W&s profile 2015 ina
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Transcript of W&s profile 2015 ina
© PT. Nusaresearch
COMPANY INTRODUCTION
. PT. Nusaresearch
. Established by World Wide System Corporation (Japan) in 2013
. Personnel: Indonesia and Japanese teams
OUR VISION
“To be the Top Online Market Research Service Provider in Indonesia”
OUR VALUE
Dynamic, professional, and strategic.
OUR MISSION
. Support businesses expansion by providing comprehensive information for global and local clients.. Develop the most dynamic and helpful Indonesian online research panel and communities.
PT. NusaresearchGeneral Director : Mr. Fujii Yoshio
WEBSITE
W&S for Clientswww.nusaresearch.com
W&S for panel memberswww.nusaresearch.net
W&S Groupwww.wsgroup-asia.com
© PT. Nusaresearch
OUR ABILITYTO SUPPPORT
Market Understanding . Market Shares. Market Competition. Market Growth Potential . Segment of Consumers
Commercialization. Prototype. Packaging. Naming. Specs. Price. Brand Value
Concept Development. Product Concept . Brand Concept . Advertising Concept . Design Concept
Improvement Veri�cation. Customer satisfaction . Brand penetration . Brand image change . Advertising impressions and e�ects . Promotion e�ectiveness
© PT. Nusaresearch
1. Online Research Quantitative Research. Full package. System connection. Online recruitment (CLT, HUT, etc.)
Qualitative Research . MROC (Market Research Community). Online recruitment (FGI, IDI, etc.)
2. Conventional Research Quantitative Research. CLT (Central Location Test). Street Intercept. Door-to-Door survey
Qualitative Research . FGD (Focus Group Discussion). IDI (In-depth Interview). Mystery Shopping
3. AnalysisCorrespondence ConjointCluster PSMRegression Factor
SERVICE MENU
© PT. Nusaresearch
ONLINE RESEARCHWITH ITS 8 MERITS
Low costClient can obtain study results at a low cost compared to conventional methods such as face to face surveys and telephone surveys
Image and video availabilityWith online methods, it is possible to conduct an investigation including video streaming and static images
Complex questionnaire handlingComplex surveys can be easily processed with piping performance like answer branching or samples page jumping
Inconsistent answers eliminationInaccurate results could be easily minimized by the logical answers checking as well as respondents’ attributes verifying
© PT. Nusaresearch
ONLINE RESEARCHWITH ITS 8 MERITS
Speed DeliveryThanks to fast processing �eldwork online, combined with speedy work performance of Nusaresearch team, outputs are delivered to Clients quickly
Hard-to-answer survey questionsWith online surveys and online answering method, hard-to-answer questions can be simple in comparision with face-to-face method
Extensive research areaNusaresearch’s panellists come from di�erent areas of Indonesia. Therefore, research can be simultaneously conducted throughout Indonesia.
Easy segmentationWith up to 25 attributes of our survey panellists such as Age, Gender, Career, Marital status, Children status, Province, etc. Client can re�ne the survey �eld easily
© PT. Nusaresearch
ONLINE RESEARCHHIGH QUALITY PANEL
Nusaresearch panel passed the number of 133,000 censored members in March 2015, maintained the quali�ed increasing sample size by continuously cutting fraudulent panelists.
Continuously, we improve our system and panel recruitment methods to ensure that our clients could access the “right people, at the right time” to enhance business decisions.
Each panellist's 25 attributes are controlled through a detail pro�le
© PT. Nusaresearch
ONLINERESEARCHPANELMANAGEMENT
Survey taking
Register1. Personal account at Nusaresearch site is mandatory2. Basic pro�le con�rming is required with activate link through email3. Detail pro�le completing is required with single mobile phone number4. The eligibility of suspicious information is censored by direct contact
5. Fraudulent respondents are identi�ed by TRAP question6. Con�ict responses, speeders and unreliable answers are checked through voluntary surveys7. Respondent's status will be checked Bad or Medium depending on failure level of TRAP questions & voluntary surveys response8. Answering survey with inappropriate answers more than 3 times will be blacklisted
Member status validation 9. If the members are ineligible at the visualized points exchange time, their status will be marked as "blacklist"10. Within 3 months, if blacklist members do not clarify vague information / contact us, they will be deleted from systems.11. Members who do not login or take part in any surveys for 200 days would be changed status into "Inactive"
© PT. Nusaresearch
ONLINERESEARCHPANELMANAGEMENT
Control panel through customized survey1. Appropriate conditions and quotas are �ltered carefully.2. Invitation emails content is designed clearly to reduce screening-out rate and avoid fraudulence.3. Customized surveys require URL from speci�c email to access the surveys.4. Video content copy and "Back" functions are disabled.5. Complete responses will be checked again by the solely IP address.6. Customized survey would be deleted from member's survey list after project completion.7. For security guarantee, only personnel appointed by superior would have account and encrypted password to access the admin site.8. Ability to recall respondent with bad data, because we have dedicated o�ce in Vietnam and Indonesia.
© PT. Nusaresearch
ONLINERESEARCHSUB PANELS
Smoking
Online Shopping
Tablet
Social Network
Flat-Panel Television / TV
Refrigerator
Pet
Commercial Center
Smart-phone
Digital Cameras
Online communication tool
Diaper
Mobile phone
Computer
Motorbike
Business to business
Cosmetics
Banking
Beverage
© PT. Nusaresearch
ONLINE RESEARCH CAPABILITIESTypical categories:
SA/ MA ( Single Answer/ Matrix Answer)
Matrix ( Text/ MA/ SA)
Vertical Matrix (SA/ MA)
Matrix single and multi
Text (Normal/ long)
Text (SA/ MA)
Pull down answers
Trapping (Gender/ Birthday/ Marital status..)
ID Trapping
Number typing answer
Percentage answer
Video/ Image add-in
Slider (Single/ Multi)
Conjoint/ Discrete conjoint
SA / MA image
ACBC
Piping
~ 40 Questions types
Multi Slider Video Add–in MA image Piping
© PT. Nusaresearch
ONLINE RESEARCH CAPABILITIES
Suitable for exploring ideas / opinions of participants. Each participant has his / her own page which is easier to view, discuss and leave comments in their pages
Suitable for exploring ideas / opinions of participants. However, all posts are shown at the same time, so it is rather di�cult for participants to get the �ow..
Blog Forum
MROC-Discussion Types
© PT. Nusaresearch
ONLINE RESEARCH CAPABILITIES
Besides leaving comment on topics, participants can vote other ideas good or not by clicking on an arrow button. This type of discussion helps researchers to pick up ideas which are mostly agreed / disagreed by other participants
Picture book is best applied for package test or storyboard test. System enhances several pictures testing and larger picture viewing when partici-pants click on the picture
Idea storm Picture book
MROC-Discussion Types
© PT. Nusaresearch
Ultimate online research system for user’s own studies. Survey responses are collected from W&S’s original consumer panels in Vietnam and Indonesia. Users simply manage research process by themselves from creating questionnaire, specifying targets conditions, allocating samples, collecting total results..
Direct Haisurvey
ONLINERESEARCHCAPABILITIESHAISURVEYEXCLUSIVESYSTEM
© PT. Nusaresearch
Self - survey system for user’s own studies. Survey responses are collected from users’ s own respondents list. Users set up and manage research process by themselves from creating questionnaire, sending survey invitations, collecting responses..
Open Haisurvey
ONLINERESEARCHCAPABILITIESHAISURVEYEXCLUSIVESYSTEM
© PT. Nusaresearch
CONVENTIONAL RESEARCHFOCUS GROUP DISCUSSION
Rich Panel Experienced personel Combination of Quantitativeand Qualitative Research
Respondents are recruited from our rich panel of over 100,000
members throughout the country
Experienced qualitative researchers will support
the project from planning to reporting stage
To grab various insights, some quantitative tech-
niques can be applied in FGD
© PT. Nusaresearch
CONVENTIONAL RESEARCHMYSTERY SHOPPING
Mystery Shopper Club Research Support Combined services
Recruited from a rich panel of over 100,000 members of
Nusaresearch in Indonesia. Only those who pass the
screening round to get quali�-cations of standard evaluator would represent W&S to carry
out the service.
Mystery Shoppers are backed up by Nusare-
search professional Research team while executing projects.
Mystery Shopping program is to be accompanied by other
Research services of Nusaresearch Clients acquire the ultimate
insights of consumers/ shoppers on business operation for further
improvement
© PT. Nusaresearch
CONVENTIONAL RESEARCHPERSONAL INTERVIEWS
Face-to-face interview method based on a structured questionnaire. Speci�c
questions are asked in a set of orderof manner.
Respondents' answers are immediately recorded on the Questionnaire form
during interview process
2 types of Personal Interviews at Nusaresearch:
. Intercept surveys – Samples are approached at public places like
malls, theaters, food courts.. or even on the street
. Door to Door surveys - samples are approached at their homes in
designated areas
Nusaresearch strengths for Personal interviews:
. Well-trained interviewers. Strong Fieldwork team
. E�ective project management team . Standard Fieldwork quality
management scheme
© PT. Nusaresearch
CONVENTIONAL RESEARCHTELEPHONE SURVEY
Quantitative research method suitable for simple, short and condensed Survey Questionnaire.
Preferable for its convenience of reaching respondents at any geographical locations
Nusaresearch Telephone Survey Capabilities1. Samples drawn from Nusaresearch Panel 2. Experienced telephone interview team
3. Centralized phone center
© PT. Nusaresearch
REPORTSAMPLE
QUANTITATIVE
© PT. Nusaresearch
AVAILABLEREPORT
IN ENGLISH/INDONESIA/
JAPANESEUPON REQUIREMENT
REPORTSAMPLE
QUANTITATIVE
AVAILABLEREPORT
IN ENGLISH/JAPANESE
© PT. Nusaresearch
REPORTSAMPLE
QUALITATIVE
AVAILABLEREPORT
IN ENGLISH/INDONESIA/
JAPANESEUPON REQUIREMENT
© PT. Nusaresearch
W&S GROUP COMPANIES
© PT. Nusaresearch
W&S GROUP COMPANIES
W&S co, ltd.
W&S Joint Stock Company Vietnam
PT. Nusaresearch Indonesia
W&S Holding Joint Stock Company Japan
W&S NETWORK
Nusaresearch as a member of ESOMAR and GREENBOOK Directory
W&S highlighted Clients
© PT. Nusaresearch
W&S NETWORKW&S highlighted Clients
© PT. Nusaresearch
PT. NUSARESEARCHAddress: 21H Grand Slipi Tower, Jl. S. Parman Kav. 22-24 Slipi,Jakarta Barat 11480Telephone: (+62) 21 290 22227 Fax: (+62) 21 290 22365Email: [email protected]://nusaresearch.com