Would Writing a Book Help You and Your Business?
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Winning B2B Marketing Write a Book To Boost Your Business? Christopher Ryan info@fusionmarketingpartners .com
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Social media is a key part of an effective pull marketing strategy. This article shares how B2B organizations rate their social media efforts and shows how you can gain a competitive advantage by practicing social media.
Transcript of Would Writing a Book Help You and Your Business?
Winning B2B Marketing
Christopher Ryan’s new book “Winning B2B Marketing: Proven Methods that Drive Revenue, Leads and Awareness” gives B2B marketers a great example for book development.
Why You May Not Want to Write a Book
1. It takes time2. Opportunity cost3. Don’t have enough to say4. Won’t make money5. Don’t have discipline to get it
done
Download a free chapter from “Winning B2B Marketing”
Why You May Not Want to Write a Book
1. It takes time – • However long you think it will take, double that• Big time commitments include:
– Writing– Editing– Production/Design
2. Opportunity Cost – • Whatever time is devoted to the book is time that
you can’t spend somewhere else.
3. Don’t have enough to say – • You must be different and compelling.• People want to learn a new perspective.• Don’t just write a regurgitated list of general
principles.• Don’t bother writing a treatise on what your
audience already knows.
Why You May Not Want to Write a Book
4. Won’t make money – • Take the hourly rate earned by the average non-
fiction author.• Divide it by the hours worked on the book.• The hourly rate would shock you.• Book writing, in general, is a poorly paid
profession.
Why You May Not Want to Write a Book
5. Don’t have discipline to get it done –• Before you start writing, take a gut check on the
issue.• For every book completed, five were started and
never finished.• Make a good plan and meet early deadlines.• Make the writing habit take hold, and over-time,
the sailing gets smoother.
Download a free chapter from “Winning B2B Marketing”
Why You May Not Want to Write a Book
Why You Should Write a Book
1. It gives you “street cred”2. Generate lots of leveragable
material3. Increase your marketplace value4. Hone your expertise5. Gain psychic benefits
Why You Should Write a Book
1. It gives you “street cred” • Gain credibility with
– Your industry – Your peer group
• Gain greater personal brand awareness • Generate speaking/writing opportunities
Why You Should Write a Book
2. Generate lots of material – • Develop content that you can use for other
purposes.• Create source material for social media initiatives.• Example - Winning B2B Marketing content has
been repurposed for:– White Papers– Blogs– Articles
Why You Should Write a Book
3. Increase your marketplace value – • Book development leads to economic benefits.• Not only from sale of book, but also from:
– Job promotions– New clients– Writing opportunities
Why You Should Write a Book
4. Hone your expertise – • Some people have 10 years experience.• Others have the same year of experience
repeated 10 times!• Don’t just repeat what you already know how to
do.• Want to be seen as a thought leader? • Writing a book forces you to stay up-to-date on
the newest aspects of your business.
Why You Should Write a Book
5. Psychic Benefits – • There will be challenges and hard work…• But seeing your book in printed (or eBook) format
will give you a great deal of satisfaction.• From that moment on, you have earned the title
“author”.• You can now list completing a book among your
professional accomplishments.
How Writing a Book Helps Your Business?
• The pros outweigh the cons.• Writing a book gives you a great sense of
satisfaction, and a powerful branding tool.• Each of our own book projects has come to
fruition.• If you want to proceed, please contact us for
assistance in fulfilling your authorship dream
Kindle eBook!
Download the eBook NOW!
Download the new eBook in the Amazon Kindle Marketplace!
About Fusion Marketing Partners
Christopher Ryan, CEO
We Do This:
Brand building/messagingWebsite optimizationContent creationLead generation
You Get This:Much greater levels of awarenessHigher quantities of qualified leadsAbility to generate faster revenue
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)
