WorldHepatitisDay 2021 INFLUENCER GUIDE · 2021. 7. 8. · INFLUENCER GUIDE. Your support on World...

#WorldHepatitisDay worldhepatitisday.org

World Hepatitis Day 2021

INFLUENCERGUIDE

Your support on World Hepatitis Day could help save lives.

Viral hepatitis is one of the most neglected health crisis of our time. By raising awareness of this global killer we can save lives.

This guide providers influencers with the tools to get involved in World Hepatitis Day (WHD) on the 28 July.

The World Hepatitis Alliance, the globalco-ordinators of the day, are also here to support you and can be reached on email at [email protected]

INTRODUCTIONINTRODUCTION

HEP CAN’T WAIT 2Campaign guidelines #WorldHepatitisDay

28 July

500million

Social media impressions were made on the World Hepatitis Day hashtag in

2020

#WorldHepatitisDay trended in 15 countries and worldwide in 2020

15 countries

mailto:[email protected]

Held on July 28 each year, WHDis our day to raise awarenessof viral hepatitis. On this day weaim to unite the global communityto demand action from decisionmakers globally to prioritise theelimination of viral hepatitis.

WHD is one of the World Health Organization’s officially mandated global public health days. It is a day when the world comes together to raise awareness of hepatitis, one of the most deadly and neglected diseases and health crises – one that is claiming a life every 30 seconds. Globally, 325 million people live with hepatitis, with more than 1.1 million lives lost each year to hepatitis B and hepatitis C. Yet, we have the tools to eliminate the disease by 2030.

On July 28, we raise our collective voices to call for more action for the people affected by hepatitis. Across the world, campaign supporters will raise their voices on social media, hold webinars, speak to the media and hold events to spread the message and raise awareness of hepatitis.

WORLDHEPATITIS DAY

325mGlobally, 325 million people

live with hepatitis

INTRODUCTION


‘Hepatitis Can’t Wait’ is the newcampaign theme to launch WHD2021.This will bring WHA andour global network of over 300members in nearly 100 countriestogether to lead the campaigninternationally.

Launching in May, 2021 the Hepatitis Can’t Wait global campaign highlights the need to accelerate hepatitis elimination efforts, especially during the COVID-19 pandemic.

Alongside this, it will also highlight the social injustice and inequity caused by the current lack of action on hepatitis elimination and focus on the positive action needed to get on track to meet our 2030 elimination goals.

HEPATITISCAN’T WAIT

INTRODUCTION

TOGETHERWE CANELIMINATEHEPATITISBY 2030


With a person dying every 30 seconds from a hepatitis related illness – even in the current COVID-19 crisis – we can’t wait to act on viral hepatitis.

ACTIONCAN’T WAIT

INTRODUCTION

This WHD campaign will passionately demand urgent action from all stakeholders and the population.

People living with viral hepatitis unaware can’t wait for testing

People living with hepatitiscan’t wait for life saving treatments

Pregnant mothers can’t wait for hepatitis screening and treatment

Newborn babies can’t waitfor birth dose vaccinationPeople affected by hepatitis can’t wait to end stigma and discrimination

Community organisationscan’t wait for greater investment

Decision makers can’t waitand must act now to make hepatitiselimination a reality through politicalwill and funding.


Hepatitis is an inflection that attacks the liver, left untreated it can lead to liver cirrhosis and liver cancer - one of the world’s most deadly cancers. The majority of people living with hepatitis are unaware of their condition resulting is diagnosis when its too late.

Hepatitis impacts every country and can impact anyone. However the disease has a greater impact on the poorest countries in the world.

WHAT ISHEPATITIS

INTRODUCTION

9/10 people living with viral hepatitis are unaware of their condition

325 million people are living withhepatitis around the world

1.1 million people die from hepatitis every year


With a vaccine and effective treatments for hepatitis B and a cure for hepatitis C, no one should die because of viral hepatitis.

It is time for action.

People who inject drugscan’t wait

Policymakerscan’t wait to act

2.3m2.3 million people live with HIV and hepatitis C.1.1m

more than 1.1 million lives are lost each year to hepatitis B

and hepatitis C.

43%Only 43% of childrenreceive the hepatitisB birth dose vaccine.

INTRODUCTION

REFUGEESCAN’TWAIT

NEWBORNBABIESCAN’TWAIT


Pregnant motherscan’t wait

30sEvery 30 seconds someone loses their life to a hepatitis related illness.

2.7m2.7 million people live with

HIV and hepatitis B.

MEN WHO HAVESEX WITH MENCAN’T WAIT

People in prisoncan’t wait

7%of people living with TB also live with hepatitis C.

INTRODUCTION

INDIGENOUSPEOPLECAN’T WAIT


CAMPAIGN ACTIVATIONS

HEP CAN’T WAIT 9Campaign guidelines #HepCantWait

JOIN OURVIRTUAL


Twitter

Facebook

Instagram


RELAYTo show support of WHD you can join our virtual global relay across our social media channels.

In 2020 our virtual relay crossed 37 countries across every time zone as messages came in from policymakers, civil society organisations and campaign supporters.

To join the 2021 relay all you need to do is post a 30-second video on World Hepatitis Day, explaining why action on viral hepatitis is important to you and encouraging your followers to get involved in the campaign at www.worldhepatitisday.org

If you are able to send your video in advance we can also play it on the WHAchannels. Just email your submission to [email protected]

http://www.worldhepatitisday.org/

CREATE A30 SECOND


REELAs part of the virtual relay you can create your own Instagram reel to share on social channels. 30second reels are the perfect tool for this.

Follow these steps to take part:1. Open the Instagram app and tap on

the reels symbol.2. Tap on the white icon to the left side of

the screen which shows ‘15’ in a circularshape to change the length to 30 seconds. Customise any other settings and hit the record button.

3. Talk about why hepatitis is an important issue to you and your followers.

4. Add the WHD and Hep Can’t Wait GIF stickers to your reel with our hashtags #WHDRelay and #WorldHepatitisDay to share on your stories and pages.


POINT TOTHE TIME


To show support of WHD we have come up with a simple gesture to use to show visually that hepatitis can’t wait. This universal symbol shows that time is running short and calls for urgent action now.

Follow these steps to take part:1. Take a photo or video of yourself/yourselves

intentionally and clearly posed pointing to the time. This can be any form of watch or clock. Take it in a clear space with a plain backdrop. Try to look stern/concerned in your facial expression and not too smiley as it’s a serious topic.

2. Upload the photo/video to your favoured social media channel(s) as a post or story.

3. Tag your photo/video with our hashtag #WorldHepatitisDay and add our branded stickers if using Instagram.

4. Share with your friends and followers.


FRAME YOURPROFILE


PICTURETo show support of WHD you can add a frameto your facebook profile picture.

Follow these steps to take part:1. Open the Facebook app and to open

your profile.2. Tap on your profile picture and select

‘add frame’.3. Search for the World Hepatitis day frame and

select it. Customise any additional settings.4. Tick ‘Share your update to News Feed’

and hit save.

Jenny Smith

Jenny Smith


SIGN THEPLEDGE


To show support of WHD you can sign the pledge to join the mailing list withfurther information and updates throughout the campaign.

Follow these steps to take part:1. Click the sign up button.2. Fill in your contact information for updates.3. Share the fact that you’ve signed the pledge

on Twitter/Facebook/Instagram/LinkedIn/ Whatsapp and ask your friends to join too.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis urna orci, volutpat non libero at, cursus lobortis dolor.

Vivamus quis est in velit vestibulum facilisis at vel ipsum. Donec vulputate non nisl faucibus malesuada. Duis

LET’SELIMINATEHEPATITIS

I CAN’T WAIT

JOIN OURMAILINGLIST


#HepCantWaitHEP CAN’T WAIT Campaign guidelines 9

RESOURCES

SOCIALMEDIA

CAMPAIGN RESOURCES

World Hepatitis Day – 28 July, 2021#WorldHepatitisDay | worldhepatitisday.org

RODGERSCAN’T WAITRodgers was born with hepatitis B but doesn’t know it. Left untreated, it could shorten his life.Don’t wait. Get tested.Treatment could save your life.

POSTSA selection of images and headlines are available to be used – alternatively use our creator tool to produce your own materials.

When sharing any of our assets on social media always make sure to tag us @worldhepatitisalliance on Facebookand Instagram and @hep_alliance on twitter and use the hashtag#WorldHepatitisDay.

Download and create customised socialmedia graphics at worldhepatitisday.org/campaign


http://worldhepatitisday.org/graphics

http://worldhepatitisday.org/graphics

Suggested posts

CAMPAIGN RESOURCES


With a person dying every 30 seconds from a hepatitis related illness we can’t wait to act on viral #hepatitis.

I’m raising awareness on #WorldHepatitisDay to shine a light on this neglected global health issue.

Join me at worldhepatitisday.org

On #WorldHepattiisDay I’m delighted to support the Hepatitis Can’t Wait Campaign.

I encourage you to get involved and learn more about hepatitis at worldhepatitisday.org

Our suggested posts can be used in conjunction with our social media assets, alternatively the URL has atwitter card attached automatically whenyou post.

We are also happy to work with you on specific social media posts tailored to your audiences. Please get in touch with us to discuss.

Hepatitis is one of the most neglected global health crisis.

On #WorldHepatitisDay join me in calling for more action to tackle hepatitis.

Hepatitis Can’t Wait

worldhepatitisday.org

Hepatitis Can’t Wait

1.1 million people are dying every year.

It doesn’t have to be this way. #WorldHepatitisDay

Join me at worldhepatitisday.org

FILMSWe have created a selection of short films tobring the Hep Can’t Wait message to life.

These films are available to download andshare with your followers

You can download the filmsfromworldhepatitisday.org

CAMPAIGN RESOURCES


https://www.worldhepatitisday.org/campaign-materials/

[email protected] #HepCantWait

DON’T WAITTAKE ACTION

mailto:[email protected]

WorldHepatitisDay 2021 INFLUENCER GUIDE · 2021. 7. 8. · INFLUENCER GUIDE. Your support on World...

Documents

Transcript of WorldHepatitisDay 2021 INFLUENCER GUIDE · 2021. 7. 8. · INFLUENCER GUIDE. Your support on World...