicity-oriented organisations6. JATI7. Perkasa8. Professionals organisations9. Religious organisations.10. Trade Unions11. Womens' rights or issues focused organisations.12. Youth or student focused organisations13. Election Commission

    5. Policy Issues

    1. Vision Policies or Programmes1. 1Malaysia2. GTP (Government Transformation

    Programme)3. ETP (Economic Transformation Programme)

    4. NKRA (National Key Results Areas)5. NEP/'Bumiputeraism'

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    6. PAS's Welfare State7. PKR's Buku Jingga8. NEM (New Economic Model)9. 'Transformasi'10. BN Manifesto11. PR Manifesto12. Other

    2. Environment1. Deforestation/Land Rights2. Recycling3. Lynas4. Polluting Industries (non-Lynas)5. Damming Projects6. Other

    3. Economy/Development1. Recession2. Welfare3. Unemployment4. Poverty5. Privatisation6. Growth/FDI7. FTA/Globalisation8. Inflation/Price Rises9. Infrastructure10. Housing11. Other

    4. Education1. Vernacular Schools2. Access3. PPSMI4. Academic Freedom5. System

    6. PTPTN7. Other

    5. Foreign Policy1. Western World2. Singapore (Mentions of)3. Singapore (Comparison with)4. China5. India6. Islamic World7. Israel/Palestine8. Indonesia9. Other

    6. Domestic Policy, Crime, & National Security1. Immigration2. Illegals/Refugees3. Terrorism (not Lahad Datu)4. Crime5. Lahad Datu Incident6. Other

    7. Oppressive Legislation1. ISA (Internal Security Act)2. AUKU/UUCA (Universities and University

    Colleges Act 1971)3. Sedition Act

    4. PPPA (Printing Presses and Publication Act)5. PAA (Peaceful Assembly Act 2012)

    6. SOSMA (Security Offences (SpecialMeasures) Act 2012)

    7. Other

    8. Health1. 1Care2. Other

    9. Religion1. Apostasy2. Islamic State3. Hudud4. Conversion (into Islam)5. 'Allah' issue6. Other

    6. Non-Policy Issues

    1. Ethnicity1. Malaysia2. Chinese3. Indian/South Asian4. Orang Asli5. Orang Asal, Sabah & Sarawak6. Thai7. Portuguese/Eurasian8. Malay Rights9. Other

    2. Religion1. Islam2. Buddhism/Taoism3. Hinduism4. Christianity5. Sikhism

    6. Religious Freedom (non-apostasy related)7. Interfaith Dialogue/Unity8. Interfaith Friction9. Other

    3. Democracy & Human Rights1. General Corruption2. Electoral Corruption3. Media Freedom4. Electoral Reform5. Electoral Legislation6. 2-Party System7. Protest/Rallies8. Other

    4. Socioeconomic Sectors1. Middle Class/Professionals2. Working Class3. Aristocracy/Monarchy4. Civil Service5. Military and Police6. FELDA7. Plantation/Estate Workers8. Chine New Villagers9. Senior Citizens/Retirees10. RELA/Wataniah11. Urban

    12. Rural13. Cost of Living

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    14. Other

    5. Territory1. Kuala Lumpur2. Labuan3. Putrajaya4. Johor5. Kedah

    6. Kelantan7. Malacca8. Negeri Sembilan9. Pahang10. Perak11. Perlis12. Penang13. Sabah14. Sarawak15. Selangor16. Terengganu17. Sarawak Independence18. Sabah Independence

    6. Mudslinging1. Anwar/Sodomy2. Altantuya3. Rosmah4. Penang CM5. Selangor CM6. NFC7. Arms Deals8. Psy/CNY Concert9. Project IC10. Taib Mahmud and Logging Expose11. Other

    7. Gender

    1. Sexuality2. Women in politics3. Personal/Private life4. Womens' Issues5. LGBT/Q6. Appearance

    7. Sexism8. Other

    8. Electioneering1. Event-specific Gifts2. Handouts3. Timely Developments4. Election Promises5. Baby-kissing6. Cybertroopers/Social Media War7. Other