INTERNET & SOCIAL NETWORK FUNDRAISING

Trends in Worldwide Fundraising John Baguley MBA PhD FinstF

CEOInternational Fundraising Consultancy

20th Austrian Fundraising CongressInternationalCountry Offices:London MilanAmsterdamGenevaKievOttawaNew YorkLimaSingaporePartner Agencies:FranceSpainPortugalBelgiumDenmarkGermanyIrelandIndiaAustralia

ClientsWorld Health Organisation.Amnesty International.Cancer Research.Royal Free Hospital.UNICEF.Shoola.

International Fundraising Consultancy

Best Strategic / Fundraising ConsultancyThe future is already with us - it is just not evenly distributed.

William GibsonThe Trends

Negative trendsWhilst drowning in digital technology, and the death throes of direct mail, we are assailed by the recession.A Trend Towards Safety

Fewer large scale imaginative initiatives or capital appeals.

Less risk taken with new programmes.

Less investment in new fundraising techniques.

Rekindling love for our donorsGetting to know you, Getting to know all about you. Getting to like you, Getting to hope you like me

The King and I

http://support.cancerresearchuk.org/support-us/donate

Donate moneyLeave a gift in your WillDonate by cancer typeDonate in MemorySpecial occasionBecome a major donorDonate goods to our shopsPayroll givingDonate through our partnersDonate with our Give and Gift cardsShare giving Pay in money you've raisedFundraising for usTaking part in an event

Positive trends - Wealth

The Giving Pledge. org

Bill Gates, Warren Buffet, Mark Zuckerberg plus 108 billionaires. The rich are giving more to non-profits than ever before but we are not asking for enough often enough

We need to join the push to give from the Giving Pledge and from the trend towards Corporate Social Responsibility. Imagination

Immortality AuctionBest selling authors promise fame to highest bidders in "Immortality Auction

Moonlight WalksThank you for taking part in the 2013 Midnight Walk for St Luke's Hospice (Harrow and Brent)

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From Cancer Research

81% of the population (2012) of Austria are Internet usersAffinity Marketing

Give4Sure .com

"It's Easy to be Ethical"Your supporters can support your charity every time they shop online.AVAAZ.ORG

Avaaz is only five years old, but has exploded to become the globe's largest and most powerful online activist network. The Guardian

Research : trending now

Research into our donors and prospects is now critical in creating sustainable fundraising programmes.

The organisation with the best researchers will win, and there are no second prizes.

Be distinct or extinct

Generations X & Y

Generational cohortsBorn between:Seniors or Heroes1901 1924Silents1925 1945Baby Boomers1946 1964Generation X1965 1984Generation Y

1985 - 2004 QR Codes / Mobile Barcodes

Simon on the Streets to raise funds for the homeless.

Flathead River Valley is a large swath of wilderness.

QR codes used on billboards, posters & magazines.

Celebrity culture

Organisations must innovate faster than the rate of change in their external environment

Andy Grove CEO IntelQuestions? www.ifc.tc