wSemester B 2020/21 Entry for Non-local Students · Programme Brochure Programme Video. Our Target...
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9/18/2020 1119A - BBA Marketing | Undergraduate Admissions | City University of Hong Kong https://www.admo.cityu.edu.hk/programme/1119A/ 1/8 Admissions Score Reference Apply for Admission Application Information Admission Arrangements » Entrance Requirements » Key Dates Curriculum Structure » Programme List » Interview Arrangements » Senior-year Admissions » Student Athletes Admission Scheme Academic Year of Entry 2020/21 Mode of Funding Government funded Admission Code 1119A Mode of Study Full time Indicative Intake Target (subject to change) Direct Application Places (Local Students) : 31 (Combined figure for programmes 1007 and 1119A) Advanced Standing II Places (Local Students only) : 84 Non-Local Students Places : Please click here for details. Normal Duration of Programme 3 years (for Advanced Standing I); 2 years (for Advanced Standing II) Programme Website Click here to open Tuition Fee Click here for more information Programme/Major Leader Dr Vincent FOK DBA (University of South Australia) +852 3442 7973 (Phone) +852 3442 0346 (Fax) [email protected] General Enquiries [email protected] Admissions Tutor Mr Alex THAM MBA (University of Exeter) +852 3442 7851 (Phone) +852 3442 0346 (Fax) [email protected] BBA Marketing ⼯商管理學⼠(市場營銷) Programme Outlines Programme Brochure Programme Video Our Target Why BBA Marketing Why BBA Marketing at CityU College of Business? Career Prospects Entrance Requirements for Direct/Non-JUPAS Applicants A Different Learning Experience Alumni Sharing Co-curricular Activities and Learning Support What You Will Be Studying Useful Links Programme Brochure Teachers' Corner (JUPAS) Logout Admin Exchange and Visiting Students International / Mainland Admissions Senior-year Admissions Non-JUPAS (Local Applicants) JUPAS (HKDSE) Search - +
Transcript of wSemester B 2020/21 Entry for Non-local Students · Programme Brochure Programme Video. Our Target...
9/18/2020 1119A - BBA Marketing | Undergraduate Admissions | City University of Hong Kong
https://www.admo.cityu.edu.hk/programme/1119A/ 1/8
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Student Athletes AdmissionScheme
Academic Year ofEntry
2020/21
Mode of Funding Government funded
Admission Code 1119A
Mode of Study Full time
Indicative IntakeTarget (subject to change)
Direct Application Places (Local Students) :31 (Combined figure for programmes 1007and 1119A)Advanced Standing II Places (LocalStudents only) : 84Non-Local Students Places : Please clickhere for details.
Normal Duration ofProgramme
3 years (for Advanced Standing I); 2 years(for Advanced Standing II)
ProgrammeWebsite
Click here to open
Tuition Fee Click here for more information
Programme/MajorLeader
Dr Vincent FOKDBA (University of South Australia)+852 3442 7973 (Phone)+852 3442 0346 (Fax)[email protected]
General Enquiries [email protected]
Admissions Tutor Mr Alex THAMMBA (University of Exeter)+852 3442 7851 (Phone)+852 3442 0346 (Fax)[email protected]
BBA Marketing
⼯商管理學⼠(市場營銷)
Programme Outlines
Programme Brochure
Programme Video
Our Target
Why BBA Marketing
Why BBA Marketing at CityU College of Business?
Career Prospects
Entrance Requirements for Direct/Non-JUPAS Applicants
A Different Learning Experience
Alumni Sharing
Co-curricular Activities and Learning Support
What You Will Be Studying
Useful Links
Programme Brochure
Teachers' Corner (JUPAS) LogoutAdminExchange and
Visiting StudentsInternational / Mainland Admissions
Senior-year Admissions
Non-JUPAS (Local Applicants)
JUPAS (HKDSE)
Search - +
asherman
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Semester B 2020/21 Entry for Non-local Students
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Our Target
We help students to develop the ability to identify, understand and satisfy customers in various contexts throughthe acquisition of skills in marketing analysis, planning and implementation. This programme enables students tobecome effective marketing managers by equipping them with the necessary professional marketing knowledge.
Why BBA Marketing
CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approachthat consists of:
• “i-Marketing +” - Practical and Digital Marketing-oriented
With its discovery-enriched curriculum design, students in CityU Marketing interact and connect with world-classprofessors, top business leaders, experienced alumni, and executives from partner companies. They are strongin teamwork, presentation, problem solving, and communication with people of different backgrounds andcultures. As key technologies and trends will drive changes in the marketing industry, our various digitalmarketing courses are set to prepare students for facing the challenges of the digital marketing environment.
• Analytics
Marketing Analytics are powerful tools to maximize the effectiveness of marketing efforts’ and optimize theirreturns. With analytics, resources are used more efficiently, and wastage is minimized. This new curriculum
CityU BBA MarketingCityU BBA Marketing
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Internship ProgrammeOur students gain rich work experience through internship programmes, which include the Disney CulturalExchange and Business Practice Internships organised by the College of Business. They enjoy the numerousopportunities offered to them in prominent advertising firms and in the marketing departments of global brands.
Business Leader ForumTo provide students with a more concrete and in-depth understanding of the real business environment, weregularly invite marketing professionals and business leaders from different sectors to share their unique workexperiences and success stories with students. Dinner events with the speakers are arranged, to providestudents with valuable opportunities to interact with business leaders. Past guest speakers include Mr Wing-Ching Shih (Founder of Centraline Property Agency Limited), Ms Ming Chan (General Manager of Hong KongAirlines) and Ms Lily Au (Managing Director of General Mills Hong Kong and Taiwan).
Alumni Sharing
Mr Kunal Parwani
Head, Business Risk & Capital Management, Commercial Banking, HSBC Singapore“The Marketing Programme has equipped me with the skills and knowledge necessary to embark on anillustrious career. The many academic and co-curricular opportunities, combined with the unfailing support andguidance from the Department’s renowned academics, provide a platform enabling ambitious students to exceland to realise their dreams”.
Mr Vincent HaCo-founderNimbus Insight Limited
「城中達⼈」 Talents in the City - Kunal Parwani「城中達⼈」 Talents in the City - Kunal Parwani
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equips our students to comprehend the output of various analytics tools, and then to use the insights generatedfrom these tools in formulating the best marketing strategies.
• Design Thinking
Design Thinking involves creative strategies to resolve issues. This is a powerful process for developinginnovative solutions to problems. Our pioneering curriculum is the first in Hong Kong to integrate knowledge ofmarketing with design thinking, and to prepare our graduates for leading the teams that design or re-designbrands, or that reinvent the offline/online user experience for customers.
巿場營銷學系提出嶄新的「i-Marketing + Analytics / Design Thinking」培訓概念，致⼒於培育營銷專才及商業領袖：
• i-Marketing+ ：
現今市場營銷早已⾛進互聯網時代。課程涵蓋如何應⽤各種互聯網⼯具，了解及抓住最合適的顧客群，達
致營銷最⾼的效益。
課程設計以實戰為本，課題活潑⽣動，強調學⽣、商界和導師三⽅交流；
透過每年舉辦的「傑出學⽣巿場顧問計劃」，讓學⽣掌握更多實戰經驗；
學系特別⿎勵學⽣多參加交換⽣計劃及海外實習，擴闊國際視野。
• Analytics / Design Thinking ：課程強調運⽤多種分析⼯具和軟件，強化學⽣掌握⼤數據的能⼒，準確尋找市場機會，提⾼策略的命中率；另⼀⽅⾯課程亦訓練學⽣以「設計思考」尋求創新營商⽅案，提⾼市場創造⼒。
Why BBA Marketing at CityU College of Business?
1. The CityU BBA Marketing programme not only provides students with an interactive Internet-relatedlearning environment and international exposure, but also with practical opportunities through which theycan address real business issues by working collaboratively with local and global companies and peers.Students can combine classroom learning with on-site internships by working in top companies. CityUBBA Marketing is your best choice, setting you apart from other marketing graduates in the industry.
2. The College of Business is among the top three business schools in Asia(https://www.cb.cityu.edu.hk/aboutus/recognition/rankings/)
3. Entrance scholarships of up to HK$265,000 are available for elite students(https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)
4. Overseas exchange and summer programmes are offered at over 200 partner universities around theglobe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)
5. Over 80% of students secure local and global internship opportunities in areas including banking,accounting, IT and consulting.
Career Prospects
Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketingis an ideal field for those who enjoy working in teams and formulating strategies for company growth.
Business Career ServicesThe Business Career Service is committed to helping you enhance your employability by guiding you through allstages of the career development process, and by providing you with personalised career consultation with acoordinated team of advisors, plus career development workshops and career fairs, recruitment events, and up-to-date careerrelated information. We offer students unique opportunities to build sustainable networks withindustry communities. We aim to achieve these goals through providing
• Personalised service• Up-to-date information• Sustainable networks• Coordinated advisors
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Entrance Requirements for Direct/Non-JUPAS Applicants
To be considered for admission, you must satisfy the General Entrance Requirements. Preference may be givento students with better English proficiency in Level 4 or above in HKDSE English Language OR IELTS overallband score of 6.5 or above.
For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed anAssociate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overallmark, or a credit award. Preference may be given to students with better English proficiency in Level 4 or abovein HKDSE English Language OR IELTS overall band score of 6.5 or above.
For further details of the admission and interview requirements, please contact the Department of Marketing.
Applications will be considered on a case-by-case basis.
HKDSE students will apply for admission to first-year studies (JS1007) through JUPAS.
A Different Learning Experience
Company Consultancy ProjectWe emphasise current issues in Marketing and provide ample learning opportunities for students to gainprofessional competence and create their own success stories. Our students work as professional consultantsand their tasks involve understanding consumer buying behaviour, analysing key competitors and formulatingcreative and cost-effective marketing strategies, to explore new business opportunities.
Past Co-operations
2018-19 Summer Sem, 2018-19 Sem A, 2018-19 Sem B, 2018-19
iBigHealth TechnologyLimited
Audi Hong Kong A. S. Watsons
Trappist Dairy Limited Bayer Healthcare CooperVision Hong Kong Ltd.
BRITA Hong Kong Ltd. HK01 Company Limited
EMMAS Mattress eBay Hong Kong
Great Eagle Holdings Limited Patisserie La Lune Ltd.
Otsuka Pharmaceutical (H.K.)Limited
Telford International CompanyLimited
2017-18 Summer Sem, 2017-18 Sem A, 2017-18 Sem B, 2017-18
Teawood ASANA Global Group eBay HK
Logitech Hong KongLimited
Bayer HealthCare Limited Hong Kong Airline
Otsuka Pharmaceutical (H.K.)Limited
Wilson Communication Ltd
Sinomax Health & HouseholdProducts Ltd.
ESD Life
Telford International CompanyLimited
CooperVision
Trappist Dairy Limited World Green Organisation
Prudential HK Ltd
Country Garden
HKT Limited
The Company Consultancy Projects are well recognised in the industry and widely reported in the media. All ofthe participating companies highly commend the students for their creativity and presentation skills. Every year,many outstanding students have received “Company Consultancy Project Awards” for their innovative strategiesand contributions.
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“I really enjoyed the courses in CityU Marketing, and the lecturers were very good at both equipping us with thenecessary knowledge in business and marketing and helping us to plan our careers. The most impressive thingabout this programme is that all students have the chance to practise their marketing skills in the real businessworld during the final year projects. It was a valuable experience, and we worked with senior executives frommultinational corporations. I am proud to be an alumnus of CityU Marketing”.
Ms Sherry CheungManaging DirectorAd Hoc Marketing Communication Limited“Let me take this opportunity to thank everyone in the Department of Marketing. The professors and lecturers inthe programme inspired me in terms of entrepreneurship, creativity and business ethics. Equipped with thisvaluable knowledge, I started my second business in sustainable education and kids’ soccer training, and now Iam the Principal of the school. My first business was a marketing agency that I ran for 13 years”.
Co-curricular Activities and Learning Support
Overseas Summer Programmes
Students may participate in English immersion courses, which include components such as volunteerplacements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learningparticipants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia,Sri Lanka and Laos.
Young Scholars Programme
To nurture BBA students to become outstanding future leaders in the region/world, our Young ScholarsProgramme offers the following:
overseas exposure during semester breaks, including study trips to renowned companies anduniversities;
internship placements in multinational companies to be arranged locally or overseas;
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networking with top business students admitted locally and overseas;
professional mentorships provided by academics and practitioners; and
the development of social responsibility through community services and voluntary work.
What You Will Be Studying
Major courses:
Advanced Marketing Seminar
Consumer Behaviour
E-Marketing
Marketing Research
Strategic Marketing
China Business Workshop
For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.
Useful Links
Department of MarketingCollege of BusinessUndergraduate Catalogue
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