SEO Copywriting:10 Tips for Writing Content that Ranks in 2013 (Infographic)
WSA003 SEO Infographic 10 RGB
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Transcript of WSA003 SEO Infographic 10 RGB
8/12/2019 WSA003 SEO Infographic 10 RGB
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Expanding your business internationally can create many opportunities for growth, but with it,comes challenges and risks. It is essential to have a clear international expansion strategy in
order to minimise risk and ensure your business succeeds on a global scale.
PREPARE YOUR BUSINESS FOR SUCCESSFUL
INTERNATIONAL EXPANSION
FTSE 100 & 250 COMPANIES INTERNATIONAL EXPANSION
NUMBER OF WORLD REGIONS FTSE 100 & FTSE 250 COMPANIESHAVE EXPANDED INTO
49companies
84companies
44companies
47companies
46companies
77companies
5regions
4regions
2regions
1region
UKonly
UKonly
3regions
5regions
4regions
2regions
1region
3regions
0
10
20
30
34% 34%
30%
22%21% 19%
FTSE 100 & 250 SHARE VALUE (12 December 2012 - 11 December 2013)
HOW THEIR SHARE PRICE HAS BEEN AFFECTED BY INTERNATIONAL EXPANSION
Average share price change
OTHER INTERNATIONAL EXPANSION CONSIDERATIONS
Legal barriers
Make sure you cover tax
issues, pricing, security
and privacy regulations to
ensure there are no legal
barriers to entry.
Do we need new
office locations, staff
and suppliers?
Consider the skills and
qualities you need from
your workforce, and
whether there is
sufficient talent to meet
your needs.
Be aware of the cultural
differences and ensure
they will not hinder your
business objectives.
InfrastructureRecruitment/
TalentCultural
differences
CRITICAL SUCCESS FACTORS
ARE YOU READY FOR INTERNATIONAL EXPANSION?
Market size
Make sure the market is
big enough for your
growth plans and there is
sufficient customer need.
How rapidly is it growing?
And what segments are
most interesting?
Assess whether you are
able to compete effectively
in the marketplace based
on cost versus profit? Is the
sales potential sufficient to
make it worthwhile?
Find out which
businesses are already
established and how you
are going to differentiate
from the competition.
What entry model do we
use? i.e. direct, JV,
franchise or agent?
Market growth
& profitability
Competitive
advantage Entry model
NUMBER OF FTSE 100 & 250 COMPANIES THAT HAVE EXPANDEDAND HOW THEY HAVE PERFORMED
WHICH REGION SHOULD YOU EXPAND INTO?
Europe
234
Africa
North America UK: No expansion
195
South America
117
up 24% up 26%
Worst performance
up 15%
84Best performance
up 34%
up 23% up 24%107
Asia
194
Average share price change
IS YOUR BUSINESS READY FOR INTERNATIONAL EXPANSION?
What is the market size?
Is the market profitable?
Can we develop sustainablecompetitive advantage?
Your business is ready to expand internationally.
Yes No
Don’t expand internationally.Look at alternative
growth opportunities.
Big Small
Yes No
www.whitespaceanalysis.com
White Space has taken every care in compiling information and material. They will not be held responsible for any loss, damage or inconvenience caused as a result of any inaccuracy or error contained in this infographic.
Any business wishing to expand internationally should seek professional advice before proceeding.
Three companies from the FTSE 350 were excluded from the analysis as data was unavailable.
White Space helps businesses make better decisions, maximise revenue growthand improve business performance. White Space is relied upon by many of theworld’s largest companies and private equity houses, advising them on business
growth in existing markets as well as international expansion.