WP6 CI presentation - OpenArch Conference, Modena 2012
Transcript of WP6 CI presentation - OpenArch Conference, Modena 2012
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Corporate Identity and other PR products / activities
WP7- Communication and Dissemination
Magdalena A. Zielińska
EXARC
12 April 2012
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Plan & ProductsThe objective of this WP is to get more visibility and therefore acceptance of the co-organisers and Archaeological Open-Air Museums in general.
Main Target Groups:TG 1 The OpenArch partnersTG 2 Other museums and professionals TG 3 Public
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Plan & ProductsWebsites DONETG 1 OpenArch.euTG 2 EXARC.net (all 4 sub websites)TG 3 OpenArchaeology.info
Screen based presentation PLANNED FOR 2012TG 3 Introducing AOAMs to our visitors,
shown by each partnerSoftware Only
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A workshop for PR TG1 DONE Took place in Borger, in October 2011. With emphasis on Social Media, New Media and SEO. We learned how to write a good story and what to do when we have one ready...
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A handbook on how to do PR: TG 1 – TG 2It will be about organising meetings or events and ways to advertise those.
PLANNED FOR 2013-2014
Plan & Products
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EXARC JOURNALTG 1 – TG 3 A fresh design and a new approach were developed in 2011 (online and print).
IN PROGRESS
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Plan & Products
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EXARC PR MATERIALTG 2 – TG 3 To promote EXARC JOURNAL, its Members, and EU Projects
DONE
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Plan & Products
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Plan & ProductsCorporate Identity TG 1 – TG 3 DONEOctober 2011: flyer, shield and roll-up banner
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Plan & ProductsCorporate Identity TG 1 – TG 3 December 2011: Work Package A1 poster, designed and printed.Each WP can have one poster designed by us, printed by you.
DONE8
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Plan & ProductsCorporate Identity TG 1 – TG 3 February 2012:
Word and PowerPoint Templates, sent to Partners to use.
DONE9
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Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: Folder (single-sheet brochure) with all 11 partners represented (2 languages). Printed for each partner to use...
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Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: ... Folder DONE
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Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: Flyer for each Partner (A5)Designed by usPrinted by you
DONE
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Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: Advert for each Partner (A5)Designed by usYou pay for the placingIn Journals...DONE
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Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: Advert for each Partner(for ex 250 x 125 px)Designed by usYou pay for the placing... Or on the websitesDONE
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Plan & ProductsCorporate Identity TG 1 – TG 3 DONEMarch 2012: Website banner for each Partner’s own website, when explaining about OpenArch (for ex 950 x 110 px)
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Plan & ProductsCorporate Identity TG 1 – TG 3 DONEMarch 2012: For website use
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Ready CI Products – where to find?You can find the general logos and products atOpenArch.eu in the Members Only section.
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Ready CI Products ...You can find the general logos and products at OpenArch.eu in the Members Only section.
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Other CI ProductsWe have a budget to make a single product for each of you, based on the designs you have just seen. It can be either:1.A flyer (in 2 languages if requested) OR2.An advert (print and website use)We design, you pay for printing / placing.
Further, we can make for each WP a A1 poster.We design, you pay for printing.
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Thank you
DONE20