TASK ONE

Emo is an American stereotype which comes from the music genre of emo but can also be

from the word ‘emotional’. Emo can be seen as posers or they can

be seen as depressed which is why they get the name emo from

but this is not for all of them. Some of the stereotypes found in

emos are: self harming, bisexuality, dark/bright coloured clothing with weird patterns, jet black hair to one side covering

their eye, shoes such as Converse and personalities of

jumpy/random/awkward or dark but also can be seen as childish.

EMOS

• Blue October • Breaking

Benjamin• Chiodos• Deathcab for

Cutie• Escape the Fate• Fall out Boy• Hawthorne

Heights• Linkin Park

MUSIC EMOS LISTEN TO

• Marilyn Manson• Matchbook

Romance• My Chemical

Romance• Panic at the Disco• Papa Roach• Paramore• The Red Jumpsuit

Apparatus• Three Days Grace• The Used

Goths tend to be someone who likes the darker side of things. They usually listen to death metal and subgenres of goth music, such as cyber goth. Goths tend to wear a lot of dark purple and

black with velvet or pvc being the main material. Corsets or long black dresses

are worn but women whereas black flared trousers and chains are worn by men. Black platform boots are worn by

both men and women and pale foundation and black eyes are worn by

both men and women too. Goths are creative and lot of them are writers

and artists.

GOTHS

• Lycia• Switchblade

Symphony• Faith and the Muse• Life's Decay• Elane• Elend• Inkubus Sukkubus• Miranda Sex Garden• Mors Syphilitica• Suspiria

WHAT GOTHS LISTEN TO

• Clan of Xymox• Fields of the

Nephilim• Diva Destruction• This Ascension• Mephisto Walz• Narsilion• Nox Arcana• Love is Colder than

Death• Priscilla Hernandez• Skeletal Family• And Also the Trees

Chav is an acronym of council house and violent. The description of a

chav would be that they wear tracksuits all the time by brands

such as Lonsdale, Juicy couture and Nike. Burberry pattern is also a

popular pattern worn by chavs. They wear flat-peak caps and both men and women wear a lot of chunky

gold jewellery. There is also factors about chavs which have come

around such as they live off benefits in council estates and spend their

days smoking, drinking and ending up in fights.

CHAVS

• Tinchy Stryder• N-Dubz• Cher Lloyd• Chipmunk

• JLS • Nicki Minaj • Eminem

MUSIC CHAVS LISTEN TO

• Aggro Santos • Dappy• Skepta • Devlin• Wiley • Tulisa• Lil Wayne• Boy Better

Know

INDIE

Indie means independent or individual. Indie people

tend to keep up to date with the latest fashion

trends as well as shopping in smaller vintage shops. Wearing tweed, brogues and bowler hats are also popular amongst indie

people. Indie people are creative and like to make their own clothing. Music they listen to tends to be smaller bands and artist not in the mainstream

charts.

MUSIC INDIE PEOPLE LISTEN TO

• The XX• The Hives

• Kings of Leon• The Strokes

• Arctic Monkeys• Babyshambles • Frank Turner

• Oasis • Noah and the

Whale • Bombay

Bicycle Club• The Wombats • Friendly Fires

• Foals

A prep is a guy or a girl that is regarded as being

popular. They are very social and know all the

latest gossip. They spend their time shopping,

talking, texting and going to parties. Preps wear

brands such as Hollister, Abercrombie and Fitch

and American Eagle. Preps are also quite sporty

people.

PREPPY

MUSIC PREPS LISTEN TO

• Justin Timberlake• Rihana• Beyonce

• Britney Spears• Backstreet Boys • Taylor Swift

• Jay Z • Katy Perry

• Jack Johnson

• Black Eyed Peas

• Maroon 5 • Lil Wayne • Nicki

Minaj • Timberlan

d • Jonas

Brothers

When the parents are home from work and the children are home from school families tend to have a limited time together. During this time they

will do activity's together such as board games, cooking tea and

homework. If they go out the parents will most likely go to places which are suitable for the children to go where they won’t find it boring.

Places such as the cinema, park and the zoo. Music families will listen to

will be music suitable for the children and probably artists that are

on the Disney channel.

FAMILIES

• Justin Bieber • Taylor Swift • Miley Cyrus • One Direction • Selena Gomez • Demi Lovato• Katy Perry• Hilary Duff

MUSIC FAMILIES LISTEN TO

• Britney Spears

• Jessie J• Avril Lavigne • Vanessa

Hudgens • Cher Llyod • Carly Rae

Jepson • Pixie Lott• The Saturdays • Alesha Dixon

When couples are together they enjoy spending time with each

other such as going to the movies, going on a walk or

having a meal together. Couples can be from all ages so different

couples will have different commitments such as mature couples will be tied down with work whereas younger couples will be tied down with school so

their interests will different. Depending on the couple their

music tastes will vary too but on a general term couples will

listen to music they can relate to so romantic themed songs.

COUPLES

• Ed Sheeran• Olly Murs • Burno Mars • Alicia Keys

• Robbie Williams• One Direction

MUSIC COUPLES WILL LISTEN TO

• The Script • Maroon 5• James

Morrison• Onerepubli

c • Kings of

Leon• The Wanted

Women aged 25-35 will have full time jobs and either married or

have children so when they are not working they like to socialize. As they are busy people how they

dress is going to be more carefree compared to teenagers in the age bracket of 16-25. They will also

have a lot less time to go out compared to people in the age

bracket below theirs. As they have busy lives they will probably listen

to music that is playing on the radio.

25-35 WOMEN

• Alicia Keys• Christina Perri

• Adele• The Script • Mariah Carey• Ellie Goulding

• Rihanna

MUSIC 25-35 WOMEN LISTEN TO

• Kerry Hilson • Pixie Lot • The Saturdays• Amy

Winehouse• Kelly Clarkson • Jessie J• Duffy • Birdy

As with women 25-35 men will also have busy lives with their full time and either married or have children so when they are not working they like to socialize such as hanging out with other male

friends doing activity’s such as racing, paintball and watching sports on TV. As they are busy people how they dress is going to be more carefree compared to teenagers in the age bracket of 16-25. They will also have a lot less time to go

out compared to people in the age bracket below theirs. As they have busy lives they will probably listen to music

that is playing on the radio.

25-35 MEN

• Robbie Williams• The Script • Usher• Example

• Calvin Harris• Maroon 5

• Kings of Leon

MUSIC 25-35 MEN LISTEN TO

• Jason Mraz • Snow Patrol• James

Morrison • Neyo • Bruno Mars • Chase and

Status• Plan B• Frank Ocean

Hardcore people comes from the music genre of hardcore but has now made

many sub genres such as melodic hardcore and punk hardcore. Hardcore

people tend to be people who will attend shows and do a movement such as top stepping and moshing. The hardcore

scene also have the lifestyle of ‘straight edge’ which is a way of life which means that they do not have drugs inserted into

them or alcohol to be drunk. The hardcore scene is mostly a male

dominated scene but females also listen to this genre of music. The look of the hardcore scene is camo clothing, snap

backs for boys and they tend to be modified in some way whether it be

piercings, tattoos or stretched piercings.

HARDCORE

• Terror • Madball• H2O

• Trapped Under Ice • Agnostic front • Cruel Hand • Foundation

HARDCORE MUSIC

• Gorilla Biscuits

• Ruiner • Have Heart • Miles Away • Expire • Rotting Out• Antidote• Defeater

My chosen target audience is going to be the hardcore scene. I have chosen to do this scene because I have an interest in

this genre of music to know enough about the target audience and their interests.

MY CHOSEN TARGET AUDIENCE

A popular hardcore music website is Bright Nine. Bright Nine is a record label and they have a part

on their website called B9 board. B9 is a forum where people who have an interest in hardcore music write their opinions but also they can talk to other people with similar interests as them.

Another thing which hardcore people are interested in is attending shows. Most of the hardcore scene can be found there. Hardcore

people tend to do an activitiy which is moshing where a group of people go into a pit and hit one another whilst listening to music. Another thing

which is popular at hardcore shows is two stepping, windmilling and crowd dives.

HARDCORE PEOPLES INTERESTS

The fashion of the hardcore genre is snapbacks/five panels are worn as well as

balaclavas are also worn. Body modifications such as stretched lobes is also commonly

worn by the hardcore scene. Flannel shirts are worn by the men along with band merch from the hardcore scene and shorts or skinny

jeans are commonly worn. Skate shoes is something which people in the hardcore scene wear brands such as Vans is worn.

FASHION