Writing Killer Blog Posts 11 09
-
Upload
wade-kwon -
Category
Technology
-
view
49 -
download
0
Transcript of Writing Killer Blog Posts 11 09
![Page 1: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/1.jpg)
![Page 2: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/2.jpg)
Writing Killer Blog Posts
By Wade Kwon
![Page 3: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/3.jpg)
Someday, we're going to have a special prizeThe Nobel Prize for Blogging
![Page 4: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/4.jpg)
Will you win it?
Yes!
![Page 5: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/5.jpg)
Why improve your writing?• You owe it to your readers• Only 2 kinds of writing get
noticed ... good and bad• It's how you stand out among
millions of blogs and bloggers
![Page 6: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/6.jpg)
I. Better Writing
![Page 7: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/7.jpg)
Goal review• What is the goal of your writing?• Of your blog?
![Page 8: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/8.jpg)
Read good writing• Blogs• Magazines• Newspapers• Books (remember those?)• And save clips
![Page 9: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/9.jpg)
Practice practice practice• Often, daily if possible• Helps with writer's block• Forces you to think about writing• Helps develop your writing style
![Page 10: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/10.jpg)
Passion counts• If you're bored by your topic,
your reader will be, too.
![Page 11: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/11.jpg)
What does this mean to the reader?• Sum up in 1 sentence.• Sum up in 1 word.
![Page 12: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/12.jpg)
Revise revise revise• Make first paragraph count• Get someone to read over it• Or put it down and read it later
![Page 13: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/13.jpg)
Revise revise revise• Cut by a third• Spellcheck• Incorporate reader feedback
![Page 14: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/14.jpg)
Tools• Q&A / FAQ• Opinion
– Forces you to think critically• Lists
![Page 15: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/15.jpg)
Tools• Surprise
– Contrary opinion– Original thought
• Humor
![Page 16: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/16.jpg)
(Take 5 minutes.)
![Page 17: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/17.jpg)
II. Better Blogging
![Page 18: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/18.jpg)
Get organized• Important on a blog page• Include roadmap if needed• Pick a game plan:
– Sections?– Lists?– Chronologically?– Q&A?
![Page 19: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/19.jpg)
Write conversationally• Don’t use “click here”• But incorporate links
– With headlines– With title tags
![Page 20: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/20.jpg)
Think visually• Bullets• Bold key points / sentences• Break up paragraphs• Subheds using <h2> tags
![Page 21: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/21.jpg)
Think about time• Write long version,
but add a short version at top• Add “related posts” at bottom
![Page 22: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/22.jpg)
Think meta• Headline
– Clever vs. SEO friendly– Short vs. long– Think CNN.com
![Page 23: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/23.jpg)
Think meta• Sprinkle keywords throughout post
– Tagcrowd.com• Use tags
![Page 24: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/24.jpg)
OK, so you might notwin the Nobel Prize,
but instead ...Recognition
FansSatisfaction for a job well done
![Page 25: Writing Killer Blog Posts 11 09](https://reader035.fdocuments.us/reader035/viewer/2022081604/58825d611a28abd40e8b61bb/html5/thumbnails/25.jpg)