swisscleantechChristian Häuselmann151 10th StreetDel Mar, CA 92014

Phone: +1 858 228 7696 (US)+41 79 260 1600 (CH)

Email: christian.haeuselmann@swisscleantech.chWeb: www.swisscleantech.ch

World Trade Center San Diego

Swiss Individual Transport: High-Tech & Connected

San Diego, April 26th 2010

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swisscleantechWhat are innovation drivers for the Swiss individual transport?

Geography & Awareness

• Close distances, dense inner cities

• Strong public transport = base for new mobility systems

• Revival of the bike

No Swiss car industry

• High-tech suppliers for global car industry

> base for new vehicle concepts

• Connectivity as businessmodel, services around vehicles

> Mobility CarSharing, Flyer Electricbike with “Heart-Route”

• Openness for innovative mobility projects

> First Tour de Sol in 1985, Light Electric Vehicle pilot city Mendrisio 1996-2001

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Innovative high-tech vehicles

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swisscleantechHigh-tech vehicles - demonstration projects

PAC-Car II, 2005World record in fuel-efficient driving

Rinspeed UC, 2010“Urban Commuter”

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swisscleantech Cross innovation - Smart

Smart, first concepts in late 1980s“Swatchmobile”

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swisscleantech Cross innovation..

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swisscleantech Hybrid concept - FLYER electricbike

Leading high quality E-Bike Brand

50’000 units in 2010, $4million“Minergie” production site

First prototype, 1993“The Red Buffalo”

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Connectivity as business model

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swisscleantechInnovation Triangle for Connectivity Business Models

Public Transport

4-Wheels 2-Wheels

www

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swisscleantechConnectivity Business Models - 3 Examples

Public Transport

4-Wheels 2-Wheels

www

1. Mobility CarSharing

2. Rent-a-bikeFLYER „Heart-

Route“

3. e-Charging Network

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swisscleantechMobility CarSharing - launched in Lucerne, 1987

Mobility Carsharing

• Technology leader, Software platform• 90,000 customers• 2300 vehicles• 1150 locations

• Business Carsharing: 3000 companies

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swisscleantechRent-a-bike and FLYER “Heart-Route”

Rent-a-bike

• 3000 bikes• 100 railway stations• 250 e-bikes

„Heart-Route“

• Leisure time• Wellness• Tourism• Farmer income

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swisscleantech Park & Charge Network for Electric Vehicles

Swiss Know-how• Developed since 1985• Payment system• Mobile apps• EU-wide network

Learn from U.S.• Marketing• Scaling up• e.g. Better Place

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THANK YOU

Christian HäuselmannDel Mar, California

cell +1 858 228 7696email christian.haeuselmann@swisscleantech.ch

www.swisscleantech.ch