Unleashing Your Connected Business

Sanjiva Weerawarana, Ph.D.Founder, Chairman & CEO

Agenda

• Our story• Technology vision• Cloud strategy

History

• Started in 2005• Re-build the entire middleware stack with a services

foundation• Started with 3 products on roadmap

Carbon

• By 2008 shipping 4 products– App Server, ESB, Mashup Server and Governance Registry

• Break up into pieces and rebuild– Carbon is born

• Carbon– Component framework to build a family of servers– “Eclipse for servers”

• Built for “cloud” from beginning

After just 8 years ..

• Only company ever to have built a complete middleware stack from scratch– We’re not done and never will be .. Everything is changing

all the time!

• And, offer a choice of deployment from on-premise to private cloud to public cloud– Develop once, deploy everywhere

Gartner validation

February 2013

Re-invent everything, not just technology

• Engineering Approach• Customer Relationship• Employee Relationship• Business Model• Marketing• Sales• Operations• (But not finance and legal )

Engineering

• Is not only about R&D– Only 50% of time spent in R&D

• Rest of it– Marketing– Pre-sales– Consulting & services– Support– Operations

• Every engineer has to do all of this!

Open source

• Is not just a software development & distribution model for us, its how we do everything– Meritocracy– Consensus– Transparency– Diversity

• And yes, ALL of our software is 100% open source under Apache license

What are we building?

Why become a connected business?

• Centrally managed, controlled execution no longer sufficient to compete

• Decompose your business and recompose on-demand in an agile, market-driven way

• Customers will demand transparency and visibility into your IT systems

Connected what?

• Internal systems• Employees• Partners• Customers• Their customers

Not just about the external connectivity

• Internally connected means you can integrate deeper into your customers– Something that’s fast becoming a differentiator in your

ability to sell

• Greater the decomposition, the greater the ability to focus on your core competencies and outsource everything else

Can legacy middleware get you there?

• Traditional middleware product boundaries defined by niche market needs with humans bridging

• Today’s market need is for no-excuses, no-explanations integrated execution– Market leaders will be defined by those that can move

faster

• Technology convergence is needed to help enterprises become connected businesses

WSO2 middleware as a connected business

• Carbon components are our ingredients– Orthogonal basis for middleware

• We can produce anything in no time– API Manager 1.0 (done in 6 months by 4 engineers)

recognized as market leader by Forrester (January 2013)

• Incredible efficiency– 20+ products by 175 engineers

WSO2 is ..

The only company to have built a complete middleware stack

designed to facilitate building a componentized, composable enterprise!

How to become a connected business?

• Decompose and expose your legacy as APIs• Setup a self-service IT environment• Establish a store to foster Darwinian IT innovation• Monitor & control

Learn more today & tomorrow – from us and our customers!

Connected business & cloud

• Cloud enables you to increase agility– Self-service, elastic, pay-as-you-go

• SaaS and APIs enable easier outsourcing of non-core functions

• Your secret sauce becomes your composition formula - your processes

WSO2 cloud strategy

• Develop once, deploy everywhere– On-premise– Private cloud– Public cloud

• Help customers innovate their connected businesses using any deployment model

WSO2 is ..

The only company to havethe same software available everywhere:On premise, private cloud & public cloud.

Our cloud products

• Apache Stratos (Incubating)– Formerly WSO2 Stratos– PaaS framework to provide self-service, elastic, multi-

tenant, metered & billed execution capability for any software

– Competing with CloudFoundry and OpenShift• Except much, much better!• And truly open source in fantastic community!

WSO2 Private PaaS

• Apache Stratos (Incubating) with WSO2 Carbon products– Entire middleware stack with true multi-tenancy in PaaS

environment

WSO2 App Factory

• End-to-end application development from cradle-to-grave, all in the browser

• Powered by multiple WSO2 Private PaaS deployments underneath

• Integrated to Codenvy for in-browser code editing and more

WSO2 Public Cloud

• History: WSO2 StratosLive– Started in 2010– Comprehensive PaaS

• Offering all our middleware as a service– Market was not ready

• And we didn’t market enough

• WSO2 StratosLive will be retired as WSO2 Public Cloud comes up

WSO2 Public Cloud

• Collection of separate but integrated clouds targeting different problem spaces / customer needs

• Initially– App Cloud – application platform as a service– Integration Cloud – integration platform as a service– API cloud – API management as a service

• Future: mobile cloud, data cloud, ..

Powered by App Factory & API Manager

Cloudpreview.wso2.com is live!

• Pre-alpha code .. Please be gentle• Going commercial in Q1 2014

Our cloud vision

• Enable you to maximize flexibility by providing most cost effective, productive deployment environment for your apps and more

Summary

• We are here for the long term– Its going to take a few more years to become the #1

middleware company in the world

• We will never settle– Technology is moving all the time – our job is to provide a

framework for you to be successful

• Thank you for making it possible!

There is only one thing that makes a dream impossible to achieve: the fear of failure.

Paulo Coelho, The Alchemist

The Journey is the reward.

Steve Jobs

Introducing Jim Crabbe

• Leads product strategy & development of MyBoeingFleet

• Jim’s vision is to build a connected ecosystem for Boeing

• Software guy• Entrepreneur