WPMIA - How to monetize your website?

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How to monetize your website? Presented by Jean “JeazyFelisme Twitter @WPMIA TWEET #WPMIA Facebook Search: WPMIA Follow @ricksolari @jackiej04

description

A presentation at a WordPress Meetup in Fort Lauderdale, Florida. Explanation on how to generate money by monetizing your website.

Transcript of WPMIA - How to monetize your website?

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How to monetize your website?

Presented by Jean “Jeazy” Felisme

Twitter @WPMIA TWEET #WPMIA

Facebook Search: WPMIA Follow

@ricksolari @jackiej04

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About Me

Founder of BizDots Media Man with Many Talents Always learning Something new…

Follow me @jfeliweb

jfeliweb.com

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Ways to make money with a website are different from ways to make more money from it.

Methods to increase your traffic or click through rate will help you make more

money, but they do not represent a method of making money per se.

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Low ball figures High ball figures Takes work for big pay off

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Anyone?

Time and Patients

Drive

“Choose a job you love, and you will never have to work a day in your life.” ~ Confucius

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Need Traffic

1,000 unique views a day minimum

Your site design or Theme ready

Ad Space

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To make money… duh?

You have the a lot of traffic…

Grow your site…

Gain credibility…

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Text Ads

&

Display Ads

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Text Ads

Advertisements displayed as simple, text-based hyperlinks are known as

Text Ads. As their name suggests, text ads they do not include graphic

images.

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Display Ads Graphical advertisements featured on

websites are known as Display Ads. Display ads are often available in many standard shapes and sizes,

including: banners, leader boards, skyscrapers, large boxes, and other

sized graphical ads.

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Ad Networks

Affiliate Marketing

Private Ad Sales (Direct Advertising)

Extra Ways To Make A Buck

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What are Ad Networks?

is a company that connects advertisers to web sites that want to host advertisements. The key

function of an ad network is aggregation of ad space supply from publishers and matching it

with advertiser demand.

Wikipedia

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Google Adsense

Simple to use

They are great for webmasters creating content websites

Fraudulent Clicks

o The Adsense account can be closed by Google at any time

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Tribal Fusion

Completely transparent revenue share model

Optimization Technology

Smart Publisher Program

Manage Your Own Campaigns

Gain Strength in Numbers

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Commission Junction

Most productive affiliates

Access to widely recognized and highly specialized brands

Transparent performance metrics

Great technical support

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Ad Networks

Types of Ad Networks

PPC vs. CPM vs. PPA

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Pay Per Click (PPC)

Also know as Cost Per Click (CPC)

Advertiser pays for each click made on a banner impression

Payment depends on the number of clicks

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Pros

Can block some advertisers through filter list

Get paid at the going market rate

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Cons

Need high click through rate (CTR)

Not all clicks counted

Risk of invalid click account termination

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*thousand

A site guarantees the advertiser a certain number of visitors.

Payment depends on the number of impressions.

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Pros

Guaranteed easy money

No concern about click through rate (CTR)

Low risk

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Cons

Very high traffic required

Low priced ads

Clicks are worth $0.00

Annoying spyware for visitors

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Also called pay per action (PPA), cost per acquisition (CPA), cost per conversion (CPC), cost per lead or cost per sale (CPS) or cost per lead.

Links closely with Affiliate Marketing

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Pros

Another Option

Potentially Highest payout

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Cons

Clicks pay $0.00

Unpredictable revenue

Some banners don’t convert

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Is when a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange

for a commission.

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The Good

Direct ad sales will probably be your most profitable income source

More money

No Middlemen

Flexibility

Credibility

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The Bad

Time Consuming

Unstable

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Research, Research, Research

Keyword search

Google search

Website Analytics

Google Adwords Tool

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Create an Advertise page

Get Stats

Information about the Visitors

Advertising Options

TechCrunch | Mashable

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Reach out through email

• Introduce yourself

• Tell them why you contact them

• Give details about your site

• Give details about your ad options

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Tip on Closing the Deal…

Be Popular

Provide value

The numbers

Professional looking design

Show Ad space to sponsors

Be flexible on the terms

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Sponsorships

• Ads

• Reviews

• Post

• Events

PayPerPost | SponsoredReviews

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Premium Content

When websites or blogs charge for access to extra content and exclusive tools.

Subscription memberships

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RSS Feed Job Boards Donations Sell Products and Services And the list goes on…

FreelanceSwitch

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Free Ad Management Plugins

Wp-Insert

AdSense Revenue Sharing

WP125

AdRotate

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Wp-Insert

Insert Ads left, right, middle, above & below content or post

Allows copy/paste of html

Option to show/hide ads

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AdRotate

Easy management of ads

Track clicks and show it's Click-Through-Ratio

Adsense and most other referrer/ad programs ready

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Premium Ad Management Plugins

OIO Publisher

DirectAdsMarket

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OIO Publisher

$47

Sell all forms of text ads, banner ads, and paid reviews

Inbuilt affiliate program

Time Saving

Well Supported

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Poor Content… Don’t over do it… No Call to Action

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Pick one

Research it

Setup it up

Improve on it

Repeat it again

Syed Balkhi

www.wpbeginner.com

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1. Be Consistent

2. Always deliver value

3. Have a blast!

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Questions?

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I’m Jean “Jeazy” Felisme

Follow me on Twitter @jfeliweb

And Visit

JFeliWeb.com

For more information