1

The badge/logoColour Logos

The World Scout Jamboree badge/logo should alwaysappear complete and in the correct proportion. Youshould never attempt to redraw the badge/logo orretype the text. If you need the badge/logo in a differentformat, contact the Scouting 2007 office for assistance(jamboree@scouting2007.org).

Wherever possible, please use one of the colourversions.

If the badge/logo is to be used on a colouredbackground, please ensure that it is legible. Pleaseavoid placing the badge/logo on colours which will jaragainst the red border e.g. pink. In this situation, lay awhite diamond underneath it to create a clear area.

Mono Logos

Sometimes colour isn’t available so two mono badge/logo have been developed. The grey version is for printwhere different tones are distinguishable. The blackversion should be used for other situations e.g. faxes.

For single colour print, the mono badge/logo should beused. Make sure there is enough contrast between thecolour of the badge/logo and the background.

Size

The text in the badge/logo should always be legible. Inprint the minimum size of the logo should be 30mmacross. On screen this size should be increased as theresolution on monitors is lower.

World Scout Jamboreebadge/logo in four colourprocess - CMYK.

World Scout Jamboreebadge/logo in grey.

World Scout Jamboreebadge/logo in black.

World Scout Jamboreebadge/logo in blue onwhite, using the monotiff file.

30mm

2

The badge/logo Formats on CD

Freehand Vector format originated in Freehand 9on Apple Macintosh.4c four colour process - CMYKblack black onlygrey shades of blacksmall for use under 60mmrev white text around edge

Mac .eps Vector format for output on pdf andprint. For use on Apple MacintoshComputers.4c four colour process - CMYKblack black onlygrey shades of blacksmall for use under 60mmrev white text around edge

Generic .eps Vector format for output on pdf andprint, as above but more suitable foruse on PCs.4c four colour process - CMYKblack black onlygrey shades of blacksmall for use under 60mmrev white text around edge

.tif Bitmap format for output on pdf andprint when eps isn’t appropriate.Spectrum logo and mono logo only.Not transparent. Anti-aliased edges(smooth). The black BMP versions arehigh resolution with sharp edges -these are transparent.4c four colour process - CMYKblack black onlygrey shades of black

.jpg Compressed bitmap format for use onPCs in Microsoft documents or webuse. Spectrum logo and mono logoonly. Not transparent.RGB RGB colourblack black onlygrey shades of black

.gif Indexed colour for use on the Web.Colour Indexed colourgrey Indexed colour - shades of black

WSJBadge-4C-Sm-Mac.eps

4C four colour CMYKSM small - approx 8cmMac for use on Macs

WSJBadge-Grey-Sm-Generic.eps

grey shades of blackSM small - approx 8cmGeneric can be used on Macs or PCs

WSJBadge-Black-Sm-.jpg

black black and white onlySM small - approx 8cmjpg jpeg format

3

The design elementA Jamboree design element has been produced tosupplement the World Scout Jamboree badge/logo andoffer more flexibilty of use. Two variants have alreadybeen designed and are described here. National ScoutOrganizations and Associations are also invited to useand tailor the Jamboree design element as part of theirown Jamboree logos, for example by using nationalcolours. A derivative licence is required - please see theLicencing section of this Design Guide.

Colour

The World Scout Jamboree design element shouldalways appear complete and in the correct proportion.You should never attempt to redraw the logo or retypethe text. If you need it in a different format, contact theScouting 2007 office for assistance.

Wherever possible, please use one of the colourversions.

If it is to be used on a coloured background, pleaseensure that it is legible.

There are two different styles for use on differentbackgrounds.

The World Scout Jamboree badge/logo should also be used on any document which contains thisdesign element.

Mono

Sometimes colour isn’t available so black and whiteversions have been developed.

For single colour print, the mono version should beused. Make sure there is enough contrast between thecolour of the design element and the background.

Size

The text should always be legible. In print the minimumsize of the element should be 30mm across when inprint. On screen this size should be increased as theresolution on monitors is lower.

World Scout Jamboreedesign element for useon light backgrounds.

World Scout Jamboreedesign element for useon dark backgrounds.Should also be used onthe spectrumbackground, preferablyon the blue and purplecolours.

World Scout Jamboreebadge/logo.

World Scout Jamboreedesign element inwhite.

World Scout Jamboreedesign element in blueon white, using themono tiff file.

30mm

World Scout Jamboreedesign element inblack.

4

The design elementFormats on CD

Freehand Vector format originated in Freehand 9on Apple Macintosh.4c four colour process - CMYK

4c-neg four colour process - CMYK

black black only

white white only

Mac .eps Vector format for output on pdf andprint. For use on Apple MacintoshComputers.4c four colour process - CMYK

4c-neg four colour process - CMYK

black black only

white white only

Generic .eps Vector format for output on pdf andprint, as above but more suitable foruse on PCs.4c four colour process - CMYK

4c-neg four colour process - CMYK

black black only

white white only

.tif Bitmap format for output on pdf andprint when eps isn’t appropriate.Spectrum logo and mono logo only.Not transparent. Anti-aliased edges(smooth). The black BMP versions arehigh resolution with sharp edges -these are transparent.4c four colour process - CMYK

black black only

.jpg Compressed bitmap format for use onPCs in Microsoft documents or webuse. Spectrum logo and mono logoonly. Not transparent.RGB RGB colour

black black only

.gif Indexed colour for use on the Web.Colour Indexed colour

black black only

WSJ-4C-SM-Mac.eps

4C four colour CMYKSM smallMac for use on Macs

WSJ-Neg-4C-SM-Generic.eps

Neg for use on dark backgrounds4C four colour CMYKSM smallGeneric can be used on Macs or PCs

WSJ-Neg+Yell-4C-L-Generic.eps

Neg+Yell for use on bright diamondbackground where the textcrosses the white grid

4C four colour CMYKSM smallGeneric can be used on Macs or PCs

WSJ-4C-SM.tif

4C four colour CMYKSM small

WSJ-Black-SM.jpg

Black BlackSM small

WSJ-Black-SM-BMP.tif

Black BlackSM small

5

TypeThe fonts used are from the Meta family. The threewhich are used for the World Scout Jamboree are:

MetaNormal-Roman MetaMedium-RomanMetaBlack-Roman

This is a licensed typeface and therefore, if not owned,will need to be purchased from a type foundry.

As an alternative where Meta is not available, Verdanamay be used.

Bullet points should be small diamonds, with or withoutrounded corners, in either one or a mixture of all thecolours in the World Scout Jamboree colour palette. Forexample:

Bullet pointBullet pointBullet pointBullet pointBullet pointBullet point

MetaNormal-Roman (15 pt)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

MetaMedium-Roman (15 pt)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

MetaBlack-Roman (15 pt)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Verdana (13 pt)

6

ColourThis is the World Scout Jamboree colourpalette.

These colours also merge to form thespectrum in the logo and backgrounds.

Pantone032 CVU

c 0m 91y 87k 0

r 234g 42b 43

#CC3333

Pantone 144 CVU

c 0m 47y 100k 0

r 255g 128b 0

#FF9900

Pantone109 CVU

c 0m 9y 94k 0

r 255g 197b 0

#FFCC00

Pantone361 CVU

c 76m 0y 91k 0

r 53g 160b 33

#009933

Pantone364 CVU

c 72m 0y 100k 50

r 59g 101b 29

#336633

PantoneProcess

Cyan CVU

c 100m 0y 0k 0

r 0g 158b 212

#0099FF

Pantone2747 CVU

c 100m 79y 0k 9

r 0g 58b 165

#333366

Pantone527 CVU

c 79m 94y 0k 0

r 80g 23b 148

#660099

Pantonereference

Four colourprocessCMYK

RGB HTML

7

BackgroundsThe bright diamond background is available in variousfiles - see below. These can be used as a backdrop forpromotional material - posters, postcards, covers fordocuments etc.

.psd Adobe Photoshop layered files in fourcolour process CMYKA1 A1 plus 3mm bleedA4 A4 plus 3mm bleed

.tif Bitmap tiff format for output on pdfand print. Four colour process CMYK.A1 A1 plus 3mm bleedA4 A4 plus 3mm bleed72dpi low resolution version

.jpg Compressed bitmap format for use onPCs in Microsoft documents or webuse. RGB colour. A1 A1 plus 3mm bleedA4 A4 plus 3mm bleed72dpi low resolution version

This background is also available with the diamondphotos in place, in A4 only.

For documents where more white space is needed, alight background is available. As on this design guide, amixture of the two is the most effective way of using thebackgrounds.

Tiff and jpeg files available, as above, exactly the samesize and resolution to ease layout when using bothbackgrounds together.

WSJ-BG+photos

WSJ-BGplain

WSJ-BGrev15%

8

Stationery & BulletinsThe Jamboree bulletin is the official means ofcommunicating with National Scout Organizations/Associations that are members of the WorldOrganization of the Scout Movement.

The bulletin and the stationery designs that will be used by the office of the 21st World Scout Jamboree are shown here.

National Scout Organizations may wish to use thedesign elements that we have provided to produce bulletins and stationery for their national JamboreeContingent that are related in appearance to theofficial ones.

9

Sample filesThere are two sample layouts included on the CD whichcan be used by National Scout Organisations andNational Scout Associations when promoting andadministering the World Scout Jamboree.

Poster

Suggested layout for a poster. This can be output formultiple distribution. Artwork size A2 420 x 594mm.Also supplied as an A4 document and a low resolution(150dpi) version.

.psd Adobe Photoshop layered file

.tif ‘Flattened’ tiff file

Microsoft Powerpoint

This is a template document which may be used forpresentations.

.pot Microsoft Powerpoint template withembedded jpeg backgrounds

10

Obtaining a LicenceLicencing

The Jamboree badge/logo and the related Jamboreedesign element will symbolise the 21st World ScoutJamboree to millions of people both inside and outsideScouting, and it is essential that they are usedconsistently and correctly.

In addition, the Jamboree badge/logo and designelement are trademarks and have a “brand value”which can be used to generate funds for Scoutingaround the world through commercial activity.

All usage of the Jamboree badge/logo or designelement must therefore be licenced.

Licences to use the Jamboree badge/logo and designelement are available to recognised National ScoutOrganizations and can be obtained from Scouting 2007.

World Scout Jamboree badge/logo and design element

The Jamboree badge is intended only for use by anation’s contingent attending the Jamboree, and will beproduced and distributed by Scouting 2007.

The Jamboree logo is the same as the Jamboree badge,and is used in printed or electronic form. The Jamboreelogo is always to be used exactly as described in thisdesign guide, and no variations are permitted.

The Jamboree design element can be used in any of itsexisting forms (as described in this design guide), orcan be incorporated as part of a derivative Jamboreedesign produced by a National Scout Organization.

Protection

The 21st World Scout Jamboree badge/logo has beenregistered as a trademark with the World IntellectualProperty Organization (WIPO). This protection allowsboth the World Scout Bureau and Scouting 2007 to takelegal action against any individual or entity for theunauthorised reproduction of the badge/logo.

National Scout Organizations are encouraged to registerand protect the Jamboree badge/logo and Jamboreedesign element, and any derivative Jamboree design intheir own country.

Types of Licences

There are three types of licences:

Commercial licences, for the use of the Jamboreebadge/logo or design element on products whichare sold to raise money on behalf of Scouting

Non-commercial use, for the use of the Jamboreebadge/logo or design element on items which areused to promote and communicate the World ScoutJamboree without major financial gain

Derivative licences, which are only available for theJamboree design element, enabling National ScoutOrganizations to create their own Jamboree designand use it commercially or non-commercially.

For more information and to obtain a licence, pleasecontact the Scouting 2007 office at Gilwell Park in theUK, or email licence@scouting2007.org.

World Scout Jamboreebadge/logo

World ScoutJamboreedesign element

11

Obtaining a LicenceMembers of WOSM are authorised to use the Jamboreebadge/logo and the Jamboree Design Element bothcommercially and non-commercially.

For commercial use a commercial licence is requiredand royalties must be paid.

Commercial Licences

For the commercial use of the Jamboree badge/logo orJamboree Design Element, i.e. any item intended forsale (souvenirs, programme materials, promotionalmaterials, etc.) a commercial licence is required androyalties must be paid (normally 10 percent of themanufacturing cost of the product.)

Examples could include t-shirts, clothing, hats, mugs,commemorative items, and books.

To obtain a Commercial licence, please provide thefollowing information to Scouting 2007:

Type of product. (A sample, picture or drawing ofthe product if possible)

Quantity to be produced.

Name of the manufacturer.

Estimated manufacturing cost and selling price if any.

Name and address of the distributor if not theNational Scout Organization.

The product must show that the Jamboree badge/logo isa registered trademark or that the Jamboree designelement is a trademark.

Licences will only be granted for use on products that areconsistent with a good image and the values of Scouting.

The use of the Jamboree badge/logo or design elementin events or other programmes involving sponsorshipmay be subject to payment of royalties.

Scouting 2007 reserves the right to cancel a licenceimmediately should the licensee or its designatedrepresentative not respect the terms of the licence, or their activities are contrary to the image and valuesof Scouting.

Non-commercial use

For the non-commercial use of either logo, NationalScout Organizations are requested to declare their useof the Jamboree badge/logo or the Jamboree DesignElement to Scouting 2007 for historical record purposes.

Examples could include leaflets, posters, displays, and gifts.

Such a publication must indicate that you are licensedto use the trademarked Jamboree badge/logo or design element.

The non-commercial use of the Jamboree badge/logo or Jamboree Design Element should also be consistentwith a good image and the values of Scouting.

When declaring non-commercial use, provide thefollowing information to Scouting 2007:

Type of product/publication. (A sample, picture ordrawing of the product.)

Derivative Licences

Derivative licences do not require the payment ofroyalties, and are only available for the Jamboreedesign element.

This enables National Scout Organizations to createtheir own Jamboree design, based on the worldwideJamboree design element, and then use it commerciallyor non-commercially.

The derivative Jamboree design should be significantlydifferent from the original Jamboree design element -for example, by using national colours instead of yellowor the spectrum, or by adding additional nationaldesign elements.

National Scout Organizations are encouraged to registerand protect the derivative Jamboree design in their own country.

12

CD artworkThe following files are available on the 21st World ScoutJamboree design guide CD.

Please see pages 2 and 4, detailing designdescriptions, for guidance on which artwork to use.

Badge/logo

Freehand filesWSJBadge-4C-Sm-Mac.fh

WSJBadge-4C-L-Mac.fh

WSJBadge-Black-Sm-Mac.fh

WSJBadge-Black-L-Mac.fh

WSJBadge-Grey-Sm-Mac.fh

WSJBadge-Grey-L-Mac.fh

Mac eps filesWSJBadge-4C-Sm-Mac.eps

WSJBadge-4C-L-Mac.eps

WSJBadge-Black-Sm-Mac.eps

WSJBadge-Black-L-Mac.eps

WSJBadge-Grey-Sm-Mac.eps

WSJBadge-Grey-L-Mac.eps

Generic eps filesWSJBadge-4C-Sm-Generic.eps

WSJBadge-4C-L-Generic.eps

WSJBadge-Black-Sm-Generic.eps

WSJBadge-Black-L-Generic.eps

WSJBadge-Grey-Sm-Generic.eps

WSJBadge-Grey-L-Generic.eps

Tiff filesWSJBadge-4C-L.tif

WSJBadge-4C-Sm.tif

WSJBadge-Black-L.tif

WSJBadge-Black-Sm.tif

WSJBadge-Grey-L.tif

WSJBadge-Grey-Sm.tif

WSJBadge-Black-L-BMP.tif

Jpeg filesWSJBadge-Black-L.jpg

WSJBadge-Black-Sm.jpg

WSJBadge-Grey-L.jpg

WSJBadge-Grey-Sm.jpg

WSJBadge-RGB-L.jpg

WSJBadge-RGB-Sm.jpg

Gif filesWSJBadge-Colour.gif

WSJBadge-Grey.gif

Design element

Freehand filesWSJ-4C-SM-Mac.fh

WSJ-4C-L-Mac.fh

WSJ-Black-SM-Mac.fh

WSJ-Black-L-Mac.fh

WSJ-Neg-4C-SM-Mac.fh

WSJ-Neg-4C-L-Mac.fh

WSJ-Neg+Yell-4C-SM-Mac.fh

WSJ-Neg+Yell-4C-L-Mac.fh

WSJ-White-SM-Mac.fh

WSJ-White-L-Mac.fh

Mac eps filesWSJ-4C-SM-Mac.eps

WSJ-4C-L-Mac.eps

WSJ-Neg-4C-SM-Mac.eps

WSJ-Neg-4C-L-Mac.eps

WSJ-Neg+Yell-4C-SM-Mac.eps

WSJ-Neg+Yell-4C-L-Mac.eps

WSJ-Black-SM-Mac.eps

WSJ-Black-L-Mac.eps

WSJ-White-SM-Mac.eps

WSJ-White-L-Mac.eps

Generic eps filesWSJ-4C-SM-Generic.eps

WSJ-4C-L-Generic.eps

WSJ-Neg-4C-SM-Generic.eps

WSJ-Neg-4C-L-Generic.eps

WSJ-Neg+Yell-4C-SM-Generic.eps

WSJ-Neg+Yell-4C-L-Generic.eps

WSJ-Black-SM-Generic.eps

WSJ-Black-L-Generic.eps

WSJ-White-SM-Generic.eps

WSJ-White-L-Generic.eps

Tiff filesWSJ-4C-SM.tif

WSJ-4C-L.tif

WSJ-Black-SM.tif

WSJ-Black-L.tif

WSJ-Black-SM-BMP.tif

WSJ-Black-L-BMP.tif

Jpeg filesWSJ-RGB-SM.jpg

WSJ-RGB-L.jpg

WSJ-Black-SM.jpg

WSJ-Black-L.jpg

Gif filesWSJ-Colour.gif

WSJ-Black.gif

13

CD artwork

Backgrounds - bright colours

Tiff filesWSJ-BGplain A1.tif

WSJ-BGplain A4.tif

WSJ-BGplain A4 72dpi.tif

Jpeg filesWSJ-BGplain A1.jpg

WSJ-BGplain A4.jpg

WSJ-BGplain A4 72dpi.jpg

Backgrounds - light grid on white

Tiff filesWSJ-BGRev15%A1.tif

WSJ-BGRev15%A4.tif

WSJ-BGRev15%A472dpi.tif

Jpeg filesWSJ-BGRev15%A1.jpg

WSJ-BGRev15%A4.jpg

WSJ-BGRev15%A472dpi.jpg

Background with photos

Adobe Photoshop layered filesWSJ-BG+photosA4.psd

Tiff filesWSJ-BG+photosA4.tif

WSJ-BG+photosA472dpi.tif

Jpeg filesWSJ-BG+photosA4.jpg

WSJ-BG+photosA472dpi.jpg

Poster

Adobe Photoshop layered filesWSJA2Poster.psd

WSJA4Poster.psd

Tiff filesWSJA2Poster150dpi.tif

WSJA4Poster.tif

WSJA4Poster150dpi.tif

Powerpoint .pot templateWSJPowerpointTemplate.pot

Please see pages 7 and 9, detailing design descriptions,for guidance on which artwork to use.

These Design Guidelines have been issued as Appendix 3of the 21st World Scout Jamboree Bulletin 1, which is theofficial means of communicating with the NationalScout Organizations / Associations that are members ofthe World Organization of the Scout Movement.

Copyright © Scouting 2007, April 2004. The 21st World Scout Jamboree is anofficial event of the World Organization of the Scout Movement. The 21st WorldScout Jamboree Badge/Logo and the World Scout Emblem are registeredtrademarks of the World Organization of the Scout Movement, and the JamboreeDesign Element and Jamboree Design Layout are trademarks of Scouting 2007.Photographs courtesy of John Angerson, The Scout Association and the WorldOrganization of the Scout Movement.

For further information please contact

Scouting 2007 on +44 (0)20 8433 7100 or jamboree@scouting2007.org, or visit

our website at www.scouting2007.org