Worldwide Internet usage · Worldwide Internet usage Source: Internet World Stats, March 2009...
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Worldwide Internet usage
Source: Internet World Stats, March 2009
Europe25%
Africa3%
Middle East3%
North America
16%
Latin America / Caribbean
11%Asia41%
Oceania / Australia
1%
Worldwide sales of WiFi
phones on the rise
Sources: Infonetics
Research, PC World.
Year Units sold (thousands)
2006 358 2007 682 2008 1,200 2009* 1,100
*projected
Source: Gartner.
Research in Motion
17%
Sharp4%
Others24%
Apple8%
HTC4%
Nokia43%
Worldwide smartphone
sales
2008, by vendor
Sources: Gartner., Milken Institute.
Worldwide smartphone
sales
2008, by vendor
Smartphone company 2008 Sales (thousands)
2007 Sales (thousands)
Annual growth in sales (%)
Annual change in market share (%)
Nokia 60,920.5 60,465.0 0.8 -11.5
Research in Motion 23,149.0 11,767.7 96.7 72.9
Apple 11,417.5 3,302.6 245.7 203.7
HTC 5,895.4 3,718.5 58.5 40.0
Sharp 5,234.2 6,885.3 -24.0 -32.1
Others 32,671.4 36,176.6 -9.7 -20.6
Source: Gartner.
Worldwide smartphone
sales
2008, by operating system
Research in Motion
17%
Linus8%
Palm OS2%
Microsoft Windows
Mobile 12%
Mac OS X8%
Symbian52%
Other OSs1%
Sources: Gartner, Milken Institute.
Worldwide smartphone
sales
2008, by operating system
Smartphone operating system (OS)
2008 Sales (thousands)
2007 Sales (thousands)
Annual growth in sales (%)
Annual change in market share (%)
Symbian 72,933.5 77,684.0 -6.1 -17.5
Research in Motion 23,149.0 11,767.7 96.7 72.9
Microsoft Windows Mobile 16,498.1 14,698.0 12.2 -1.7
Mac OS X 11,417.5 3,302.6 245.7 203.7
Linus 11,262.9 11,756.7 -4.2 -15.6
Palm OS 2,507.2 1,762.7 42.2 28.6
Other Oss 1,519.7 1,344.0 13.1 0.0
Source: eMarketer.
U.S. online shoppers
2007-2012
Online shoppers (millions)
Percent of Internet users
2007 133.1 79.02008 138.5 80.12009 143.7 80.82010 148.7 81.42011 153.5 81.92012 158.2 82.5
Source: eMarketer.
U.S. retail e-commerce sales
2007-2012
0
50
100
150
200
250
2007 2008* 2009* 2010* 2011* 2012*
US$ billions
*projected
Sources: MPAA 2008 Theatrical Market Statistics, Nielson EDI.
Worldwide box office
2004-2008
9.2 8.8 9.1 9.6 9.8
15.7 14.3 16.3 17.1 18.3
0
5
10
15
20
25
30
2004 2005 2006 2007 2008
US$ billions
International Domestic
U.S. theater growth
By theater type
2006 2007 2008 % change 07-08Single screen 1,742 1,748 1,747 -0.1
Miniplexes (2-7 screens) 2,362 2,296 2,215 -3.5Multiplexes (8-15 screens) 1,661 1,617 1,679 3.8Megaplexes (16+ screens) 591 616 628 1.9
Total 6,356 6,277 6,269 -1.4
Sources: MPAA 2008 Theatrical Market Statistics, Nielson EDI.
Top 10 domestic blockbusters
2008
Sources: MPAA 2008 Theatrical Market Statistics, Nielson EDI.
The Dark Night Warner Bros. 531.0 PG-13Iron Man Paramount 318.4 PG-13Indian Jones & The Kingdom of the Crystal Skull Paramount 317.1 PG-13Hancock Sony 227.9 PG-13Wall-E Disney 223.8 GKung Fu Panda Paramount 215.4 PG Madascar: Escape 2 Africa Paramount 177.0 PG Twilight Summit 176.9 PG-13Quantum of Solace Sony 166.8 PG-13Dr. Seuss' Horton Hears A Who Fox 154.5 G
Distributor 2008 Box office (US$ millions)
Rating
Source: eMarketer.
U.S. online advertising spending
2008-2013, US$ billions
2008 2009 2010 2011 2012 2013Social network ad spending 1.18 1.30 1.34 1.42 1.51 1.64
Total online ad spending 23.6 25.7 28.5 32.0 37.0 42.0Social network % of total 5.0 5.0 4.7 4.4 4.1 3.9
Share of Internet users Worldwide, as of January 2009
Source: ComScore.
Asia Pacific41.3%
Middle East - Africa4.8%
Europe28.0%
North America18.4%
Latin America7.4%
2011*2009*200720052003
500
450
400
350
300
250
200
150
US$ billions
* Projected.Sources: PricewaterhouseCoopers LLP, Wilkofsky
Gruen
Associates.
Not subject to digital competition
Subject to digital competition
Revenues from the entertainment market in the United States
* Projected.Sources: PricewaterhouseCoopers LLP, Wilkofsky
Gruen
Associates.
Penetration rates of DVR and HDTV in the United States
2011*2009*200720052003
60
50
40
30
20
10
0
Percent
Digital video recorder (DVR)
High-definition television (HDTV)
* Projected.Sources: Motion Picture Association of America
PricewaterhouseCoopers LLP, Wilkofsky
Gruen
Associates.
Digital filmed entertainment market in the United States
Online movies
Online television shows
2011*2009*2007
600
500
400
300
200
100
US$ millions
Growth in Internet users Worldwide, 2000 to 2008
Source: InternetWorldStats.
0
200
400
600
800
1,000
1,200
1,400
Africa Asia Europe Middle East North Amerca Latin America/ Caribbean
Oceania /Australia
Percent
World average = 342%
Online advertising spending by format
United States, projected growth, 2006 to 2011
Source: www.eMarketer.com
Search
Display ads
Classified
Rich media/video
0
3
6
9
12
15
18
2006 2007 2008 2009 2010 2011
US$ billions
Search engine marketing spending
United States, projected growth, 2008 to 2013
Source: www.eMarketer.com
Contextual advertising (L)
Paid inclusion (L)
Search engine optimization (L)
Paid search advertising (R)
0
1
2
3
4
5
2008 2009 2010 2011 2012 20130
2
4
6
8
10
12
14
16US$ billionsUS$ billions
Top search engines
Top five search engines have 95% of Internet traffic, 2008
Rank Search engine1 Google2 Yahoo3 Live.com4 Search.AOL5 Ask
Source: http://www.vaughns-1-pagers.com/internet/search-engine-compare.htm
Search engine traffic in the U.S.
By category, January 2009
Social Networking
7.3%
News and Media8.8%
Shopping and Classifieds
10.4%
Travel15.1%
Business and Finance
8.3%
Entertainment10.8%
Sports6.5%
Online Video14.2%
Health and Medical18.6%
Source: Hitwise.
Growth in search engine traffic in the U.S.
By category, January 2008 to January 2009
Source: Hitwise.
1%
9%
-2% -3%
7%
13%16%
23%
18%
-5%
5%
15%
25%
Health &Medical
Travel Shopping &Classifieds
News &Media
Entertainment Biz. &Finance
Sports Online Video SocialNetworking
Percent
0%
Social networking overtakes entertainment in the U.S. on the Internet
2732
49
20
0
10
20
30
40
50
60
Communication Entertainment
2006 2008
Percent of total time spent online
Source: Netpop
Research.
Older people are increasingly going online
Source: Pew Internet and American Life Project.
10
20
30
40
50
60
70
80
90
100
12-17 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-75 76+
Percentage of Americans online
2005 2008
Digital film entertainment
market in the United States
2011*2009*2007
600
500
400
300
200
100
US$ millions
Online movies Online television
Sources: Motion Picture Association of America,
PricewaterhouseCoopers LLP, Wilkofsky
Gruen
Associates. * Projected.