Connecting smart minds: Mobile Content with knowledge impact Mobile content developers and producers create exciting content and innovative

applications that do more than just meet basic needs of communication. They

impact the daily lives of millions with mobile content and apps that connect minds.

Smart applications track earthquakes, facilitate banking everywhere for everyone,

make governments more transparent and accountable, and save lives.

Mobile content and innovative applications empower people to read or visualise

colours when they are blind, find each other where there are no street numbers,

overcome motoric and cognitive limitations.

They change the entire experience of tourists be, it in Italy, Saudi Arabia, Mexico

or Denmark. They alter the radio experience in Latvia, local news availability in

India, citizen reporting in the Russian Federation.

Abu Dhabi Systems and Information Centre (ADSIC) is proud to host the WSA

-mobile Global Congress for the third consecutive time and to welcome all

those who actively contribute to the UN WSIS Agenda.

As the main strategic partner for WSA-mobile, ADSIC is ready to provide all

the support needed to develop and increase global participation to achieve

the UN MDGS.

Locally, ADSIC is responsible for the Abu Dhabi IT agenda and plays a very

important role in supervising the e-Government program implementation,

sponsoring initiatives and competencies that are of critical importance to the

project and to the overall Abu Dhabi e-Government strategy, which, in

accordance with the Abu Dhabi 2030 Vision, supports initiatives for

sustainable innovation of technology, nationally and internationally, and the

use of innovative applications for developing and improving content production locally.

Our strategy reflects the international standards of WSA, especially in relation to utilizing ICT as

the means for the welfare and well-being of mankind. Such approach builds on the widely strong

belief that investing in human capital will prove to be the empowering tool for community

transformation towards knowledge-based economy, thereby realizing the vision of our wise

leadership to boost the rank of the Abu Dhabi Government among the best in the world.

Let us all make the most out of this event, which gives us a unique opportunity to share

knowledge, showcase solutions and discuss the latest trends in innovative mobile content creation

– many of which will guide us towards true transformational and

sustainable development.

Prof. Dr. Peter A. Bruck WSA Chairman

H.E. Rashed Lahej Al Man-soori, Director General ADSIC

WORLD SUMMIT AWARD MOBILE GLOBAL CONGRESS 2015 Connecting Smart Minds The WSA mobile Global congress turned Abu Dhabi into a hub for mobile innovation and creative

applications.

The congress provided a unique platform for knowledge exchange between creative minds, young

entrepreneurs, international thought-leaders and industry experts.

The WSA-mobile Global Congress featured:

Mobile Innovation Exhibition

Innovation Shots by international keynote speakers

Innovation pitches by WSA winners

Interactive workshop and knowledge transfer sessions

Reverse Pitching by Corporates

Award Ceremony and Gala

Social Networking Events

Ibtikari 3.0

MOBILE INNOVATION EXHIBITION

The core of the WSA-mobile Global Congress are the 40 winning applications, demonstrating how

mobile innovation can have an impact on our society and support. The winners´exhibition was a

showcase of all solutions, demonstrating the richness and diversity of creative solutions word-wide.

A great opportunity for hands-on demonstrations and interaction with the winners.

INNOVATION SHOTS

Keynotes by international thought-leaders, discussing insights on Internet of Things vs. Internet of

Thoughs and smart content building smart societies.

H.E. Mukhisa Kituyi, Secretary General UNCTAD

Mobile Innovation supporting the UN SDGs

H.E. Abdullah Saeed Al Darmaki, CEO Khalifa Fund for Enterprise Development

Encouraging Emirati Entrepreneurship

Tarek Kamel, Sr. Advisor to ICANN President

Eng. Mohammed Al Zarouni, Executive Director, Policies and Programs Department

TRA

Smart Content for a Smart Nation

Paul Hughes, Director of Ten Meters of Thinking, Netherlands

Inspiration Performance on Smart Design

Gary Schwartz, President & CEO, Impact Mobile, Canada,

Internet of Things | If Things Could Speak

Rich Radka, Claro Partners, Spain

Internet of Everything | Navigating disruptive change

Ana Serrano, Chief Digital Officer, Canadian Film Centre, Canada

Holodeck anywhere | Intersection of the Internet, mobile & VR

Ralph Simon, Founder Mobile Entertainment Forum Americas, UK

and “Founder of the Ringtone”, UK

Internet for All |Mobile living

Janine Warner, Founder Digitalfamily, USA

Content for smart minds | Disruptive Design for Mobile Education

Dana Al Salem, Founder FanFactory and Co-Founder Yahoo Europe, UK

Smart engagement: Multimedia, Mobile, Music and Fan Intelligence

Tomi Ahonen, Author and Mobile Thoughtleader, Finland, Singapore, Hong Kong SAR

Mobile for smart societies | Society evolvement through and

beyond technology

Rapelang Rabana, Founder ReKindle Learning, South Africa

Smart content for development| Leapfrogging & Micro Step Futures

INNOVATION PITCHES BY WSA WINNERS :

MOBILE INNOVATION AT ITS BEST

The 40 WSA-mobile Winners already proved that their products are the most innovative solutions

selected in a unique and tough filtering process.

Each winner had to first succeed in a local competition and prove that their product is the most

promising from their country in the respective category. Each UN member state is eligible to

nominate 1 product per WSA category. This year WSA received more than 500 submissions from

over 100 countries. 67 international jurors selected the 5 best, creative and most innovative apps

per category—the WSA-mobile Winners.

In Abu Dhabi the winners pitched their products in front of an experts jury. Each team had 7

minutes to convince the jury, that their team is the most committed, their solution has the strongest

impact and their pitch the most entertaining.

After the last pitch, the jury selected 1 Abu Dhabi Global Champion in each of the categories.

The winners this year demonstrate the richness and diversity of local content, and prove that mobile

solutions are a key enabler for development.

m-Business & Commerce MOBIZY | PORTUGAL

m-Government & Participation DUBAI POLICE APP |

m-Learning & Education LIFESAVER: A NEW WAY TO LEARN CPR | UK

m-Entertainment & Lifestyle CREATERRIA | POLAND

m-Tourism & Culture ANCIENT AQUILEA 3D | ITALY

m-Media & News Hyperboloid NEWS Reporter| RUSSIAN

m-Environment & Health UNIVERSAL DOCTOR SPEAKER | SPAIN

m-Inclusion & Empowerment LIVOX | BRAZIL

REVERSE PITCHING BY CORPORATES

INNOVATING THE INNOVATION FRAMEWORK

Large corporations are struggling to keep up with the fast pace of the technological evolution, the

smartest ones have realized that they need to cooperate with young innovators and start-ups to

keep track.

At the WSA-mobile Congress in Abu Dhabi the first Reverse Pitching session took place in the MENA

region, and corporates shared what they have to offer, but also what they need from start-ups with

the audience.

Moderation:

Thierry Bouffioux, Erasmus Centre for Entrepreneurship, Business Angel and Start-Up mentor

With Pitches from:

Yehia Hassan, Senior Solutions Engineer, Esri

Raihana Alhashmi, Audience Marketing Manager- Academia and Startups at Microsoft

Jean-Luc Scherer, Director Core Networks, Ericsson

Selim J. Eddé, Vice President Government Relations, SAP MEA

Arkin Kol, Regional Manager, Dolby

Kamal Hassan, CEO i360 Innovation, UAE

INTERACTIVE WORKSHOPS AND KNOWLEDGE TRANSFER SESSIONS

At WSA-mobile Global Congress 2015 the audience worked in an interactive manner, in order to

guarantee a knowledge transfer between all stake-holders.

Hands-On workshops for creative working, mentoring session or interactive discussions on the

development agenda of the United Nations, for each person, there was something to contribute and

benefit from.

LEARN FROM FAILURES – LIVE YOUR DREAMS BUSINESS MATCHING WORLD CAFÉ

A speed-matching session, where young

entrepreneurs and start-ups could meet and learn

from international experts and mentors, how

failures are part of success.

SOCIAL MEDIA WORKSHOP by Mathias Haas,

CEO Supersocial, Austria

Hands-On demonstration how to reach your

community and fans through social media.

INFOGRAPHICS ROCK by Jakub Lebuda, CEO

Clipatize, Poland

ICT Enabled Education by Mario Franco and Millennium@EDU

THE FUTURE OF MOBILES , Scenario building and Visioning exercise

by: Suzanne Stein, Canada and Adam Montandon, UK & Denmark

MOBILE TECHNOLOGY SUPPORTING THE POST-2015 AGENDA

Thought Leadership discussion how ICTs can support the development of an inclusive knowledge

society, supporting the United Nations Sustainable Development Goals.

With Prof. Peter A. Bruck, WSA Chairman, H.E.

Mukhisa Kituyi, SG UNCTAD, Tarek Kamel, Sr.

Advisor to ICANN President, Anne Shongwe,

CEO Afroes, Wafaa Alami, ISESCO, Rodrigo

Assumpcao, Dataprev, Zuhair Azhar DLT and

many more

UAE STUDENT CAMP with Abu Dhabi

University, Centre for Innovation and

Entrepreneurship

The Abu Dhabi university students were took

actively part in the WSA-mobile Global Congress,

by preparing case analysis on the business models

of the winning projects. In 2 interactive workshops they presented their learnings and

recommendations to the winners.

IBTIKARI 3.0 ابتكاري

Transform your innovative idea into a start-up @WSA-mobile

IBTIKARI 3.0 is a tailored program to help cultivate entrepreneurial culture among UAE

Nationals and encourage innovation around mobile innovation.

The Khalifa Fund for Enterprise Development conducted Ibtikari for the 3rd time in Abu Dhabi, but

for the first time within the WSA-mobile Global Congress. A great opportunity to match Emirati

entrepreneurs with international mentors and start-ups.

To guarantee sustainable partnerships and mentoring for the Emirati

entrepreneurs, WSA and Khalifa Fund conducted a mentoring

workshop for the 6 winning Start-Ups from Ibtikari 2.

WSA mentors: Janine Warner, Creator Digital Family, USA,

Rich Radka, Partner at Claro Partners, Spain; Niall Austin, Ceo Omni

Motions, Ireland, Rainer Babiel, CEO Babiel GmbH, Germany,

Zouheir Lakhdissi, Sehatuk, Morocco, Morten Nybo, Danish Ministry

of Culture, Denmark, Carlos Abler, 3M, USA, Manar AlHashash, SG

Kuwait e Award, Kuwait

IBTIKARI EXHIBITION

The Ibtikari 2.0 winners at the Khalifa Fund Exhibition booth in the Foyer and explore Emirati

Innovation.

SOCIAL GET2GETHER AND NETWORKING OPPORTUNITIES

WSA is all about building new relationships, friendships and partnerships.

Networking goes best, in a nice and relaxed atmosphere.

The WSA-mobileGlobal Congress audience had the opportunity for exchange, fun and informal

discussions at two networking receptions.

Get2Gether at the Austrian Ambassy to Abu Dhabi, hosted by H.E. Ambassador Peter Elsner-

Mackay.

DINNER UNDER THE SKY

Fresh minds need fresh air. After a long conference and workshop day, all guests were invited

to a cultural dinner at the beautiful beach at Abu Dhabi corniche.

WHAT DO OTHERS SAY ABOUT WSA-mobile GLOBAL CONGRESS?

“One of the best informative conferences WSA 2015“

Mustafa Abdulla Almusawa, Abu Dhabi City Municipality, UAE

WSA-mobile Global Congress was a

great event, well organized and with a

great quality in startups and their re-

spective pitches were often moving and

passionate.

I was really impressed by some of the

startups that presented.

Participating as a juror was also a good experience and I

saw a lot of innovations that are very relevant for

the Networked Society vision that Ericsson is driv-

ing.

Jean-Luc Scherer, Head of Service Line Revenue Growth,

Ericsson

It was a wonderful experience, in personal,

professional and networking side. I’m sure

came back being a better professional and

person, because all the exchange I had with

all of you. I hope we can meet again in the

near future, to keep growing together.

Juan Urrazza, Personal, Paraguay

Great things will continue to emerge from

the garden WSA is nurturing.

It was amazing how many times a discus-

sion would start among randomly as-

sembled people, and the brilliance of tho-

se in the discussion would contribute an

idea, an insight, or a help connection.

The program was really great. It

combines all elements of engaging

the

participants - thought leaders and

experts sharing their knowledge and

providing

inspiration, participants from various

countries/continents sharing their

unique

ideas, the hosts sharing the rich heri-

tage of their country.

Anonymus, Attendee

I got really amazed by the amazing diversity that I could see

during the event. So many people from so many different

places! This has opened my eyes to reach a broader audience

with my solutions. The WSA was an amazing event to meet

new people from all over, make new friends and possibly new

business opportunities.

Anonymus

I would like to

warmly congratu-

late all the win-

ners and all par-

ticipants in the

2014-15 World

Summit Awards.

The expanding

use of mobile phones is creating

new domestic demand for mobile

applications and services geared

towards improving access to a

variety of content. Locally deve-

loped apps for local markets are

emerging fast in developing

countries, offering news, practi-

cal information and content that

supports social and community

development.

We have a shared responsibility

to ensure that advancements in

the area of information and com-

munications technologies make a

difference for sustainable deve-

lopment. The content developed

by the winners illustrates preci-

WSA-MOBILE GLOBAL CONGRESS

STATISTICS, SOCIAL MEDIA AND OUTREACH

420 attendees total from

67 countries

59% visitors from the UAE

TOP 5 COUNTRIES IN TERMS OF ATTENDEES United Arab Emirates

Austria

Brazil

Philippines

Benin

WSA-MOBILE STATISTICS:: INNOVATIVE SOLUTIONS WITH SOCIAL IMPACT

REGIONS NOMINATIONS Nominating countries WINNERS

Africa 85 19 2

Arab Countries and Middle East 92 17 9

Asia 87 16 4

Europe 169 33 19

Latin America and Carribean 53 12 5

North America and Oceania 27 4 1

513 101 40

WSA-mobile Publications featuring partners, start-ups and industry trends

Catalogue

Program

The WSA-mobile catalogue featured the 40

winners, articles by industry leaders and

provides an excellent overview about how

ICTs can have an impact on society.

Print run: 3000

Language English

Enriched with augmented reality content!

The WSA-mobile Global Congress

program provided an excellent over-

view about all activities, including

background information about parn-

ters and speakers.

Print run: 3000

Language English

WSA-mobile Video Productions

Youtube Channel: wsamobile

Total Views: 170.000

Views February 2015: 2700

WSA-mobile Global Congress Teaser Video

WSA produced for each winning project a demovideo, presenting the unique value of the applications.

WSA-mobile Global Congress Post Show Video, capturing

the highlights.

WSA-mobile Global Congress Eventapp

eventmobi.com/wsam15

WSA-mobile Eventapp provided all schedule updates, featured speakers, winners and partners, and

was also a great tool to interact with other delegates.

WSA-mobile Event App was a webbased application and therefore accesible on all devices.

3985 Pageviews

WSA-mobile Global Congress Eventwebpage

All updates, registration, program features and news were also featured on the WSA-mobile Global

Congress event webpage: events.wsa-mobile.org

Pageviews: 5.600

38% Pageviews from UAE

WSA-mobile Global Congress: Global Reach through Social Media #WSA15

In order to spread the word about all ongoing activities, sessions and meetings, WSA-mobile used

Facebook, Twitter, Instagram and LinkedIn to reach its online communities.

For WSA-mobile Global Congress we created a Social Media Wall, showing all activies with #WSA15

https://walls.io/wsamobile

GLOBAL REACH:: SOCIAL MEDIA #WSA15

FACEBOOK

WSA-mobile promoted the Global Congress speakers, partners, topics and winners continuously on

Facebook.

Current Facebook Likes: 4.334 (March 2015) | www.facebook.com/worldsummitaward

During the WSA-mobile Global Congress the WSA Facebook page got many new likes.

Great content shows great results.

The reach on Facebook had clear peaks

during the weeks before the WSA-

mobile Global congress and the days

during the congress in Abu Dhabi.

The post about the WSA-mobile Global Champions and the Award ceremony reached 16.243 people

and got 210 likes.

To guarantee interaction between our community, WSA created also a Facebookgroup, to share

pictures, post news and keep each other updated.

The WSA Facebookgroup has currently 175 active members.

GLOBAL REACH: TWITTER #WSA15

WSA official hashtag #WSA15 has been used 1125 times in 30 days. From the graphics below,

you can notice a peak on the Congress days. Twitter.com/WSAoffice

In detail:

January 31st 143 (pre-conference day)

February 1st 345

February 2nd: 363

February 3rd: 126

In everage, the hashtag covered the 3 days of the event with 278 tweets per day.

PR and NEWS

Mediapartners 2015

WSA-mobile NEWSLETTERS

WSA-mobile shared

WSA-mobile Global Congress was brought to you by the

WSA mobile volunteer network and the WSA Partners:

CONTACT:

Prof. Dr. Peter A. Bruck, Chairman World Summit Award

Ms. Nora Wolloch, WSA Project Manager

wolloch@icnm,net | +43 660 630408 3

Ms. Manuela Wagner, WSA Community Developer

wagener@icnm.net

www.wsa-mobile.org

facebook.com/worldsummitaward | twitter.com/WSAoffice

Leopoldskronstraße 30, 5020 Salzburg, Austria