WTO Technological Convergence in the IT Industry in India - The Case Study of a Start-up Sanjeev...
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WTO
Technological Convergence in the IT Industry in India -The Case Study of a
Start-up
Sanjeev SanghiProfessor, Applied Mechanics
Indian Institute of Technology Delhi
WTO
Technological Convergence*
• Modern presence of a vast array of different types of technology to perform similar tasks
• Synergistic combination of voice (and telephony features), data (and productivity applications) and video onto a single network
• Resource sharing and interaction with each other to create new efficiencies
* from Wikipedia
WTO
Single platform
• User wants all applications on a single device
• Converged picture– Internet– Mobile– TV– DVD/CD/Video/Audio– Ipod
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Apple's iPhone
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Goal of a start-up
• Making meaning– Provide new and compelling technology– New applications of existing technology which
redefine user experience
• Long lasting– Cutting edge technology as differentiator
• Valuable to customers– Unique value proposition for customers
WTO
Example
●Variable photo recognition technology– Recognises photos like human brain – Pick up this image even as part of a larger
picture (with any orientation)●Similar Image search●Various business applications
WTOCase study of a startup from
university environment• Concepts from Tensor Algebra (theory)
• Applications in fields of audio and video: dynamic compression
• Extracted key features from audio –video: extract concepts from documents
• Personalized web search: complimentary to generic web search engines– “ I'm feeling lucky” from Google– Specific use to mobile search
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Search Results
Jaguar SEARCH
T6 Personalized search results
Search Results
Jaguar SEARCH
Results from www.t6labs.com
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Technology Evolution
• Feedback from users and funding agencies
• Holistic picture of search: add regional language queries
• Developed transliteration technology as most of the keyboards are English keyboards
• Two technologies- Personalization and Transliteration
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Technology Evolution
• Initial Platform: Web based
• Diversification to Desktop
• Type, search, email in local language using English keyboard
• Technology Convergence
• Port on Mobile platform
• Much wider user base (India)– 160 million Mobiles– 19 million computers
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Convergence
• Starting from an idea of Tensor Algebra
• Emerged as mobile based multilingual query system
• Adaptability to morph and leap into to a new space
• Business Model– Accountable Ad synchronization system
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T6 Personalized Mobile Search
Query processing
Mobile User User specificresults in
queried language
T6 Personalized
MobileServiceDeliveryPlatform
T6 Smart Client (SMS/ GPRS)
MultilingualQuery
T6 MobiSearch
Search Platform
Content Aggregation Platform
T6 Contextual Advertisement Platform
Yellowpages
Other info
services
Mobile Internet
pages
Carriers content
T6 Contextual Advertisement
Platform------------------Auto selection
from ad inventoryBased on: Content
requested/being served,
Location / Time, user query logs,
context of search termand users personality
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Challenges
●Turn an idea into business opportunity●Building a team●Execution of ideas●Right FUNDING
● Bootstrapping -- Take money from customers● Government funding / Angel funding● VC funding – many stages
● seed stage● Early stage● Growth stage
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Recommendations
• Global mentorship programme
• Global incubation funding – Public Private Partnership