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Generating RevenueGenerating RevenueDavid D. MitchellDavid D. MitchellProcurement ManagerProcurement ManagerLas Vegas NevadaLas Vegas NevadaOctober 2014October 2014

Identifying Trends Items to maintain COS Top sellers -Trends 2013-2014 Small Spaces Store Layout & Foot Traffic

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Generating Revenue

What is a trend?What is a fad?Who drives a trend?Who offers the best direction?

Retail Stores, Expo’s & Shows, and Magazines

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Identifying trends

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Cost of Sales (COS)

What is my actual Cost of Sales?How do I maintain my cost of sales?How do I know my best sellers?How to create an ordering system.

• Candy• Sunglasses• Jewelry• Aqua Socks or Flip Flops • Beverages & Snacks• Impulse Buys• Keep the cash wrap clean and clutter free

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Top sellers for COS

• Limited Retail Space• Purchase the “grab in go” Candy and Snacks

• Towels, Sunscreen, Aqua Shoes, and Jewelry• Magnets and Bottle openers• Lollipop tree with plush – perfect for kids• Suits, Tops and T’s can hang on walls• Package Deal

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Small Spaces

Life Guard Souvenir Apparel T-shirts/Tanks Beverages Cabana Towels and add-onsNeon Jr apparelT-shirts, Hoodies, TanksSurf and X Sports JewelryLove Pink

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Top Sellers & Trends

Planograms Balance and Flow2/3 RuleA-frame signsLight up or bright signageWindow display’sDust racks, vacuum floors, remove dead insectsEngage a conversationProvide Options, upselling

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Store Layout & Foot Traffic