ENGLISH: Year Nine Semester Two 2011 Print Advertising Task

Name:

Teacher’s name: Ms Scordo

Due Date: In class Thurs Nov 17th 2011

Moderated task: Essay response

Write an essay which discusses how visual techniques have been used to construct a print advertisement for a specific target audience.

This task will assess your Viewing and Writing skills.

To do well in this task make sure you:

• Make clear links throughout the essay to a thesis statement

• Demonstrates effective brainstorming, planning, drafting and revising of your writing

• Use paragraphs to construct a cohesive essay and use the essay structure well

• Write with correct grammar and spelling, and use sentences effectively to communicate your ideas

• Identify and explain how symbolic codes have been used in the advertisement you are studying

• Explain how persuasive copy is used in advertisements to promote ideas and campaign for change

• Identify how visual techniques are used to appeal to a target audience

Teacher comment:

/20

Assessment rubric

Very High High Satisfactory Limited Below necessary standard

Uses the conventions of essay writing

Demonstrates effective use of planning, mind-mapping and draftingUses varied and appropriate vocabulary

Demonstrates correct use of spelling, grammar and punctuationUses paragraphs to construct a clear and cohesive essay

Uses examples from the advertisement to support ideas in each paragraph

Identifies symbolic codes in advertisements and their effectIdentifies persuasive text and explains the effect on the purpose and audienceIdentifies technical codes and their purposeExplains how an advertisement appeals to a particular audience through its use of visual techniques