WriteImage CEP Photo lab benefits from Windows 7...

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Windows 7 Customer Solution Case Study Photo lab benefits from Windows 7 Professional upgrade Overview Country or Region: India Industry: Graphic Designing Customer Profile SRK Creative has its main photo designing unit situated in the Dadar area of Mumbai city, India, with over 30 photo printing outlets in and around the city. Business Situation Their computers run on Windows XP and use couple of software for processing images. A newly introduced in-house software demanded more space and performance than XP offered. Solution The IT team of SRK Creative examined the situation and concluded upgrading the OS to Windows 7. Benefits Easy implementation Enhanced security Easier device management Compatible and easy to use Easy networking “Migrating to Windows 7 Professional was a natural choice considering the minimum amount of training required to adapt to the new interface.” Mr Kalpesh Mehta, CEO, SRK Creative SRK Creative is a leading Mumbai-based digital photo studio with an annual turnover of over INR 300 million. In addition to printing photographs stored in cameras, memory sticks and cards, pen drives and other portable storage devices, SRK specializes in designing and printing custom photographs, portfolios, calendars, books, and catalogs. Their business requires computers that can run high-end image editing software, print customization tools, and color correction applications. The studio was looking to upgrade all their computers to an operating system that could support their infrastructure and performance requirements, while providing greater security and functionality.

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Windows 7Customer Solution Case Study

Photo lab benefits from Windows 7 Professional upgrade

OverviewCountry or Region: IndiaIndustry: Graphic Designing

Customer ProfileSRK Creative has its main photo designing unit situated in the Dadar area of Mumbai city, India, with over 30 photo printing outlets in and around the city.

Business SituationTheir computers run on Windows XP and use couple of software for processing images. A newly introduced in-house software demanded more space and performance than XP offered.

SolutionThe IT team of SRK Creative examined the situation and concluded upgrading the OS to Windows 7.

Benefits Easy implementation Enhanced security Easier device management Compatible and easy to use Easy networking

“Migrating to Windows 7 Professional was a natural choice considering the minimum amount of training required to adapt to the new interface.”Mr Kalpesh Mehta, CEO, SRK Creative

SRK Creative is a leading Mumbai-based digital photo studio with an annual turnover of over INR 300 million. In addition to printing photographs stored in cameras, memory sticks and cards, pen drives and other portable storage devices, SRK specializes in designing and printing custom photographs, portfolios, calendars, books, and catalogs. Their business requires computers that can run high-end image editing software, print customization tools, and color correction applications. The studio was looking to upgrade all their computers to an operating system that could support their infrastructure and performance requirements, while providing greater security and functionality.

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SituationThe designing unit of SRK Creative has a team of about 32 designers, each having a well-equipped desktop running the required hardware and software for processing intensive image editing workloads. They also have a few laptops that are used by the senior management and other key staff. All the business units are connected on a private network, and communicate over a secure VPN broadband connection.Their computers had been using the Windows XP operating system to run Microsoft Office, demanding image processing applications such as Adobe Photoshop, the CorelDRAW Graphics Suite, along with other high-end printing peripherals. They also ran other functional applications like their billing software on some of these computers. The company was satisfied with the performance of Windows XP until recently when they developed an in-house photo correction software. This photo correction software had higher memory and performance requirements than what Windows XP could support. The company therefore felt the need to upgrade their computers’ current operating system.SRK Creative’s IT team analyzed their requirements and found a fit with Windows 7 Professional. After due diligence and support from the Microsoft team, the company decided to upgrade all of their computers to Windows 7 Professional.

Solution

"Our antivirus solution seems to work better on Windows 7 Professional.”Mr Kalpesh Mehta | CEO | SRK Creativeoutlets over USB drives containing imaging files. The company was also looking for a solution that warranted the least possible staff training requirements.The company already had the hardware infrastructure required for upgrading to Windows 7 Professional. All the existing desktops and laptops had a minimum of 4GB RAM, dual-core processors, and adequate hard disk space. So in collaboration with SRK Creative’s IT Team, Microsoft helped set up Windows 7 Professional on all their computers without incurring any additional hardware costs. All the existing software, including their photo designing applications, Microsoft Office Suite, and the billing software ran seamlessly after the transition to Windows 7. Their high-end printing and imaging equipment was also compatible with Windows 7 and installed without issue. The only

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challenge they faced was with finding drivers for a few stray unbranded hardware peripherals. With the joint effort between the Microsoft team and the company’s IT staff, the Windows 7 Professional upgrade process was completed within a week.

"Migrating to Windows 7 Professional was a natural choice considering the minimum amount of training required to adapt to the new interface. Run as Administrator is the most frequently used feature in our scenario. It has helped us reduce the system downtime by at least 60 to 70 percent. And, our antivirus solution seems to work better on Windows 7 Professional," says Kalpesh Mehta.

BenefitsThe customer benefited from the Windows 7 Professional upgrade in several ways:

Easy implementationWith the required hardware in place, the process of upgrading their 32 computers to Windows 7 Professional took just one week. The modular, unit-wise upgrade process resulted in very little business downtime. Enhanced SecurityThe new Microsoft Security Essentials that is integrated with Windows 7 Professional worked well in combination with their existing antivirus solution, and enabled SRK Creative to experience enhanced security from infected portable devices brought by the thousands of

customers visiting their stores each day. The Windows 7 ‘Run as Administrator’ feature enabled the IT team to conveniently run specific programs in this special mode, compared to Windows XP when they needed to be explicitly logged in to the system as an administrator. This feature also helped restrict employees from deliberately or accidently running executable files from insecure sources such as customers’ storage devices.

Easier Device ManagementWith Windows 7 features like Device Stage and the Devices and Printers folder, it became easier for users to manage devices like printers and cameras.

Better compatibility and ease of useWith the ability of Windows 7 Professional to run almost all applications that are compatible with previous Windows versions, SRK Creative was able to seamlessly continue using their photo designing, billing, and Office applications after the upgrade. The revamped and intuitive Windows 7 user interface was easy for employees to get accustomed to, with virtually no formal training needed.

Easy networkingWindows 7 Professional made it easier and more secure for the desktop users and telecommuters to join the company’s private network through an easy-to-use wizard.

Better Performance

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The innately higher performance and better memory management in Windows 7 resulted in more responsiveness when users ran multiple heavy software applications simultaneously. This feature provided the SRK design team with greater flexibility and better performance while using their demanding image processing applications, resulting in higher efficiencies each day.

Better color renderingWindows 7 Professional supports a wider color palette compared to its predecessor. This made it easier for the design team to judge color depth and variation in the image files on their flat screen monitors. This enhanced color rendering ability resulted in higher quality in the final output.

Windows 7Faster and more reliable: Window 7 will help your organization use information technology to gain a competitive advantage in today’s new world of work. Your people will be able to be more productive anyway. You will be able to support your mobile work force with better access to shared data and collaboration tools. And your IT staff will have better tools and technologies to enhance corporate IT security, data protection, and more efficient deployment and management.

For more information about Windows 7, go to:www.microsoft.com/windows/windows-7

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For More InformationFor more information about Microsoft products and services, call the Microsoft Sales Information Center at (800) 426-9400. In Canada, call the Microsoft Canada Information Centre at (877) 568-2495. Customers who are deaf or hard-of-hearing can reach Microsoft text telephone (TTY/TDD) services at (800) 892-5234 in the United States or (905) 568-9641 in Canada. Outside the 50 United States and Canada, please contact your local Microsoft subsidiary. To access information using the World Wide Web, go to: www.microsoft.com

For more information about SRK Creative products and services, call (91) 93222 19922.

This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

Document published February 2011

Software and Services Products

− Windows 7