WTTC Economic Impact Brazil2012

7/31/2019 WTTC Economic Impact Brazil2012

1/24WTTC Tve & TouismEconomic Impct 2012 1

The Authority on World Travel & Tourism

Travel& Tourism Economicimpact2012

BrazIl


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For more information please contact:

Olivia Ruggles-BriseDirector,policy&Research

[email protected]

Eva Aimablemaager,policy&Research

[email protected]

2012Worldravel&ourisoucil


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For more than 20 ears the World Travel & Tourism Council (WTTC)

has been investing in economic impact research, which assesses

the Travel & Tourism industrs contribution to GDP and jobs. Our

ten-ear forecasts are unique in the information the provide to

assist governments and private companies plan for the future.

Travel & Tourism continues to be one of the worlds largest industries. The total impact of the industry means

that, in 2011, it contributed 9% of global GDP, or a value of over US$6 trillion, and accounted for 255 millionjobs. Over the next ten years this industry is expected to grow by an average of 4% annually, taking it to

10% of global GDP, or some US$10 trillion. By 2022, it is anticipated that it will account for 328 million jobs,

or 1 in every 10 jobs on the planet.

2011 was one of the most challenging years ever experienced by the global Travel & Tourism industry.

However, our latest research suggests that, despite political upheaval, economic uncertainty and natural

disasters, the industrys direct contribution to world GDP grew by nearly 3% to US$2 trillion and directly

generated 1.2 million new jobs. This was supported by a 3% increase in visitor exports to US$1.2 trillion,

with almost 3% growth in capital investment, which rose to over US$0.7 trillion.

Moreover, while the macroeconomic environment remains very challenging, our latest projections point to

continuous growth in the contribution of Travel & Tourism to global GDP and employment. Rising household

incomes in emerging economies not only the BRICs (Brazil, Russia, India and China) but increasingly across

the rest of Southeast Asia and Latin America will continue to fuel increased leisure demand. Similarly,

growing international trade particularly from emerging markets will sustain business travel demand.

In developed economies, consumers are likely to remain cautious, especially in European countries where

austerity programmes are being implemented.

This means that we expect growth in Travel & Tourisms direct contribution to GDP to remain stable at 3% in

2012. We expect the industry to generate directly over 2 million new jobs, with a 2% increase in visitor exports

and 3.5% growth in investment over the year.

Rarely over the past 20 years have we been challenged by such economic and political uncertainty as we areseeing now. Our ongoing research underlines the importance of Travel & Tourism as a stabilising force globally

providing jobs, generating prosperity, and facilitating international trade and investment.

David Scowsill

President & CEOWorld Travel & Tourism Council

Foreword


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Contents2012 Annual Research: Key Facts .......................................................................................................1

Defning the Economic Contribution o Travel & Tourism .............................2

Travel & Tourisms Contribution to GDP .....................................................................................3

Travel & Tourisms Contribution to Employment ..........................................................4

Visitor Exports and Investment ..................................................................................................................5

Dierent Components o Travel & Tourism ............................................................................6

Country Rankings: Absolute Contribution, 2012 ........................................................7

Country Rankings: Relative Contribution, 2011 ...........................................................8

Country Rankings: Real Growth, 2012 .........................................................................................9

Country Rankings: Long Term Growth, 2012 - 2022 ......................................10

Summary Tables: Estimates and Forecasts....................................................................11

The Economic Contribution o Travel & Tourism:

Real 2011 Prices.............................................................................................................................................................12

The Economic Contribution o Travel & Tourism:

Nominal Prices ...................................................................................................................................................................13

The Economic Contribution o Travel & Tourism: Growth ......................14

Glossary.........................................................................................................................................................................................15

Methodological Note...............................................................................................................................................16

Regions, Sub-regions, Countries ......................................................................................................17

USEFmERLSUHRSED,pRVDEDSURESKnWLEDGED

1-2QueeVictoriaerrace,Sovereigourt,LodoE1W3H,UK

2el:+44(0)2074818007.Fax:+44(0)2074881008.Eail:[email protected]

The Economic Impact o Travel & Tourism 2012


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= Total contribution of Travel & Tourism

Brazil

2012 ANNUAL RESEARCH: KEY FACTS 2012forecast

EMPLOYMENT: DIRECT CONTRIBUTION

EMPLOYMENT: TOTAL CONTRIBUTION

VISITOR EXPORTS

INVESTMENT

WORLD RANKING (OUT OF 181 COUNTRIES):Relative importance of Travel & Tourism's total contribution to GDP

6ABSOLUTE

Size in 2011

94

Contribution to GDP in 2011

RELATIVE

35GROWTH2012 forecast

Total Contribution of

Travel & Tourism to GDP

Breakdown of Travel & Tourism's Total

Contribution to GDP and Employment 2011

2011 BRLbn GDP (2011 BRLbn)

Direct Indirect Induced

0

100

200

300

400

500

600

700

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2022

2011 BRLbn2011 BRLbn

81

144

131

2684

3053

1918E

mployment

('000)

WTTC Travel & Tourism Economic Impact 2012 1

The direct contribution of Travel & Tourism to GDP was BRL131.5bn (3.2% of total GDP) in2011, and is forecast to rise by 7.8% in 2012, and to rise by 5.0% pa, from 2012-2022, toBRL230.7bn in 2022 (in constant 2011 prices).

The total contribution of Travel & Tourism to GDP was BRL356.5bn (8.6% of GDP) in 2011, andis forecast to rise by 6.2% in 2012, and to rise by 5.1% pa to BRL622.6bn in 2022.

In 2011 Travel & Tourism directly supported 2,683,500 jobs (2.7% of total employment). This isexpected to rise by 7.1% in 2012 and rise by 2.5% pa to 3,685,000 jobs (3.4% of total

employment) in 2022.

In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly

Visitor exports generated BRL11.8bn (2.5% of total exports) in 2011. This is forecast to grow by

11.6% in 2012, and grow by 12.2% pa, from 2012-2022, to BRL41.4bn in 2022 (3.3% of total).

Travel & Tourism investment in 2011 was BRL41.5bn, or 5.2% of total investment. It should riseby 3.5% in 2012, and rise by 8.7% pa over the next ten years to BRL99.2bn in 2022 (7.0% of

total).

2022

GDP: DIRECT CONTRIBUTION

GDP: TOTAL CONTRIBUTION

supported by the industry, was 7.8% of total employment (7,654,500 jobs). This is expected torise by 5.1% in 2012 to 8,045,000 jobs and rise by 2.3% pa to 10,115,000 jobs in 2022 (9.2% of

total).

50LONG-TERM GROWTH

Forecast 2012-2022


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BRAZIL: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO GDP

BRAZIL: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO GDP

1All values are in constant 2011 prices & exchange rates

3

Travel & Tourism'scontribution to GDP

1

The direct contribution of Travel & Tourism to GDP in 2011 was BRL131.5bn (3.2% of GDP). This is forecast to rise

by 7.8% to BRL141.7bn in 2012.This primarily reflects the economic activity generated by industriessuch as hotels, travel agents, airlines and other passenger transportation services (excluding commuter

services). But it also includes, for example, the activities of the restaurant and leisure industries directly

supported by tourists.

The direct contribution of Travel & Tourism to GDP is expected to grow by 5.0% pa to BRL230.7bn (3.7% of GDP)by 2022.

0

50

100

150

200

250

200

2

200

3

200

4

200

5

200

6

200

7

200

8

200

9

201

0

201

1

201

2

202

2

2022

Constant 2011 BRLbn % of whole economy GDP

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

200

2

200

3

200

4

200

5

200

6

200

7

200

8

200

9

201

0

201

1

201

2

202

2

202

2

induced income impacts, see page 2) was BRL356.5bn in 2011 (8.6% of GDP) and is expected to grow by6.2% to BRL378.6bn (8.9% of GDP) in 2012.

It is forecast to rise by 5.1% pa to BRL622.6bn by 2022 (9.9% of GDP).

Constant 2011 BRLbn


0

100

200

300

400

500

600

700

2011 2012 2022202220220.0

2.0

4.0

6.0

8.0

10.0

12.0

2011 2012 20222022

% of whole economy GDP


WTTC Travel & Tourism Economic Impact 2012

The total contribution of Travel & Tourism to GDP (including wider effects from investment, the supply chain and


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BRAZIL: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT

BRAZIL: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT

4

Travel & Tourism generated 2,683,500 jobs directly in 2011 (2.7% of total employment) and this is forecast togrow by 7.1% in 2012 to 2,875,000 (2.9% of total employment).

This includes employment by hotels, travel agents, airlines and other passenger transportation services(excluding commuter services). It also includes, for example, the activities of the restaurant and leisure

industries directly supported by tourists.

By 2022, Travel & Tourism will account for 3,685,000 jobs directly, an increase of 2.5% pa over the next tenyears.

0.0

500.0

1,000.0

1,500.0

2,000.0

2,500.0

3,000.0

3,500.0

4,000.0

200

2

200

3

200

4

200

5

200

6

200

7

200

8

200

9

201

0

201

1

201

2

202

2

'000 jobs % of whole economy employment

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

200

2

200

3

200

4

200

5

200

6

200

7

200

8

200

9

201

0

201

1

201

2

202

2

The total contribution of Travel & Tourism to employment (including wider effects from investment, the supply

By 2022, Travel & Tourism is forecast to support 10,115,000 jobs (9.2% of total employment), an increase of

2.3% pa over the period.

'000 jobs


0.0

2,000.0

4,000.0

6,000.0

8,000.0

10,000.0

12,000.0

2011 2012 202220222022

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

2011 2012 20222022

% of whole economy employment



Travel & Tourism'scontribution to employment

chain and induced income impacts, see page 2) was 7,654,500 jobs in 2011 (7.8% of total employment). This isforecast to rise by 5.1% in 2012 to 8,045,000 jobs (8.1% of total employment).

2022 2

022


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VISITOR EXPORTS

BRAZIL: VISITOR EXPORTS AND INTERNATIONAL TOURIST ARRIVAL

INVESTMENT

BRAZIL: CAPITAL INVESTMENT IN TRAVEL & TOURISM

1All values are in constant 2011 prices & exchange rates

5

Visitor Exports and Investment1

Visitor exports are a key component of the direct contribution of Travel & Tourism. In 2011,

Brazil generated BRL11.8bn in visitor exports. In 2012, this is expected to grow by 11.6%, and the country isexpected to attract 5,754,000 international tourist arrivals.

By 2022, international tourist arrivals are forecast to total 9,855,000, generating expenditure of BRL41.4bn, an

increase of 12.2% pa.

Constant 2011 BRLbn Foreign visitor exports as % of total exports

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2022

202

2

Travel & Tourism is expected to have attracted capital investment of BRL41.5bn in 2011. This is expected torise by 3.5% in 2012, and rise by 8.7% pa over the next ten years to BRL99.2bn in 2022.

Travel & Tourisms share of total national investment will rise from 5.1% in 2012 to 7.0% in 2022.

Constant 2011 BRLbn

0

20

40

60

80

100

120

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2022

2022

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2022

2022

% of whole economy GDP


mn

Foreign tourist arrivals (RHS)

0

5

10

15

20

25

30

3540

45

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2022

0

2

4

6

8

10

12

Foreign visitor exports (LHS)

2022


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Leisure spending

Business spending

Foreign visitor spending

Domestic spending

Direct

Induced

Indirect

25.3%

9.3%

5.8%1All values are in constant 2011 prices & exchange rates

40.4%

(c) Government collective

Indirect is the sum of:

(a) Supply chain

(b) Investment

36.9%

22.7%

5.1%

94.9%

89.6%

10.4%

6 WTTC Travel & Tourism Economic Impact 2012

Different components ofTravel & Tourism

1

BrazilTravel & Tourism's Contribution to GDP:

Business vs Leisure, 2011 Leisure travel spending (inbound and domestic)generated 89.6% of direct Travel & Tourism GDPin 2011 (BRL207.9bn) compared with 10.4% for

business travel spending (BRL24.1bn).

Business travel spending is expected to grow by7.6% in 2012 to BRL26.0bn, and rise by 4.9% pa

to BRL41.7bn in 2022.

Leisure travel spending is expected to grow by8.2% in 2012 to BRL224.9bn, and rise by 5.3% pato BRL376.2bn in 2022.

Brazil

Domestic vs Foreign, 2011

Travel & Tourism's Contribution to GDP:

Domestic travel spending generated 94.9% ofdirect Travel & Tourism GDP in 2011 compared

with 5.1% for visitor exports (ie foreign visitorspending or international tourism receipts).

Domestic travel spending is expected to grow by8.0% in 2012 to BRL234.5bn, and rise by 4.7% pato BRL371.9bn in 2022.

Visitor exports are expected to grow by 11.6% in

2012 to BRL13.1bn, and rise by 12.2% pa toBRL41.4bn in 2022.

c b

a

Brazil

Breakdown of Travel & Tourism's Total Contribution to GDP, 2011 The Travel & Tourism industry contributes to GDP

and employment in many ways as detailed onpage 2.

The total contribution of Travel & Tourism to

GDP is nearly three times greater than its

direct contribution.


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2011 2011

(US$bn) (US$bn)

6 Brazil 78.5 6 Brazil 212.9

8 Mexico 63.7 11 Mexico 142.0

World Average 16.6 World Average 49.6

24 Argentina 16.6 23 Argentina 45.5

37 Venezuela 9.6 37 Venezuela 25.6

42 Chile 6.7 43 Chile 19.3

45 Peru 6.1 50 Peru 16.0

72 Costa Rica 2.0 64 Cuba 7.9

74 Cuba 1.9 75 Costa Rica 5.0

78 Guatemala 1.6 80 Guatemala 4.1

89 Ecuador 1.2 86 Ecuador 3.4

2011 2011

'000 jobs '000 jobs

4 Mexico 2925.4 5 Brazil 7654.3

6 Brazil 2683.6 6 Mexico 6347.4



35 Venezuela 370.0 33 Peru 1033.237 Peru 355.4 34 Venezuela 963.7

55 Chile 210.0 47 Chile 590.2

65 Guatemala 146.2 55 Cuba 519.4

70 Cuba 127.9 65 Guatemala 381.6


86 Costa Rica 93.4 88 Costa Rica 237.0

2011 2011

(US$bn) (US$bn)

6 Brazil 24.8 28 Mexico 11.811 Mexico 18.5 40 Brazil 7.0

20 Argentina 6.7 World Average 6.5

28 Chile 5.1 43 Argentina 6.4

World Average 4.1 57 Peru 3.3

43 Venezuela 2.6 60 Chile 2.8

48 Peru 2.2 64 Cuba 2.5

62 Cuba 1.1 69 Costa Rica 2.2

75 Ecuador 0.6 85 Guatemala 1.4

84 Guatemala 0.5 101 Ecuador 0.8

100 Costa Rica 0.3 112 Venezuela 0.7

Capital Investment

Visitor

Exports

The competing destinations selected are those that offer a similar tourism product and compete for tourists from the same set of origin markets.These tend to be, but are not exclusively, geographical neighbours.

The tables on pages 7-10 provide provide brief extracts from the full WTTC Country League Table Rankings, highlighting comparisons withcompeting destinations as well as with the world average.

Travel & Tourism's Direct

Contribution to GDP Contribution to GDP

Travel & Tourism's Total


Contribution to Employment



Travel & Tourism

Country rankings:Absolute contribution, 2011

7WTTC Travel & Tourism Economic Impact 2012


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2011 2011

% share % share

49 Mexico 5.6 World Average 14.0

World Average 5.2 64 Mexico 12.4


76 Argentina 3.8 71 Cuba 11.4

83 Peru 3.5 77 Argentina 10.5


89 Guatemala 3.4 85 Peru 9.2

96 Brazil 3.2 93 Guatemala 8.7

105 Chile 2.9 94 Brazil 8.6

106 Cuba 2.8 102 Chile 8.3


2011 2011

% share % share




84 Argentina 3.6 73 Cuba 10.5

95 Venezuela 3.0 81 Argentina 9.9101 Guatemala 3.0 97 Peru 7.9

107 Chile 2.8 98 Venezuela 7.9

113 Brazil 2.7 99 Chile 7.9

115 Peru 2.7 101 Brazil 7.8

120 Cuba 2.6 105 Guatemala 7.7


2011 2011

% share % share

22 Cuba 16.9 57 Cuba 16.948 Chile 9.7 World Average 15.9

World Average 8.3 61 Costa Rica 14.8

61 Mexico 8.0 71 Guatemala 11.8


79 Guatemala 6.2 100 Peru 6.5

92 Venezuela 5.3 130 Ecuador 3.6

96 Brazil 5.2 135 Mexico 3.3

99 Peru 4.9 137 Chile 3.0

126 Ecuador 3.5 153 Brazil 2.5

129 Costa Rica 3.4 171 Venezuela 0.7








Travel & Tourism Investment

Contribution to Total Capital Investment

Visitor Exports

Contribution to Total Exports


Country rankings:Relative contribution,2011

8


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2012 2012

% growth % growth


21 Brazil 7.8 35 Brazil 6.2


62 Chile 4.7 59 Chile 4.9



84 Peru 3.6 80 Ecuador 3.8

87 Ecuador 3.4 85 Peru 3.4



111 Cuba 2.2 124 Cuba 1.1

2012 2012

% growth % growth


65 Brazil 7.1 10 Guatemala 7.1

54 Guatemala 7.0 21 Costa Rica 5.6

37 Costa Rica 5.7 29 Brazil 5.1

39 Ecuador 2.6 65 Ecuador 2.9135 Chile 2.4 74 Chile 2.4



27 Peru 1.5 101 Peru 1.2


130 Cuba -0.1 138 Cuba -1.3

2012 2012

% growth % growth

16 Venezuela 12.1 5 Chile 14.429 Guatemala 9.5 14 Brazil 11.6



77 Mexico 5.1 57 Guatemala 5.0

89 Chile 4.8 87 Mexico 3.0

96 Ecuador 4.3 97 Peru 2.5

102 Peru 3.6 World Average 1.6

104 Brazil 3.5 113 Venezuela 1.0

World Average 3.1 119 Ecuador 0.8

173 Cuba -7.7 121 Cuba 0.7








Travel & Tourism

Investment

Visitor

Exports

Country rankings:Real growth, 2012

9WTTC Travel & Tourism Economic Impact 2012


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2012 - 2022 2012 - 2022

% growth pa % growth pa

50 Peru 5.0 50 Brazil 5.1

51 Brazil 5.0 54 Peru 5.0


79 Cuba 4.3 76 Ecuador 4.4

86 Ecuador 4.2 79 Cuba 4.3


92 Costa Rica 4.1 World Average 4.1

World Average 4.1 96 Chile 4.1

98 Argentina 4.0 97 Costa Rica 4.1

102 Chile 3.9 105 Argentina 3.8


2012 - 2022 2012 - 2022


27 Peru 3.1 34 Peru 3.0

37 Costa Rica 2.9 35 Ecuador 3.0


39 Ecuador 2.9 39 Guatemala 2.9

49 Argentina 2.8 50 Costa Rica 2.754 Guatemala 2.6 62 Argentina 2.5

65 Brazil 2.5 World Average 2.4

World Average 1.8 70 Brazil 2.3


130 Cuba 1.1 130 Chile 1.0

135 Chile 1.1 131 Cuba 1.0

2012 - 2022 2012 - 2022


5 Brazil 8.7 1 Brazil 12.227 Mexico 6.5 6 Venezuela 7.5

51 Costa Rica 5.8 8 Argentina 7.3

55 Venezuela 5.7 27 Peru 5.7

World Average 5.3 43 Chile 5.1

74 Cuba 5.0 69 Mexico 4.3

76 Ecuador 4.9 72 Cuba 4.2

80 Chile 4.8 79 Costa Rica 4.1

93 Argentina 4.6 89 Ecuador 3.8

112 Peru 4.1 World Average 3.5


Contribution to Capital Investment

Visitor Exports

Contribution to Exports








Travel & Tourism Investment


Country rankings:Long term growth, 2012 - 2022

0


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2012

Brazil BRLbn % of total Growth2 BRLbn % of total Growth3

Direct contribution to GDP 131.5 3.2 7.8 230.7 3.7 5.0

Total contribution to GDP 356.5 8.6 6.2 622.6 9.9 5.1

Direct contribution to employment4

2,684 2.7 7.1 3,685 3.4 2.5

Total contribution to employment4

7,654 7.8 5.1 10,115 9.2 2.3

Visitor exports 11.8 2.5 11.6 41.4 3.3 12.2

Domestic spending 217.2 5.3 8.0 371.9 5.9 4.7

Leisure spending 207.9 5.0 8.2 376.2 6.0 5.3

Business spending 24.1 0.6 7.6 41.7 0.7 4.9

Capital investment 41.5 5.2 3.5 99.2 7.0 8.7

12011 constant prices & exchange rates;

22012 real growth adjusted for inflation (%);

32012-2022 annualised real growth adjusted for inflation (%);

4'000 jobs

2012

Americas US$bn % of total Growth2 US$bn % of total Growth

3

Direct contribution to GDP 665.5 3.0 2.0 971.4 3.1 3.6

Total contribution to GDP 1,945.6 8.6 1.6 2,795.8 8.9 3.5


15,108 3.6 2.0 18,650 3.8 1.9

Total contribution to employment

4

38,840 9.3 1.6 48,461 10.0 2.1

Visitor exports 243.0 6.1 0.9 348.3 4.6 3.5

Domestic spending 1,011.3 4.5 2.3 1,492.4 4.8 3.7

Leisure spending 959.1 4.3 2.0 1,422.0 4.5 3.8

Business spending 318.6 1.4 2.1 450.8 1.5 3.3

Capital investment 239.8 6.2 2.0 406.7 6.6 5.2

12011 constant prices & exchange rates;



4'000 jobs

2012

Worldwide US$bn % of total Growth2 US$bn % of total Growth3

Direct contribution to GDP 1,972.8 2.8 2.8 3,056.2 3.0 4.2

Total contribution to GDP 6,346.1 9.1 2.8 9,939.5 9.8 4.3


98,031 3.3 2.3 120,470 3.6 1.9

Total contribution to employment4

254,941 8.7 2.0 327,922 9.8 2.3

Visitor exports 1,170.6 5.3 1.7 1,694.7 4.3 3.6

Domestic spending 2,791.2 4.0 3.5 4,547.6 4.6 4.6

Leisure spending 3,056.9 4.4 3.1 4,853.8 4.8 4.4

Business spending 968.4 1.4 2.5 1,476.2 1.5 4.0

Capital investment 743.0 4.9 3.5 1,320.4 5.1 5.612011 constant prices & exchange rates;



4'000 jobs

2011

2011

2011 2011 2022

2011 2022

2011 2022


Summary tables:Estimates & Forecasts

1

1

1

1

1

1


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2006 2007 2008 2009 2010 2011 2012E 2022F

3. Internal tourism consumption

(= 1 + 2 + government individual spending)

4. Purchases by tourism providers,

including imported goods

(supply chain)

5. Direct contribution ofTravel & Tourism to GDP

(= 3 + 4)

Other final impacts

(indirect & induced)

6. Domestic supply chain

11. Total contribution of


(= 5 + 6 + 7 + 8 + 9 + 10)

Employment impacts ('000)

12.

Other indicators

14. Expenditure on outbound travel

127.6 119.0 131.5 141.7

-190.3

117.3 122.6 123.9

-94.8 -100.5 -109.5

11.6 11.8 13.1

-97.3 -90.8 -92.7-91.8

14.1 13.7 13.8

Brazil

(BRLbn, real 2011 prices)

1. Visitor exports 13.0 41.4

2. Domestic expenditure 207.6 193.0 192.3 198.9 203.9 217.2 234.5

-33.1

371.9

224.8 209.8 209.1 215.3 218.7 232.0 251.2 421.0

8045.0

230.7

10115.1

622.6

2875.1 3684.8

378.6

98.7 160.8

2780.0 2505.2 2407.8 2541.7

Induced

345.0 329.6 324.6

78.8 75.1 73.2

9.

333.9 339.6

7. Capital investment

8. Government collective spending

88.9 82.9

29.6 36.2 42.6 43.9 52.2

Direct contribution of Travel & Tourism toemployment

Imported goods from indirect spending

10.

-8.7 -10.9 -14.5 -10.6 -9.8 -10.3

81.7 85.4 86.3 91.6

41.9 45.6 48.3 40.1 40.8 41.5 42.9 99.2

16.5 17.9 18.7 20.0

7325.6 7317.4 7654.3

32.321.1 21.2 22.0

-11.9

85.076.5 77.3 81.0

2527.9 2683.6

356.5

132.8

13.

22.8 26.9 30.0

Total contribution of Travel & Tourism

to employment7985.6 7353.0 7062.1


The economic contribution ofTravel & Tourism: Real 2011 prices


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2006 2007 2008 2009 2010 2011 2012E 2022F





(supply chain)


(= 3 + 4)

Other final impacts





(= 5 + 6 + 7 + 8 + 9 + 10)


12.

Other indicators


Historical data for concepts has been benchmarked to match reported TSA data where available.

90.0 88.9 131.5 144.0

-280.9

95.0 106.3 116.3

-88.9 -100.6 -110.9

10.9 11.8 13.3

-68.1 -67.5 -79.9-74.1

9.9 10.3 11.2

Brazil

(BRLbn, nominal prices)

1. Visitor exports 11.2 62.1

2. Domestic expenditure 146.5 144.2 155.7 172.4 191.4 217.2 238.3

-49.7

558.1

158.2 156.4 169.1 186.2 205.2 232.0 254.9 627.2

8045.0

346.2

10115.1

934.3

2875.1 3684.8

384.6

100.3 241.2

-12.0

2780.0 2505.2 2407.8 2541.7

86.4Induced

243.5 246.3 262.9

55.6 56.1 59.3

9.

289.6 318.8



62.7 62.0

25.7 34.0 42.6 44.6 78.3



10.

-6.2 -8.2 -11.7 -9.2 -9.2 -10.3

66.2 74.0 81.0 91.6

29.6 34.1 39.1 34.8 38.3 41.5 43.6 148.8

48.411.6 13.4 15.1 17.4 19.8 21.2 22.4

7062.1

66.3 72.6 81.0

2527.9 2683.6

356.5

7325.6 7317.4 7654.3

*Concepts shown in this table align with the standard table totals as described in the 2008Tourism Satellite Account: RecommendedMethodological Framework (TSA: RMF 2008) developed by the United Nations Statistical Division (UNSD), the Statistical Office

of the European Communities (EUROSTAT), the Organisation for Economic Co-operation and Development (OECD) and the World TourismOrganization (UNWTO).

199.3

13.

16.1 20.1 24.3


to employment7985.6 7353.0


The economic contribution of

Travel & Tourism: Nominal prices


18/24

2006 2007 2008 2009 2010 2011 2012E 2022F





(supply chain)


(= 3 + 4)

Other final impacts





(= 5 + 6 + 7 + 8 + 9 + 10)


12.

Other indicators


12005-2011 real annual growth adjusted for inflation (%);

22011-2021 annualised real growth adjusted for inflation (%)

4.6

13.

7.0 18.2 11.3


to employment1.0 -7.9 -4.0

4.5 1.1 4.8

-0.5 6.2

5.0

3.7 -0.1 4.6

3.93.7 8.6 4.1 7.4 5.3 0.4 4.0

1.8 1.7 3.5 8.710.1 8.8 5.8 -16.9

-1.4 4.5 1.1 6.2

1.7



10.

2.5 -2.4 2.3 1.6 1.1 5.0

-1.2 22.2 17.8 3.1

9.

2.9 1.7



1.6 -6.7

Induced

2.8 -4.5 -1.5

2.8 -4.7 -2.5

7.7

-0.5 -9.9 -3.9 5.6

5.0

5.2

5.1

5.0

2.3

5.1

7.1 2.5

6.2

7.8 5.0

8.0

5.4

4.7

2.1 -6.7 -0.3 2.8 1.7 6.2 8.1

-6.2 12.2

2. Domestic expenditure 2.8 -7.1 -0.4 3.4 2.5 6.5

Brazil

Growth1

(%)

1. Visitor exports -10.7 1.6 11.6

2.6 -6.1 1.70.6

-7.6 -2.4 0.5

5.0

-1.4 4.5 1.1

2.7 6.5 7.7

1.6 -6.7 6.2 7.8


The economic contribution ofTravel & Tourism: Growth


19/24WTTC Travel & TourismEconomic Impact 2012 15

Glossary

KEy DEFINITIONSTravel & Tourism relates to the activity of travellers ontrips outside their usual environment with a duration of less

than one year. Economic activity related to all aspects of

such trips is measured within the research.

Direct contribution to GDP GDP generated by

industries that deal directly with tourists, including hotels,

travel agents, airlines and other passenger transport

services, as well as the activities of restaurant and leisure

industries that deal directly with tourists. It is equivalent to

total internal Travel & Tourism spending (see below) within

a country less the purchases made by those industries

(including imports). In terms of the UNs Tourism Satellite

Account methodology it is consistent with total GDP

calculated in table 6 of the TSA: RMF 2008.

Direct contribution to emploment the number

of direct jobs within the Travel & Tourism industry. This is

consistent with total employment calculated in table 7 of the

TSA: RMF 2008.

Total contribution to GDP GDP generated directly by

the Travel & Tourism industry plus its indirect and induced

impacts (see below). Total contribution to employment

the number of jobs generated directly in the Travel &

Tourism industry plus the indirect and induced contributions

(see below).

DIRECT SPENDING IMPACTSVisitor exports spending within the country by international

tourists for both business and leisure trips, including

spending on transport. This is consistent with total inbound

tourism expenditure in table 1 of the TSA: RMF 2008.

Domestic Travel & Tourism spending spending within

a country by that countrys residents for both business and

leisure trips. Multi-use consumer durables are not included

since they are not purchased solely for tourism purposes.

This is consistent with total domestic tourism expenditure

in table 2 of the TSA: RMF 2008. Outbound spending by

residents abroad is not included here, but is separately

identied according to the TSA: RMF 2008 (see below).

Government individual spending government spending

on individual non-market services for which beneficiaries

can be separately identified. These social transfers are

directly comparable to consumer spending and, in certain

cases, may represent public provision of consumer

services. For example, it includes provision of services in

national parks and museums.

Internal tourism consumption total revenue generated

within a country by industries that deal directly with

tourists including visitor exports, domestic spending and

government individual spending. This does not include

spending abroad by residents. This is consistent with

total internal tourism expenditure in table 4 of the TSA:

RMF 2008.

Business Travel & Tourism spending spending

on business travel within a country by residents and

international visitors.

Leisure Travel & Tourism spending spending on leisure

travel within a country by residents and international visitors.

INDIRECT AND INDCED IMPACTS

Indirect contribution the contribution to GDP and

jobs of the following three factors:

Capital investment includes capital investment spending

by all sectors directly involved in the Travel & Tourism

industry. This also constitutes investment spending by other

industries on specic tourism assets such as new visitor

accommodation and passenger transport equipment, as

well as restaurants and leisure facilities for specic tourism

use. This is consistent with total tourism gross xed capital

formation in table 8 of the TSA: RMF 2008.

Government collective spending general government

spending in support of general tourism activity. This can

include national as well as regional and local government

spending. For example, it includes tourism promotion, visitor

information services, administrative services and other public

services. This is consistent with total collective tourism

consumption in table 9 of TSA: RMF 2008.

Supply-chain effects purchases of domestic goods

and services directly by different sectors of the Travel &

Tourism industry as inputs to their nal tourism output.

Induced contribution the broader contribution to

GDP and employment of spending by those who are

directly or indirectly employed by Travel & Tourism.

OTER INDICATORSOutbound expenditure spending outside the country by

residents on all trips abroad. This is fully aligned with total

outbound tourism expenditure in table 3 of the TSA:

RMF 2008.

Foreign visitor arrivals the number of arrivals of foreign

visitors, including same-day and overnight visitors (tourists)

to the country.


20/24WTTC Travel & TourismEconomic Impact 201216

In 2011, WTTC rened its methodology for estimating the direct contribution of Travel & Tourism to befully consistent with the UN Statistics Division-approved 2008 Tourism Satellite Account: Recommended

Methodological Framework(TSA:RMF 2008). Some further revisions to the research have been made

in 2012 as part of WTTCs ongoing commitment to align the research with the TSA:RMF 2008. This has

involved further benchmarking of country reports to ofcial, published TSAs, including for countries which

are reporting data for the rst time as well as updates to earlier years. As part of the alignment process we

are now also able to isolate and exclude international travel ows related to education.

In addition to 181 individual country reports, one world report and 17 covering world regions and

sub-regions, we also provide reports with combined results for special economic groupings including,

for the rst time in 2012, the G20 and SADC.

Special economic groups

G20

Argentina, Australia, Brazil, Canada, China, European Union, France, Germany, India, Indonesia,

Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea,Turkey, UK, USA.

SADC (Southern African Development Communit)

Angola, Botswana, Democratic Republic of Congo (DRC), Lesotho, Madagascar, Malawi, Mauritius,

Mozambique, Namibia, Seychelles, South Africa, Swaziland, United Republic of Tanzania, Zambia,

Zimbabwe.

BRIC

Brazil, Russia, India, China.

APEC (Asia-Pacic Economic Cooperation)

Australia, Brunei, Canada, Chi le, China, Hong Kong, Indonesia, Japan, South Korea, Malaysia,

Mexico, New Zealand, Papua New Guinea, Peru, Philippines, Russian Federation, Singapore,

Taiwan, Thailand, USA, Vietnam.

OECD (Organisation for Economic Co-operation and Development)

Australia, Austr ia, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece,

Hungary, Iceland, Ireland, Italy, Japan, South Korea, Luxembourg, Mexico, Netherlands,

New Zealand, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, Turkey, UK, USA.

Methodological note


21/24WTTC Travel & TourismEconomic Impact 2012 17

WORLD

Economic impact reports:Regions, sub-regions and countries

RegionSub-

RegionCountRy Region

Sub-


Sub-


Sub-

RegionCountRy

AfRiCA

noRthAfRiCA Algeria

AmeRiCAS

CARibbeAn

Anguilla

ASiA

noRtheAStASiA

Japan

euRope

euRopeAn

union

Lithuania

EgyptAntigua &Barbuda

China Luxembourg

Libya Aruba Hong Kong Malta

Morocco Bahamas South Korea Netherlands

Tunisia Barbados Macau Poland

Sub-SAhARAn

Angola Bermuda Taiwan Portugal

Benin Cayman Islands Mongolia Romania

Botswana Cuba

oCeAniA

Australia Slovakia

Burkina FasoFormerNetherlandsAntilles

New Zealand Slovenia

Burundi Dominica Fiji Spain

CameroonDominicanRepublic

Kiribati Sweden

Cape Verde Grenada Other Oceania UK

Central AfricanRepublic

Guadeloupe Solomon Islands

otheR

euRope

Albania

Chad Haiti Tonga Armenia

Comoros Jamaica Vanuatu Azerbaijan

DemocraticRepublic of Congo

Martinique

S

outhASiA

Bangladesh Belarus

Ethiopia Puerto Rico IndiaBosniaHerzegovina

Gabon St Kitts & Nevis Nepal Croatia

Gambia St Lucia Pakistan Iceland

GhanaSt Vincent & theGrenadines Sri Lanka Kazakhstan

GuineaTrinidad &Tobago

Maldives Kyrgyzstan

Ivory Coast UK Virgin Islands

SoutheAStASiA

Brunei Macedonia

Kenya US Virgin Islands Cambodia Moldova

Lesotho

LAtinAmeR

iCA

Argentina Indonesia Montenegro

Madagascar Belize Laos Norway

Malawi Bolivia Malaysia Russia

Mali Brazil Myanmar Serbia

Mauritius ChilePapua NewGuinea

Switzerland

Mozambique Colombia Philippines Turkey

Namibia Costa Rica Singapore Ukraine

Niger El Salvador Thailand

middLeeASt

Bahrain

Nigeria Ecuador Vietnam Iran

Republic of Congo Guatemala

euRope

euRopeAn

union

Austria Israel

Reunion Guyana Belgium Jordan

Rwanda Honduras Bulgaria Kuwait

Sao Tome &Principe

Nicaragua Cyprus Lebanon

Senegal Panama Czech Republic Oman

Seychelles Paraguay Denmark Qatar

Sierra Leone Peru Estonia Saudi Arabia

South Africa Suriname Finland Syria

Sudan Uruguay France UAE

Swaziland Venezuela Germany Yemen

Tanzania

no

Rth

Am

eRiCA Canada Greece

Togo Mexico Hungary

Uganda USA Ireland

Zambia Italy

Zimbabwe Latvia


22/24WTTC Travel & TourismEconomic Impact 201218

TE WORLD TRAVEL & TORISM CONCILIS TE FORM FOR BSINESS LEADERS IN TETRAVEL & TORISM INDSTRy.

With the Chairs and Chief Executives of the 100 foremost Travel & Tourism companies as its

Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.

WTTC works to raise awareness of Travel & Tourism as one of the worlds largest industries,

supporting some 255 million jobs and generating 9% of global GDP in 2011.

Together with its research partner, Oxford Economics, WTTC produces comprehensive reports

on an annual basis with updates whenever required to quantify, compare and forecast the

economic impact of Travel & Tourism on 181 economies around the world. It also publishes aWorld report highlighting global trends, as well as reports on regions, sub-regions and special

economic groupings.

To download one-page summaries, the ful l reports or spreadsheets, visit www.wttc.org

ASSISTING WTTC TO PROVIDE TOOLS FOR ANALySIS,BENCMARKING, FORECASTING AND PLANNING.

Over the last 30 years Oxford Economics has built a diverse and loyal client base of over 300

organisations worldwide, including international organisations, governments, central banks,

and both large and small businesses. Headquartered in Oxford, England, with ofces in

London, Belfast, Paris, the UAE, Singapore, Philadelphia, New York and San Francisco,

Oxford Economics employs over 70 full-time, highly qualied economists and data specialists,

while maintaining links with a network of economists in universities worldwide.

For more information please take advantage of a free trial on our website,www.oxfordeconomics.com, or contact John Gaster, Oxford Economics, Abbey House,

121 St Aldates, Oxford, OX1 1HB, UK.

Tel: +44 (0) 1865 268 900; email: [email protected]


23/24

CHAIRMAN

ABERCROMBIE & KENTGeoffrey J W Kent

Founder, Chairman & CEO

PRESIDENT & CEO

WORLD TRAVEL &TOURISM COUNCILDavid Scowsill

VICE CHAIRMEN

GLOBAL LEISURE PARTNERSMark Harms

Chairman & CEO

MANDARIN ORIENTALEdouard Ettedgui

Group Chief Executive

SILVERSEA CRUISESManfredi Lefebvre dOvidio di

Balsorano de Clunieres

Chairman

THE TRAVEL CORPORATIONBrett Tollman

President & Chief Executive

TUI AGDr Michael Frenzel

Chairman of the Executive Board

WORLD TRAVEL & TOURISMCOUNCILJean-Claude Baumgarten

WYNDHAM WORLDWIDEStephen P Holmes

Chairman & CEO

EXECUTIVE COMMITTEE

ACCORDenis Hennequin

Chairman & CEO

AMERICAN EXPRESSCOMPANYWilliam Glenn

President, Global MerchantNetwork Group

BEIJING TOURISM GROUPQiang Duan

Chairman

BHARAT HOTELSJyotsna Suri

Chairperson & Managing Director

CARLSONHubert Joly

President, CEO & Director

EMIRATESGary Chapman

President Group Services &

Dnata, Emirates Group

ETIHAD AIRWAYSJames Hogan

CEO

HILTON WORLDWIDEChristopher J Nassetta

President & CEO

INTERCONTINENTAL HOTELSGROUP PLCRichard Solomons

Chief Executive

JUMEIRAH GROUPGerald Lawless

Executive Chairman

MARRIOTT INTERNATIONAL

JW Marriott, JrChairman & CEO

Arne M Sorenson

President & CEO

MELI HOTELSINTERNATIONALSebastin Escarrer

Vice Chairman

OUTRIGGER ENTERPRISESGROUPDr Richard R Kelley

Chairman Emeritus

RIOFORTE INVESTMENTS SAManuel Fernando Esprito Santo

Chairman

SABRE HOLDINGSTom Klein

President

SHUN TAK HOLDINGSPansy Ho

Managing Director

TRAVEL GUARD WORLDWIDEJeffrey C Rutledge

Chairman & CEO

TRAVELPORTGordon Wilson

President & CEO

TSOGO SUN GROUPJabu Mabuza

Deputy Chairman

VISITBRITAINChristopher Rodrigues, CBE

Chairman

GLOBAL MEMBERS

ALTOURAlexandre Chemla

President

AMADEUS IT GROUP SALuis Maroto

President & CEO

Jose Antonio Tazn

Chairman of the Board

AVIS BUDGET GROUPRonald L Nelson

Chairman & CEO

BEIJING CAPITALINTERNATIONAL AIRPORT COZhiyi Dong

ChairmanGuanghui Zhang

President & CEO

BEIJING TOURISM GROUPYi Liu

President

BOSCOLO GROUPGiorgio Boscolo

CEO

CANNERY ROW COMPANYTed J Balestreri

Chairman & CEO

CHINA INTERNATIONALTRAVEL SERVICE, HEADOFFICE (CITS)

Rong ChenCEO

CHOICE HOTELSINTERNATIONALStephen P Joyce

President & CEO

COSTA CRUISESPier Luigi Foschi

Chairman & CEO

CTRIP.COM INTERNATIONALMin Fan

CEO

DEPARTMENT OF TOURISM &COMMERCE MARKETING,GOVERNMENT OF DUBAI

Khalid A bin SulayemDirector General

DIAMOND RESORTSStephen J Cloobeck

Chairman & CEO

DLA PIPERSir Nigel Knowles

Co-CEO

DOLPHIN CAPITALINVESTORSMiltos Kambourides

Managing Partner

DUBAILANDMohammed Al Habbai

CEO

DUBAI AIRPORTSINTERNATIONALPaul Denis Griffiths

CEO

EAST JAPAN RAILWAY

COMPANYSatoshi SeinoPresident & CEO

EXPEDIA INCDara Khosrowshahi

President & CEO

FAIRMONT RAFFLES HOTELSINTERNATIONALChris J Cahill

COO

GLOBAL BLUE GROUPPer Setterberg

President & CEO

HERTZ CORPORATIONMark Frissora

Chairman & CEO, HertzCorporation

Michel Taride

President, Hertz International &Executive Vice President, HertzCorporation

HNA GROUPFeng Chen

Chairman of the Board

HOGG ROBINSON GROUPDavid Radcliffe

Chief Executive

HONG KONG & SHANGHAIHOTELSClement Kwok

CEO & MD

HOTELPLAN HOLDINGHans Lerch

Vice Chairman & CEO

HUANGSHAN TOURISMGROUPJiwei Xu

Chairman

HYATT HOTELS CORPORATIONMark S Hoplamazian

President and CEO

IBMMarty Salfen

General Manager, Global Travel &Transportation Industry

INDIAN HOTELS COMPANY LTDRK Krishna Kumar

Vice Chairman

JONES LANG LASALLEHOTELS

Arthur de Haast

Global CEO

JTB CORPHiromi Tagawa

President & CEO

LEBUA HOTELS & RESORTSCO LTDRattawadee Bualert

President

Deepak Ohri

CEO

LOEWS HOTELSJonathan M Tisch

Chairman & CEO

LOS ANGELES WORLDAIRPORTSGina Marie Lindsey

Executive Director

LOTTEDong-Bin Shin

Chairman

MESSE BERLIN GMBHRaimund Hosch

President & CEO

MGM RESORTSINTERNATIONALJim Murren

CEO

MISSION HILLS GROUPDr Ken Chu

Chairman & CEO

MVENPICK HOTELS &RESORTSJean Gabriel Prs

President & CEO

NH HOTELSMariano Prez Claver

Chairman

ORBITZ WORLDWIDEBarney Harford

CEO

PAN PACIFIC HOTEL GROUPPatrick Imbardelli

President & CEO

PHOCUSWRIGHTPhilip C Wolf

President & CEO

QUNARChenchao Zhuang

Co-Founder & CEO

RADISSON EDWARDIANHOTELSJasminder Singh

Chairman & CEO

REED TRAVEL EXHIBITIONSRichard Mortimore

Managing Director

RELAIS & CHTEAUXJaume Tpies

President

R TAUCK & PARTNERSRobin Tauck

President

S-GROUP CAPITALMANAGEMENT

Vladimir Yakushev

Managing Partner

SHANGRI-LAINTERNATIONAL HOTELMANAGEMENTGreg Dogan

President & CEO

SOUTH AFRICAN AIRWAYSSizakele Mzimela

CEO

SPENCER STUARTJerry Noonan

Co-leader, Global Hospitality &Leisure Practice

STARWOOD HOTELS &RESORTS WORLDWIDE, INCFrits D van Paasschen

President & CEO

TAJ HOTELS RESORTS &PALACESRaymond Bickson

Managing Director & CEO

TAP PORTUGALFernando Pinto

CEO

TRANSAERO AIRLINESAlexander Pleshakov

CEO

UNITED AIRLINESJeff Smisek

President & CEO

Jim Compton

Executive Vice President & CEO

VIRTUOSOMatthew D Upchurch CTC

CEO

WILDERNESS SAFARISAndy Payne

CEO

ZAGAT SURVEY LLCTim Zagat

Co-Founder, Co-Chair & CEO

INDUSTRY PARTNERS

DELOITTEAdam Weissenberg

Global Segment Lead - Travel

Hospitality and Leisure

REGIONAL MEMBERS

DOURO AZULMario Ferreira

CEO

HONORARY MEMBERS

ACCORGrard Plisson

Co-Chairman, Supervisory Board

AMERICAN EXPRESSCOMPANYJonathan S Linen

Adviser to Chairman

ANDR JORDAN GROUPAndr Jordan

Chairman

FT MOORE P/LSir Frank Moore, AO

Chairman

THE HERTZ CORPORATIONFrank Olsen

Retired Chairman of the Board

NOMURA INTERNATIONALLord Colin Marshall of

Knightsbridge

Chairman

TZ ASSOCIATESTommaso Zanzotto

President

UNIVERSAL MEDIACarl Ruderman

Chairman

CHAIRMAN EMERITUS

RRE VENTURESJames D Robinson III

General PartnerWTTC Chairman (1990-1994)

IMMEDIATE PASTCHAIRMAN

GLOBAL ALLIANCE ADVISORSLLC

Vincent A Wolfington

Chairman

WTTC Chairman (2004-2007)

FORMER CHAIRMEN

INTERCONTINENTAL HOTELSGROUP PLCSir Ian Prosser

Retired Chairman

WTTC Chairman (2001-2003)

AIG INCHarvey GolubNon-Executive ChairmanWTTC Chairman (1996-2001)

ROBERT H BURNS HOLDINGSLTDRobert H Burns

ChairmanWTTC Chairman (1994-1996)


24/24

1-2 Queen Victoria Terrace,

Sovereign Court,

London E1W 3HA

United Kingdom

Telephone: +44 (0) 20 7481 8007

Fax: +44 (0) 20 7488 1008

Email: [email protected]

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WTTC Economic Impact Brazil2012

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