Viva CalleSJ is a free recreational program that closes miles of San José streets to cars and

transforms them into vibrant and engaging “paved parks.”

Drinking the Kool-Aid

• August 2014 – Guadalajara

Via RecreActiva Visitation

Building Consensus

• Internal Pushback

– Executive Staff

• Citywide Vetting

– Valley Transit Authority

– San Jose Police Department

• October 2014 - CicLAvia Visitation

Leveraging Community Partners

• Primary Non-Profit Partner

– Silicon Valley Bicycle Coalition

• Over 60 different nonprofit

and businesses and

city/county offices

participated.

– Including: Santa Clara County

District Attorney’s Office and

Registrar of Voters, Bay Area

Bike Share, Stanford Medical

School, and Open Space

Authority: Santa Clara Valley.

Navigating the Economic Environment

• Budget neutral year

• Measure B – City Pension

Reform

• “It’s good for business!”

Go Big or Go Home!

“Welcome to day one of our revolution.”

- Mayor of San Jose, Sam Liccardo

Building Sustainability• Define program, develop series event, scale program for multiple

events.• Target impact 150,000 Bay Area residents per event.

• Continue to strengthen the community partnerships that helped to make the inaugural event such a success.

• Locate, develop and secure program sponsorships and funding.

• Expand support of program County and City departments.

• Continue to engage businesses and residents to further publicize the program in preparation for another event.

Questions