Woun TODAY’S dClinic HMP Emedia Opportunities- WC...opportunities. HMP Communications has built...

1PodiatryToday®

70 E. Swedesford Road, Suite 100 Malvern, PA 19355

Reach tens of thousands of wound care prospects

multiple times monthly, and build lasting relationships

by taking advantage of WOUNDS360º’s online

opportunities.

HMP Communications has built the wound care

industry’s most comprehensive database of digital

subscribers. Through the reach of our journals — OWM,

WOUNDS, Today’s Wound Clinic, Podiatry Today — and

promotion of the SAWC Spring and Fall meetings, over

25,000 wound care decision-makers have opted in to

receive our online offerings.

opportunities to build strong one-on-one

relationships with your clients

a highly targeted niche group of wound care

professionals

push-and-pull marketing vehicles to promote your

new products and services

well-managed lists for online communication

campaigns

2018 Rate Card & Specification Guide

PodiatryToday®

WoundClinicTODAY’S ®

Staff

Jeremy Bowden, (610) [email protected]

Kristen Membrino, (610) [email protected]

Jeff Cieszkowski, (610) [email protected]

Brian Hill, (610) [email protected]

2PodiatryToday®

Banner 1

Online Advertising Rates

Banner 1

Size in pixels Rates Notes

728x901x: $3,250 24x: $2,600

Every page12x: $2,950 36x: $2,300

Block 1


300x250 (above fold)

1x: $2,650 24x: $1,550Every page

12x: $2,050 36x: $1,300

Block 2


300x250 (below fold)

1x: $1,025 24x: $725Every page

12x: $825 36x: $625

Block 3


300x250 (below fold)

1x: $1,025 24x: $725Every page

12x: $825 36x: $625

Banner 2


728x90 (below fold)

1x: $2,050 24x: $1,300Every page

12x: $1,550 36x: $1,050

Additional charges for rich media ad units, expandables, floaters, etc.

Rates Notes1x: $1,200 24x: $90012x: $1,000 36x: $800

Banner 2

Banner1

Banner 1

Block 1

Block 2

woundsresearch.com August 2017

Unique monthly visitors ..........40,175Monthly impressions ...............62,140Facebook: 5,040 likesTwitter: 3,697 followersLinkedIn: 137 members

o-wm.com August 2017


todayswoundclinic.com August 2017


File size not to exceed 50k. All sizes shown as width x height.

Block 1

FOLD

Block 3

Block 2

3PodiatryToday®

Online Advertising Rates

Banner 1

podiatrytoday.com August 2017

Unique Monthly Visitors ..........297,235Monthly Impressions ...............405,711

Facebook: 9,057 likesTwitter: 10,079 followersLinkedIn: 5,652 members

File size not to exceed 50k. All sizes shown as width x height.

Banner 1

Block 1

Block 1

Skyscraper


160x6001x: $4,500 24x: $3,500

Every page12x: $3,855 36x: $3,150

Banner 1


728x901x: $3,785 24x: $3,255

Every page12x: $3,515 36x: $2,965

Block 1


300x2501x: $2,150 24x: $1,365

Every page12x: $1,625 36x: $1,100

Block 2


300x2501x: $1,075 24x: $760

Every page12x: $865 36x: $655

Block 3


300x2501x: $1,075 24x: $760

Every page12x: $865 36x: $655

Banner 2


728x901x: $1,250 24x: $1,010

Every page12x: $1,125 36x: $950

Additional charges for rich media ad units, expandables, floaters, etc.

Rates Notes1x: $1,200 24x: $90012x: $1,000 36x: $800

FOLD

Block 1

Block 2

Block 2

Banner 2

Banner1

Sky

scra

per

4PodiatryToday®

E-Newsletter Rates

WOUNDS® E-Newsletter

Banner Ad size 1x Rate 12x Rate 24x Rate 36x Rate

Leaderboard 728 x 90 $3,000 $2,750 $2,500 $1,500

Skyscraper 160 x 600 $2,750 $2,500 $2,250 $1,250

Block 1 300 x 250 $2,500 $2,250 $2,000 $1,250

Banner 2 (below fold) 728 x 90 $2,000 $1,750 $1,500 $500

No Flash or animated .GIFs. Opt-in subscribers — 15,547 (August 2017) Frequency: 2x monthly


No Flash or animated .GIFs. Opt-in subscribers — 6,615 (August 2017) Frequency: Weekly


OWM E-Newsletter


Leaderboard 728 x 90 $3,000 $2,750 $2,500 $1,500

Skyscraper 160 x 600 $2,750 $2,500 $2,250 $1,250

Block 1 300 x 250 $2,500 $2,250 $2,000 $1,250


TWC E-Newsletter


Leaderboard $3,000 $2,750 $2,500 $1,500 $1,500

Skyscraper $2,750 $2,500 $2,250 $1,250 $1,250

Block 1 $2,500 $2,250 $2,000 $1,250 $1,250

Banner 2 (below fold) $2,000 $1,750 $1,500 $500 $500

Podiatry Today® E-Newsletter


Leaderboard 728 x 90 $3,150 $2,835 $2,415 $2,100

Skyscraper 160 x 600 $2,625 $2,100 $1,575 $1,050

Block 1 300 x 250 $2,360 $1,835 $1,310 $785


Leaderboard

Block

Banner 2

Sky

scra

per

Leaderboard

Sky

scra

per

Block

Banner 2

Leaderboard

Banner 2

Block

Sky

scra

per

Leaderboard

Banner 2

Block

Sky

scra

per

5PodiatryToday®

E-Blast Rates

E-Blasts

Publication 1x Rate 6x Rate 12x Rate 24x Rate

Pick 3 lists $11,000 $10,000 $9,000 $8,000

WOUNDS $6,000 $5,500 $5,000 $4,500

OWM $6,000 $5,500 $5,000 $4,500

TWC $5,000 $4,700 $4,500 $4,300

Podiatry Today $5,000 $4,700 $4,500 $4,300

SAWC $3,500

WOUNDS360® Product Bulletin

Publication 1x Rate 6x Rate 12x Rate 24x Rate Notes

OWM, WOUNDS, TWC $3,500 $3,250 $2,750 $2,500 Per distribution

Podiatry Today® Product Bulletin

Publication 1x Rate 6x Rate 12x Rate 24x Rate Notes

Podiatry Today $3,150 $2,835 $2,415 $2,100 Per distribution

Opt-in subscribers:*OWM............................................. 15,547WOUNDS ...................................... 16,406TWC ...............................................3,648

Podiatry Today ............................... 6,615OWM/WOUNDS .............................28,482OWM/WOUNDS/TWC ................... 29,504

Largest opt-in subscriber base Highest open rate Lowest cost Distributed monthly (2x in April)

120 x 150 pixel image 250 character description Link back to company/product site 6 product panel per bulletin

Largest opt-in subscriber base Highest open rate Lowest cost Distributed monthly

120 x 150 pixel image 250 character description Link back to company/product site 4 product panels per bulletin

*August 2017

Opt-In subscribers: 29,504 (August 2017)

Opt-in subscribers: 6,615 (August 2017)

6PodiatryToday®

2018 WOUNDS360 Product Guide Advertising and Sponsorship Opportunities

TM

P R O D U C T G U I D E

TM

Leaderboard

SkyScraper

For additional technical requirements, click here.

Featured Free

Leaderboard banner ad rotation throughout the website*

x

Skyscraper ad rotation throughout the website* x

Block ad rotation throughout the website* x

Product Videos (up to 2 videos) x

Product Images x

Featured product rotation on homepage x

Included in Product of the Week rotation throughout the year

x

Top of all results/listings with logo x

Listing with phone number and website x x

Large logo displayed on company profile x

Products highlighted on Wounds360 e-newsletter throughout the year

x

Ability to email company directly from website x x

Opportunity for users to review products x x

Sharing capabilities on social networks x x

Annual price (net pricing) — program can start immediately

$4,000 net Free

Technical Specifications Size Resolution

Leaderboard 728 x 90 72 dpi

Skyscraper 160 x 600 72 dpi

Block 300 x 250 72 dpi

Product Images/Company logo 400 x 400 72 dpi

* For featured companies, ads will be static on company homepage and any product pages.All pricing listed as a net cost.

Block

A Valuable Resource for Wound Care Clinicians Looking for Product Information

User-friendly format organized by wound management product category Referenced by clinicians throughout the year Includes top articles from Ostomy Wound Management and WOUNDS as well as current news Opportunity to update products, company information, and announce new launches throughout the year

7PodiatryToday®

Apps will be available on both Apple and Google mobile devices and tablets.

Title Bar

Title Bar

CELEBRATE WOUND CARE’S BRIGHTFUTURE

T H E O F F I C I A L M E E T I N G S I T E F O RTHE ASSOCIATION FOR THE ADVANCEMENT OF WOUND CARE

INTENDED LEARNERSThis conference is designed for phy-sicians, nurses, physical therapists, researchers, scientists, podiatrists, and dietitians across all practice settings involved in the prevention, treatment and management of patients with wounds, and those interested in the latest research fi ndings that are rel-evant to tissue repair and wound care.

LEARNING OBJECTIVES Develop strategies for advancing wound care as a professional practice and career.

Employ an interdisciplinary approach to the prevention and treatment of chronic wounds.

Describe the comprehensive management of patients with lower extremity wounds.

Provide optimal healthcare delivery through improved understanding of reimbursement, quality measures, and the use of novel wound care delivery technologies.

Implement the latest best practice strategies to prevent and manage pressure ulcers.

Describe various factors that inhibit wound healing including medical co-morbidities, commonly used drugs and devices, and patient behavioral challenges.

Explore challenging cases of

difficult-to-heal wounds in which current and emerging wound ther-apies were used.

Differentiate between acute and post-acute care services and orga-nizations, and describe how to better coordinate care across the spectrum.

ACCREDITATION INFORMATIONIn support of improving patient care, North American Center for Continuing Medical Education (NACCME) is jointly accredited by the Accreditation Coun-cil for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC) to provide continuing

education for the healthcare team.

Physicians NACCME designates this live activity for a maximum of 27.25 AMA PRA Category 1 Credits.™ Physicians should claim only the credit commensurate with the extent of their participation in the activity.

6 AMA PRA Category 1 Credits™ for WHS Day 1

18.25 AMA PRA Category 1 Credits™ for the main conference

3 AMA PRA Category 1 Credits™ for the post-conference

Nurses This continuing nursing education activity awards 27.25 contact hours

6 contact hours for WHS Day 1, 18.25 contact hours for the main confer-ence, and 3 contact hours for the post-conference.

Provider approved by the California Board of Registered Nursing, Provider Number 13255 for 27.25 contact hours


This continuing nursing education activity awards up to 6 pharmacol-ogy hours.

Podiatrists This activity has been planned and implemented in accordance with the standards and

requirements for approval of providers of continuing education in podiatric medicine through a joint provider agreement between North American Center for Continuing Medical Edu-cation, LLC (NACCME) and the Wound Healing Society. NACCME is approved by the Council on Podiatric Medical Education as a provider of continu-ing education in podiatric medicine. NACCME has approved this activity for a maximum of 27.25 continuing education contact hours

6 continuing education contact hours for WHS Day 1, 18.25 continuing edu-cation contact hours for the main con-ference, and 3 continuing education contact hours for the post-conference.

Dietitians North American Center for Continuing Medi-cal Education, LLC (NACCME)

is a Continuing Professional Education (CPE) Accredited Provider with the Commission on Dietetic Registration (CDR). CDR Credentialed Practitioners will receive 27.25 continuing profes-sional education units for completion of this activity/material.

Provider #HM001. Level 3 Synthesis.

6 continuing professional education units for WHS Day 1, 18.25 continuing professional education units for the main conference, and 3 continuing professional education units for the post-conference

Physical Therapists North Amer-ican Center for Continuing Medical Education, LLC (NACCME) will apply for pre-approved accreditation in California, Florida, Louisiana, Mary-land, New Jersey, Nevada, Ohio, and Texas, which require pre-approval. If you practice in any other state, please consult its PT Board.

REQUIREMENTS FOR CREDITTo be eligible for documentation of credit for each session attended, participants must participate in the full activity and complete the online general survey and the online evalu-ation form for each session by May 9, 2017. Once these forms are complete, participants may immediately print

documentation of credit.

For questions regarding this educa-tional activity, please call 609.371.1137.

ADA STATEMENTNorth American Center for Continuing Medical Education compllies with the legal requirements of the Americans with Disabilities Act, and the rules and regulations thereof. If any par-ticipant in this educational activity is in need of accommodations, please call 609.371.1137.

*Information contained herein is subject to change without notice.

No commercial interest provided fi nancial support for this continuing education activity.

2017-SAWC-Spring_1pg-2pg-Ads.indd 1 11/8/16 2:58 PM

CELEBRATE WOUND CARE’S BRIGHTFUTURE

T H E O F F I C I A L M E E T I N G S I T E F O RTHE ASSOCIATION FOR THE ADVANCEMENT OF WOUND CARE

INTENDED LEARNERSThis conference is designed for phy-sicians, nurses, physical therapists, researchers, scientists, podiatrists, and dietitians across all practice settings involved in the prevention, treatment and management of patients with wounds, and those interested in the latest research fi ndings that are rel-evant to tissue repair and wound care.

LEARNING OBJECTIVES Develop strategies for advancing wound care as a professional practice and career.

Employ an interdisciplinary approach to the prevention and treatment of chronic wounds.

Describe the comprehensive management of patients with lower extremity wounds.

Provide optimal healthcare delivery through improved understanding of reimbursement, quality measures, and the use of novel wound care delivery technologies.

Implement the latest best practice strategies to prevent and manage pressure ulcers.

Describe various factors that inhibit wound healing including medical co-morbidities, commonly used drugs and devices, and patient behavioral challenges.

Explore challenging cases of

difficult-to-heal wounds in which current and emerging wound ther-apies were used.

Differentiate between acute and post-acute care services and orga-nizations, and describe how to better coordinate care across the spectrum.

ACCREDITATION INFORMATIONIn support of improving patient care, North American Center for Continuing Medical Education (NACCME) is jointly accredited by the Accreditation Coun-cil for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC) to provide continuing

education for the healthcare team.

Physicians NACCME designates this live activity for a maximum of 27.25 AMA PRA Category 1 Credits.™ Physicians should claim only the credit commensurate with the extent of their participation in the activity.

6 AMA PRA Category 1 Credits™ for WHS Day 1

18.25 AMA PRA Category 1 Credits™ for the main conference

3 AMA PRA Category 1 Credits™ for the post-conference

Nurses This continuing nursing education activity awards 27.25 contact hours


Provider approved by the California Board of Registered Nursing, Provider Number 13255 for 27.25 contact hours


This continuing nursing education activity awards up to 6 pharmacol-ogy hours.

Podiatrists This activity has been planned and implemented in accordance with the standards and

requirements for approval of providers of continuing education in podiatric medicine through a joint provider agreement between North American Center for Continuing Medical Edu-cation, LLC (NACCME) and the Wound Healing Society. NACCME is approved by the Council on Podiatric Medical Education as a provider of continu-ing education in podiatric medicine. NACCME has approved this activity for a maximum of 27.25 continuing education contact hours

6 continuing education contact hours for WHS Day 1, 18.25 continuing edu-cation contact hours for the main con-ference, and 3 continuing education contact hours for the post-conference.

Dietitians North American Center for Continuing Medi-cal Education, LLC (NACCME)

is a Continuing Professional Education (CPE) Accredited Provider with the Commission on Dietetic Registration (CDR). CDR Credentialed Practitioners will receive 27.25 continuing profes-sional education units for completion of this activity/material.

Provider #HM001. Level 3 Synthesis.

6 continuing professional education units for WHS Day 1, 18.25 continuing professional education units for the main conference, and 3 continuing professional education units for the post-conference

Physical Therapists North Amer-ican Center for Continuing Medical Education, LLC (NACCME) will apply for pre-approved accreditation in California, Florida, Louisiana, Mary-land, New Jersey, Nevada, Ohio, and Texas, which require pre-approval. If you practice in any other state, please consult its PT Board.

REQUIREMENTS FOR CREDITTo be eligible for documentation of credit for each session attended, participants must participate in the full activity and complete the online general survey and the online evalu-ation form for each session by May 9, 2017. Once these forms are complete, participants may immediately print

documentation of credit.

For questions regarding this educa-tional activity, please call 609.371.1137.

ADA STATEMENTNorth American Center for Continuing Medical Education compllies with the legal requirements of the Americans with Disabilities Act, and the rules and regulations thereof. If any par-ticipant in this educational activity is in need of accommodations, please call 609.371.1137.

*Information contained herein is subject to change without notice.

No commercial interest provided fi nancial support for this continuing education activity.

2017-SAWC-Spring_1pg-2pg-Ads.indd 1 11/8/16 2:58 PM

News Reader App

Sponsorship (interstitial splash screen)

The interstitials will be displayed at the launch of the app Link to external URL or internal app page

Specs: All screens are not the same size, and your ads need to be correctly sized to be perfect.

Required sizes for ads

Phone 1242 x 2208 640 x 920 750 x 1334 720 x 1280 640 x 1096

Tablet 1536 x 2048 2048 x 1536

Acceptable file formats: PNG or JPG at 72DPI

Banner Ads

The banners are offered in the lists of article The ads rotate as you navigate through the app Link to external URL or internal app page

Specs: All screens are not the same size, and your ads need to be correctly sized to be perfect.

Required sizes for ads:

Phone

640x 100

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1536 x 180 2048 x 180

Acceptable file formats: PNG or JPG at 72DPI

Brand Rate

Podiatry Today $5,000

OWM $1,500

Wounds $1,500

Today’s Wound Clinic $1,500

Brand Rate


OWM $500

Wounds $500

Today’s Wound Clinic $500

8PodiatryToday®

News Reader App

APP LOGO APP NAME

Sponsored Section

Branded top tab bar — Logo — Brand color Custom article/topic feed Logo/name listed on side menu

Specs: Logo for top bar and side menu

Required sizes/file formats

EPS or AI file for logo Transparent PNG Sizes: — 450 x 111 — 600 x 148 Hex Color for top bar

Rate: Customized Price

Please contact your sales representative

Push Notifications

Message: 256 Characters Sent out on scheduled date Open to section in app or extenal URL Send to all or targeted list of app users

Brand Rate


OWM $250

Wounds $250

Today’s Wound Clinic $250

Available Analytic/Metric Reports

For traditional media publishers and advertisers, these metric reports provide valuable insights into which advertisements are the most effective. Reports include the following:

Applications Banner Ad/Splash Screen

Downloads by platform and devices Displays Launches Clicks Page views Click Through Rate Visit Duration Top Days of app usage

Publishers and advertisers can use these reports to understand how users are browsing, viewing, and interacting with specific content and advertising assets within a publication.

9PodiatryToday®

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10PodiatryToday®

HTML5 Best Practices Notes

Improve Initial Display

HTML5 ads are like mini-web pages. You can improve the initial display by following a few guidelines: • Provide inline css and use HTML to deliver initial display

resources as much as possible. • Limit initial dependencies on any render-blocking .js or .css. • Load interactive elements as a deferred or secondary subload,

but keep them efficient using techniques such as caching. • Defer heavy file weights until user initiates interaction. • Use techniques such as byte serving to download partial

content and to optimize for autoplay video. • Avoid any unnecessary downloads.

Improve time-to-visual start

In order to provide the fastest time to a visual experience: • Combine all supporting files (e.g., JavaScript toolkits, libraries,

HTML, and CSS) whenever possible. • Use well-distributed, cached libraries to provide supporting

files instead of providing them with the ad. • Check device bandwidth, and tailor supporting files and other

elements to the environment and experience.

Image Assets

• Consolidate images wherever possible. • Use sprite sheets for multiple display assets and animation. • Cache all reusable objects.

Video Assets

• Defer heavy payload until user interaction. • Use techniques such as byte serving to download partial

content and to optimize for autoplay video. • Avoid unnecessary downloads.

Assets and Resources Delivery

• Ad servers should strive to maintain a persistent connection to avoid duplicate downloads for each asset.

• Package assets to allow for maintaining a persistent connection.

• All assets and files should be delivered using Gzip and use relative paths.

• Use minification and/or compression where applicable to minimize the file load size.

Caching: Use CDN-hosted files and caching of static objects as much as possible.

Video Notes

HTML5 does not support streaming video, but it can simulate a streaming experience using adaptive bitrate streaming technologies such as HLS and MPEG-DASH.

Use MPEG-4 (MP4) file formats for H.264-encoded video for a more seamless delivery across devices. The H.264 codec should use a Baseline profile to allow for more diverse execution in systems that range from a cellular connection on a mobile screen to a high-speed cable connection on an HTTP-connect TV screen. For audio, AAC is more widely supported (PCM audio is unsupported in Flash players).

At a minimum, the MP4/H.264 file format should be provided, but alternate files using formats such as WebM and VP8 may also be submitted.

Use the web-optimized setting when encoding the MP4 file, which sets the MOOV (movie) atom at the start of the file.

Formatting files for adaptive bitrate streaming enables a smoother viewer experience. Adaptive bitrate streaming uses short fragments (2–3 seconds) of the video at different quality leveles and stores them in a playlist file such as M3U8. During playback, the player detects bandwidth at the start of each fragment and plays the fragment at the quality level best suited to the bandwidth and player environment. Common protocols for adaptive bitrate streaming include HTTP Live Streaming (HLS) in the U.S. and MPEG-DASH in the EU.

(Best practices are provided in more detail in IAB’s “HTML5 for Digital Advertising” guide for Ad designers & Creative Technologists)

11PodiatryToday®

HTML5 Email Best Practices

Maximum width of 600–800 pixels.

Design for simplicity using grid-based layers while avoiding complicated elements that require HTML floats or positions.

Avoid the use of background images and gradients.

Use basic cross-platform fonts such as Arial and Times New Roman.

Don’t neglect the mobile user.

Code all HTML structure using tables and nested tables for more complicated layouts.

Use element attributes such as valign, cellpadding, and width.

Keep CSS simple and avoid using compound style declarations, shorthand code (#000 rather than #000000), complex selectors (descendant and child selectors), and css layout properties such as position and clear.

Make sure all CSS is inline before sending.

Use absolute links for images.

Use GIF images rather than Javascript and Flash, as they are largely unsupported.

Make email responsive if the design allows for it, but keep in mind that not all email clients support media queries.

Do not use background images, as they are not supported across all email clients.

Do not use JavaScript, Submission Forms, Layers, or Rich Media (i.e., Flash movies, animation). These cause deliverability issues, which can affect the campaign responses, hinder our deliverability for future campaigns, and do not render correctly in many email ISPs.

The more images/graphics there are, the more time it takes for a recipient to download. Potential customers will be lost if they have to wait for images to download in order to read or act on the message.

The higher the ratio of image-to-text area in an HTML, the higher the SPAM score. We recommend no more than 1/3 of the design area be images or graphics, and the rest should be formatted text.

Use fonts that are universal on the Internet, such as Arial, Verdana, Tahoma, or Times New Roman. Any other fonts will resort to a default font if the recipient doesn’t have it installed on their computer.

Minimize the number of fonts, sizes, and colors used in the design for easy flow and a professional look.

When possible, avoid using white (#FFFFFF) text. Spammers sometimes use white text on white backgrounds to prevent visibility of some text, so spam filters may flag usage of white text.

Use ALT tags in the HTML code for each image used in the HTML design.

Headers and navigation menus work well, especially those featuring a brand or logo.

Minimize graphics and images to logos, photos of products, or situational photos that support the message visually. Don’t rely on graphics and images for the main content of the message.

Keep the length of the email short, concise, and about one page maximum in length. Newsletters may be longer, but the further details of a message should be left on a hyperlinked web page.

Use bullet points to identify key points in the message.

Clearly identify the call to action that you want the recipient to make to act on your offer. Buttons work.

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