Writing & Speaking for Business By William H. Baker Chapter Three.
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Transcript of Writing & Speaking for Business By William H. Baker Chapter Three.
![Page 1: Writing & Speaking for Business By William H. Baker Chapter Three.](https://reader036.fdocuments.us/reader036/viewer/2022062317/5a4d1adf7f8b9ab05997684e/html5/thumbnails/1.jpg)
Writing & Speaking
for BusinessBy William H. Baker
Chapter Three
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Composing Written Messages
Identify your Purpose
Analyze your Audience
Develop an Outline
Decided on a Strategy
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Chapter 3 Agenda
1. Business Style1. Business Style
2. Writing Structure2. Writing Structure
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Writing Styles
Academic Writing
Creative Writing
Scholarly Writing
Business Writing
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Important Style Factors
ReadabilityReadability——Sentence lengthSentence length——Word difficultyWord difficulty
FormalityFormality——More formalMore formal——Less formalLess formal
DictionDiction——SlangSlang——FloweryFlowery——PreferredPreferred
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Readability
RatingAverage Sentence
Length
Percentage of Difficult Words
Very Easy <10 <10Average 11-20 11-20Difficult 21-30 21-30Very Difficult 31+ 31+
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OABC
Opening
a. The reason for the messageb. The problem you will later
addressc. A major recommendation you
are makingd. An answer to the reader’s
previous communicatione. Other key information
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OABC
AgendaTypes
a. Quantify
b. Identify
c. Organize
d. Symbolize
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OABC
Caution . . .Don’t make the agenda sound
too wordy or mechanical
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OABC
BodyDevelop the key point(s) given in the opening or agenda
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OABC
Ways to develop main ideas
ExplanationsIllustrations
EvaluationsApplications
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Persuasion
Indirect Order Direct Order1 Fact 1 1 Conclusion or action2 Fact 2 2 Fact 13 Conclusion or action 3 Fact 2
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Enemies of Logical Reasoning
= Indefensible Conclusions
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Paragraph Standards
Coherence
Length
OrganizationUnity
Development
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OABC
Closinga. Summary
b. Conclusions
c. Recommendations