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BRING YOUR ASPIRATIONS STYLE GUIDE This style sheet is intended to give NAU communicators the tools needed to create materials that are consistent with the university’s current brand campaign. The campaign invites prospective students to bring their aspirations to NAU, where faculty mentors and world-class educational experiences will prepare them to realize those aspirations. By strategically leveraging the campaign’s written content and design guidelines, communicators will create consistent materials that build on—and strengthen—the campaign and the NAU brand itself. Written content guidelines Much of the campaign’s power rests in the conversational way it references NAU’s prowess as an institution without bragging. In written content, the voice is confident and matter-of-fact, inviting our audiences to build their futures by bringing their aspirations to NAU. Using “Bring Your Aspirations” as a headline or in body copy is one way to tie the campaign into marketing materials. However, the tagline itself is not appropriate for all audiences. Integrating “aspirations,” “aspire,” and other variants of the word into content for specific audiences is an elegant way to tie materials into the campaign without being limited to “Bring Your Aspirations” only: • For current students, “Realize Your Aspirations” provides a nod to their progress in achieving their goals. • For research publications, “Always Aspiring” encompasses ongoing student and faculty efforts to change the world through discovery. Another option is using a specific headline statement tailored to the audience, the offering, and the medium, then including the tagline as an element in the layout. Photography guidelines 1. Use large, colorful photos that reflect NAU brand standards. 2. Target specific audiences with the photos you choose. 3. Consider a range of diversity (as appropriate) in materials that use multiple images. 4. Photography guidelines can be accessed at nau.edu/visual-identity-guide/photography and the approved photograph collection in WIDEN can be accessed at nau.edu/digitalassets/widen-collective. Color palette This tagline utilizes NAU True Blue and Gold almost exclusively with some use of Twilight (accent blue) to emphasize “YOUR.” Using the tagline on True Blue background is the primary and preferred method; see figures 1a and 1b on the following page. NAU True Blue Pantone 282 CMYK 100/89/31/35 HEX #003466 PRIMARY COLORS SECONDARY COLOR NAU Gold Pantone 3514 CMYK 0/27/100/0 HEX #FFD200 Twilight Pantone 300 CMYK 100/60/0/0 HEX #0066B2
Transcript of Written content guidelines Photography guidelines Color ...
BRING YOUR ASPIRATIONS STYLE GUIDE
This style sheet is intended to give NAU communicators the tools needed to create materials that are consistent with the university’s current brand campaign. The campaign invites prospective students to bring their aspirations to NAU, where faculty mentors and world-class educational experiences will prepare them to realize those aspirations. By strategically leveraging the campaign’s written content and design guidelines, communicators will create consistent materials that build on—and strengthen—the campaign and the NAU brand itself.
Written content guidelinesMuch of the campaign’s power rests in the conversational way it references NAU’s prowess as an institution without bragging. In written content, the voice is confident and matter-of-fact, inviting our audiences to build their futures by bringing their aspirations to NAU.
Using “Bring Your Aspirations” as a headline or in body copy is one way to tie the campaign into marketing materials. However, the tagline itself is not appropriate for all audiences. Integrating “aspirations,” “aspire,” and other variants of the word into content for specific audiences is an elegant way to tie materials into the campaign without being limited to “Bring Your Aspirations” only:
• For current students, “Realize Your Aspirations” provides a nod to their progress in achieving their goals.
• For research publications, “Always Aspiring” encompasses ongoing student and faculty efforts to change the world through discovery.
Another option is using a specific headline statement tailored to the audience, the offering, and the medium, then including the tagline as an element in the layout.
Photography guidelines1. Use large, colorful photos that reflect NAU brand standards.
2. Target specific audiences with the photos you choose.
3. Consider a range of diversity (as appropriate) in materials that use multiple images.
4. Photography guidelines can be accessed at nau.edu/visual-identity-guide/photography and the approved photograph collection in WIDEN can be accessed at nau.edu/digitalassets/widen-collective.
Color palette This tagline utilizes NAU True Blue and Gold almost exclusively with some use of Twilight (accent blue) to emphasize “YOUR.” Using the tagline on True Blue background is the primary and preferred method; see figures 1a and 1b on the following page.
NAU True BluePantone 282CMYK 100/89/31/35HEX #003466
PRIMARY COLORS SECONDARY COLOR
NAU GoldPantone 3514CMYK 0/27/100/0HEX #FFD200
TwilightPantone 300CMYK 100/60/0/0HEX #0066B2
BRING YOUR ASPIRATIONS STYLE GUIDE
Layout treatment optionsThe Bring Your Aspirations tagline used as a design element (as in the examples below) unites our brand messaging across strategic print and digital marketing pieces while allowing us to avoid overusing the phrase in copy.
Primary horizontal: • one line in horizontal blue bar (fig.1a)• one line in horizontal gold bar (fig.1b) Secondary vertical:
• two lines, no bar, left aligned, slight emphasis on ASPIRATIONS (fig. 2)
Alternate stacked: • two lines, all type equal size, examples
on background color (fig. 3)
fig.2 fig.3
fig.1a
fig.1b
Primary placement is centered, aligned on the bottom of the page. Alternate can be on the right if needed due to photo or content space issues.
Placement for the stacked, no-bar treatment is left aligned. Can be placed next to a call to action or contact info.
Variations of acceptable color and type placement for alternate stacked, vertical treatment. The type color will differ according to the background color it is placed on.
BRING YOUR ASPIRATIONS
BRING YOUR ASPIRATIONS
BRING YOUR ASPIRATIONS
BRING YOUR ASPIRATIONS
START AT THE COMMUNITY COLLEGEThe Bachelor of Science in Biological and Natural Resource Sciences (BNRS) prepares you to
succeed in many careers in the sciences—at government agencies, industrial
laboratories, or graduate/professional schools.
ACCESS TO THE LATEST TECHNOLOGIESThe James R. Carruthers Science Research and Education Building on the NAU–Yuma campus
supports the science program with state-of-the-art resources such as:
NAU COURSES
HANDS-ON EXPERIENCE AND MENTORSHIPWith experiential learning and faculty supervised research projects, you’ll become familiar with
leading biological issues facing the world today. A dedicated full-time science faculty member
is there to guide you while in the program and to prepare you for your future career.
CAREER ATTAINMENTStudents of this program are successful beyond graduation. Local employment for graduates
include, but are not limited to, federal agencies, ecological and environmental consulting
firms, medical diagnostic facilities, agriculture, and science teachers in secondary education.
Especially motivated students interested in additional post-graduate education can establish
careers as physicians, pharmacists, dentists, veterinarians, and science professors.
FACILITIES INSTRUMENTATION
lecture rooms thermal cyclers
instruction labs tissue culture incubators
research lab analytical probes
computer lab fluorescent microscope
study areas spectrophotometers
BRING YOURASPIRATIONS
Contact your NAU Student Service Coordinator at 928-317-6436 or [email protected]. View admission requirements at nau.edu/admission.
GET STARTED
EcologyThis course introduces principles, including the distribution and abundance of organisms, population dynamics, community organization, energy flow, and water and carbon nutrient cycling.
Basic VirologyLearn the molecular and biochemical characteristics of viruses, mechanisms of infectivity, and viral diseases.
Infectious DiseaseThis course will cover the issues presented by infectious microorganisms, how the host responds to the challenge, and what the future holds for both humans and microbes.
Cellular and Molecular BiologyLearn the organization and function of biological molecules, cell diversity, cell structure and function, and cell interaction and differentiation.
Evolutionary BiologyInvestigate the evolution of organisms, including variation, natural selection, adaptation, population genetics, speciation, patterns and rates of evolution, phylogenetics, and the fossil record.
Industrial Microbiology and BiotechnologyIndustrial microbiology and biotechnology explores how microorganisms are used to make medicines, foods, and energy, and to genetically engineer plants and animals.
Classical and Molecular GeneticsStudy genetics from a molecular and microbial perspective; gene structure, expression, control, mutation, and recombination; and advances in genetic engineering.
Principles of BiochemistryStudy the principles of biochemistry emphasizing biologically important compounds, their functions, and metabolism in living cells.
Marine BiologyExamine the behavior, ecology, biogeography, and evolution of marine organisms relative to the physics and geology of the ocean.
Fieldwork ExperienceParticipate in supervised field experience in an appropriate agency or organization.
Economic BotanySurvey plants used by humans including plant parts or products used and their geographic origin and distribution.
Undergraduate ResearchConduct original research under the supervision of a research advisor.
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CAPSTONE
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BSC 460
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Learn how to use science to change the world.
DISCOVERSOLUTIONS
PUT YOUR CURIOSITY
TO WORK
Tel 928-523-5511 | [email protected]
nau.edu/cefns
NAU is an Equal Opportunity/Affirmative Action Institution/UM465232-CEFNS/06.20
College of the Environment, Forestry, and Natural Sciences majors Choose the degree that suits you:
AstronomyBiologyBiomedical Science*Chemistry*Data ScienceEcology and
Evolutionary Biology
Environmental and Sustainability Studies
Environmental SciencesExercise Science*ForestryGeologyMathematics
Partner with esteemed faculty to meet today’s challenges and uncover tomorrow’s solutions. You are surrounded by one of the most ecologically and geologically diverse natural labs in the world. Here, you can perform revolutionary research in 30 high-tech labs and institutes and develop an entrepreneurial approach to discovery.
Want to teach in your field?
NAU’s Professional Education Programs consist of nearly 30 undergraduate and graduate programs across four colleges. These programs prepare you for a career in secondary education. nau.edu/pep
For the most up-to-date program list, visit nau.edu/catalog.
Visit usThe best way to see if NAU is right for you is to visit our beautiful campus.nau.edu/visit
If you can’t make it here in person, our virtual tour is the next best thing. nau.edu/virtualtour
TOP 10%NAU RESEARCH IS AMONG THE
WORLDWIDE FOR FREQUENCY OF CITATIONS BY OTHER RESEARCHERS. – Times Higher Education
*PreMed students have a range of majors such as Biology, Biomedical Science, Exercise Science, Health Sciences, Microbiology, or Psychological Sciences.
Our college has eight undergraduate certificates available for you to supplement your education. As an example, the Brewing and Fermentation Sciences Certificate—coming in fall 2021—is a professional certificate for those interested in the science and production of beer. For courses requiring beer tasting, students must be 21 years old.
STUDENT-FACULTY RATIO AT NAU– National Center for Education Statistics19:1 7 STUDY ABROAD PROGRAM
IN THE NATION – Institute of International Education
#
MicrobiologySecondary Education• Biology• Chemistry• Earth Science• General Science• Mathematics
“I think I’ve gotten an amazing education here and a really personalized education. I was able to create relationships with professors. And I think—it’s cheesy—but everything happens for a reason. And I’m here for a reason.
– Genevieve Conley, Environmental and Sustainability Studies
“
BRING YOUR ASPIRATIONSNAU is committed to the health and safety of students, faculty, and staff and follows CDC’s recommended guidelines on COVID-19. Not every photo in this publication will precisely represent these guidelines, as we aim to accurately present the NAU experience for you and balance that need with imagery that reflects the COVID-19 policies we have in place. Visit nau.edu/jacksareback for our current campus health safety guidelines.
Sky: 160x600
Larger mobile leaderboard: 320x100
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Sky: 160x600
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