Writing to Argue, Persuade & Advise. ARGUE Can you argue the case for a point of view?
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Transcript of Writing to Argue, Persuade & Advise. ARGUE Can you argue the case for a point of view?
Writing to Argue, Persuade & Advise
ARGUE
Can you argue the case for a point of view?
Word Level
Emotive language, e.g. ‘outrageous’, ‘disgraceful’ or ‘unbelievable’
Sentence level
Variety of sentence lengths third person generic Subordinating clauses, e.g. ‘if’, ‘unless’ or ‘because’Sequential connectives, e.g. ‘First’, ‘Secondly’ etc
Text Level
Begins with a powerful statement about position followed by topic sentences with supporting points via PEEL Clear summary and dramatic final statement for impact.Sustained point of view for the reader
PERSUADE
Can you make people do or buy something?
Word Level
Emphatic Language, e.g. ‘Of course’, ‘Naturally’, ‘Obviously’Emotive Language ‘Distressing’, ‘Devastating’, ‘Amazing opportunity’
Sentence Level
Use of second person to personalise effectShort punchy sentences for impactRhetorical questions The rule of three
Text Level
RepetitionHyperboleStatisticsAnecdotes
ADVISE
Can you tell someone (how) to do something?
Word Level
Modal verbs, e.g. ‘might’, ‘could’ Use of contractions (You’ll, Don’t, etc)
Sentence Level
Active sentences Use of colon prior to lists Use of second person
Sequential connectives, e.g. ‘First, ‘Secondly’ etcPolite, but informalConditional phrases (‘if’ clauses)
Text Level
Sequential Clear unfussy central layoutEasy to scan for next instruction Encouraging and MotivatingProvides clear choices
Writing to Advise: Useful phrases
Your next step might be …Don’t worry about …Boost your confidence by …If this doesn’t work for you …It’s never too late to …On the other hand you might …DON’T panic; DO take control …
Connectives – Writing to Argue, Persuade, Advise
For exampleTherefore
SoConsequently
As a resultIn contrastSimilarly
For instanceOn the other hand
First(ly)Second(ly)
Last(ly)Finally
To begin withAt the outset
ButStill
However
NeverthelessYet
On the contraryIn spite of thisIn other words
RatherMoreover
FurthermoreWhat is more
In addition…also..
NaturallyOf courseCertainly
Strangely enoughOddly enough
LuckilyAdmittedly