Writer’s Block?: 10 Ways to Crank Out Quality Social Media Content
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Writer’s Block? : 10 Ways to Crank Out Quality Social Media Content Ansley Sudderth Social Media Training & Communications Coordinator
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Transcript of Writer’s Block?: 10 Ways to Crank Out Quality Social Media Content
Writer’s Block?: 10 Ways to Crank Out Quality Social Media
Content
Ansley Sudderth
Social Media Training & Communications
Coordinator
Join the conversation!
Use #RESocialChat
for the chance to
win $20!
• Why Writer’s Block Happens
• 10 Ways to Cure the Common Case of Online Writer’s Block
• Humanize Your Brand
• Find Niches of Inspiration
• Crowdsource
• Ask Questions and Include CTAs
• Explore Video Options
• Valuable Links
• Q&A
Agenda
•Localize Your Content
•Find the Opportunity to Tell Your Story
•Leverage News and Pop Culture
•Formulate a Posting Schedule
•Rinse and Repeat
Why Writer’s Block Happens
• You are a perfectionist.
• You’ve run out of original ideas.
• You’re unsure of your brand’s tone of voice.
• You don’t know WHO you’re talking to.
• You’re too busy.
• You had a bad experience and are reluctant to
post again.
Why Writer’s Block Happens
10 Ways to Cure the Common Case of Online Writer’s Block
1.
What makes your brand
relatable?
“A brand is a person’s gut
feeling about a product,
service, or organization.”
-Marty Neumeier, The
Brand Gap
2.
Great blogs that post GREAT content:
- forrent.com/blog
- blog.homes.com
- apartmenttherapy.com (for multifamily AND real estate)
- lifehack.org
- domino.com/best-diy-blogs (17 AMAZING blogs!!)
3.
• Embrace Your Fans as Storytellers
• Tap Into Your Base of Influencers
• Make It Easy for Your Fans to
Participate
4.
Compelling CTA
Ask for input!
5.
Share inventory via YouTube!
Tease out listings and
floor plans!
Give a quick tour using
Hyperlapse!
6.
Tailor what’s trending to
your local area on Twitter!
It’s cold outside! Share
helpful tips and weather
updates to keep your
audience in-the-know!
7.
“A great brand is a story
that’s never completely
told.”
-Scott Bedbury
What tone fits your brand?
Share milestone marks!
8.
Share real-time content
sourced from reputable,
high-traffic sites!
Did you know…
“The presence of a dog
can effectively propel a
story from the back page of
The New York Times’
National section to the front
page.”
-UCLA
9.
Scheduling your content…
• Frees bandwidth
• Makes room for
creativity
• Pads time for content
approval
November 2014 Social Media Posting
Calendar
10.
#RESocialChat Valuable Links
Valuable Links• Real Estate Pros Rocking Youtube Marketing:
• http://www.paveya.com/real-estate-professionals-
rocking-youtube-marketing/
• Vine for Real Estate:
• http://www.inman.com/next/quick-tip-5-ways-real-
estate-professionals-can-use-the-new-video-app-vine/
• http://www.slideshare.net/chuckward/real-estate-
marketing-using-vine
• Pack a Punch with a Pooch!
• http://www.theatlantic.com/business/archive/2014/11/wil
l-people-pay-more-attention-to-this-just-because-it-has-
a-dog-in-it/382819/
Q&A
Sources
•http://boom-online.co.uk/wp-content/uploads/2012/10/funny-pictures-cat-has-writers-bloc1.jpg
•http://ascplcl.wordpress.com/files/2009/10/current-events-copy.jpg
•http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=9365716&fileId=S
1049096514001103
•http://freedogpics.com/wp-content/uploads/2014/10/cute-dog-sniffs-live-wallpaper-android-
apps-on-google-play2.jpg
•http://www.mediaispower.com/wp-content/uploads/2012/09/human_brand.png
•http://paredrocdnzone1.grupodecomunicac.netdna-cdn.com/wp-
content/uploads/2013/12/shutterstock_158459390.jpg
•http://www.design-thinkers.co.uk/wp-content/uploads/2011/01/family-brands-300x219.jpg
•http://ingoodcompany.com/wp-content/uploads/2014/05/humanize-your-brand-600x450.jpg
•http://quotes.lifehack.org/media/quotes/quote-Stanley-Marcus-consumers-are-statistics-
customers-are-people-201243.png
•http://www.socialmediaexplorer.com/wp-content/uploads/2011/03/social-
media_brand_voice_example.jpg
•http://blog.canva.com/wp-content/uploads/2013/11/Untitled-design-50.png
•http://www.manifestdigital.com/~/media/Images/BlogImages/shutterstock_111103529.ashx
•http://www.thedutchphdcoach.com/wp-content/uploads/2014/09/seo-terugblik.jpg
•http://cdn.business2community.com/wp-content/uploads/2014/02/crowdsourcing.jpg
