WORLD YOUNG READER ROUND TABLE

Title: The core youth print strategy an association can do for youSpeaker: Barbara Aschenbrenner

Vienna, Reed Messe Wien

Mark your calendar

64th WORLD NEWspApER CONGREss19th WORLD EDITORs FORUM

www.wan-ifra.org/kiev2012

Newspapers at school:

The core youth print strategy an association can do for you

Reading skills through newspapers

ZiS – ZEITUNG IN DER SCHULE | NEWSPAPERS AT SCHOOL

> ZiS offers…

  Discovering the world through newspapers!

… pupils the chance to thoroughly get to know the newspaper world.

… teachers practical teaching aids and a variety of seminar materials.

… publishers the opportunity to address tomorrow‘s readers.

… children and parents numerous games and special newspaper issues for their shared reading pleasure.

> What are the aims of ZiS? | Mission & Objectives

reading newspapers = reading competence

reading competence = media competence

media competence = economic factor

In the sense of media literacy

- developing a desire to read newspapers

- using newspapers as a source of information and entertainment

- promotes the critical, reflective use of media

> What are the aims of ZiS? | Mission & Objectives

Reading enables learning!

ZiS = a communication interface

ZiS = a service centre and

centre of excellence

ZiS = an interface between

newspapers, journals & magazines,

pupils & teachers as well as those generally interested in the promotion of reading skills.

> What are the aims of ZiS? | Mission & Objectives

The promotion of reading is decisive as a challenge to our society.

- Media socialisation = dominant factor for a broad and varied use of media

- The print media as a primary medium must excel on account of their relevance and reliability, the use of language being their qualitative asset.

- „If you want to invest in your future on a long-term perspective, the promotion of reading must start at primary school-level.“ Michael Haller, Professor of Journalism at the University of Leipzig

> What does ZiS do? | Projects & Seminars

● newspaper projects & comparative studies newspaper subscriptions for the whole class

● newspaper workshops for primary schools and lower forms

● teaching materials for educators

● training- and further education-seminars

for teacher and those generally interested

ZiS – NEWSPAPER PROJECTS

> Practising reading- and text-comprehension in ZiS-newspaper projects and comparative studies

„ZiS-newspaper project“• 1 daily/weekly newspaper/magazine • 4 weeks free of charge

• reading and understanding newspaper texts, getting to know the various

departments, elements of a news item

„ZiS-comparative study“

• 3 daily/weekly newspapers/magazines • 4 weeks free of charge

• analysis of language, topics and choice ofnews items, a concise survey of Austria‘s newspaper market

Up to 120.000 pupils aged 8 to 18 yearly participate in these ZiS-newspaper pojects

Significant results:

72% claim the pupils‘ willingness to read has increased

45% claim the pupils‘ reading abilities have improved

84% of the teachers consider the project a success

88% state the effort was worthwhile

> pupils‘ willingness to read has increased!

ZiS – NEWSPAPER WORKSHOPS

> Newspaper workshops for school classes all over Austria

WS- „newspaper jungle“8 to 10 years | 3rd and 4th form2-hour workshop

€ 3,- / pupil

WS- „newspaper ahoy!“ 12 to 14 years | 6th to 8th form3-hour workshop

€ 4,- / pupil

- used newspaper and worksheets- then talked to a journalist- visited a printing plant, university

library or press agency

1_ portraits

2_ news of the day

3_ being a reporter

4_ an interview

5_ items of a headline

6_ the weather, events

7_ photos

8_ departments, topics

9_ advertisements

10_ cartoons, puzzles, jokes

„Newspaper Jungle“

Tasks on the circuit

„Newspaper Jungle“

The Instructions

„Newspaper Jungle“

The Worksheets

1_ discovering the Austrian newspaper market

2_ taking a closer look at newspapers

3_ Who can answer this?

4_ photo workshop

5_ writing a comic

6_ holding your own interview

7_ quizzes

8_ a flurry of title pages

9_ Advertising – who advertises for what?

10_ analysing the media

11_ XXL-headlines

12_ flashlight fury

13_ entertainment in newspapers

„Newspaper ahoy!“

Tasks on the circuit

„Newspaper ahoy!“

The Instructions

„Newspaper ahoy!“

The Worksheets

> newspaper workshops - …and counting

numbers quoted referring to the whole of Austria

2008/200983 workshops1.893 pupils

2009/2010125 workshops2.756 pupils

ZiS – TEACHING MATERIALS

>Teaching Materials for primary school

materials for primary school

● „miniZ“a 16-page newspaper workbook in colour

● „ZiS-box“ 8 amazing card games | 8 years and older

● „Reading pass no.1 & official certificate“

reading pass for beginners

● „Reading pass no.2 & official certificate“

reading pass for advanced readers

>Teaching Materials for lower forms

materials for lower forms

● „ZiS aktuell“

newspaper articles with methodologic-didactic preparations

● „Searching for clues“reading exercises research tasks, different

types of texts and photos

● „Reading newspapers – step by step“Understanding texts by excerpting from them Information and opinion,

● „Print media advertising“

>Teaching Materials for upper forms

materials for upper forms

● Women in newspapers – newspapers about womengender identities and role assignments

● On worlds of text and seas of signs – a Journalistic expedition into the realm of language

The topical aspect of language in newspapers

● a research into newspapershistory of newspaper writing

● DemokraZ!S

We are democracy – politics for young people

ZiS – TRAINING AND FURTHER EDUCATION

> Media-educational ZiS-seminars

• basic seminars (2 days)• special seminars (1 to 2 days)

Teachers of all school types and grades are given valuable impulses for guiding

critical young newspaper readers in class.

• media-educational lectures

• discussions• workshops

• tours of publishing houses • expert instructors from the world of journalism, culture and arts

> Media-educational ZiS-seminars

Basic seminars (2 days)- „Skilled reading in the newspaper world“- „A critical view of language in Newspapers“

Special seminars (1 to 2 days)

- „Newspapers in the course of time“- „The Austrian newspaper market“- „Advertising works – but how and why?“

- „Political education with Newspapers“- „Culture in the print media“

- „Ethics and responsibility in journalism“- „Designing your own school journal on the computer“- „School journals-creative texts, selection of topics and general Organisation“

- „Titles-teasers-temperament - Writing for the paper – writing for the school“- „Sports coverage in the print media“

- „Reading newspapers at primary Schools“

ZiS – ONLINE

> ZiS online | www.zis.at

Website

• New quiz weekly

• Info pages with newspaper articles and newspaper portraits

• Sample pages of teaching materials

• ZiS-Onlineshop

Online Shop

• Teaching materials

working impulses and worksheets suitable for the immediate use in class

> ZiS online | online-games

Interactively & playfully capturing the world of newspapers

ZiS quiz │ from age 10 ten questions of the junior or

professional quiz!

Infoclick │ from age 10

Bars, columns and curves in diagrams

www.zis.at

ZiS - Newsletter subscribe to it!

> ZiS online | newsletter & facebook

www.facebook.com/zis.at

Become a fan of ZiS on facebook!

ZiS – PREVIEW

> ZiS preview

Additionally ZiS-Events

- Film–Writing–Workshop “Michael”

December 2011 A cooperation with the Stadtkino film

distribution and cinema company

- Event on the occasion of world pressfreedom day 3rd May

May 2012 Austrian Parliament, pressroom

- ZiS-competitions for pupils in June 2012

Video film contest: “Speakers Corner“

ZiS – THE ASSOCIATION & FUNDING

> Who supports ZiS? | The Association & Funding

ZiS = an independent, non-profit association

ZiS = founded by the VÖZ (Austrian Newspaper Association)

in 1995

sponsors supporting ZiS/funds:- Austrian Newspaper Association- Austrian Federal Ministry for Education, Arts and Culture

- Komm Austria press subsidies from the Austrian Communications Authority- Norske Skog

- membership fees from the publishers- sale of teaching materials - newspaper workshops

Thank you for your attention!

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