Writing for the webWith search in mind

ObjectivesTO BUILD A BRANDTo be authoritativeAttract new readersTo be engaging

It’s a two way conversation (comments)Ensure that people are talking about you on other

websites – linking backBuild relationships with readers

Major Google AlgorithmsFresh contentAmount of link backsAmount of re-tweets and Facebook likesOptimised title and meta descriptionsInternal linking

Good for click through rates as wellSends search bots to deep within website

User experience (Bounce rates, click through rates)

How search works..http://www.youtube.com/watch?v=BNHR6IQJGZs

The strategy to gain linksContribute to other authoritative blogs

“Fashion inurl:blog”“Blog inurl:fashion”“fashion inurl:contribute”

Contribute to forumsWhy?

Build authority Links back to website Get insight into the global industry

Be the thought leader for your industryDon’t regurgitate content from other blogsSet the trends rather than following the trends

Become a content resource

Site that offers:• Unique Research• Informed Opinions• News/Trend Analysis• Multimedia Content• Expert Contributors• Quality Discussion

Referenced by industry blogs

Mentioned in news publications

Cited at conferences +

events

Liked/Shared on Facebook

Links are Tweeted by authentic users

Q+A answers reference its

resources

Forum discussions link to its pages

People email links to each other

Courtesy of SEOmoz

Interview influential peopleWhen published they share with their friends/followersYou become the authorityEasy way to generate contentIf they have a website and/or blog there’s a good chance

they will link back to the post

Get guest bloggersEnsure that these blogs go through an approval processA great way to generate free contentAds insight and credibility to your blogGuest blogger will probably link back to your website

from theirsThey will share with their friends/followers

Bloggers block1. Identify a pressing problem in your industry and provide the solution.2. Interview an expert in your industry and post the interview.3. Write a tutorial or how-to article.4. Put together a list of people in your industry that you recommend following on Twitter.5. Send out an invitation for guest blog posts (build community).6. Ask your readers a question and answer it in a post.7. Expose a scam in your industry.8. Post a photo related to your industry and blog about it. (Remember, a picture is worth a thousand words.)9. Write a post highlighting an upcoming sale.10. Compile a list of the top 10 blogs in your industry.11. Feature causes and charities you support. 12. Link to another blog post and offer your unique opinion.13. Predict trends in your industry. 14. Write about how your industry has changed in the last 5, 10, or 25 years.15. Put together a contest for you readers. Offer a fun prize. 16. Search Digg, StumbleUpon and Google Alerts for hot topics in your industry. Blog about them.17. Find a popular topic in your industry and run a blog series about it.18. Share statistics and current research in your industry.19. Write a post that highlights the “best in your industry…”20. Write a post about the “biggest mistakes in your industry…” 21. Send out a survey on Twitter and blog about the results.

How long?250 – 750 words is enough

A long post is easier to forget and harder to get into. A short post is the opposite

Remember that people have a shorter attention span on the web compared to print

Time Management1 hour on a forum Monday, Wednesday and Friday1hr on Twitter per day (20 min in morning , 20min over

lunch and 20 min in afternoon)Balance = blogging, online networking (building

relationships) and research

Blogs to followProblogger.netMashable.comPr-squared.com

ToolsChrome & Firefox – seomoz mozbar

An excellent tool to measure website authority at a glance. Great for hand picking potential websites that offer link back opportunies.

Project SEO – project management tool for SEO, great for monitoring the effectiveness and progress of a campaign. As well as competitive analysis and research.

Q & A

Website: http://www.webgrowth.biz