WSU YouTube Insights

Oct. 2011Jon McBride

Summary

• Overall stats for our entire channel• 56,000+ total views since Sept. 2009• Most views in one day = 864 on April 26, 2010• Most viewed videos = Tim Toone NFL Draft

Story, White Out Football, Rock Crawler at Block Party

• 67% of video views on our channel are from males

Summary

• Note that you can also view summary stats for each of the individual videos on your channel

Discovery

• How did users discover our videos?• 13,778 of our total video views (or 25%) came

from YouTube searches• 12,097 of our total video views (22 %) came

from links from related videos• 6, 247 of our total video views (11.4%) came

from videos that were embedded on an external website

Discovery

• Note that you can also view discovery stats and more for each individual video on your channel

Discovery

• The Discovery feature for individual videos allow you to drill down and get specific details about where users came from

• As seen in the previous slide, you can see the words users are using to search for that video

• You can also see sites users are being referred from, what websites your video is embedded on, what related videos are referring users, etc.

Hot Spots

• Hot spots are a cool feature that allows you to see what parts of your video are most appealing to users (this is calculated by spots where users pause the video, go back to rewatch a portion, exit out of the video, etc.)