Wsm home

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Proprietary & Confidential Wherever…however…whenever….you may be working…you need to be “WORKING WELL”. What does “Working Well” mean? It means working professionally, successfully, productively, organised and healthily Our Workspace Management Proposition

Transcript of Wsm home

Page 1: Wsm home

Proprietary & Confidential

Wherever…however…whenever….you may be working…you need to be “WORKING WELL”.

What does “Working Well” mean?

It means working professionally, successfully, productively, organised and healthily

Our Workspace Management Proposition

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Cleaning Development

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Home Office Solutions: I-Spire Series™

Legislated Trend Increasing

Trend

Need For Comfort

and Organisation at

Home

New EU legislation means any employees* now have the right to ask for flexible working to be considered

By 2020, SME’s believe that 50% of their employees will

work from home / telecommute**

**Zurich Insurance eurofound.europa.eu

56.65m Europeans spend the majority of their working week at

home 1% = €72.5M opportunity

(at SSP price of basic assortment)

Market Observations:

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Home Office Solutions: Spire Series™

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Laptop Lap Desk

Tablet SuctionStand Desk Organiser Keyboard Wrist

Rocker

Mouse Pad Wrist Rocker

Tablet Lift Monitor Lift Laptop Lift

Foot Lift Lumbar Cushion File Sorter

Document Lift

Flex Rest

New Black!

Available from

September 2015

Home Office Solutions: Spire Series™

9479501 8042301 9473302 9473102

9480301 9472902 9480201 9473502 9473202

9472502 9472302 9472402 9472602

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I-Spire Series™ Consumer Study

Key Findings:

• 66% preferred the black versus the white collection • Male: 69% preferred black

/ 31% preferred white

• 18 - 49: 60% preferred black / 40% preferred white

Source: I-Spire Series Consumer Study / October 2014

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NEW - Spire Series™ Laptop Quick Lift

• 7 angle adjustments

• Innovative front legs to suit a

laptop with a limited angle of

opening

• Soft touch front ledge holds

the laptop in place

• Increases air circulation to

keep your laptop cool

• Folds flat for easy portability

• Can be used with an external

keyboard and mouse

• Suits up to 17“ laptop

• Product available in both

white and black colours

In stock November 2015 Target SSP: €17.99

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I-Spire Series™ New Packaging Template

New lifestyle front panel…

Visual icons with text…

Collection image on back panel

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Our Competitive Positioning

• No other brand is marketing a range of comfort, organisational and style workspace accessories to home/small office workers

• We have a unique proposition

• This positioning is critical in order to: • Maintain adjacent growth in our traditional H&C business

• Take ownership of this unique positioning

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I-Spire Series™ Marketing Tools

POS Videos

Printed Ads Selling Guide

Catalogue Pages Landing Page

Materials to be updated to include black