Ws6.3.2 sidd
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L e v e l 2 H i g h e r D i p l o m a C r e a t i v e a n d M e d i a U n i t 1 : S c e n e Creative and Media: Level 2 Higher Diploma Unit 6: Festival 6.3.2 Promotion B Student Book pp 196–203 Deciding on suitable promotional methods and materials Now you have identified the target audience(s) for your festival, you need to consider the ways in which you could reach your audience to make them aware of the festival. 1 In the first column, list the type of promotional materials you could use to market your festival, for example posters, flyers, press release. 2 In the second column, identify where you could target and/or distribute the materials. 3 Use the third column to make notes regarding the promotion of specific events etc. 4 Include distribution deadlines and timings of publicity events in the final column. Publicity campaign Promotional materials Distribution Notes Timings / deadlin es Announcement Assemblies We will go in to each year group and 10/11/10 Posters School We will put up the posters around the school at least two weeks before so people are aware of it from beforehand and tell others they know to come as well. 6/11/10 Flyers Outside of school These will be handed outside of school to people who we think meet our target audience (young people and families) 10/11/10 © Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 1
Transcript of Ws6.3.2 sidd
Level 2 H
igher Diplom
a Creative and M
ediaUn
it 1: Scen
e
Creative and Media: Level 2 Higher Diploma Unit 6: Festival
6.3.2 Promotion B
Student Bookpp 196–203
Deciding on suitable promotional methods and materials
Now you have identified the target audience(s) for your festival, you need to consider the ways in which you could reach your audience to make them aware of the festival.
1 In the first column, list the type of promotional materials you could use to market your festival, for example posters, flyers, press release.
2 In the second column, identify where you could target and/or distribute the materials.
3 Use the third column to make notes regarding the promotion of specific events etc.
4 Include distribution deadlines and timings of publicity events in the final column.
Publicity campaign
Promotional materials Distribution Notes Timings/ deadlines
Announcement Assemblies
We will go in to each year group and
10/11/10
Posters School
We will put up the posters around the school at least two weeks before so people are aware of it from beforehand and tell others they know to come as well.
6/11/10
Flyers
Outside of school These will be handed outside of school to people who we think meet our target audience (young people and families)
10/11/10
Letters
Letters will be sent home Letters will be sent home inviting parents to come along also it is another way of making parents are aware of it.
10/11/10
© Pearson Education Ltd 2008. Copying permitted for purchasing institution only. This material is not copyright free. 1
