01. ..................................................................................................... Story Behind The Creation02. ................................................................................................................... Brand’s Philosophy03. ................................................................................................................ Concept Description04. ................................................................................................................. Concept Positioning05. ......................................................................................................... Food & Beverage Menus06. .......................................................................................................................... Type Of Outlets07. ............................................................................................... Architecture & Interior Design08. .............................................................................................. Branding & Corporate Identity09. ............................................................................................. Wrapsody’s Media Publications10. .......................................................................................................... Geographic Distribution11. .............................................................................................................. Franchise Information12. .................................................................................................................. Partners’ Biography

00. TABLE OF CONTENT

The first Wrapsody was opened in 2010 in Lebanon by a group of young entrepreneurs, who wanted a restaurant that combined the jazziness of coffee houses and the commodity of delicious and substantial comfort food, that was both better tasting and healthier than traditional “fast-food,” yet still fit into their fast-paced on the go lifestyles.The result: WRAPSODY Coffee & Wraps, real gourmet “wraps” from around the world wrapped up in flavorful dough that can be eaten anywhere, whether on the go or in one of Wrapsody’s hip and funky locations.

01. STORY BEHIND THE CREATION

OUR VISION:WRAPSODY will quickly become a daily favorite casual experience and outing alternative fitting all budgets, lifestyles and moods. Eying its expansion in the GCC and every major cosmopolitan city and university area, it will provide a profitable franchise to our partners.

OUR MISSION:WRAPSODY coffee & wraps, offers affordable quality wraps from all the world over; along with a wide variety of quality coffee drinks, pastries and fresh fruit cocktails/smoothies, using only the freshest ingredients, unique blends and spices with health conscious recipes, in a warm yet airy funky coffee shop atmosphere.

OUR CORE VALUES:• In a fast paced, constantly evolving world, innovation is the key to success. We are determined to bring innovative solutions and ideas that transform people’s dining expectations.• Rather than measuring quality through comparison, we seek to set our own benchmarks through every endeavor we embark in, redefining excellence.• Our standards for service are inspired by old world charm and manners, and strengthened by modern conveniences.• Our search for diversity in flavors and people drives change and allows for discovery and adventure, creating a fusion of the best the world has to offer.• We seek to bring flavor to all our endeavors, whether designing a new dish or working on a new menu, bringing a unique character to each of our projects.• We strive to be an active and supportive part of each community we settle in.

02. BRAND’S PHILOSOPHY

THE CONCEPT: “Wraps Are A Different Story”WRAPSODY Coffee & Wraps concept, comes to you as a blend of Wraps from all over the continents. You can enjoy the musicality of the flavors while sipping on your cup of Java!

WRAPSODY coffee & wraps, is another Contemporary yet Funky concept creation of Komida Group, offering affordable quality wraps from all the world over; along with a wide variety of quality coffee drinks and fresh fruit cocktails, using only the freshest ingredients, unique blends and spices with health conscious recipes.

THE MOOD: “Nab A Journey Where Your Taste Buds Decide The Destination”WRAPSODY will quickly become your daily favorite casual experience and outing alternative fitting all budgets and moods.The Décor combines simplicity and coziness. Bright & airy, yet warm & inviting, along with funky wall illustrations & colors, Wrapsody’s ambiance is fun, energetic, bright and still sends out those Zen Vibes! Perfect for you to enjoy your healthy wraps, coffees or fruit cocktails!

THE FOOD: “Wrap Yourself In Flavor”A sandwich gets the job done. It’s a little boring, but it’ll do for a quick meal. Pizza is old news but sometimes it’s like, what else is available? It can all be so blah. But, not wraps. Wraps are a different story. The way the bread rolls over the meaty or vegetable-y inside, leaving a little peak at the bottom so that some of it falls leaving you a little extra something after you’re done. Wrapsody Coffee and Wraps knows all about contemporary West Coast inspired dishes and it may be time for you to get better acquainted.

A symphony of flavors is what Wrapsody Coffee and Wraps aims to create. Understanding the unbelievably desirable effect of stuffed sandwiches, we not only bring you a sample of local wraps, but provide international wraps, representative of Greek, French, and Italian flavors, to name a few.

Using only the freshest ingredients, Wrapsody Coffee and Wraps invites you into its modern yet funky restaurant to grab one of their delicious wraps and sip on a cocktail or some coffee. The simple and cozy location creates a very chill atmosphere, a great place to laugh with some friends, get some work done or even bring a date.

A wrap is one thing, but the ability to sample wraps from all over the world in one place? There’s just something magical about it. If you’ve got a group of friends and you’re looking for a new hang-out place, this one screams “let it be me” if only for the style and uniqueness it oozes. Grab a wrap, listen to some music, sip on some coffee and feel good…

03. CONCEPT DESCRIPTION

Segment Age Group Between 18 & 25, Young Students, Music Listeners, And Health Conscious & Active Young.

04. CONCEPT POSITIONING

05. FOOD & BEVERAGE MENUS

* The Provinciale Wrap

01. Buddha Wrap (Soya Beef) 02. Bohemian Wrap (Smoked Chicken) 03. The Provinciale Wrap (Vegetables & Co)

01. El Zaffeh, Shawarma Wrap 02. El Dabkeh, Tawouk Wrap

01. Lullabye, Choco Ba Wrap 02. Our Coffee Speciality

06. TYPE OF OUTLETS

Wrapsody is applicable and easy adaptable to two kinds of models, both have been successfully implemented and are currently operating.

THE WRAPSODY MALL OUTLET:Consists on featuring all the decorative and brand related applications along with all the Wrapsody signature dishes, fitting perfectly a mall atmosphere. The Wrapsody Mall Outlet usually is designed to fit the high traffic and fast paced environment that malls generate. The decor and the menu are designed to perfectly match the image of prompt yet not rushed service feel, comfortable yet not overwhelmingly so. Some of the features include: specific architectural designs, such as customised seating areas and menu modifications and updates (i.e: salad bar, daily special etc.)

THE WRAPSODY FREE STANDING OUTLET:Keeping in line with the brand identity and all its related applications, The Wrapsody Free Standing Outlet is designed to fit perfectly the everyday neighbourhood friendly restaurant, usually located in a cluster of restaurants in popular areas. A cosy and comfortable seating is designed to fit the contemporary decor and menu, enticing most customers to join in the Wrapsody experience of flavors and indulgence.

07. ARCHITECTURE & INTERIOR DESIGN

* WRAPSODY // Dbayeh / Le Mall

* WRAPSODY // Kaslik

01. .............................................................................................................................................. Logo02. ............................................................................................................ Tableware & Amenities03. ............................................................................................................................ Delivery Items04. .......................................................................................................................................... Menus05. ......................................................................................................................................... Arpons06. .................................................................................................................... Promotional Items07. ..................................................................................................... Corporate Communication08. ........................................................................................................................................ Website

08. BRANDING & CORPORATE IDENTITY

01. Logo

02. Tableware & Amenities // Placements

02. Tableware & Amenities // Comment Cards

02. Tableware & Amenities // Wrapping Paper / Wet Napkin / Sugar / Toothpick

03. Delivery Items // Paper Bag / Stickers

04. Menu

05. Arpons

06. Promotional Items // Pillows

06. Promotional Items // Pins

07. Corporate Communication // Unipoles

07. Corporate Communication // Press Ads

07. Website

09. MEDIA PUBLICATIONS

10. GEOGRAPHIC DISTRIBUTION

LEBANONBEIRUT

& DBAYEHEYING

EXPANSIONGCC

11. FRANCHISE INFORMATION

FRANCHISE BENEFITSWrapsody brand benefits from:• High profitability • Quick return on investment • Regional brand awareness• Unique food and beverage offeringWrapsody franchise team will assist the franchisee throughout the pre-opening by providing:• Preliminary training for franchisees and key employees• Hands-on training for all employees • Architectural layouts• Continuous support throughout the pre-opening phase• Detailed operating manuals, in order to ensure the smooth operations of the franchisesAfter the opening, Wrapsody franchise team will provide its franchisees with continuous follow-up on operations as well as marketing & advertising support.

CRITICAL PATHHere are 12 steps to the Grand Opening of your Wrapsody outlet01. Letter Of Intent And Franchisee Application Form02. Mou Signature03. Franchise Agreement Signature04. Architecture And Interior Design Drawings05. Staff Training06. Final Outlet Review And Operational Process07. Submission Of A 5 Year Business Plan To The Franchisor08. Approval Of Proposed Restaurant Location09. Franchise Manuals Submission10. Branding Application On Outlet11. Software Implementation12. Opening Day

MICHEL SCHOUCAIR:Michel Schoucair brings a broad spectrum of experiences in the food and beverage industry, spanning across years and countries all over Europe, Middle East and North America, to bridge the gap between the service and charm of the Old World and the efficiency and organization of the new world.After a wide and international 14 years experience in the Food and Beverage industry working for prestigious corporations such as Four Seasons Hotels and Resorts, Fairmont Hotels and Resorts and Caesars Casino; Michel’s ongoing commitment to quality, innovation and consistent high service standards made him the perfect candidate for Managing Director, Key Partner and Main Co-Founder of Komida Group, giving the company its leading competitive edge and raising it to an international level.Appointed as the holding’s CEO - Head of Operations & Development; Michel currently leads, initiates, oversees and directs all aspects of the Komida Group operations, from concepts generation and creation; to the smallest details of their application on local markets.

FARID SCHOUCAIR:Farid Schoucair, as founding partner, brings to the table an understanding of branding and communication that in today’s world is vital to any endeavor, bringing innovative solutions and ideas to stay ahead of the constantly shifting and changing nature of the industry.Farid has established and heads one of the leading companies in branding and marketing communication in the middle east and currently handles through it, all the marketing and public relations for Komida Group.

12. PARTNERS BIOGRAPHY