World Summit Award mobile Catalogue 2015

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CONNECTING SMART MINDS

MOBILE INNOVATION WITH KNOWLEDGE IMPACT

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WSA-mobileGlobal

CongressPartners

2015Under the patronage of UNESCO

United NationsEducational, Scientific and

Cultural Organization

SPONSORING PARTNERS

UN & STRATEGIC PARTNERS

MEDIA PARTNERS

HOSTING & STRATEGIC PARTNER ABU DHABI

Platinum Sponsor Gold Sponsor Sponsor m-Learning & Education

CONNECTING SMART MINDS By Peter A. Bruck 4

Key Statements 6

Abu Dhabi 8

Whither Post-2015 UN Development? 10Stephen Browne and Thomas G. Weiss

Mobile Futures 12By Adam Montandon, Gary Schwartz, Dr. Witman Hung, Catherine Warren, Tomi Ahonen, Janine Warner

Spark up 16

Participating Countries, Nominations, Winners 18

WSA-mobile Categories 20

Winners & Categories 28m-Business & Commerce 29m-Government & Participation 37m-Learning & Education 43m-Entertainment & Lifestyle 49m-Tourism & Culture 55m-Media & News 61m-Environment & Health 67m-Inclusion & Empowerment 73

The WSA-mobile Jury 79

WSA-mobile Global Congress 2015, Abu Dhabi 84Events, Workshops, Keyspeakers

WSA-mobile Eminent Experts 88

Board of Directors, Imprint 98

WELCOME TO ABU DHABIAbu Dhabi Systems and Information Centre (ADSIC) is proud to host the World Summit Award Mobile Global Congress for the third consecutive time and to welcome all those who actively contribute to the United Nations Agen-da for the Information Society (WSIS). As the main strategic partner for the World Summit Award (WSA), ADSIC is ready to pro-vide all the support needed to develop and in-crease global participation of Millennium De-velopment Goals (MDGs).Locally, ADSIC is responsible for the Abu Dhabi IT agenda and plays a very important role in su-pervising the e-Government program imple-mentation, sponsoring initiatives and compe-tencies that are of critical importance to the project and to the overall Abu Dhabi e-Govern-ment strategy, which, in accordance with the Abu Dhabi 2030 Vision, supports initiatives for sustainable innovation of technology, national-ly and internationally, and the use of innovative applications for developing and improving con-tent production locally. Our strategy reflects the international standards of WSA, especially in relation to utilizing ICT as the means for the welfare and well-being of mankind. Such approach builds on the widely strong belief that investing in human capital will prove to be the empowering tool for com-munity transformation towards knowledge-based economy, thereby realizing the vision of our wise leadership to boost the rank of the Abu Dhabi Government among the best in the world.Let us all make the most out of this event, which gives us a unique opportunity to share knowledge, showcase solutions and discuss the latest trends in innovative mobile content crea-tion – many of which will guide us towards true transformational and sustainable development.

HE Rashed Lahej Al Mansoori

Director General

Abu Dhabi Systems and Information Centre

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BY PETER A. BRUCK

WSA-mobile 20154

CONNECTING SMART MINDSMOBILE INNOVATION WITH KNOWLEDGE IMPACT

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Connecting smart minds: Mobile Content with impact

Mobile content developers and producers create exciting content and innovative ap-plica-tions that do more than just meet basic needs of communication. They impact the daily lives of millions with mobile content and apps that connect minds.Smart applications track earthquakes, facili-tate banking everywhere for everyone, make governments more transparent and account-able, and save lives.Mobile content and innovative applications empower people to read or visualise colours when they are blind, find each other where there are no street numbers, overcome mo-toric and cognitive limitations.They change the entire experience of tour-ists be, it in Italy, Saudi Arabia, Mexico or Denmark. They alter the radio experience in Latvia, local news availability in India, citizen reporting in the Russian Federation.

WSA-mobile: Showcasing the Richness and Diversity of mobile Content

This catalogue and the World Summit Award for mobile content (WSA-mobile) provide you with an overview of the best of mobile content and innovative applications in the world.WSA uses the mechanisms of a contest and an independent jury process to select, de-mon-strate and promote outstanding con-tent and mobile solutions with global rele-vance. Thanks to great volunteer work of a unique global network of national experts, WSA shows that innovation and excellence come from all regions and cultures and provide truly new forms of knowledge and informa-tion exchange. The activities of the World Summit Award are conducted within the framework of the United Nations’ World Summit on the Infor-mation Society (WSIS), mandated by the WSIS Plan of Action and executed in col-laboration with UNESCO, UNIDO and ITU. By building on a global network of national experts, non-governmental groups, govern-

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MOBILE EVERYWHERE. Mobile devices are the closest and most critical objects for people in

today’s information society. Everyone knows that mobile penetration has

already outnumbered the earth’s population. All know the panic when

one’s smartphone is lost or the handset gets stolen.

The mobile revolution has reached all sections of society and also the

less developed count-ries in South East Asia or Africa. Access to mobile

networks has become as important as clean water or basic foods.

ment offices and other professional associa-tions, WSA-mobile ensures that it finds quality content in more than 178 UN-mem-ber states. Together with our key partner Abu Dhabi Systems and Information Center (ADSIC), WSA provides a global stage for outstanding mobile content at the World Summit Award Mobile Global Congress in Abu Dhabi. On a biennial basis, these events bring to-gether renowned experts and business lead-ers as well as high ranking government rep-resentatives to discuss latest innovation in mobile con-tent. The event allows the 40 winners to present their products on a glob-al stage. This booklet is an impressive compilation of 40 outstanding products that make a dif-ference and therefore have been selected by the WSA-mobile jury. All of them prove that mobile content and services do contribute to the development of an inclusive knowl-edge society. I congratulate all those involved in the pro-jects and thank those who have enabled them. I wish you an inspiring reading of the next pages!

Prof. Dr. Peter A. BruckChairman of the World Summit Award Board of Directors

Irina BokovaDirector-General of UNESCO

I wish to congratulate every participant in the World Summit Award this year. I am deeply grateful for your commitment to making the most of new technologies for the benefit of all societies. In the past 25 years, new technologies have transformed the way we communicate, create, collabo-rate, and grow together. Promoting inclu-sive and accessible global broadband connectivity for sustainable development is the goal guiding the Broadband Commis-sion for Digital Development that UNESCO co-chairs. Much of the information revolution is happening through mobile phone devices, with active mobile subscrip-tions soon to exceed 2.3 billion -- and most progress is taking place in the developing world. In this year when States will define a new global sustainable development agenda, we must do everything to nurture and harness the power of new technologies for positive and inclusive change, to bridge digital divides, especially for women, to support local content, to advance mobile learning, and to bolster the active engage-ment of young women and men. These objectives guide all of UNESCO’s work – for instance, through the YouthMobile Initiative – and they are the inspiration for the World Summit Awards. Together, we are working to empower women and men to build inclusive knowledge societies.

Mukhisa KituyiSecretary-General, UNCTAD

I would like to warmly congratulate all the winners and all participants in the 2014-15 World Summit Awards. The expanding use of mobile phones is creating new domestic demand for mobile applications and services geared towards improving access to a variety of content. Locally developed apps for local markets are emerging fast in developing countries, offering news, practical information and content that supports social and commu-nity development. We have a shared responsibility to ensure that advancements in the area of information and communica-tions technologies make a difference for sustainable development. The content developed by the winners illustrates precisely this potential.

Key Statements

WSA-mobile 20156

Fadi Chehade

ICANN President and CEO

ICANN today, is actively working on bringing the next 4 billion users online. Today we stand at just over 3 billion connected users, and the Internet is an integral part of our lives; accessible through many devices. A couple of years ago, we set on a journey to expand the Internet through our New Generic Top-Level Domain Programme, and specifically the Interna-tionalised Domain Names. Local content is an important part of this expansion. To have script other than Latin allows for millions of users to be part of content creation on the Internet and to provide access to content in their very own language. The challenge now, is to populate the internet with local content, to comple-ment the expansion of the domain names. We support the objectives of WSA and view it as an important platform for cultivating creativity and innovation in developing local content to ensure the inclusivity of today’s information society.

Walda RosemanChief Strategic Communications Officer,

Internet Society

We continue to be impressed by the creativity and innovation that emerges on the Internet. So much of it comes from young, talented Internet citizens who see Internet and mobile technology as means to promote social benefit. We look forward each year to the World Summit Awards and World Summit Youth Awards, which bring to the world’s attention some of this excellent work and the people who have created it. The Internet Society congratu-lates the impressive assembly of 2014 winners and all the participants in this exciting global initiative.

LI Yong

Director General UNIDO

Economic, social and environmental develop ment is dependent upon innovation and entrepreneurship. At UNIDO, we believe that Inclusive and Sustainable Industrial Development (ISID) is instrumen-tal for poverty eradication, the creation of shared prosperity and stronger environmen-tal safeguards. These objectives can only be achieved with the contribution of coura-geous entrepreneurs who take the path of innovation and responsibly create prosper-ity for themselves and for their community.A good example of this process is given by the contribution of Information and Communication Technologies (ICT) to wealth creation in both developed and developing countries. ICT have great potential for reducing poverty, as they make it possible to overcome one of the greatest hurdles to broad-based development: the lack of access to information suffered by individuals, households and business, particularly by micro-, small- and medium-sized enterprises. ICT also play an impor-tant role as a catalyser for successful business strategies, including improved productivity and access to essential information and new markets.ICT and innovation are powerful means to defeat poverty, by creating shared prosper-ity while safeguarding the protection of the environment. They are ultimately instru-mental to achieving an inclusive and sustainable industrial development.I am pleased to convey my best wishes and congratulations to the winners of this prestigious award. A Chinese proverb states, “A person who says it cannot be done should not interrupt the man doing it”. As an entrepreneur and an innovator, you will certainly encounter people who have doubts about you. Don´t let those people get in your way. Instead, use their doubt as further motivation.

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Abu Dhabi, the capital and largest of the seven Emirates comprising the United Arab Emirates, is ready to welcome and enchant both novice and experience travelers with its distinct Arabic hospitality, historic sites, world-class infrastructure, pulsating cosmopolitan lifestyle and idyllic setting, that includes pristine beaches, crys-tal clear waters, spectacular sand dunes and year-round sunshine. Set on a T-shaped island jutting into the Arabian Gulf from the central western coast, Abu Dhabi is a city of contrasts. Domes, minarets and mosques lie beside ultramod-ern and futuristic skyscrapers and attrac-tions, while locals mingle with foreigners, mainly from other Arab countries, the Indi-

an sub-continent, Britain, Europe, United States, Canada, Australia, who make-up for 80 per cent of the country’s population. With a booming economy, Abu Dhabi has four per cent of the world’s known natural gas reserves and ten per cent of the oil re-serves, including 90 percent of all the oil in the United Arab Emirates, which at current production rates are expected to last for an-other 100 years. Nevertheless, Abu Dhabi is continuously pursuing alternative com-merce and business to diversify the econo-my, with focus on education, culture and tourism. Exquisite hotels, like Emirates Palace, St. Regis, Park Hyatt, Anantara and many more, have placed Abu Dhabi on the luxury hotel

map for world class travelers and events. Etihad Airways, the national airline of the United Arab Emirates based in Abu Dhabi, commenced operations in 2003 and has be-come one of the fastest growing airlines in the history of commercial aviation.On the cultural front, heritage sites that pro-vide holiday makers with a glimpse of this emirate’s storied past – reaching as far back as 5000 BC – and an understanding of its people’s culture, values and aspirations, will be joined by renowned museums, such as the Louvre and the Guggenheim, will soon open their doors, bringing art and history from all over the world to Abu Dhabi.

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Stephen Browne

Thomas G. Weiss

BY STEPHEN BROWNE AND THOMAS G. WEISS

Under the auspices of the United Nations in September 2000, the largest ever gathering to that date of heads of state and government signed up to the Millennium Declaration – a detailed statement about the world’s development aspirations. Contained within that Declaration, the Millennium De-velopment Goals (MDGs) were designed to be achieved over a 25-year period, begin-ning retroactively with the metrics of 1990. The quarter-century was considered long enough for every developing country to meet the first seven goals covering educa-tion, health, environment and gender equal-ity. An eighth goal described some of the obligations of the developed countries that included providing aid, freeing up interna-tional trade, and transferring essential tech-nologies. In one year, the agreed threshold will have been reached. Compared with the generally slow progress in the 1990s, the record since 2000 has improved. According to the De-cember Millennium Development Goals Re-port 2014, the proportion of people in dire poverty worldwide will have been more than halved by January 2015, the beginning of the fateful year; all developing regions will have achieved virtual gender parity in primary education; the clean water access

Whither Post-2015

UN Development?

Stephen Browne and

Thomas G. Weiss

Co-directors, Future UN

Development System

(FUNDS) Project, Ralph

Bunche Institute for

International Studies, at

the City University of

New York’s Graduate

Center. They are the

editors, most recently, of

Post-2015 UN Develop-

ment: Making Change

Happen?

(London:

Routledge, 2014).

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Fit for post-2015 purpose?

Clearly, the UN system cannot be expected to provide institutional solutions to all these challenges. For example, the World Trade Organization will have a major role for com-merce. In infrastructure and finance, the World Bank Group and regional develop-ment banks will be involved. In health, a major role can be anticipated for the Global Fund for AIDS, Tuberculosis and Malaria, and the GAVI Alliance for Vaccines.

Such non-UN bodies are not merely part-ners because they are encroaching on the UN’s traditional territory. And the land-scape is changing for the UN in other ways. Such new intergovernmental configurations as the G20 offer alternative forums to the universal United Nations. Emerging powers like Brazil and India are vying for influence and providing alternative means of assis-tance to developing countries. Technical as-sistance of the kind which has been provid-ed by the UN is increasingly being eclipsed by more appropriate and specialized sourc-es. Aid itself is being supplanted as an input to development by foreign direct invest-ment, private capital, worker remittances, export receipts, taxes, and mining royalties.

At a time when its core resources are declin-ing, a diminished UN system confronts a growing number of powerful development organizations and must decide how both to render itself more effective and rededicate itself to the domains for which its global reach and universality give it a comparative advantage. To enhance effectiveness, the system must cohere more, and its compo-nent organizations must cooperate not com-pete. A strong centre of strategic direction is needed. Business processes must be stream-lined.Setting global norms and standards – the bread-and-butter of the UN’s comparative advantage – should be supplemented by more concerted efforts to ensure compli-ance. The SDGs will be toothless without adequate follow up. While the UN’s country operations can be scaled back, there will be specific situations in which its role will re-main indispensable, particularly in conflict-prone countries, in recovery and reconstruc-tion, and in the aftermath of natural and human-made disasters.

goal will have been reached; and there have been impressive results in fighting malaria and tuberculosis. In other areas, global measurements indicate shortfalls, some sub-stantial. Primary school enrolment is still not universal; chronic child malnutrition is still too high; child and maternal mortality rates have not declined adequately; and san-itation standards have not been met. And while a few countries will have been able to achieve all the goals, the majority will have fallen short on several. Conflict-prone stateswill have made limited if any pro-gress.

Why new post-2015 UN development goals?

The MDGs became the core of the UN devel-opment agenda, even though several of the system’s organizations were slow to sign up. Starting in 2012, the UN has been trying to forge a new agenda, based on a new set of “sustainable development goals” (SDGs, in-spired by the Rio summit on the environ-ment in that year), again intended to focus its operations. The following year, a high-level panel chaired by three serving heads of government established some important parameters, two in particular. First, any new set of goals should build on the MDGs but have more breadth. Apart from sustainable development (including climate change), they should include concerns about eco-nomic growth and jobs, promotion of peace and security, and inclusive governance. Sec-ond, they should be based on a global part-nership, meaning that all should be univer-sal—that is, not distinguishing developing and developed countries.Until this past summer, extensive and ex-haustive consultations centred on an “open working group” of UN member states. The tortuous process resembled that of most in-tergovernmental committees, and the “wis-dom” consisted of a long and not entirely coherent listing of the hobby-horses and in-terests tabled by at least one of the 193 member states. The resulting 17 goals and their 169 explanatory paragraphs have largely ignored the pleas of the high-level panel for succinctness and priorities. How-ever, they will continue to be debated by governments until the SDGs are formerly approved in late 2015.

From January 2016 until 2030, therefore, the UN will have a new and greatly expanded development agenda. Addressing these global challenges will not mean business as usual for the UN, and because the new agen-da is so much more comprehensive, its im-plementation will raise several challenges.

Country and global goals

The SDGs face challenges of both form and of substance. If, as expected, the list of goals and targets remains long and complex—it would be harder to be longer and more com-plex—choices will need to be made among them. Will there be a minimum number of goals and targets to be measured for every country? A different set of goals for each country? Or a mixture? And as soon as the goals are approved, their detailed application will have to be deter-mined. How will each be measured? The MDGs were chosen in part because readily-available metrics existed for virtually every country. But how will new SDG concepts such as security or governance be deter-mined? Subjective and contested measure-ments along with better capacities for statis-tical compilation are required.Who will do the monitoring? To be objec-tive, the SDGs should be tracked by parties other than governments. Should the moni-tors be local civil society organizations, in-ternational nongovernmental organizations, or the UN itself? Should the UN emulate its own practice in the human rights domain and institute “universal periodic reviews” of each country’s development perfor-mance? At the global level, an enormous effort will be required to address problems that tran-scend political borders. Climate change is just one of the main environmental chal-lenges, accompanied by maintaining biodi-versity, reclaiming forests, managing water resources, and ensuring accessible energy. Reducing global inequality includes regulat-ing global financial markets, reforming fi-nancial institutions, promoting orderly mi-gration, and extending “special and differential treatment” for poorer develop-ing countries in trade. Other goals refer to infrastructure, economic growth and pro-ductivity. The UN also is supposed to help reduce violence everywhere along with cor-ruption and bribery in all its forms.

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WSA-mobile 201512

There are around 7 billion mobile subscriptions world-

wide, this is equivalent to 95,5 percent worldwide. But

what will happen in the next years and how will mobiles

change our society, our business, our way of living?

We asked members of the World Summit Award Global

network about their thoughts and predictions.

Adam Montandon, Associate Professor for Innovation and Entrepreneurship, Denmark

My mobile journey.

The future of mobile technology is an interesting one. I look forward to a world where there is no line between human and machine, where we become one with tech-nology. Technology doesn’t just come with us, in our pockets, on our wrists, or in our bags, but it becomes a part of us. It’s in our mind, it’s in our eyes, it’s in our dreams. Mobile technology will become ingestible inside our bodies, or embeddable, deep be-neath the surface of our skin. In the future we may buy our technology from a doctor, rather than a phone shop.

Gary Schwartz, CEO of Impact Mobile, Canada

IoT: Putting the human back in the center.

What was called machine to ma-chine (M2M) in 2010 has now become the Internet of Things in 2015. The profound difference is that the human has been placed in the center of this M2M interac-tion. However, we are far from a full-fledged physical web. All the IoT wearables that we found stuffed into our Christmas gift sock has been quietly slipped into bottom of our draw (never to exit).To drive adoption, we need to develop mesh value networks for our bodies, cars, homes and cities. One smart object alone is a nov-elty. The interaction and interdependence of all the various ambient nodes will pro-vide the networked effect to drive data in-sights that will begin changing our world in 2015 in a profound manner.

Dr. Witman Hung, President, Internet Profes-sional Association (iProA) Hong Kong

John Gage, chief scientist at Sun Microsystems, coined the phrase, “The net-work is the computer” which became the company’s tagline for many years. Today this still holds true but I would like to add “Mobile is the network”. The increasing dominance of mobile devices connected to the internet over traditional desktops is ir-reversible. With wearable devices and IoT becoming more and more popular, we live in a world where mobile connectivity is not only critical but human rights. And mobile application is no longer just business tools but become personal essentials.

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Catherine Warren, President, FanTrust Entertainment Strategies, Canada

While it is always risky to look into a crystal ball with anything other than a wink and a nod, it’s fun to speculate about the future of mobile. Mobile entertainment in particular already seems futuristic to me, serving up everything instantly – from TV, film, music, games, sports to the social net-works that unite them – all through a device that’s on us at all times, even as we eat, pray, love. What I think we’ll see more of in the year ahead are “media throughlines”, threads that help us binge on our favorite entertainment, and that draw together more about what we already adore across all for-mats. #Hashtags are a very simple form of

what I see coming down the road. They al-low people to tag and participate in global conversations. Next, imagine if enhanced hashtags did more work for us, crawling through everything audio, video, text and delivering multimedia content bundles to our mobiles, essentially sensory magazines for our unique enjoyment. Content discov-ery and packaging will converge. I also see the relationship between entertainment characters and entertainment fans growing closer and becoming simultaneously more intimate and more automated. Right now, if you Tweet or post as a fan, you are part of an audience conversation. In the future, your comments will be harvested and incorpo-rated into dialogue that your favorite char-acters send back out into the world.

Tomi Ahonen, Author, Singapore, Finland

As the world has passed the 100% mobile subscription penetration rate per capita, increasingly major global giant cor-porations talk about their ‘mobile first’ strat-egies. We hear how Apple is a mobile com-pany, Lenovo increases its mobile involvement and Sony sold its laptop busi-ness as it sees mobile center to its future. Similarly banks, hotels, car manufacturers, retailers and restaurants are embracing mo-bile worldwide. For those industries the digital revolution coming through mobile is an evolution of what they were already do-ing. What many don’t notice is how very ba-sic mobile services are truly changing life for people who never used a computer be-fore, who often live beyond common con-veniences such as TV reception, reliable electrical grid and even running water. Mo-bile is changing those lives and there it is a revolution. I saw for example visiting Kenya last year how Wikipedia is now available

via USSD - the simple keypad controls like *34# and the wikipedia pages have been broken down to SMS text messaging sized bits. Best of all, the service is free. Can you imagine what a change it does to a local farmer or small shop owner to suddenly have access to the content of Wikipedia, via simple ‘dumbphones’. No smartphone re-quired. This is the kind of change for the Emerging World which is a revolution. Mo-bile is helping shrink the digital divide. We see it in services such as the Kan Khajura ‘radio station’ via Unilever in India, which delivers free radio content on the voice channel of mobile phones in parts of India where FM radio does not have coverage (over 100 million people in India live in such remote areas that still do have cellular coverage). 24 million in India have signed up to these services. I see wonderful innova-tion all over the world not just in deploying smartphone apps but on very simple servic-

es that run on SMS, USSD and voice. The beauty of voice is that it crosses over even the literacy gulf. And as a last item I want to mention a wonderful idea I saw just launched in Nepal called Ritiriwaj. It is de-signed to help preserve cultural rituals and customs, such as how a given tribe or cul-ture celebrates its birthdays or weddings and various holidays etc. It offers guides on how to make the foods required for a given fest, the right colours and fabrics for the clothing required etc. If you live with your family in the village, your elders will know this. But if you’ve moved to the city or work in another country etc, then these rituals can easily be forgotten. But with our mobile, now we can even safeguard the cultural her-itage of our customs and ways. I was truly inspired to see that use of mobile on my re-cent visit to Kathmandu. It makes me so proud to work in this industry that we can be of so much use worldwide.

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WSA-mobile 201514

Over the last decade, mobile de-sign buzzwords have evolved from “mobile friendly” to “mobile first” to “responsive design,” which means creating designs that adjust to look good on any size screen. As we head into 2015, here are a few tips to help you make your apps (and mobile web-sites) more successful in an increasingly crowded mobile landscape.

Make Information Bite SizedMobile users have limited time, limited screen space, and a high chance of getting interrupted. Short, quickly consumed con-tent is not only faster to digest; it’s easier to come back to again later – and easier to share.Bite-sized content also works well in re-sponsive designs where small, versatile page elements are more easily rearranged to fit on small and large screens. Figure 1^

Measure Success by Interaction Not ClicksThe advertising industry is moving away from “cost per click” to “cost per interac-tion.”

Advertisers want evidence of real engage-ment with real humans and they are grow-ing leery of click fraud. Look for ways to create – and measure – interaction with your audience, not just clicks or page views. That means studying what users actually do in your app, not just how many screens they view.

Add Contextual RelevanceGeotargeting makes it possible to deliver content when and where it’s needed. Apps like Geo-Reminder and Checkmark can send you an alert to pick up your suits be-fore you drive past your dry cleaner or make sure you have your passport before you leave the house on the day of your next in-ternational flight. The next generation makes it possible to track location so closely you can follow cus-tomers around a store or guide visitors through a museum. Using Bluetooth wire-less location beacons, such as the ones made for developers by Estimote, location apps are getting even more personal.Figure 2^

2015 Mobile Trends

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Janine Warner,

Founder of

DigitalFamily.com,

a digital media design &

training agency

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Keep Your Audience SafeResearch analysts at Gartner estimate that about 75% of mobile apps on the market are not secure enough to withstand the hackers that are headed their way. Invest more in keeping your users safe and you’ll keep them longer, especially after everyone else gets hacked.

Push But Don’t Be PushyGetting a text with a discount on the weekly special is a welcome reminder, but daily deals are generally too much and tend to wind up in spam filters. Most of us don’t want to eat lunch at the same restaurant all week, even if it is our favorite. Make sure you only push messages to those who opt in, test new messages with a small sample of your list before sending them out to the full list, and keep a close eye on early responses to make sure your missives are not viewed as intrusions. Better yet, let us-ers choose how often they get messages, and make it easy to find and adjust frequency settings.

Don’t Make Me ClickDesigners used to work hard to get all of the most important information “above the fold” (a term that comes from the practice of cramming the most important news above the fold in a print newspaper). The latest trend is to fill the first screen with one big image, or a single message, and in-vite users to scroll down the page to find more. Infinitely scrollable pages, made pop-ular by sites like Facebook and Twitter, are catching on among bloggers and other con-tent creators.

Design for Women FirstWearables are the hot new mobile category, but as with most new tech toys, the first crop of devices was focused on boy geeks, not girl geeks. I’m hardly the first to suggest it’s a mistake to only design for men, but it’s hard to over-estimate how important women are when it comes to wearables. Women are responsible for 80% of the purchasing decisions in the U.S. Designing products that appeal to women will impact more than 50% of your sales. Figure 3^

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TOGETHER WE INVEST IN YOUR

IDEA...

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» All human beings are entrepreneurs.«MUHAMMAD YUNUS, Entrepreneur, banker, economist and

civil society leader, Nobel Peace Prize winner

» If you haven’t found it yet, keep looking. Don’t settle.«STEVE JOBS, Co-founder, chairman, and CEO of Apple.inc

» Rowing harder doesn’t help the boat if it is headed in the wrong direction.«KENICHI OHMAE, Organizational theorist, management consultant, Former Professor and Dean of UCLA Luskin School of Public Affairs, and author

» The road to success is always under construction.«LILY TOMLIN, Actress, comedian, writer, and producer

» If you are not embarrassed by the first version of your product, you’ve launched.«REID HOFFMAN, Linkedin co-founder entrepreneur, venture capitalist and author

» It may be easier than ever to start a product, but building a company is just as hard as it has ever been.«SARAH LACY, Technology journalist and author

» To take the entrepreneurial journey, put action over planning. To fund the journey, put planning over action.«MONICA MEHTA, Financial journalist, author, investor

» You don’t learn to walk by following rules. You learn by doing and falling over.«RICHARD BRANSON, Businessman and investor, founder of Virgin Group

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SPARK UP

Collected by Madanmohan Rao

in his app: Wordsparks –

Startup Quotes and Proverbs

Spar

k Up

WSA-mobile 201518

Category Winners

m-Business & Commerce Mexico67 Nominations Portugal Russian Federation Denmark Kuwaitm-Government & Participation United Arab Emirates49 Nominations Latvia Oman Brazil Ugandam-Learning & Education Austria57 Nominations United Kingdom Sri Lanka Ireland Francem-Entertainment & Lifestyle Poland68 Nominations Canada Spain United Kingdom Tunisiam-Tourism & Culture Mexico55 Nominations Italy Netherlands Saudi Arabia Denmarkm-Media & News India43 Nominations Latvia Sri Lanka Russian Federation Lebanonm-Environment & Health Jordan65 Nominations Spain Brazil Finland Moroccom-Inclusion & Empowerment Portugal57 Nominations Philippines Palestine Ghana Brazil40 Winners out of 30 Countries

Winners/ Country Country WinnersAustria 1Brazil 3Canada 1Denmark 2Finland 1France 1Ghana 1India 1Ireland 1Italy 1Jordan 1Kuwait 1Latvia 2Lebanon 1Morocco 1Mexico 2Netherlands 1Oman 1Philippines 1Poland 1Portugal 2Russian Federation 2Saudi Arabia 1Spain 2Sri Lanka 2Tunisia 1Uganda 1United Arab Emirates 1United Kingdom 2Palestine 1

North America and Oceania

Latin America and Carribean

Participating Countries, Nominations, Winners,

Organisations

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Type of Organisation

NGO 15Academia 18Start-up 151SME 35Government 49Non-for-Profit 17Cooperation 60Individual 38Other 27

Arab Countries and Middle East

Africa

AsiaEurope

Latin America and Carribean

Regions Nominations Countries Countries Nominating Winners

Africa 71 19 2Arab Countries and Middle East 88 9 17Asia 70 4 16Europe 169 19 33Latin America and Carribean 50 5 12North America and Oceania 21 1 4 469 40 101

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WSA-mobile 201520

m-BUSINESS & COMMERCE

• everydays business on the run: smart new solutions make it possible

• business anywhere, anytime & always up to date

• mobile deliveries as simlple as it goes

• mobile marketspace

• new business opportunties for SMEs

• 50% of mobile money trans-actions globally done in Kenya

21

m-GOVERNMENT & PARTICIPATION

• act and interact: smart citizens engagement on the handheld

• government hands-on

• smart citizenship & participation in government services made possible

• interaction and guidance 24/7

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m-LEARNING & EDUCATION

• education means empowerment

• knowledge must be free and easy to get

• hands-on content bring curricula to live

• don’t learn it - do it & never forget it

• learning everytime and everywhere - for real

23

m-ENTERTAINMENT & LIFESTYLE

• smart entertainment through creative solutions

• engaging the audience

• stepping into the game

• experience augmented reality gaming

• fun and interactivity

• game creation

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WSA-mobile 201524

m-TOURISM & CULTURE

• 3D cultural heritage sights

• tourism interactive and exciting

• augmented sightseeing for everybody

• interacting with history

• enabling culture con servation

25

m-MEDIA & NEWS

• keeping updated

• multi language newspapers

• user generated content & interactive news reporting

• citizens as life reporters

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WSA-mobile 201526

m-ENVIRONMENT & HEALTH

• digital environmental protection

• be informed and take part

• prevention and safety on your phone

• 360 degree health support

• medical language translation

• tracking CO2 footprints

m-INCLUSION & EMPOWERMENT

• equality and empowerment

• power2women

• local solutions for local challenges

• empower and include people with disabilities

• mobile engaging everybody

• bridging the digital divide

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WINNERS

WSA-mobile 201528

29

Supporting m-Business processes and commercial transactions,

including real-time travel bookings; creating new business in

m-Commerce; offering customers convenient services and sup-

porting SMBs in the marketplace; using mobile phones for buying,

selling and banking, as well as for servicing customers and for

collaborating with business partners.

Producer Coproducer Contact Product

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CLIPMexico

MOBIZYPortugal

UBANKRussian Federation

MOBILEPAYDenmark

TALABATKuwait

m-BUSINESS & COMMERCE

W I N N E R S

WSA-mobile 201530

Adolfo Babatz Torres

Vilash Poovala

https://clip.mx

available on iOS and Android

CLIP |Mexico

Clip is a credit card reader app allowing businesses, no matter how large or small, to accept credit and debit card payments via smart-phones. Clip solves several payment issues in Mexico. The process of installing a credit card terminal is expensive and bureaucratic, only selected cards are serviced by any given terminal and the cal-culation of different commission rates by different card companies is complex. Only big companies can afford the hassle of a credit card terminal. Small businesses, artists, street markets, and flea mar-kets look to alternatives. Clip is a clear m-commerce solution and a revolution for small business. Taking less than three days to get in-stalled, the device works with any Android or iOS Smartphone con-nected to the internet and charges only one commission no matter which credit card is used. A nine-year old and a seventy year old grandma were the first successful users. Risk free, super simple to use, plug and play, Clip helps small, medium and big businesses to accept all credit cards. The Clip payment process is easy and secure for the merchant and the buyer.

Description

Clip provides a solid solution for increasing

payment management accessibility for small

businesses and entrepreneurs in Mexico. Hav-

ing a consolidated payment mechanism that

can be set up quickly addresses the painful

process of managing multiple payment termi-

nals that have lengthy timelines to implement.

Clip can make a critical infrastructure con-

tribution to an expanding middle class, and

perhaps build a culture of trust in a country

where trust for digitized transaction still has

progress to make.

Carlos Abler, Global Manager of Online Content

Strategy / 3M

Jury Comment

31

Mobizy

Tekever

[email protected]

www.mobizy.com

MOBIZY |Portugal

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Description

Mobizy is a useful productivity app from Por-

tugal that permits businesses to manage sales,

clients, todo lists, contacts, services and much

more. Collected data is saved in the cloud. Us-

able on the go and on diverse platforms – mo-

biles, tablets and desktops - it brings a unique

value to its targeted users. It has depth, is

straightforward to use and well realized!

Christelle Scharff, Chairperson of Computer

Science / Associate Professor / Computer Sci-

entist, Pace University

Jury Comment

Mobizy is a simple, effective and functional virtual platform for mo-bile enterprise, powering solutions anywhere by using a mobile phone or tablet. Mobizy solves real life business problems, making any company more productive to boot, by helping to sell more, de-liver earlier, keep customers on file, manage field teams and spread knowledge throughout the organization. No need for new infrastruc-ture, Mobizy works with all mobile operating systems. From mom & pop stores to companies with hundreds of employees, all kinds of businesses can reap benefits. With Mobizy , managers can communi-cate in real time with employees and monitor hours and overall per-formance. Mobizy dashboards and reports provide access to a com-pany’s entire history and export information via email using standard formats to any other system in use. Mobizy Sales manages the entire company sales force, including customer info and product catalogue, handling new orders and expedition in a matter of min-utes. Mobizy Clients provides tools to manage accounts and to follow contacts, leads and opportunities until they become customers. Mobizy Field Services improve the operational efficiency of techni-cal field forces. Mobizy Time Clock improves worktime reporting with an absentee registry. MOBIZY lets users manage an entire or-ganization with a few taps from everywhere. Anything is possible with Mobizy.

Jury Comment

WSA-mobile 201532

UBANK

http://ubank.ru

available for Android

UBANK |Russian Federation

UBANK is an application allowing payment for different services directly from any bank card. Specially designed for mobile phones, UBANK functions very well in Russia where people often use cash, especially in small towns, and sometimes travel a long way or wait in long queues at banks to pay for the most ordinary services or monthly bills.UBANK is a simple and convenient application for anyone, even if they are first-time smartphone users, to pay for services such as mobile phone, Internet, games and so on, or to send money to family and friends and keep track of expenses. UBANK is a free app with no additional fees for basic payment services.

Description

UBANK application has a number of services

offered with a simplified way of using with few

steps. The overall look and feel of the appli-

cation gives a good expectation to customers

with all the graphs and receipts. Banking solu-

tions are being adopted all over the world in

different ways. From my point of view inter-

face and design are very important for custom-

ers to have a good understanding of reliability

and a simple way of calculating expenditures.

Humaid Al Basti, Internet Governance Analyst /

Policy & Programs Department

33

Danske

www.danskebank.com

available for iOS, Android and Windows Phone

MOBILEPAY |Denmark

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Description

The proverb “short account makes long

friends” is now delivered by MobilePay. The

end of hard cash might be in sight too, at least

in Denmark. You will never run out of cash

from your pocket. This new kind of mobile

payment solutions is spreading in many coun-

tries. Especially in Africa where 80% of trans-

actions are still done in cash digital mobile

cash has a great future.

Latif Ladid, President / IPv6 Forum

Jury Comment

MobilePay is a mobile payment solution making it easy to transfer money to other users or to pay for goods and services online or in physical stores. It’s as easy as sending a text. Users enter a 4-digit pin, the amount, choose the receiver and swipe. There are three op-tions when choosing the receiver; 1) enter a cell phone number, 2) choose a contact in one’s phone book or 3) choose a shop on the list of nearby shops in the system. MobilePay is completely free. Registra-tion takes less than 5 minutes. More than one third of all people with a smart phone in Denmark have used the app. It has become an industry standard used so frequently, that the name is proverbial: “You can just MobilePay me later.” If money is sent to a person with-out the app, a text appears, informing the recipient that money is waiting, if they download the app. The amount sent is reserved for 30 days unless the sender cancels the transfer. Other features in-clude requesting money from other users, splitting a bill at restau-rants, paying for goods and services in physical stores, and paying at online stores without credit card details, by merely entering one’s phone number. If a MobilePay profile is subject to unauthorised use, Danske Bank will cover the loss. This app is a stroke of genius.

35

Mohammad Nabil Jaffar

Khalid Al-Asker

[email protected]

available for iOS and Android

TALABAT |Kuwait

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Description

There is a common misconception among

food outlets that mobile users want to down-

load an app for every restaurant they wish to

order from – they don’t. They are much more

likely to download a app that gives them a

wide choice of restaurants to choose from. If

Talabat can provide me with the opportunity

to order a takeaway from all my favourite res-

taurants, big and small, take payment secure-

ly and ensure reliable delivery, why would I

ever want to clutter up my phone with numer-

ous, rarely used mobile apps from individual

restaurants?

Andy Favell, Journalist, UK

Jury Comment

Talabat is Arabic for “order”. Established in 2004, Talabat is an in-house smartphone application allowing hungry customers to order their favourite food online from a wide selection of restaurants in Kuwait, Saudi Arabia, Bahrain, Qatar, United Arab Emirates and Oman. The friendly user interface allows customers to search among restaurants by geographical area or by preferred food type. A key feature enables customers to place orders including items from mul-tiple restaurants all at once, something impossible without a digital tool. Other features provided by the Talabat app include viewing res-taurant menus with pictures; special instructions reflecting custom-er preferences; restaurant coupons and value promotions; placing an order at a chosen time; instant updates on order status; management of account information; online instant service support through live Chat. The app offers a complete spectrum of online payment op-tions using ATM or credit cards, in addition to C.O.D. The custom-er’s account can save one or multiple preferred addresses. Orders can be tracked and rated, allowing reordering of favourites. “Talabat credit” is very helpful for parents who deposit credit making it pos-sible for children to order. Talabat has empowered small and medi-um businesses in the food industry to be present online and to open new markets otherwise beyond reach, either due to the high cost of an online website, or for lack of know-how. A food provider signed up with Talabat enjoys the full service of being around clients 24/7.

WSA-mobile 2015

WINNERS

36

37

Delivering mobile services in public administrations to indivi-

duals, businesses and organisations, in order to improve access

to services; fostering quality and efficiency of information

exchange and citizen centric transactions; strengthening the

participation of individuals and groups.

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W I N N E R S

DUBAI POLICE APPUnited Arab Emirates

FOOTBALL-“PASS TO GET A BETTER RESULT!”Latvia

ELECTRONIC CONSUMER GUIDE Oman

COLAB.REBrazil

U-REPORTUganda


WSA-mobile 201538

Colonel Khalid Nasser Al Razooqi

Awatif Rashed Alsuwaid

www.dubaipolice.gov.ae


DUBAI POLICE APP |United Arab Emirates

Developed in response to the Smart Government initiative, the Dubai

police App provides content and services to UAE residents, including traffic, security and community services. Available in Arabic and English, the app contains a comprehensive set of features categorized by frequency of use: traffic services; fine payment with driving li-cense verification or vehicle impounding; traffic clearance certificate; traffic wallet allowing app users to save their vehicle details for easi-er inquiry, payment and notification; road status notification; securi-ty services for people in distress; good conduct certificate; police re-port inquiry; crime prevention (to report a crime or provide information); tourist security services; SOS services in life-threaten-ing emergencies; police department managers on duty; links to social media, for instance, pharmacies on duty; critically ill patient service; police station location via GPS integration; Dubai police job vacan-cies. A feedback feature for suggestions or complaints appears in a fixed footer on all app screens. Public, government and private or-ganizations can also verify or validate documents issued electroni-cally by the Dubai police. The Dubai police App aims to increase pub-lic satisfaction and to provide mobile services with secure data transfer that reduce effort, time and cost. Simple and easy to use, with gesture enabled features, any service can be accessed with just two taps or via voice commands. The look and feel of this app excels.

Description

In a world of connected and converging eco-

systems, it is important for e-government apps

to integrate various facets of their offerings

and make it easy for citizens to get services

across the board. Dubai Police brings together

a variety of services such as SOS alerts, traffic

status, fine payments of drivers, tourist com-

plaints, and direct contact with key Police of-

ficials in one app. Furthermore, the app from

this pioneering department also includes a

fast-track service for appointments and docu-

ment procurement. The app leverages unique-

ly mobile phone capabilities, such as location

services to deliver the best that technology is

capable of. The jury commends Dubai Police

for their achievement and looks forward to

further updates on their future mobile offer-

ings.

Madanmohan Rao, Chief Researcher / Mobile

Monday

Jury Comment

39

Martins Dambis, CUBE Agency

Zigurds Zaķis, Communications Strategist

www.mk.gov.lv


FOOTBALL-“PASS TO GET A BETTER RESULT!” FUTBOLS|Latvia

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Description

Mobile government content and services will

become truly impactful not just if they are

aligned with existing organisational process-

es, but if they also provide convenience and

usefulness to the key stakeholders: the end-

users or citizens. The Latvian government has

shown that its mobile services are effectively

marketed to citizens who can also assess the

services via a ‘football game’ metaphor. Citi-

zens can assess the work of over 500 public

institutions, rate their service quality, and

provide personal comments on responsive-

ness, friendliness and helpfulness of the gov-

ernment employees. Furthermore, the citizens

can provide suggestions on improving the

service. The jury commends the Latvian gov-

ernment for showing that mobile content need

not just be ‘pushed’ to citizens but that feed-

back and suggestions can also be ‘pulled’ or

solicited via mobile apps.

Madanmohan Rao, Chief Researcher Mobile

Monday, India

Jury Comment

Football (Futbols) is a mobile application launched as part of the campaign “Pass to get a better result!” in response to an initiative of the State Chancellery to improve public administration in Latvia. Users can use this “pass” to evaluate government services and pro-vide immediate feedback on the quality of their experience with public offices. The Football app aims to make the “football game” among civil servants more professional, client oriented and precise. With a database of more than 500 public institutions including ad-dress and location from the user’s stand point, contact information, as well as working hours, users can easily find any institution and evaluate the quality of service by filling out a simple form. Friendli-ness and responsiveness of government employees, rendering of im-mediate understandable help, and a thorough handling of substan-tial questions are among the issues relevant to the survey. A feature for providing suggestions for improvement completes the Football package. Feedback is collected in the Chancellery which regularly reports to the Prime Minister, to ministers and to state secretaries regarding progress in the development of a professional public ad-ministration. The Football app is a unique digital tool for societal participation in good public administration.

Jury Comment

WSA-mobile 201540

Nasser Al Mubaihsi

Idrees Shah

www.pacp.gov.om

available for all Mobile Operating Systems

ELECTRONIC CONSUMER GUIDE |Oman

The Electronic Consumer Guide (aka the PACP Mobile App) is the offi-cial application of the Public Authority for Consumer Protection in the Sultanate of Oman. The app aims to improve consumer protec-tion by providing citizens with up-to-date mobile access to PACP’s

eServices anytime, anywhere. Features include: a price index real-time check at over 200 stores using bar code scanning; international commodity price check; favourite items cart; cart sharing with fami-ly through social media; GPS enabled search for retail outlets; com-plaint submission with attachments and complaint follow-up; latest news & push alerts/advice; recalls and warnings; monthly expense planner; and contact details. The app enables consumers to opti-mize daily planning and spending, ensuring privacy and protection from scam products. Counterfeit and expired goods have been seized by PACP field inspectors due to public complaints using the PACP app and corruption in the retail industry has been reduced. By offering a real-time comparison of PACP-approved prices at different retail locations before purchasing, the app enables improved consumer satisfaction. Through the Electronic Consumer Guide, the PACP has reduced operational costs and streamlined service delivery including the consumer hotline, while also reducing queues at service points.

Description

“Electronic consumer guide” is a smart solu-

tion for better consumerism. It enables to get

useful information on-site: like information

about commodities or their prices in other

nearby shopping places, just by quickly scan-

ning their bar code. As well – it helps to man-

age consumers’ shopping experience, provides

tools to plan and organize family’s monthly

budget, or helps to creates and share a favorite

“virtual cart”. It also submits consumer’s com-

plains to the responsible public institution.

Available on different mobile platforms, it is

a good extension of the work implemented by

Public Authority for Consumer Protection of

Sultanate of Oman.

Ieva Zilione, Deputy Director Information So-

ciety Development Committee / Ministry of

Transport and Communications, Lithuania

Jury Comment

41

Gustavo Maia

Team of Colab.re

www.colab.re

available for iOs and Android

COLAB.RE |Brazil

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Description

There are two strong forces that will change the

game both in marketing and politics: context

and community. While we have been talking

about content in the past years and about the

right methodologies of content delivery (story-

telling), context has become the more relevant

argument for the community: “in which con-

text is happening what?” – is the springboard

question to the community’s attention. The

old and current model of democracy allows

citizens to vote for their representatives (par-

ties) to follow a common ideology of running a

country. The future will bring aggregated pub-

lic tasks that derive from the citizens digital

footprint(s) - and a solid and reliable adminis-

tration to deliver to these tasks will replace the

current model of parties. Implementing social

media into political discussions is the first step

in this direction. I see a few of these ideas pop-

ping up and can only recommend to pay atten-

tion on what is happening here: projects like

Colab are shaping our future as a citizen

Niki Ernst, CEO / Planetsisa GmbH

Jury Comment

Colab.re has been identified by leading urban innovators, entrepre-neurs and thinkers as the world’s best urban app. Beautifully de-signed, the civic app is used by more than ten city administrations all over Brazil as the official communication channel with and for citizens. The platform enables public managers to be in touch with social networks and allows citizens to communicate with govern-ment. Citizens use ReportIn to reflect neighbourhood issues like cars parked in forbidden spots, broken sidewalks or urban sanitation. Photographs and posts bring problems to the attention of local gov-ernment, with follow-up tracking and solutions. SuggestThink is a vehicle for citizen generation of ideas for projects or services that can change the community. RateHelp helps local government to im-prove public programs and spaces by asking citizens to rate the overall quality, cleanliness and accessibility of equipment and ser-vices. Colab.re analyses responses and provides this data to guide public policy-making processes. The app is free for local govern-ments, offering a management tool to engage with citizens efficient-ly through access to posts and feedback, as well as to interact di-rectly with the public through notifications. In a country like Brazil, where 80% of the population lives in urban areas, Colab.re creates better cities through citizen and government collaboration, strength-ening the power of citizens to engage in and improve urban life.

Jury Comment

WSA-mobile 201542

UNICEF

http://www.ureport.ug

U-REPORT |Uganda

U-report is a free SMS-based system that allows Ugandans to speak out and to work together for positive change. Similar in functionali-ty to WhatsApp, the text message programme is designed to give young Ugandans a chance to voice their opinions on issues they care about. Users opt in at no cost by texting the word “JOIN” to a short-code. The registration process entails answering questions on age, gender, district, village and how one heard about U-report. This data allows subsequent polls to target particular districts or gender. Over 262,000 U-reporters in Uganda with an average age of 24 years currently take part. Roughly two-thirds of users are male. Each week an SMS poll soliciting opinions on a given issue/topic or an alert is sent to all U-reporters. Responses are analysed by district in real time by the U-report data platform and aggregated to the national level. Results are shared and issues arising are explored further with additional questions. U-report benefits government and society by raising awareness of pertinent issues and by issue advocacy at the national level, while promoting community-led development and information sharing. U–report aims to build partnerships with NGOs, youth organisations, faith-based organizations, and private compa-nies to further community development goals at the grassroots level and strengthen the local involvement of young people.

Description

Civic engagement apps have come to stay.

Civic engagement is the encouragement of the

general public to become involved in the po-

litical process and the issues that affect them.

However, it can be witnessed that these apps

are built for smartphone users only, hence

excluding the most marginalized from civic

participation, i.e. the people living in areas

that need attention. UNICEF Uganda´s U-re-

port has solved this in a beautiful way by the

means of a free SMS service. Among its popu-

lation of nearly 40 million, almost 1% of the

citizens are already participating solving com-

munity development issues via SMS – truly

impressive!!!

Tore Haugland, Founder and CEO / Ouvi

Jury Comment

43

Serving the needs of learners to acquire knowledge and skills via

mobile phone in a quickly changing world; transforming educa-

tional institutions through mobile learning resources; creating

active m-Learning communities and solutions for corporate

training as well as life-long learning.


Jury Comment

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CURE RUNNERSAustria

LIFESAVER: A NEW WAY TO LEARN CPRUnited Kingdom

iCHEMISTSri Lanka

LIFE IN THE WOMBIreland

myBLEE MATHFrance

m-LEARNING &EDUCATION

W I N N E R S

WSA-mobile 201544

Three Coins in cooperation with Ovos

De Paul University

www.threecoins.org

http://cure-runners.at/

CURE RUNNERS |Austria

CURE Runners is a financial literacy game that does not once mention the words money, finance or budget. Co-designed with an interna-tionally recognized Austrian game developer, CURE Runners helps youth to deal responsibly with money, a key to a self-determined life free of poverty. CURE Runners achieves the intended learning effects playfully, via popular digital media, eye-to-eye and in the user’s lan-guage, without an ominous educational approach. Enriched by edu-cators and debt counselling practitioners, the game’s story unfolds on an island destroyed by a virus. Survival is possible only with the CURE - a powerful, green liquid which is also the island’s currency and a scarce resource. Players need the CURE to live, pay for food and survival gear, or for housing. With free-running elements and a gripping gameplay, the game trains responsible money-management as the adventure unfolds. Money is a highly emotional issue that connects to self-worth, inner fears, hope and inclusion in society or among friends. CURE Runners is aimed at young people aged 14-19, before spending patterns leading to debt traps are internalized. Throughout the game, the player practices making smart choices, so as to balance status elements, detect debt traps, and reach survival goals. True to the principle of fun, CURE Runners was released as a casual game in Austrian app stores without emphasizing the educa-tional aspect. The game will be later integrated into educational contexts, where key learnings can be deepened.

Description

I loved Cure Runners! Everything from the

brilliant storyline and the way it is told, the

financial educational background, the UI &

UX, and the amazing immersive experience

was fantastic, I even love all the characters. I

am very inspired by the story behind the game

as well. The relevance of financial education

for kids and teenagers is of utmost impor-

tance, and the quality, the idea behind it and

the way this game is designed and executed is

very, very impressive.

Karla Ruiz Cofino, Co-Founder & Chief Digital

Officer at MILKnCOOKIES, Guatemala

Jury Comment

45

Piero Frescobaldi

Pietro Matteucci

https://life-saver.org.uk


LIFESAVER: A NEW WAY TO LEARN CPR |United Kingdom

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Description

Revolutionary, an interactive experience,

learning by doing – Lifesaver shows how this

is possible by watching and playing – a film

with several scenarios to learn simple skills

and teach different techniques – and at the

end you receive scores based on your per-

formance. A completly new way in teaching

especially young people (youtube generation).

Christian Rupp, Federal Executive Secretary

for e-Government / Austrian Federal Chancel-

lery

Jury Comment

Lifesaver is a crisis simulating app created for the UK Resuscitation Council with the goal of teaching basic cardiopulmonary resuscita-tion or CPR to users through interactivity, gamification, and live-ac-tion film. CPR is one of those things that we know we should all learn, and pray that someone else knows how to perform it when we ourselves require assistance. But most of us never quite get round to it. This engaging mobile/web interactive training video/game is both accessible, compelling and makes an impact. The teaching aspect of Lifesaver is most impressive and will save lives. In this clever and practical application of m-learning, users are presented with high-stress scenarios to test their speed and efficiency in administering CPR. The option to share these results on social platforms was added to the app to promote engagement among a younger audience.

Jury Comment

WSA-mobile 201546

Isuru Kusumal Rajapakse

www.xfastgames.com

available for iOS

iCHEMIST |Sri Lanka

iChemist is a full featured chemical titration simulator that moves the study of practical chemistry to a digital platform by creating a virtual laboratory. This application has particular value for students without access to a chemical laboratory for essential work in practi-cal chemistry, as is the case in Sri Lanka, where mosts schools lack proper facilities and equipment to learn analytical chemistry. De-signed by a high school student, the application addresses the need to do practical work without costly chemicals and a laboratory. iChemist empowers students to learn in a safe space and to practice anytime, anywhere on their i-device. Learners can carry out titra-tions, add titration indicators, and mix chemicals in a stimulated laboratory. The practical work fast tracks learning and also allows students to draw pH variations into curves and compare experimen-tal data with previously carried out tests. Users can record varia-tions of other properties like pOH, concentration or volume, as iChemist automatically logs all practical chemical reactions in the ‘Experiment log’ feature. The updated version contains a video tuto-rial and “ion lists.” One-of-a-kind, iChemist is well crafted and exe-cuted with insider knowledge of the learning needs of high school students. Its performance and rich content make it an excellent ex-ample of mobile learning benefiting students and drastically cutting costs for educational institutions.

Description

Practical experiments and other lab activities

are an integral part of chemistry education.

However, not all students have regular access

to a lab to practice activities like titration,

or may not be properly prepared in advance

when they come to the lab. iChemist steps into

this gap to offer a digital platform for simulat-

ing chemical titration. With insights right from

a high school student, the app helps users add

titration indicators, see the results and com-

pare their data sets. Students using iPhones

and iPad devices can record variations of

chemical properties such as volume and con-

centration. The app also comes with a video

tutorial. The interactive nature of the app, its

straightforward design and its appeal to learn-

er communities around the world makes it a

candidate for winner in the Mobile Learning

category.

Madanmohan Rao, Chief Researcher Mobile

Monday, India

Jury Comment

47

The Science Picture Company

Redwind Software

www.lifeinthewombapp.com


LIFE IN THE WOMB |Ireland

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Description

“Life in the womb” is a fantastic pregnancy

resource, for all couples expecting new borns,

and students. It provides astonishing visuals

for our entry into life, and provides interactive

3D images of life’s first 40 weeks journey from

conception to birth.

The app will also help parents have an easier

pregnancy by understanding all milestones of

a pregnancy and assist them in having closer

relations with their babies.

This app is a great testimony of utilizing tech-

nology to explain life’s natural miracles.

Adel Maymoon, Head of Digital / Silah

Jury Comment

Life in the Womb is a stunning visual guide to pregnancy that explores the week-by-week progress of the developing baby from conception to birth using incredible 3D-generated imagery. Long before the first step, first word, or even first smile, babies experience a wealth of sensations in the safety of the womb. Using a combination of illus-trations, animations and interactive 3D features, Life in the Womb il-lustrates these milestones through the 40 weeks of pregnancy. For mothers-to-be and fathers-to-be, the app brings an amazing journey closer than ever by illuminating key events including the baby’s first time seeing, tasting, hearing, kicking, and even the first heartbeat, all with clarity and beauty. Developed in Ireland in collaboration with Redwind Software and in consultation with The National Maternity Hospital, Life in the Womb represents a massive step forward for apps of this kind. Key features include week-by-week information about mother and baby; beautiful images, animations and interactive fea-tures showing the baby’s progress; concise infographics explaining medical processes such as checks and scans; 3D rotations of the baby at key stages of development. Critics write: “An amazing app,” “a fantastic resource,” “an entirely new experience for expectant parents.”

Jury Comment

WSA-mobile 201548

JS Grail

Laetitia Grail

www.myblee.info/us

available for iOS

myBLEE MATH |France

myBlee Math is a comprehensive application available in English, French and Spanish, that covers all math topics for children from 5 to 12 years old. myBlee leverages all the tablet-only available inter-activity features to a level never reached before, providing children with a unique stand-alone learning experience. myBlee Math pro-vides the pedagogy that parents do not necessarily master, while providing tools to monitor the child’s learning. In the classroom, myBlee Math enables teachers to individualize teaching, so children progress at their own pace, with the teacher acting as knowing coach. A profile screen feature allows identification of each child, adapting the learning to the user’s grade level and age. A recommen-dation screen feature proposes modules on which to work. A full content screen feature displays all available areas of mathematics. The module screen section is organized as a combination of lessons –animated demos- and exercises based on Montessori pedagogy. A uniqe feature identifies any mistake made, explaining the discrep-ancy to the child and how to get to the right answer. Children re-ceive congratulations and different sort of rewards, including tro-phees, badges and puzzles. The main objectives are to come back often to the application, to return to topics in order to improve, and to get perfect scores. A parent/teacher interface and an iphone par-ent interface enable adults to accompany the child and to send tasks, as well as congratulations. Practice and curiosity for learning are the secret of progress.

Description

Helping students to master math skills is a

key step in preparing young people for our in-

creasingly complex world. The myBlee Math

application serves this goal with an iPad app

that combines lessons, tests, and visual tools

to guide students from basic math concepts to

increasingly complex math problems. The in-

teractive app was designed by teachers, and is

used in many schools already, but it is also de-

signed to empower students (and parents) to

learn and practice math outside of traditional

classrooms.

Janine Warner, Creator / DigitalFamily.com

Jury Comment

49

Sports, games, music, fashion and fun: supplying mobile enter-tainment products and services; entertaining the user with a range of innovative games by taking advantage of the properties of small, wearable devices; supporting interactive entertain-ment and fun; mobile content, services and accessories to en-hance and excite the quality of life.


Jury Comment

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CREATERRIAPoland

WATTPADCanada

SPLYCESpain

SHERLOCK:THE NETWORKUnited Kingdom

HERO FROM THE PASTTunisia

m-ENTERTAINMENT&LIFESTYLE

W I N N E R S

WSA-mobile 201550

Wojciech Borczyk

Jakub Duda

www.incuvo.com

www.createrria.com

CREATERRIA |Poland

Createrria is an easy- to-use platform for kids and their parents, to create, share and play games. Uniquely simple and impacting posi-tively on children’s creativity, Createrria turns making games into a game. Kick-starting the imagination, Createrria allows non-coders without any technical skills to tell a story, create an awesome action game or become a clever puzzler with Rube Goldberg style contrap-tions. Createrria offers several graphic styles to choose from, whether it is the Pixel Art Theme with retro look and feeling; a Fable Theme with dark colors, stage-like settings and decorations made of paper, cardboard and foil for a grim fairy tale with a twist; a Smooth Theme for fans of crazy Japanese cartoons. There is also a colorful Candy Theme for those who love cute looking games. Each graphic style comes with its own set of backgrounds, terrains, items and en-emies. Users can choose their own amazing avatar, feel a bit Zombie or go for block pixels, ginger cookies and cowboys. There is some-thing for everyone! Those ready to think outside the box can craft something new, mixing everything and using a 2d physics sandbox to invent a completely original game to become a Createrria legend. Createrria allows users to publish amazing stuff for friends – or sim-ply play and rate all the great games created by other gamers around the world. With just one tap, the budding designer’s game will be published to the worldwide Createrria community and Facebook. Presto: friends will play, like and comment on games. It’s like you-tube for games!

Description

Createrria is an open game. One can play it

and then remix it.

The play. Smooth graphics, funny characters,

simple mechanics, sound and music, easy

controls – all together they create a „magic

moment“ that hooks a player to spend „JUST-

ONE-MORE-MINUTE-PLEASE“.

The remix. During the process of game a

player has ideas what can be done better. The

app allows everyone to edit, remix or create

new adventures. Richness building blocks, in

level painting possibilities, graphic themes,

avatars, and mechanics put together into a

friendly interface.

The community. Createrria is encouraging

community: sharing and co-creation. People

creating together make the game alive, evolv-

ing and surprising.

Darius Bagdziunas, Director, GAUMINA JSC

Digital Agency, UK

Jury Comment

51

Allen Lau

Ivan Yuen

www.wattpad.com

www.wattpad.com/getmobile

WATTPAD |Canada

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Description

“My daugther loves wattpad! Why? Because it

is more than simply reading or writing a book

– it’s helping change storytelling into a social

experience. Simply connect with the author to

give feedback, ask questions or write the next

chapter together or define new characters.

Especially young writers (beginners) they can

share their ideas on what can make a story

more interesting. But it is much more - genres

you may not find at your local library or book-

store, or even in bookless places.”

Christian Rupp, Federal Executive Secretary

for e-Governmen / Austrian Federal Chancel-

lery

Jury Comment

Wattpad is a global community of readers and writers with over 30 million members. People around the world read and share stories on this social platform, accessible via phone, tablet, or computer. Wattpad’s stories are free and available both on or offline. Users are able to post articles, stories, and poems either online or through the Wattpad app. The content includes work by both undiscovered and published writers. Readers are exposed to different writers and gen-res not available at their local library or bookstore and in places, where there are no libraries or bookstores, making Wattpad a way to access a diverse collection of texts. Readers on Wattpad can also do more than just consume content. They can participate in storytelling through comments and fan art. Even if these readers might not iden-tify themselves as writers, they can share ideas on what makes a story more interesting with the writer through a comment or mes-sage. Similarly, they can connect with authors to better understand a character by learning the reason for a certain action not explained in a published text. Wattpad helps transform storytelling from a soli-tary activity into a social experience. Half of users are U.S.-based; others come from the U.K., Canada, the Philippines, Australia and beyond.

Jury Comment

WSA-mobile 201552

Inqbarna

Carles Moré

www.inqbarna.com

http://splyceapp.com

SPLYCE |Spain

Splyce is a music player with auto-mix features allowing the user to become their own DJ. This unique app integrates with day-to-day life by analyzing music the user likes, and then playing and mixing it, making users rediscover their favorite songs. Splyce allows a com-pletely new music experience and helps to explore new music hori-zons or create the best playlists of all – Splycelists! Splyce enhances the music experience as an everyday music player. For the best par-ties in town, Splyce selects the songs and mixes them according to the selected mix mode and mixing time, while connecting to Philips hue lights for mind-blowing visual effects. Yes, the Internet of Things has come to music! Splyce turns on beat-sychronized light effects that are the life & soul of the party. Sport training buffs can follow the music rhythms for running, spinning, or walking to their heart’s delight. Music can also liven up a business: from a shop to a restaurant or a gym, anyone can enjoy Splyce. It is the only music player able to auto-mix and to integrate the Pulselocker music streaming platform. Feel the power of music with Splyce. It’s like having your own DJ with you all the time! Splyce has been named “App Store Best of 2013” worldwide in the music category.

Description

Splyce is a simple application that allowes

everybody to become a DJ just with a few

clicks. In the past people spent lots of time by

cutting and mixing songs to create something

that splyce can do in a few seconds. Music

and can be edited very easy.

To integrate controll for Philips’ “Hue Lights”

is also a great idea. Controlling the color of the

light is a part of a good atmosphere in music

world.

Ahmed Al Tamimi, Founder / TaMiMi Projects

Company

Jury Comment

53

The Project Factory

Hartswood Films

www.theprojectfactory.com

www.sherlockthenetwork.com/

SHERLOCK: THE NETWORK |United Kingdom

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Description

Would you like to feel like an action movie hero in a po-

lice investigation team? This is the opportunity offered by

Sherlock: The Network a multi connected detective story

entirely based on real movie actors playing their role in

a huge collection of movie sequences. Across ten cases

players help Sherlock and John solve cases, ranging from

simply receiving and passing on messages, to the more

difficult task of sourcing intelligence by infiltrating the en-

emy and decrypting complex codes and puzzles with the

ultimate mission of thwarting one overarching plot: the

kidnapping of Mrs Hudson.

Using a bespoke mapping and messaging interface, par-

ticipants navigate virtual London on foot, by tube or by

taxi, hearing from witnesses, collecting and storing evi-

dence, playing games, earning money and picking up

tools to accelerate their mission.

This sophisticated well crafted App is available both on

iOS and Adroid mobile devices. Key to the app was en-

suring it was strongly rooted in the story-world of the TV

series; that it was sufficiently sophisticated and intelligent

to cater to the die-hard fans; whilst also appealing to the

wider TV/Drama audience.

Alfredo Ronchi, General Secretary / MEDICI Framework

Jury Comment

Sherlock: The Network invites the player to try out investigative skills. The mobile app taps into the British obsession with Sherlock on TV, engaging fans in a thrilling and compelling way. Across ten cases, players help Sherlock and John solve cases by playing the role of a member of Sherlock’s homeless network, newly inducted and just starting out on initially menial tasks set by the famous detective. Challenges range from simply receiving and passing on messages, to the more difficult task of sourcing intelligence by infiltrating the en-emy and decrypting complex codes and puzzles with the ultimate mission of thwarting an overarching plot: the kidnapping of Mrs. Hudson. Using a bespoke mapping and messaging interface, partici-pants navigate virtual London on foot, by tube or by taxi – each with its own penalty of time or money – hearing from witnesses, collect-ing and storing evidence, playing games, earning money and pick-ing up clues to accelerate their mission. The decoder and unscram-bler games require real deductive skills, intended to make players feel ‘smart’ when they are successful. A key feature ensures that the app is strongly rooted in the story-world of the TV series and sufficiently sophisticated as to cater to die-hard fans, whilst also appealing to the wider television drama audience. The app includes exclusive footage of the original actors reprising their roles as Sherlock, John and Mycroft, communicating directly with the player via video messages, voicemail and texts to achieve an interactive level of immersion and intimacy that TV simply can’t match. Digital Spy opined: ‘If Sherlock had himself designed an app, it would probably look like this.’

Jury Comment

WSA-mobile 201554

NewGen

[email protected]

available for Windows Phone

HERO FROM THE PAST |Tunisia

Hero from the past is an amazing 3D game app combining the power of innovation and gaming into one project and is based on the new concept “From Reality to Virtuality” which lets the user include real figurines by just sliding them onto the back of a Windows Phone. The story centers around a child reading a storybook about a long-standing disaster averted by a hero trying to save the planet. The child gets drawn into the story and ends up in a virtual world as the story’s protagonist, getting the figurines into the game in order to help the hero in his mission to save the Panda. Hero from the past

also integrates specific T-Shirts into the game to provide gamers with more characters, just by sliding the Windows Phone over the T-shirt. Innovative and well designed, Hero from the past can be de-ployed over multiple mobile platforms.

Description

“Hero From The Past” is a great example of

how Augmented Reality can make the user

experience not only more complete, but can

allow the player’s wolrd to become the game

as well. Using wearable technology definitely

brings a whole new dimension into the appli-

cation because the game literally surrounds

the player and it develops all around him, in

the real world, not only on the phone. The de-

velopers took even the smallest details into ac-

count when designing the game and that what

makes it so different and so enticing. Congrat-

ulations!”

Karla Ruiz, Co-Founder & Chief Digital Officer

/ MILKnCOOKIES

Jury Comment

55

Bringing cultural heritage to mobile platforms; demonstrating val-

uable cultural assets clearly and informatively, using state-of-

the-art mobile technology; providing guides to the diversity o cul-

tures, sites and objects, and all in a multilingual package. Enabling

travellers to find attractions, to be informed and enlightened, to

enjoy safe travel and have access to up2date travel information;

enhancing intermodal use of public transport, supporting orienta-

tion in cities and countryside, allowing the hotel industry to ad-

dress customers, providing new perspectives on the space around

us; using maps and navigation-based contents.


Jury Comment

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ANCIENT AQUILEIA 3DItaly

TOUCH VAN GOGHNetherlands

MAKKAH WINDOWSaudi Arabia

WORLD HERITAGE DENMARKDenmark

m-TOURISM &CULTURE

W I N N E R S

WSA-mobile 201556

Conaculta

www.conaculta.gob.mx

available for iOS

NEZAHUALCOYOTL |Mexico

Developed by Mexico’s National Council for Culture and the Arts, Nezahualcoyotl is the first app of its kind, with a collection of multi-media resources about a famous Mexican poet king, bringing to life a new concept of what an e-biography can be. Though the poems of Nezahualcoyotl have endured since 1418, and his image and name are omnipresent, many people are unaware of his life as warrior, prince and politician. In addition to Nezahualcoyotl’s poems in the Náhuatl and Spanish languages in audial and textual format, the app includes interviews with experts, a comic book for youngsters and an innovative time line, in fact, a time-cycle based on the Aztec concept of the calendar. Náhuatl, the language used by the dominant culture when the Spaniards arrived in Mexico in 1521, is today the Mexican indigenous language with the largest number of speakers. The research for Nezahualcoyotl is by Patrick Johansson, the fore-most expert on the subject in Mexico, who translated poems attrib-uted to the ruler of Texcoco exclusively for this app. Rich in content and well structured, the interface uses antique Aztec ornaments as design elements, transporting users to an ancient era. Most impres-sive is the presentation of a digital facsimile of the codex that included the poems, a first in Mexico. The Nezahualcoyotl app testi-fies to the fact that technology and creative contents offer the best approach to reach new generations.

Description

“The rich poetic legacy attributed to Neza-

hualcóyotl — 15th century indigenous

Mexican Sage and poet-king”— is the subject

of the iPad application developed by the Na-

tional Council for Culture and the Arts. The

organization’s mission, that includes preserv-

ing and supporting the enjoyment of Mexico’s

cultural heritage, is clearly served by the

media and information rich experience of the

poetics, and ability to explore the historical

and cultural context from which it emerged.

Cosmopolitan military leader, law-maker,

and architect, Nezahualcóyotl contributed to

Texcoco’s cultural richness, referred to as the

“Athens of the Western World”, by the 18th

century New World historian Lorenzo Berna-

ducci. The application presents multiple ways

to engage with and interpret the poetry. The

experience design accommodates beginner

and more academic audiences and varying

ages. The content is presented in indigenous

Nahuatl and Spanish, can be read and heard,

and is supported by a glossary, expert texts

and video presentations. Primary historical

documents can be explored. An interactive

timeline, image gallery and graphic novel

bring the story of Nezhualcóyotl to life. All

excellently combine to provide the audience a

rich experience of Mexican indigenous high-

culture.

Carlos Abler, Global Manager of Online

Content Strategy, 3M, USA

Jury Comment

57

Ikon

Nudesign

www.ikon.it

available on iOs and Android

ANCIENT AQUILEIA 3D |Italy

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Description

Ever been in an ancient Roman city? Now you

can experience one of the most important cit-

ies during the Roman Empire, Aquilea. You

can see more than just ruins, traces of city

walls or parts of mosaic floors. Although the

visitor will feel him/herslf to be the only visi-

tor to the ancient city, by combining GPS data

and accelerometer data, the AR+ (Augmented

Reality) mode of the app Ancient Aquilea 3D

allows for interactive immersion, offering a

window on the ancint city in real time. An-

cient Aquilea 3D (IOS and Android) can well

serve as an example for other archeological

sites.

Jak Boumans, Principal Consulant, Electronic

Media Reporting, Netherlands

Jury Comment

Ancient Aquileia 3D puts archaeologically interesting cultural content on a mobile platform with detailed augmented reality (AR+) recon-structions of main locations from the ancient Roman city of Aquileia, one of the most important in its time. An interactive map of the city makes it possible to dynamically overlay the plan of the modern city with that of the ancient Roman one. Recognized as a World Heritage Site by UNESCO in 1998 and visited by over 500,000 people annually, Aquileia is a small centre today where the ancient Roman buildings, with the exception of the majestic Basilica, are only partially excavated, with ruins of mosaic floors and traces of walled perimeters visible. Computer generated images and video se-quences combine to make an impressively broad multimedia gallery of the city’s archaeological remains, allowing visitors to use their devices as peepholes in time and as interactive video guides. Bring-ing together GPS and accelerometer data, the AR+ mode allows for interactive exploration of by-gone city streets and virtually recon-structed buildings. Owing to its great immediacy and ease of use, the application is ideal for a younger public, yet thanks to the accu-racy of the 3D reconstructions, it is also much appreciated among the scientific community. The Ancient Aquileia 3D concept is exem-plary and easily applicable to other archaeological sites or locations of cultural-historical interest around the world.

Jury Comment

WSA-mobile 201558

Van Gogh Museum

IJsfontein

www.vangoghmuseum.com/touchvangogh

available on iOS and Android

TOUCH VAN GOGH |Netherlands

Touch Van Gogh, an English-language app for tablets, reveals the se-crets in and under the paint on Van Gogh’s canvases. It enables users to discover the amazing stories behind six paintings including The Bedroom, Daubignys Garden and The Cottage. Another six paintings will be added in 2015. The app includes information about reused canvases, paint discolouration, and Van Gogh’s use of the perspec-tive frame, presenting fresh research. Touch Van Gogh was created by the Van Gogh Museum for anyone who wants to take a closer look at Van Goghs paintings; find out more about Van Goghs working meth-ods and history; discover the secrets behind Van Goghs painting technique; and dip into the latest insights into Van Gogh’s studio practice. Art historians, conservators and chemists discovered what materials Van Gogh used and how, and where he learned to use them. The app sheds new light on the world-famous artist, while harnessing the multi-touch capability of tablet computers to provide a playful introduction to the complex information with which con-versators and researchers work. The app adopts a layered approach: first doing and discovering, then basic explanation, and thirdly, in-depth explanation, allowing users to make intuitive discoveries fol-lowed up by reflected inquiry. With Touch Van Gogh, the museum has taken advantage of new technologies and design ideas, to engage the public in an immersive way. Colleagues from art museums in The Netherlands and abroad will emulate this lead.

Description

A quite different one in m-Tourism & Culture category was the appli-

cation that revealed the artistic path behind some of the most famous

works of Vincent Van Gogh. Based on x-ray studies that have been

made on his paintings this application shows how Van Gogh used his

canvases many times and some of the different techniques he used to

create his paintings in a very sophisticated way. The app also offers lots

of extra-information. For example: How he used the paint to create the

unique surface of his paintings. It even shows that one of his paintings

contains sand, most likely from the windy shore he was painting it at.

This application gives an overview about the tools he used, a glimpse

of the world he lived in and the way he saw his surroundings. You can

see where he was working, what the cottages and gardens did look like

in real life and how his paintings were part of the scenery he must have

loved. It is an amazing app that combines years of scientific work into

a formula that is easy to understand. The way this application works

gives me chills like travelling through time, seeing the world and almost

feel like how he must have felt when painting these sceneries, trying to

get his feelingings on canvas. “Touch Van Gogh” is a superb and useful

app for anyone who is interested in arts, culture or history.

Pihla Rostedt, Designer / Rostedt & Co

Jury Comment

59

Makkah Window

www.makkah-window.com


MAKKAH WINDOW |Saudi Arabia

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Description

Makkah Window is a true mobile window to

Makkah, the holiest City for all Muslims. It

offers unique, high-quality multimedia con-

tent with an interactive map, 360° video clips

and rich multilingual text. With Makkah Win-

dow, visitors can easily access all classified

landmarks of the Prophet Muhamed and get

known to the stories in Arabic or English It

can be used with on all common smartphones

and tablets.

Faouzi Zaghbib, General Manager / R2i

Jury Comment

Makkah Window, a new start-up incubated at the Entrepreneurship Center in Saudi Arabia, is a smart phone app presenting the Holy city of Makkah, its history and Islamic culture through the latest mobile technology. Designed for easy use, the app contains five tabs: Featured and Popular for overviews and links to other sections, as well as, Panoramas, Maps and Locations for in-depth exploration of additional content. Presently available in Arabic and English, the app’s next releases will appear in five languages – Arabic, English, Urdu, Turkish and Alandnosé – targeting Hajj and Umrah pilgrims. With augmented reality, virtual tours, 360 degree panoramic video and interactive maps, Makkah Window is a useful tool for the 12 mil-lion pilgrims who come to Makkah each year, giving them a handy aid at their fingertips. By using interactive maps, users view 3D models of ancient sites in Makkah and can find their way to them. Makkah Window was presented at Ibtikar, an important exhibition specializing in innovations in the Middle East. Makkah Window was one of 100, out of 1600 applicants, chosen to exhibit.

WSA-mobile 201560

The Danish Agency for Culture & Redia

www.kulturstyrelsen.dk/english

available for iOS

WORLD HERITAGE DENMARK |Denmark

World Heritage Denmark is an app delving into the three Danish world heritage sites, while also unfolding a broader story about world her-itage as a phenomenon. Inviting users, especially young people, into the immersing tales of the great kings of Denmark, the magnificent architecture of the old church where the great kings are buried and the impressive castle where Shakespeare’s “Hamlet” took place, the app lets historical characters tell the story of the world heritage sites. Motivated to present the place said to be the foundation of the Danish nation and identity, the Danish Agency for Culture aimed the app especially at tweens visiting the sites with their families. The look and feel designwise is much like modern fantasy movies such as Lord of the Rings, to stimulate historical imagination and appeal to youngsters. Through location-based augmented reality, the user experiences the sites through the eyes of central historical figues. The app can be used both onsite and offsite. Users explore the sites through interactive maps, video, panoramas or text and im-ages with easily decoded iconography. Exploring off-site, users can experience high quality 360-degree augmented panorama views of the three locations, giving the viewer an amazing impression of the very different sites. As the historical sites are remote and have thick stone walls and metal covered roofs, the app works without access to GPS and wifi, utilizing iBeacon technology instead, in order to help the user find the points of interest with this lively interactive digital guide.

Description

World heritage Denmark used also augmented

reality and beacon technology to jump into

the history of Denmark. Through this appli-

cation visitor can really see the castle where

Shakespeare’s Hamlet took place. This pro-

ject was really a work of art. The applica-

tion combined a lot of historical information

of the three world heritage sites in Denmark.

360 degree videos, person galleries and deep

insights to the history are told with easy to ac-

cess way. The application makes it interesting

and exiting also to young and children to get

information and visual appearance of the real

history of ancient kings and queens who lived

and were buried in these sites. You can almost

see the history of Denmark in real life through

this app. I find it fascinating that we have got

s many new ways of exploring the history with

the new mobile technology, what used to be

boring and dusty, is now fresh, easy to absorb

and understand through the great application

design.

Pihla Rostedt, Designer / Rostedt & Co

Jury Comment

m-MEDIA &NEWS

W I N N E R S

61

Reporting the news using the mobile phone, crowd sourcing,

c itizen journalism, covering natural disasters, public campaign-

ing, multimedia news, mobile media aggregation and search

services; new forms of mobile video and m-TV, movies and current

affairs.


Jury Comment

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NEWSHUNTIndia

FIVELatvia

HIRU TV-SRI LANKASri Lanka

LIFENEWSRussian Federation

NOWLebanon

m-MEDIA &NEWS

W I N N E R S

WSA-mobile 201562

Vishal Anand

[email protected]

www.newshunt.com

NEWSHUNT |India

NewsHunt is an online all-languages newspaper mobile app, provid-ing aggregation of news sources, an eBooks storefront and reader in eleven Indian languages and English. NewsHunt has an active month-ly user-base of 25 million readers, who consume more than half a billion page-views. The product works on all mobile platforms sourcing over eighty-five newspapers. Indian content has struggled to get online because of non-standardized tools of creation for desk-top, as well as for mobile devices, which do not have full support for Indian languages. NewsHunt solves the problem by providing a publishing platform where all forms of written content – also digital and physical books – are standardized for consumption, irrespective of bandwidth and the device’s capability to show Indian language fonts. NewsHunt helps people get their local language news with full text and image stories, as well as other regional language publica-tions, on their mobile devices. Migrant workers can thus keep in touch with their home community by reading hometown news in the local language. NewsHunt has also been a pioneer in launching single magazine articles as part of its eBook products, analogous to song vs. album sales in music. NewsHunt solves the problem of pay-ment in India by allowing users to make purchases on their mobile phone bill. At of the time of submission, NewsHunt was the only pro-vider of this solution for the sale of eBooks, with over 3.5M down-loads since the launch.

Description

News Hunt is a free mobile application that stands out against the

competition. It’s a new way to read news from national and regional

newspapers, websites and other news sources. You can get a global

view of the news, as well as focused coverage of India with 11 differ-

ent local languages in addition to English. Moreover, you will like the

eBooks store integration and the possibility to reach magazines and

thousands of free books with built-in eBooks reader. It simply is a

“must have-application”.

Ashraf Al Astal, Founder and Managing Director / eAraby

Jury Comment

63

Cube Mobile

www.cubemobile.lv

www.pieci.lv

FIVE | PIECI |Latvia

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Description

FIVE is an outstanding app especially devel-

oped for a young audience by national Latvian

Radio. With a hip design, music and exclu-

sive interviews and various genre sub-stations

the app is highly appealing. FIVE is not just

a broadcasting app, but FIVE also collects lis-

tener behaviour data and based on these likes

the station can send personalised notifica-

tions. FIVE add also value to the infrastruc-

ture by supporting young talents with record-

ing and promoting Latvian upcoming bands

as well as providing a unique platform for

young journalists and DJs to start their careers

guided by industry experts.

Jak Boumans, Consultant

Jury Comment

FIVE is a radio app promoted by Latvian Radio, the national radio in Latvia. With a mission to promote national interests by informing society and forming public opinion on important matters, LR is the most popular station in the country. However, LR has very few lis-teners among younger audiences, who generally do not relate to the conservative brand of FM radio. To get the attention of the touch-screen generation, LR introduced a new product – PIECI or FIVE – a digital radio available only as a mobile app. The content, details and context make FIVE stand out: hip design, exclusive interviews and music, and various genre sub-stations are some of the basic elements of FIVE making the app highly appealing to young listeners. Many of the features can be accessed with gestures instead of buttons, keep-ing the design clean and trendy. FIVE also collects listener behaviour data and sends personalised push notifications. The app is notable for supporting young talents – recording and promoting Latvian up-and-coming bands and providing a unique platform for young jour-nalists and DJs to start their carriers under the guidance of industry experts. FIVE also plays an active social role: playing Latvian new music, interviewing role-models for Latvian youth and combining broadcast efforts with popular youth events and brands promoting a healthy life-style and culture.

WSA-mobile 201564

Lotus Technologies

www.lotustechnologies.lv


HIRU TV-SRI LANKA |Sri Lanka

The Hiru TV mobile application combines high definition technology and quality programming to create an unparalled global virtual thea-tre for Sinhala speaking viewers. Noteworthy is the array of pro-grams that enable users to enjoy programs in their mother tongue and remain connected to Sri Lanka domestically or abroad. Citizen journalists are animated to upload news and video clips to a crowd-sourcing news platform. In addition, amateur performers can submit video clips of their work to be showcased on Hiru TV. Other features include bookmarking; on demand video archives; social media inte-gration and provision of current business data, such as stock market information. A key audience is the approximately 1.8 million Sri Lankans who work abroad and contribute more than 8% to the GDP annually. Migrant workers are able to watch live programmes as the application live streams content optimized for the mobile, even if they have minimum data bandwidth. TV is the most penetrative me-dia and combined with this mobile app, a hitherto unavailable gate-way has opened for migrants to interact with their families in the home country and keep abreast with news from Sri Lanka. The Hiru Android and iOS free app lives up to the reputation of the Hiru

award winning television channel, recognized for its creative and credible journalism.

Description

From personal experience I know how hard

it is to stay up to date on what is going on in

your homecountry when you are living abroad.

Hiru TV has made this much easier for the 3

million Sri Lankans that live and work over-

seas. The application, which is compatible

with any mobile device, provides it’s users

with live TV, series, news and much more. Giv-

ing them the a feeling of “being home, away

from home”. The app also allows the users to

upload their own creative videos and it broad-

casts crowdsourced news - the Hiru TV app is

an excellent example of proactive media and

citizen journalism!

Tore Haugland, Founder and CEO / Ouvi

Jury Comment

65

Roman Garin

www.boloid.com

http://lifenews.ru/app/desktop

LIFENEWS |Russian Federation

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Description

By its nature broadcast news is one-directional

and lacks the interactivity as well as the speed

of delivery offered by digital media, so needs

to come up with innovative ways to keep itself

relevant. The LIFENEWS app cleverly incen-

tivises people to opt-in to receive notifications

on their mobiles which are delivered in a time-

ly fashion – as the events unfold – with con-

textual relevancy, based on the users location

and involves them in the news-collection, by

encouraging them to use their mobile to take

pictures/videos of the event and send them in

for possible inclusion and a financial reward.

It’s a compelling and effective campaign – I

hope it becomes part the station’s long-time

multi-media strategy.

Andy Favell, Journalist, UK

Jury Comment

The LIFENEWS application allows users to become reporters for the TV channel in real-time, using the app as a tool for civil journalism. One must simply be in the right location at the right time and press the «REC» button. People tend to interact with events happening around them: they witness different disasters, accidents and even fun moments in everyday life, all the time. With the LIFENEWS app, people can record these events and start to earn real money, by sending videos and photos to LIFENEWS in just seconds via their mo-bile phone. LIFENEWS editors find and mark «hot spots» on an inter-active map of the city and set the price for an exclusive video or photographic material. If a user appears to be somewhere near the sensational event, the location-based system notifies them and asks for material. Recorded and approved videos are delivered to the TV channel, whil the fee goes straight to the reporter’s personal account. It’s all about making the news as it happens.

Jury Comment

WSA-mobile 201566

Amer Chehab

Jimmy Ghazal

www.mmedia.me


NOW |Lebanon

NOW is an independent, daring, non-partisan Lebanese news service platform. Leading the online information landscape for the past few years, the new iPad application is remarkably fluent, rich in content and easy to use. NOW has been specifically designed for effortless browsing and navigation of news, articles, blogs, and videos. With state-of-the-art functionality, the application provides breaking news alerts, in-depth reports, and NOW’s own analysis on events in Lebanon and the Middle East. This bilingual application in English and Arabic is at the forefront of a rich original digital content envi-ronment developed and processed by reputable names and con-firmed professionals. Users of the NOW app can easily share articles, photos, and videos through Facebook, Twitter and email. NOW prides itself on rejecting violations of human rights, personal integrity, or the sovereignty of individuals and states. The NOW team recognizes no taboos in political, social, or cultural issues, seeking, in fact, to break them, professionally, responsibly, and with style. Most of the content is interactive and readers are encouraged to communicate with the editorial team at all times. The app is free to download.

Description

The app NOW news (IOS and Android) is a

comprehensive news service from Lebanon.

The bilingual news in Arabic and English is

covering Lebanon, the Lebanese diaspora and

the Middle East. NOW is independent and

outspoken and is important as a news service

in this conflict-ridden region of the world. Us-

ers of the NOW app can easily share articles,

photos, and videos through Facebook, Twitter

and email. This comes in handy as there are

more Lebanese living outside the country than

in Lebanon.



Jury Comment

67

Bringing cultural heritage to mobile platforms; demonstrating val-

uable cultural assets clearly and informatively, using state-of-

the-art mobile technology; providing guides to the diversity o cul-

tures, sites and objects, and all in a multilingual package. Enabling

travellers to find attractions, to be informed and enlightened, to

enjoy safe travel and have access to up2date travel information;

enhancing intermodal use of public transport, supporting orienta-

tion in cities and countryside, allowing the hotel industry to ad-

dress customers, providing new perspectives on the space around

us; using maps and navigation-based contents.


Jury Comment

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ALTIBBIJordan

UNIVERSAL DOCTOR SPEAKERSpain

APP SISTEMA AMBIENTAL PAULISTABrazil

BETTERDOCTORFinland

SEHATUK/YOUR HEALTH Morocco

m-ENVIRONMENT &HEALTH

W I N N E R S

WSA-mobile 201568

Khaled Abdo, Chief Operating Officer of Altibbi

Dr. Manal Omari, Head of Strategic content and digital marketing

www.altibbi.com


ALTIBBI |Jordan

Altibbi is the largest interactive medical and health platform in Ara-bic, connecting patients to certified physicians and physicians to other physicians. Millions of Arabs take advantage of this app to ac-cess a vast amount of information and connect with thousands of doctors. After downloading the app and logging in, the user is asked to fill in general health information, as well as specific areas of inter-est, including specific diseases or medication. She or he is then prompted into the dashboard, a kind of user homepage. The user dashboard feeds in stories, articles, answers to questions according to the areas of interest indicated and other customized content. The user can also ask a medical question limited to 250 characters through the app. The question is categorized by a linguistic system and sent to all registered doctors specializing in relevant areas. Nine out of ten posted questions receive at least one answer within 24 hours. Doctors access a similar interface to that of users, with the ad-ditional possibility of answering questions. All doctors are verified before being accepted into the system. The user can fill out a simple anonymous health profile which can be shared with physicians eas-ily to facilitate communication. Altibbi encourages doctors to answer questions and share their competence, while making a name for themselves. By asking doctors to share knowledge with other physi-cians, Altibbi aims to improve healthcare in the Arab world.

Description

“Altibbi” is a medical online-platform in

Arabic language, which offers educational

and informative medical content in the

form of articles, videos, and infographics, as

well as giving users the opportunity and the

ability to connect with healthcare experts

from around the region. The five free mobile

applications will convert any Android/iOS

mobile to a medical advisor and a bank of

useful information provided by a wide range

of specialists. It is a truly comprehensive

source of all the medical information anyone

would need.

Ashraf Al Astal, Founder and Managing

Director, eAraby

Jury Comment

69

Dr. Jordi Serrano Pons

Jeannine Lemaire

www.universaldoctor.com

available on iOs and Android

UNIVERSAL DOCTOR SPEAKER |Spain

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Description

Many healthcare apps are available in order

to diagnose an illness situation. But if you

are in foreign country and do not speak the

language, you will have a problem. The IOS

and Android app Universal Doctor Speaker

will make assist in the communication pro-

cess with 500 written and audio phrases in 13

languages. The app is a unique niche product

and firmly based on an existing database of

phrases in 30 languages, used in communica-

tion by hospitals and governments.

Jak Boumans, Principal Consultant, Electronic

Media Reporting

Jury CommentUniversal Doctor Speaker Mobile is a medical translation app from Spain enabling patients and healthcare professionals to communi-cate when they do not speak the same language. It is one of the most robust medical translators in the mobile app marketplace, thanks to the 169 possible language combinations for doctor/patient interac-tions across thirteen languages. As people increasingly migrate for work or travel for pleasure, language barriers become an obstacle to health care. In the worst of cases, misunderstandings can lead to er-rors in treatment. Universal Doctor Speaker Mobile comes with over 500 basic phrases in each language to facilitate multilingual medical visits and medical history-taking. A search function finds exact or related phrases as needed, quickly and easily. The content and translations are drawn from the same database as Universal Doctor

Speaker Web, the flagship product used by hospitals and govern-ments to enable health care communication across more than thirty languages. Universal Doctor Speaker Web offers customized web ap-plications for healthcare facilities and a mobile app providing ac-cess to medical translations offline. The mobile app content, includ-ing medical phrases, explanations, questions and answers with accompanying audios by native speakers, has been reviewed by medical professionals and professional linguists, as well as ap-proved by various medical associations. Universal Doctor Speaker

aims to improve the quality of medical care to underserved migrant populations, as well as foreign visitors.

Jury Comment

WSA-mobile 201570

Tboom Interactive

Leandro Ogalha

www.tboom.net


APP SISTEMA AMBIENTAL PAULISTA |Brazil

Sistema Ambiental Paulista (SAP) is an app developed by Brazil’s De-partment of Environment in partnership with the Government of the State of São Paulo. The app enables users to follow the latest envi-ronmental news, to localize and map routes to all municipal and state parks, to check the air quality in a given city and the water conditions at nearby beaches in real time, to localize recycling facil-ities, for instance, for residual cooking oil, and to access the social media channels of the Ministry of Environment. With a nice look-and-feel, the app provides important information about environ-mental issues. SAP poses a significant step for environmental action in Brazil: the State of São Paulo, constituting 40% of the country´s GDP, shows it takes environmental issues seriously and makes rele-vant information and government environmental services, such as real-time weather conditions, and air and water quality, easily avail-able to citizens with the SAP application.

Description

This environmental app for the State of São

Paulo, available for Android, is not just a

guide to all municipal and state parks, but

it also offers in real time information on air

quality and water conditions, recycle stations

for cooking oil, and access to the social me-

dia channels of the Ministry of Environment.

The app has a nice look-and-feel. To have the

combination of map and route information

with environmental data, combined with so-

cial media at hand makes the app valuable.



Jury Comment

71

Ari Tulla

Tapio Tolvanen

https://betterdoctor.com

available on iOS

BETTERDOCTOR |Finland

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Description

The “BetterDoctor” app makes it easy to

search local doctors by specialty and makes

the process of finding the right doctor not so

frustrating. This app brings simplicity to the

complex health market.

The app is simple and easy to use; much

easier than many insurance sites.

“BetterDoctor” lists different types of doctors

on the map and the distance from where you

live, providing comprehensive information

about them. The user can choose from differ-

ent specialties and check if the doctor accepts

the insurance. You can have all your favourite

doctors saved in one app instead of keeping

their contacts in different places.

Dimitry Priemov, Director Mobile Projects

Department / Rossiya Segodnya International

Information Agency

Jury Comment

BetterDoctor is a a groundbreaking online and mobile service mak-ing complex and previously unattainable U.S. government data on any doctor easily searchable in 10 seconds or less by anyone, any-where, at zero cost. This first-of-its-kind consumer healthcare tool from Finland makes important Doctor Quality Indicators available for free and instantly searchable to all Americans. Using the Better-

Doctor medical expert recommendation system, users can quickly and easily find a doctor they will love – one who is highly qualified, has the right areas of expertise, accepts the patient’s insurance plan and has current appointment availability. BetterDoctor has helped over 10,000,000 patients to find the best primary care physician, dentist, eye doctor, plastic surgeon, OBGYN, pediatrician, derma-tologist, or other medical professional. With BetterDoctor it is possi-ble to know how many key medical procedures a given doctor has performed or what critical experience has been logged, whether or not other physicians recommend him or her, and if the doctor has unresolved malpractice claims. This service saves time searching the web, calling offices and finding out which doctors are competent and available. BetterDoctor has the potential to improve access to quality medical treatment not only in the USA, but all over the world.

Jury Comment

WSA-mobile 201572

Dial Technologies SA

http://app.dialy.net


SEHATUK | YOUR HEALTH |Morocco

Sehatuk, Your Health, is a must have application in Morocco. Quick and easy to use, it is also the first medical application in Morocco providing an overview of the user’s potential health budget. Wheth-er looking for a pharmacy on duty, a doctor, a clinic, a hospital, a laboratory or the nearest center of radiology, Your Health locates medical services and contact information instantly on an access map indicating proximity to the user. What’s more, Your Health pro-vides information on different medications, checks the indications and dosages of a medicine and its price, indicates if a medication is refundable or not and finds the best medication at the lowest price. In addition to a comprehensive database of professionals and health centers, Your Health helps to find a recommended health center and professionals nearby, and provides general health news.

Description

The interactivity that mobile location-based

services provides is driving the movement to-

wards evidence-based choice on the part of

the consumer. These kinds of applications

derive their value not only from the technol-

ogy but from the constant updating of local

content in response to local needs. A local

deployment of globally-benchmarked technol-

ogy matched with detailed and accurate local

content makes this app a winner!

Dorothy Gordon, Director General Ghania-

India Kofi Annan Center for Excellence in ICT,

Ghana

YourHealth is an excellent example of how

smart phones can provide useful/essential

local information in a clear, functional for-

mat, adding significant value for the user in

the process. It taps into a universal audience,

cleverly interweaving the individual content

components into a single cohesive offering,

while simultaneously introducing a value ele-

ment that more than justifies the user’s partic-

ipation. Finally, while currently being local in

presentation, it has significant scope for suc-

cessful international roll-out – I think my Irish

pharmaceutical clients would love it!

Niall Austin, Founder and CEO, OmniMotion

Entertainment and Technology, Ireland

Jury Comment

73

Measures to support integration within the global information

society; bringing least developed regions and groups of society

into the mobile information society; reducing the “digital divide”

between technology-empowered and technology-excluded com-

munities, such as groups in rural areas, women, senior citizens,

disabled citizens and children; bridging society through mobile

contents and applications; empowering citizens and stakeholders

in public services.


Jury Comment

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COLORADDPortugal

ARKOPhilippines

BRAILLEBOARDPalestine

SNOOCODEGhana

LIVOX Brazil

m-INCLUSION &EMPOWERMENT

W I N N E R S

WSA-mobile 201574

Rui Cardoso

Rui Seiça

http://coloradd-app.net

available for iOS

COLORADD |Portugal

Available in Portuguese and in English, ColorADD is a mobile tool for the full integration of colorblind people, also helping children to learn colours. The application supports the dissemination of the ColorADD code and guides the user in the identification of color in everyday life. The user just points the camera at an object, and ColorADD provides the name and color symbol on the screen. The ColorADD Color Identification System is based upon three monochro-matic symbols representing the primary colors. The universal code enables colorblind people to understand colors, ensuring equal ac-cessibility for all when color is a factor of identification, orientation or choice, thus minimizing the feeling of “loss” resulting from incor-rect interpretation of colours and increasing well-being and self-es-teem. It is estimated that 350 million people are colorblind, about 10% of the worldwide male population. With a double touch on the screen, you can freeze any image or slide a chromatic ring to a spe-cific area, allowing a more precise view if needed. Results can be shared on social networks, while images saved on the mobile device can be analyzed later. Purchasers of the app contribute to the ColorADD Social Responsibility Program to enable early diagnosis of color blindness in schools. More than just an application, ColorADD is a new concept and tool to promote equality, by addressing a real, but often neglected, social and public health need.

Description

With almost 5% of the world’s population

being colorblind (8% in men), unlike so many

entries that “solved problems which didn’t

really exist”, this App effectively addresses a

real social issue, with a tangible and mean-

ingful outcome. It is simple, well designed,

easy to use, technically proficient, and

promotes both inclusivity and understanding.

Furthermore, I was also impressed with the

Developer’s considered approach to Corporate

Social Responsibility, with a percentage of

all sales being used for early diagnosis of the

problem in schools.

Niall Austin, Founder and CEO, OmniMotion

Entertainment and Technology, Ireland

Jury Comment

75

Dr. Alfredo Mahar, Francisco A. Lagmay

Hon. Mario G. Montejo

http://noah.dost.gov.ph


ARKO |Philippines

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Description

With global climate changes we see more

devastating effects of natural phenomenas in

large cities and crowded areas. Floods, heavy

rains, snow, typhoons, earthquakes, and a lot

of other hazards occur quickly and sometimes

without previous notice. These uncontrollable

and unavoidable situations endanger the lives

of millions every year. Arko is a product that

can help people in need when these kind of

calamities occur, and can save lives of people

who need information at risky situations and

don’t have any other means of information

to decide about where to go or what to do in

these cases. I think this kind of service will

be very useful now in different countries, not

only in Philippines, and that joint efforts must

be done to grow into a worldwide information

center for different disasters and prevention,

to save many more lives, so Arko is one good

step towards that direction.

Juan de Urazza, Senior Analyst of product

development / Nucleo S.A.

Jury Comment

The Arko app was developed to make people in the Philippines aware of flood hazards in their community. An average of twenty typhoons hit the Philippines every year, causing major flooding dan-gerous to life, when people do not know where to go for safety. The Arko app provides a flood scenario in any location within a 250 me-ter radius. By knowing the possible hazards, users of the Arko app can plan ahead before floods begin. Flood maps generated from computer simulations over high-resolution topography, indicating three categories of flood heights marked red, orange and yellow, en-able safe evacuation plans, identification of blocked roads, plotting of emergency access routes and positioning of search and rescue facilities. The Arko app also has an hourly rain forecast based on the analysis of doppler data from the Philippine weather bureau. Other features of the Arko app include typhoon track markers, monitoring of distant locations, and marking of safe places. The developers of Arko believe that everyone – individuals, ngos, academe, religious organizations and the private sector, should participate in disaster mitigation efforts. The disaster problem is so immense that no group of government agencies can handle it alone and harnessing volun-teers in the community is essential. The twin app of Arko, the DOST-NOAH app, was produced by Rolly Rulete, the son of a fisher-man in Mindanao. One of the best applications available, it pro-motes a culture of safety and preparedness, encouraging everyone to participate.

WSA-mobile 201576

BrailleBoard’s Team

www.iugaza.edu.ps


BRAILLEBOARD |Palestine

Braille Board is the first application developed for Arabic speaking visually impaired people using smart phones, and supports writing on touch screens using the Arabic Braille language instead of the QWERTY keyboard. Braille Board translates the typed Braille code into Arabic letters and numbers. Blind people do not have to learn any new typing technique; they can type in the same manner as in the “Perkins Brailler.” Although Braille Board is mainly oriented to non-commercial use, commercial adaptations are feasible. The main advantages of Braille Board: no extra equipment is required to be con-nected to the smart phone, making Braille Board less expensive than any other solution; Braille Board is dynamic; the user can enter the six standard inputs (initial points), but is not limited to these points in later entries. Braille Board is also simple to use, with one entry for each character, supported by voice prompts responding to the input. The technique of translating the point touched by the user to a specific letter can also be used to support other languages and alphabets.

Description

As smartphones are evolving and adding

new technologies and sensors it’s also easier

to add new tools to this “21st century Swiss

Army Knife”. Never the less developers trend

to focus on more complex and sophisticated

tools. Braille Board is a perfect example of

how simple ideas can become powerful inclu-

sion tools. I can perfectly see the “eureka”

moment of this simple yet indispensable

app: “Why don’t we take advantage of the

multitouch screen and the word-to-speech

technology to make a Braille Board” and

voilá! A marvellous app was born and every

android smartphone in the world can become

a Braille Board.

Rudy Laddaga, Founder / uTours

Jury Comment

77

Sesinam Dagadu

TinyDAVID Team

www.tinydavid.com

www.snoocode.com

SNOOCODE:AN ADDRESS FOR EVERY WOMAN; MAN AND CHILD |Ghana

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Description

With the SnooCode app, you can point a mo-

bile phone at any home, restaurant, or other

location, and generate an alphanumeric code

that can be used in place of a street address.

If you’ve ever been given directions that

went something like: ‘Go two blocks past the

general store, turn left at the big blue house,

and continue until you get to the giant tree

that was cut down last year...’ you understand

how challenging it can be to find a place that

does not have a street address. SnooCode is

already being used to create new street ad-

dresses quickly and efficiently in Ghana, and

it has great potential to help other developing

countries as well.

Janine Warner, Creator DigitalFamily.com,

USA

SnooCode is a straightforward and simple

solution to a complex problem. It has the

potential to change the way we can locate

people and places in the developing world

(and beyond). Looking forward to seeing an

integrated strategy that will generate mass

adoption starting in Ghana and then in other

countries.

Christelle Scharff, Founder Mobile Senegal

Hub, Senegal

Jury Comment

SnooCode is a free award winning mobile application that solves the problem of missing addresses in developing countries like Ghana. Apart from the extremely well-to-do, most people in Ghana live in houses without numbers on streets without recognizable names. As a consequence, they cannot access services such as emergency and postal services or register their addresses with a service provider. Once downloaded, SnooCode generates a unique, robust and easy to memorize geolocation-based six-digit code used to provide direc-tions. Because SnooCode is over 230 times more precise than the UK postal code system, a street name or house number is not required. Once a person has their code, no smart phone is needed to use it. Just mention the code: “I live at COF K8D.” The code can be entered into forms when opening bank accounts, used to claim a piece of land, or to pinpoint problems in the local community. With a self-checking system, SnooCode can detect errors in the code before the user sets off, and in some implementations can function accurately without either a mobile network or Internet connection. By aggregat-ing these codes, logistics can be greatly improved in everything from e-commerce to public heath and sanitation. SnooCode is a major demonstration of inclusion and empowerment through a service which is taken for granted in so many countries – that of having an address and being able to use it for the solution of practical prob-lems.

Jury Comment

WSA-mobile 201578

Carlos Edmar Pereira

www.livox.com.br


LIVOX |Brazil

At least fifteen million Brazilians have disabilities making them un-able to speak. LIVOX is an alternative, augmentative communication software for people with motoric, cognitive and visual limitations, aiming to ensure that people with deficiencies do not encounter the same obstacles in the digital world as in the real world. The first ap-plication of its kind in Portuguese, LIVOX stands out in the alterna-tive learning market due to its Intellitouch algorithms that under-stand where people with motoric limitations are trying to touch the tablet screen, based on how many fingers they use. Created by Carlos Pereira, a dad trying to communicate with his daughter born with cerebral palsy, LIVOX enables people with disabilities to speak. Due to its design simplicity combined with powerful algorithms, LIVOX also helps people to learn to read, write and to understand complex concepts like math. Through LIVOX, parents and teachers can create sets with similar meaning, breaking the complexity of language into smaller units which can be used by people with disabilities to play a video, to play music on a ‘digital’ instrument, to take school tests and much more. Disability profiles can be created by teachers, ad-justing LIVOX parameters to meet the visual, motor and cognitive possibilities and needs of the person with a specific disability. Used by more than 10,000 people all over Brazil and thousands of schools, LIVOX has started a real revolution in alternative communication in Brazil and is getting ready to go worldwide!

Description

Livox mobile software lets people with dis-

abilities communicate in new ways. The

product adapts to various types of disabilities,

from problems with speech to motor control,

with a smart interface for touch-screens. Livox

lets users select the language of their choice

for learning and for entertainment, and gives

educators new ways to teach and evaluate

disabled learners. It gives people who cannot

speak a “voice” and provides people who

cannot easily use tablets with novel ways to

connect. The creators aim to help Brazil’s

disabled population of 15 million participate

more fully in school and life with a sensitive

and sensory software solution.

Cathrine Warren, President / FanTrust Enter-

tainment Strategies

Jury Comment

79

In 2014 the WSA experts network nominated more than 160 mobile

solutions from 101 countries as local best practices.

A tough nut to crack for the WSA-mobile Jury. They evaluated all

projects in a database driven, open and democratic process. Each

of the submitted projects has been at least evaluated by ten jury

members. The fourty winners demonstrate how mobile technology

and content can make an impact on our society.

Jury Comment

The

WSA

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The WSA-mobile Jury 59 JURY MEMBERS48 COUNTRIES

WSA-mobile 201580

Name

Niki Ernst

Christian

Kamran

Nawaf

Adel

Hermann

Tore

Thadeu

George

Catherine

Witman

Baudouin

Juan Carlos

Ahmed

Katri

Pihla

Jonas

Dorothy

Karla

Osama

Madanmohan

Ehssan

Niall

Alfredo

Kei

Andrew

Elena

Gabriel

Ieva

Latif

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

Country

Austria

Austria

Azerbaijan

Bahrain

Bahrain

Benin

Brazil

Brazil

Bulgaria

Canada

China

DR Congo

Ecuador

Egypt

Estonia

Finland

Germany

Ghana

Guatemala

India

India

Iran

Ireland

Italy

Japan

Kenya

Kyrgysztan

Lebanon

Lithuania

Luxembourg

Surname

Ernst

Rupp

Agasi

Abdulrahman

Maymoon

Aplogan

Haugland

Luz

Sharkov

Warren

Hung

Schombe

Solines

Yahia

Ristal

Rostedt

Deister

Gordon

Ruiz Confino

Manzar

Rao

Riazi

Austin

Ronchi

Shimada

Gakiria

Chigibaeva

Deek

Zilione

Ladid

1

5

9

13

17

21

25

29

2

6

10

14

18

22

26

30

3

7

11

15

19

23

27

4

8

12

16

20

24

28

WSA-mobile Jury Members 01

81

Company

Planetsisa GmbH

Austrian Federal Chancellery

Azan Innovation Center

Bahrain Internet Society

Digital Silah

MobileTech Consulting

Ouvi

Hand Talk.

ESI Center Bulgaria

FanTrust Entertainment Strategies

Internet Professional Association

Centre Africain d´Echange Culturel (CAFEC)

Solines & Asociados/ Gobierno Digital, Ecuador

Information Technology Industry Development Agency- ITIDA

Estonian ICT Demo Center

Designer, Rostedt & Co

Managing Director Sozialhelden

Advanced Information Technology Institute – Ghana-India Kofi Annan Centre of Excellence in ICT

MILKnCOOKIES

Digital Empowerment Foundation

Mobile Monday

Vista, IT consultant and eSolutions project manager

OmniMotion Entertainment and Technology

MEDICI Framework

Infinita Inc

Kenya e-LEARNING CENTRE

Agro Lead

Professional Computer Association (PCA)

Ministry of Transport and Communications”

IPv6 Forum

Position

CEO

Federal Executive Secretary for e-Government

Head

Founder and Senior e-Content & Mobile Apps Adviser,

Founder and CEO

COO/Co-Founder

Director

President

President

Coordinator

Partner

Senior Projects Manager

Cooperation Coordinator

Designer, Rostedt & Co

Managing Director Sozialhelden

DG

Co-Founder & Chief Digital Officer

Founder and Director

Chief Researcher

Chairman of the board, IT consultant and eSolutions project manager

Founder and CEO

General Secretary

Founder and CEO

National coordinator and Founder

Manager

President

Deputy Director Information Society Development Committee

President

Founder

Head of Department

REGION

Africa

Arab Countries

Asia

Europe

Latin America

North America & Oceania

The

WSA

-m

obile

Jur

y


WSA-mobile 201582

Name

Rudy

Maggy

Jak

Max

Emmanuel

Kristian

Ashraf

Juan

Ahmed

Dimitry

Christelle

Felix

Alaric

Anne

Andreu

Crishantha

Adolf

Faouzi

Pelin

Humaid

Khaled

Ameena

Irene

Kojo

Andy

Darius

Janine

Kel

Carlos

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

55

56

57

58

59

Country

Mexiko

Namibia

Netherlands

New Zealand

Nigeria

Norway

Palestine

Paraguay

Qatar

Russia

Senegal

Singapore

Singapore

South Africa

Spain

Sri Lanka

Switzerland

Tunisia

Turkey

UAE

UAE

UAE

Uganda

UK

UK

UK

USA

USA

USA

Surname

Laddaga Lopez

Beukes

Boumans

Schleser

Amos

Bruaroy

Al Astal

Urrazza

Al Tamini

Priemov

Scharff

Lee

Tan

Shongwe

Vea

Nanayakkara

Dörig

Zaghbib

Ayan

Al Basti

Al Sheikh

Al Refaei

Kaggwa

Boakye

Favell

Bagdziunas

Warner

Smith

Abler

31

35

39

43

47

51

55 59

32

36

40

44

48

52

56

33

37

41

45

49

53

57

34

38

42

46

50

54

58


83

Company

uTours

University of Namibia

MINA

Programos Software Limited

TV 2 Norway

eAraby

Nucleo S.A.

aMiMi Projects Company

Rossiya Segodnya International Information Agency

Pace University

AspectSolar. CloudMining.SG

The Creative Alliance

Afroes

WiWiW.org (Who is Who in the Internet World)

ICTA

Doerig + Partner Ltd

R2i

Turkcell

TRA

ADSIC

ADSIC

Uganda Communications Commission (UCC)

Alliance for Affordable Internet

mobiThinking

GAUMINA JSC Digital Agency

DigitalFamily.com

Health Ed Group

3M

Position

Founder uTours

Head of Department - University of Namibia

Consultant

Co-Founder, MINA

Programos Software Limited

Interactive Producer and Project Manager TV 2 Norway

Founder and Managing Director, eAraby

Senior Analyst of product development Nucleo S.A.

Founder TaMiMi Projects Company

Director, Mobile Projects Department

Chairperson of Computer Science / Associate Professor

Mentor and Connector

Partner

Founder and CEO

Founder and Director

Head of Technology at ICTA

Founder and Managing Partner

General Manager

Digital Marketing

Government Engagement Manager

IT Strategy Manager

Head, Research & Coordinator, Office of the Executive Director,

Policy Manager

Web editor

Director

Creator

Chief Innovation Officer

Global Manager of Online Content Strategy

REGION

Africa

Arab Countries

Asia

Europe

Latin America

North America & Oceania

The

WSA

-m

obile

Jur

y


WSA-mobile 201584

World Summit Award Mobile

GLOBAL CONGRESS Connecting Smart Minds

The WSA-mobile Global Conference turns Abu

Dhabi into a hub for mobile thought leadership and

innovation. International keynote speakers share

their expertise and give insights into the latest

trends in mobile innovations, such as Internet of

Things, Mobile Learning or Smart Cities. A special

conference track focuses on innovation frame-

works and entrepreneurship.

Make sure to get all updates with the WSA-mobile Event App.

http://eventmobi.com/wsam15

→

FEB 1ST – 3RD 2015ABU DHABI, UAEST. REGIS HOTEL, NATION TOWER

•) KEYNOTES•) INTERACTIVE WORKSHOPS•) FESTIVE GALA•) EXHIBITION•) IBTIKARI 3.0•) INNOVATION & ENTREPRENEURSHIP•) 400 ATTENDEES FROM 60+ COUNTRIES

85

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WSA-mobile 201586

KEY SPEAKERS

• H.E. Mukhisa Kituyi, Secretary General, UNCTAD • H.E. Rashed Lahej Al Mansoori, Director General, ADSIC | UAE

• H.E. Abdullah Saeed Al Darmaki,

CEO Khalifa Fund for Enterprise Development | UAE

• Gary Schwartz, CEO Impact Mobile | Canada

• Tomi Ahonen, Author, Singapore | Finland

• Janine Warner, Creator DigitalFamily | USA

• Rich Radka, Partner Claro Partners | Spain

• Tarek Kamel, Advisor to the President, Government Relations, ICANN | Egypt • Mario Franco, Founder and CEO | Millennium@EDU Foundation | Portugal

• Dana Al Salem, CEO & Chairman at FanFactory Ltd | UK

• Marta Tomovska, Deputy Minister, Ministry of Information Society and Administration | Macedonia

• Ralph Simon, Founder and CEO, Mobilium | UK

• Paul Hughes, Ten Meters of Thinking | Netherlands

• Boris Nemsic, Member of Executive Partners Group, Delta Partners | UAE, Austria

• Eng. Zuhair A. Azhar, Founder and CEO, DLT | Saudi Arabia

• Marco Tempest, Director´s Fellow, MIT Media Lab | USA

• Rapelang Rabana, Founder, ReKindle Learning | South Africa

• Ana Serrano, Chief Digital Officer, Canadian Film Centre | Canada

GLOBAL CONGRESS FEB 1ST – 3RD 2015 ABU DHABI, UAE

WORKSHOPS SHARE. LEARN. BE INSPIRED

The interactive workshop program offers inspiring exchange and new insights with international experts.

Workshop Highlights:• UAE Student Camp with Abu Dhabi University Center for Entrepreneurship and Innovation

• Arabic Content in Education

by ISESCO and DLT

• The Future of Mobiles by Suzan Stein and Adam Montandon

• ICT Enabled Education by Millennium@EDU

• Infographics Rock

by Jakub Lebuda

• Social Media Workshop

by Mathias Haas

• Ibtikari 2 Mentoring Workshops

GLOBAL CONGRESS FEB 1ST – 3RD 2015 ABU DHABI, UAE

87

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GALA

Celebrating richness and diversity in mobile ContentFebruary 3rd Guest of Honour: H.E. Mukhisa Kituyi, Secretary General, UNCTAD

The gala celebration is the highlight of the congress in Abu Dhabi. It is a unique ceremony to honor excellent m-Content and innovative applications. During the gala, the 40 winning teams receive their awards, handed over to them by high level dignities from Abu Dhabi and international organizations.Moreover, the 8 World Summit Award Mobile Global Champions 2015 are announced at the gala evening and receive special recognition for their outstanding mobile solutions.

Ibtikari 3.0

organized by the Khalifa Fund for Enterprise DevelopmentFeb 2nd

Ibtikari is a program and event organized by the Khalifa Fund for Enterprise Development in Abu Dhabi. Encouraging Emirati youth to develop entrepreneurial skills to create and innovate applications. The most promising concepts are selected for the next level and will be pitched. Six final projects will be incubated and implemented. Get the chance to see those Ibtikari projects at the WSA-mobile Global Congress where they will present their recently launched projects and get new input and feedback from the international experts of the WSA. Be ready for Emirati Innovation.

EXHIBITION

The Winners Exhibition is a truly out-standing experience for everyone inter-ested in m-Content and the creative use of ICTs. The world’s best m-content produc-ers share ideas and present their work on a global stage. Be prepared to explore and discover the industry’s latest trends and innovations, from m-Learning to m-Health and from m-Entertainment to m-Inclusion.

GLOBAL NETWORKWSA-mobile 201588

Last Name

Azizi

Mezini

Saad-Laib

Font

Simon

Carballo

Cavalli

Yengibaryan

Bergin

Grant

Rupp

Hajiyev

Balthazar

Abdulrahman

Raihan

Weekes

Enin

Vansnick

Balthazar

Aplogan

Pradhan

Cuellar

Ajanovic

Rasenyai

Diltlhogo

Torquato

Haugland

Sharkov

Ouedraogo

Title

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Ms.

Mr.

Mr.

Ms.

Mr.

Mr.

Ms.

Mr.

Mr.

Mr.

Ms.

Mr.

Mr.

Mr.

Mr.

Mr.

Ms.

Ms.

Mr.

Mr.

Mr.

Mr.

Mr.

FirstNamee

Mohammad

Dritan

Mohamed

Joan

Nelson

Adrian

Olga

Bagrat

Mark

Lisa

Christian

Nariman

Tricia

Nawaf

Ananya

Troy

Sergey

Rudi

Tricia

Hermann

Mani

Wilson

Vedrana

Gabriel

Agang

Cid

Tore

George

Sylvestre

Company | Function

Afghanistan Information Management Services (AIMS) | Program Director

DM Consulting Services | Senior ICT Consultant

DIDACTICA, Higher School of Management and Information Technologies | Project Manager

Government of Andorra | Head of the Audiovisuals & Comunications Department

Networking Systems Solutions | CEO

Latin America & Caribbean at the South School on Internet Governance, SSIG. | Director of Institutional Relations

Government of Argentina | advisor of the Ministry of Foreign Affairs

Enterprise Incubator Foundation | Director

Design 100 | Editor

Design 100 | Editor

Federal Chancellery of Austria | Spokesperson Federal Platform Digital Austria

UNDP “National E-Governance Network Initiative Project” | National Project Manager

CANTO | Service Development Manager

Internet Society Bahrain | President

D.Net- Development through Access to Network Resources | Executive Director

EZLearner Inc | Founder

NGO “Information Society” | Executive Director

Internet Society Belgium | President


Afrique Emergence | Founder and President

Digital Shangri-La | Managing Director

Viceministery of Telecomunications | Managing Director

BIT Center Tulza | Viši stručni saradnik

The Clicking Foundation | CoFounder

The Clicking Foundation | CoFounder

Torquato.org | President

OUVI HQ | CEO

ESI Center Bulgaria | Director

Yam Pukri | Executive Director

Country

Afghanistan

Albania

Algeria

Andorra

Antigua and Barbuda

Argentina

Argentina

Armenia

Australia

Australia

Austria

Azerbaijan

Bahamas

Bahrain

Bangladesh

Barbados

Belarus

Belgium

Belize

Benin

Bhutan

Bolivia

Bosnia and Herzegovina

Botswana

Botswana

Brazil

Brazil

Bulgaria

Burkina Faso

WSA Eminent Experts1

GLOBAL

NETWORK

Afghanistan

Burkina Faso

GLOBAL NETWORK

Last Name

Nkurunziza

Chim

Nsoga

Schwartz

Djimtangar

Stein

Hung

Roldan Piedrahita

Attoumani

Schombe

Watson

Tay

Ladika

Alonso Becerra

Roushas

Bérová

Song

Cho

Plichta

Pemberton

Valerio

Kruger

Yahia

Francisco

Ibarra

Ristal

Lemma

Tamanikaiwaimaro

Juha

Title

Mr.

Ms.

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Ms.

Mr.

Mr.

Ms.

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Ms.

Mr.

Mr.

FirstNamee

Jean Paul

Manavy

John

Gary

Golmadingar

Luis

Alex

Alfredo Jose

Karim

Baudouin

Carlos

Kudzo

Sebastian

Beatriz Elvira

George

Dana

Jung-Hee

June-Suh

Sanne

Cedric

Arturo

Ernesto

Ahmed

Jefferson

Rafael

Katri

Dagmawi

Salanieta

Kaario

Company | Function

Burundi Youth Training Centre (BYTC) | General Secretary

Open Institute | Executive Director

AfricaCom International Group | Chairman & CEO

Impact Mobile | President & CEO

CENTRE DREAM BENOIT XVI | IT Manager

Virtual 21 SA | CEO

Crossover International Co. Ltd. | CEO

PARQUESOFT Colombia | Director network Colombia and L.A. PARQUESOFT

Comores Telecom (ex-SNPT) | Directeur de l’Informatique et des Nouvelles Technologies

Centre Africain d´Echange Culturel (CAFEC) | Coordinator

Independent consultant and Founder and President | ISOC Costa Rica Chapter International Foundation

Coopération Conseil International | hargé de programme, CCI - LSDA

IPv6 Task Force Croatia | Coordinator

Information Technologies and Advanced Telematic Services (CITMATEL) | CEO

Open University of Cyprus | IT Manager

KPC-Group/Gartner CZ/SK/RO | Business Development Director

Korea Telecom | Chief Information Officer

College of Business Administration, Hankuk University of Foreign Studies | Asso. Professor

Danish Agency for Culture | Web-editor

NTRC National Telecommunications Regulatory Commission Dominica

Cámara Dominicana de Tecnologías de la Información y Comunicación (CámaraTic) | Director

Kruger | CEO

Information Technology Industry Development Agency- ITIDA | Industry Capacity Building Dep. Manager

Proyecto La Cumbre | Founder

Universidad Centroamericana José Simeón Cañas | IT Director

Estonian e-Content Award | Organizer

Ethiopian Information Technology Professional Association | President

President of the South Pacific Computer Society (SPaCS) | President

Varaani | COO, Co-Founder

Country

Burundi

Cambodia

Cameroon

Canada

Chad

Chile

China

Colombia

Comoros

Congo (Dem. Rep. )

Costa Rica

Côte d’Ivoire

Croatia

Cuba

Cyprus

Czech Republic

Dem. People’s Rep. of Korea

Dem. People’s Rep.of Korea

Denmark

Dominica

Dominican Republic

Ecuador

Egypt

El Salvador

El Salvador

Estonia

Ethiopia

Fiji

Finland

89

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2GLOBAL

NETWORK

Burundi

Finland

GLOBAL NETWORKWSA-mobile 201590

Pensu

Druelle

Obame

Ileleji

Shubitidze

Felsenberg

Gordon

Doxaras

Tsolis

Langaigne

Zaghi

SAGNO

Kissoon

Balthazar

Isaula

Rozgis

Malmquist

Manzar

Dhanuwardoyo

Esfehani

Abdul-Majeed

Casey

Hazan

Ronchi

McCain

Shimada

Al-Rashid

Kremenchutskiy

Gakiria

Thuo

Kukubo

Tamanikaiwaimaro

Alhashash

Chigibaeva

Dengkayaphichith

Sparane

Melnudris

Deek

Tlali

Massaley

Žilionienė

Greiciute

Ladid

Andriamampianina

Lakudzala

Kamal Azhar

Arief Abdullah

Shunan

Simbara

Denis

Arnaud

Thanguy

Poncelet O.

George

Alexander

Dorothy

Yiannis

Dimitros

Glendon

Maria

Elisabeth

Vidyaratha

Tricia

Maria

Melinda

Johann

Osama

Shinta

Ehssan

Ghassan

Martin

Susan

Alfredo

Cecil

Kei

Haneen

Anatoliy

Andrew

Alex

Paul

Salanieta

Manar

Elena

Vorasone

Lilita

Andris

Gabriel

Tsitso

Abraham

Ieva

Renata

Latif

Lala

Derek

Meor

Alfian

Yusuf

Mariko

WUNDERMAN Paris | CEO

Cap Digital, Business Cluster For Digital Content and Services | Mobile Services

Ministry of Labor | Inspector of Labor

The Gambia YMCAs | Coordinator

ICT Business Council of Georgia | President

Babiel GmbH | Consultant

Advanced Information Technology Institute – Ghana-India Kofi Annan Centre of Excellence in ICT | Director-General

Niobium Labs | Founder and CEO

High Performance Information Systems Laboratory, University of Patras | Assistant Professor

LIME | Head of Customer Solutions Delivery Department

Ergocom | Operations Director

CENTRE DREAM BENOIT XVI | IT Manager

DevNet | Project Officer


Sustainable Development Networking Honduras (RDS-HN) | National Coordinator

Hungarian Association of Content Industry | EU Project Director

University of Iceland | Professor and Serial Entrepreneur

Digital Empowerment Foundation | Founder & Director

PT Bubu Kreasi Perdana | CEO

Vista Samaneh Asia | Chairman

Baghdad University | Director of Computer Center

Arekibo Communications | Managing Director

Digital-Heritage, Israel | Director

MEDICI Framework | General Secretary

Ministry of Science, Technology, Energy and Mining | Director, Post and Telecommunications

DENTSU INC. | Director, Business Development, Future Communication Department, Communication Design Center

Ministry of Information and Communications Technology | Director of e-Initiatives Unit

National Information Technologies | Chief constructor

e-Government Directive, Office of the President | Policy Analyst

Kenya eLearning Centre | Business Development

East Africa Exchange | CEO


Kuwait Foundation for the Advancement of Sciences | Acting Program Manager

Consultant

Mahosot Consulting Company Ltd. / Jhai Foundation | General Manager/Country Coordinator

Latvian IT Cluster | Executive Director

Latvian Information and Communications Technology Association (LIKTA) | Managing Director

Professional Computer Association (PCA) | President

KoL Starts | Founder & CEO

Press Union of Liberia

Ministry of Transport and Communications | Deputy Director Information Society Development Committee

Ministry of Transport and Communications | Deputy Director Information Society Development Committee

IPv6 Forum | President

University of Antananarivo | Professor

BUMAS International | Partner

Multimedia Development Corporation | Head, Enterprise Global Development/ APICTA Technopreneur Development

Multimedia Development Corporation | Stakeholder Engagement Division

Maldicore Group Pvt Ltd | Managing Director

Agance des technologies de l’information et de la communication (AGETIC) | Training manager

France

France

Gabon

Gambia

Georgia

Germany

Ghana

Greece

Greece

Grenada

Guatemala

Guinea

Guyana

Haiti

Honduras

Hungary

Iceland

India

Indonesia

Iran (Islamic Republic of)

Iraq

Ireland

Israel

Italy

Jamaica

Japan

Jordan

Kazakhstan

Kenya

Kenya

Kenya

Kiribati

Kuwait

Kyrgyzstan

Lao People’s Democratic Rep.

Latvia

Latvia

Lebanon

Lesotho

Liberia

Lithuania

Lithuania

Luxembourg

Madagascar

Malawi

Malaysia

Malaysia

Maldives

Mali

Last NameTitle

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Ms.

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Ms.

Ms.

Ms.

Mr.

Mr.

Ms.

Mr.

Mr.

Mr.

Ms.

Mr.

Mr.

Mr.

Ms.

Mr.

Mr.

Mr.

Mr.

Ms.

Ms.

Ms.

Mr.

Ms.

Mr.

Mr.

Mr.

Mr.

Ms.

Ms.

Mr.

Mr.

Mr.

Ms.

Ms.

Mr.

Ms.

FirstNamee Company | FunctionCountry

WSA Eminent Experts3GLOBAL

NETWORK

France

Mali

GLOBAL NETWORK

Bone

Tamanikaiwaimaro

Okba

Kissoondoyal

Laddaga-Lopez

Tamanikaiwaimaro

Anton

Jankari

Saifodine

Oo

Beukes-Amiss

Tamanikaiwaimaro

Raj Khanal

Oorschot

Schleser

Wilson

Iro

Amos

Bruarøy

Moh’d Al-Meskary

Al Sharji

Al Khayari

Ara

Tamanikaiwaimaro

Al-Astal

Prado Amaya

Urrazza

Toledo

Cacdac

Muraszkiewicz

Lebuda

Carneiro

Gonçalves Pereira

Al Mansoori

Besliu

Jugureanu

Priemov

Kukubo

Wharton

Balthazar

Daniel

Tamanikaiwaimaro

Capello

Khan

Ward

Scharff

Matic

Johnson

Lee

Kenneth

Salanieta

Kamal

Dave

Rudy

Salanieta

Jurovicki

Rachid

Zauria

Thein

Maggy

Salanieta

Ananda

Herman

Max

Alfredo

Adamou

Emmanuel

Kristian

Shariffa

Aqba

Nasser

Jehan

Salanieta

Ashraf

Matias

Juan

Rolando

Josephine

Mieczyslaw

Jakub

Roberto

Ana

Reem

Victor

Radu

Dmitry

Paul

Wesley

Tricia

Rudolph

Salanieta

Luciano

Mustafa

Badr

Christelle

Jasna

Algernon Brian

Felix

Seasus New Media | Managing Director

South Pacific Computer Society (SPaCS) | President

Mauritel | CEO

Internet Society of Mauritius | President

iPod Tours | Research and Development


Montepass | Co-Founder and CEO

Jankari Consulting | Director

ICT Policy Implementation Technical Unit | Head of ICT Training & Certification

Myanmar Computer Federation | President

University of Namibia | Head of Department


Government of Nepal (Ministry of Information and communication) | News Reporter/Broadcast Journalist

Fullmoon Interactive Solutions | Partner & CEO

BWX Productions | Director

Guegue Communications | Director

Haut Commissariat aux TIC/ Cabinet du Premier Ministre | Conseiller Technique

Programos Software Limited | Founder / CEO

TV 2 AS | Interactive Producer and Project Manager

Information Technology Authority | Manager, International Relations & Information

Information Technology Authority | Senior Information Specialist

Information Technology Authority | Senior International Relations Specialist

Pakistan Software Houses Association for IT & ITES (P@SHA)


eAraby | Founder

Ingeniería Informática | President

Fundacionparaguaya | Communications Manager

Red CientÃ fica Peruana

TRACE College | Vice President for Academic Affairs

Warsaw University of Technology | Professor

Disruptive Conepts | Founder and Managing Partner

Eduweb | Chairman

Diretora Executive | APDC

ictQATAR | e-Inclusion Acting Manager

Technical University of Moldova | Professor

SIVECO Romania | Educational content project manager

Rossiya Segodnya | International information agency | Director of Mobile Projects Department

East Africa Exchange | CEO

Ministry of Technology | Director, Technology


ICT4dev and Internet Governance | Independent Consultant


Digital Design srl | Chairman

Yesser | Director of Center of excellence for Research and Development

Lamsa | CEO

Pace University | Chairperson of Computer Science / Associate Professor / Computer Scientist

Ministry of Finance and Economy | Special Adviser for Competitiveness and Knowledge Economy

COMIUM (SL) | Internet Service Provider Technician

Connector, Mentor,

Malta

Marshall Islands

Mauritania

Mauritius

Mexico

Micronesia (Federated states of)

Montenegro

Morocco

Mozambique

Myanmar

Namibia

Nauru

Nepal

Netherlands

New Zealand

Nicaragua

Niger

Nigeria

Norway

Oman

Oman

Oman

Pakistan

Palau

Palestine

Panama

Paraguay

Peru

Philippines

Poland

Poland

Portugal

Portugal

Qatar

Republic of Moldova

Romania

Russian Federation

Rwanda

Saint Kitts and Nevis

Saint Lucia

Saint Vincent and the Grenadines

Samoa

San Marino

Saudi Arabia

Saudi Arabia

Senegal

Serbia

Sierra Leone

Singapore

Last NameTitle

Mr.

Ms.

Mr.

Mr.

Mr.

Ms.

Mr.

Mr.

Ms.

Mr.

Ms.

Ms.

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Mr.

Ms.

Mr.

Ms.

Ms.

Mr.

Mr.

Mr.

Mr.

Ms.

Mr.

Mr.

Mr.

Ms.

Ms.

Mr.

Mr.

Mr.

Mr.

Mr.

Ms.

Mr.

Ms.

Mr.

Mr.

Mr.

Ms.

Ms.

Mr.

Mr.

FirstNamee Company | Function Country

91

Global Network

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Expe

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4GLOBAL

NETWORK

Malta

Singapore

GLOBAWSA-mobile 201592

Tan

Burcik

Jerman Blazic

Tamanikaiwaimaro

Ibrahim

Rabana

Mtimde

Ochuodho

Vea

Dewapura

Abdulrahman

Balthazar

Gustafsson

Teufel

Dörig

Idlebi

Suleymanova

Shelters

Charoenphan

Chantaranijakorn

Jashari

Kouami

Tamanikaiwaimaro

Gaspard Taylor

Zaghbib

Gönenli

Ayan

Karryev

Tamanikaiwaimaro

Stern

Popova

Perohanych

Bakhsh

Al Basti

Bergin

Favell

Shimba

Barretto

Smith

Pochintesta

Yusupov

Selezneva

Temar

Tschernig

Alsheikh Abubakr

Maboshe

Gudza

Alaric

Vladimir

Borka

Salanieta

Mohamed

Rapelang

Lumko

Shem J.

Andreu

Reshan

Noureldien

Tricia

Micael

Stephanie

Adolf

Nibal

Mahinakhon

David

Amarit

Gift

Bardhyl

Olévié

Salanieta

Gia

Faouzi

Hakan

Pelin

Batyr

Salanieta

Daniel

Tatiana

Yuri

Suleman

Humaid

Mark

Andy

Faith

Catherinerose

Kel

Raul

Alisher

Elena

Mathew

Peter

Abubakr

Silumesii

Eliada

The Creative Alliacne | Managing Director

Academy of Communication | Director

The Research Institute Valdoltra | J.Stefan Institute


Ministry of Posts & Telecommunications | Advisor to Minister of Posts & Telecommunications

Yeigo Communications | CEO and Co-Founder

Media Development and Diversity Agency (MDDA) | Chief Executive Officer

Ministry of Telecom & Postal Services | Senior Advisor

ISOC Spain | Board of Directors

Information & Communication Technology Agency (ICTA) | COO

Faculty of Computer Science | Dean


Cluster 55

iimt - international institute of management in technology | Director

Doerig+Partner AG | Managing Partner

UN-ESCWA

Sugdagroserv Consulting | Director

Karon Business Consulting | Managing Director

Hubba Co-Working Space | Co-Founder

Social Entrepreneur coworking space | Co-Founder

Metamorphosis | Director

Institut of Information and Communication Technologies for Development (INTIC4DEV) | President / CEO


International Education and Resource Network Trinidad and Tobago | President

R2i | General Manager

Xing AG | Country Manager Turkey

Turkcell | Digital Marketing Senior Professional

Center of Information Technologies “SIBIS” | Main IT expert


Mobile Monday Kampala | Director

Ukrainian INternet Association | Executive Director

Association of Information Technology Enterprises of Ukraine | General Director

TRA - Telecommunication Regulatory Authority | Senior ICT Analyst

TRA - Telecommunication Regulatory Authority | ICT Analyst

Design 100 | Editor

mobiThinking | Editor

Tanzania Commission for Science and Technology | Ag. Director Knowledge Management

Kinu | Co-Founder

HealthEd Grouo | Chief Innovation Officer

Filmsuez Uruguay | CEO/ Partner

brand.uz | CEO

brand.uz | Assistance

Vanuatu Government | Chief Technical Officer for IT Assist.

CAVEDATOS / ISOC / WordOnTech.com | Executive Vice President

Hadramout University of Science and Technology | Assistant Professor of Management Information Systems

PencilCase Studios | CEO

World Links | Executive Director

Singapore

Slovakia

Slovenia

Solomon Islands

Somalia

South Africa

South Africa

South Sudan

Spain

Sri Lanka

Sudan

Suriname

Sweden

Switzerland

Switzerland

Syrian Arab Republic

Tajikistan

Thailand

Thailand

Thailand

TFY Rep. of Macedonia

Togo

Tonga

Trinidad and Tobago

Tunisia

Turkey

Turkey

Turkmenistan

Tuvalu

Uganda

Ukraine

Ukraine

United Arab Emirates

United Arab Emirates

United Kingdom

United Kingdom

United Republic of Tanzania

United Republic of Tanzania

United States of America

Uruguay

Uzbekistan

Uzbekistan

Vanuatu

Venezuela

Yemen

Zambia

Zimbabwe

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FirstNamee Company | FunctionCountry

WSA Eminent Experts4GLOBAL

NETWORK

Slovakia

Zimbabwe

GLOBA www.youthaward.org

YOU(th) use ICTs to take action for social good!

CATEGORIES based on the UN Millennium Development Goals (MDGs): Fight Poverty, Hunger and Disease!Create your CultureEducation for All!Go Green!Power 2 Women!Pursue Truth!

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Submission: February-JulyJury: AugustWinners Festival: November in Graz, Austria

CREATIVE CONTENT

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DIGITAL INNOVATION

ISESCO CHARTER: A SIGNPOST OF STEADY PROGRESS

The Charter of the Islamic Educational, Scientific and Cultural Organization has been keeping up with the Organization’s progress over the various stages of its development and growth, from its initial ratification as the Statutes of ISESCO to the Eleventh General Conference held in Riyadh in December 2012. Amendments to the Charter were made in order to meet the requirements of the qualitative progress achieved in the Organization’s scope of ac-tion as well as to adjust to its rapidly changing environment and fulfill development needs in its areas of competence. The Objectives of ISESCO as defined by its new Charter, following its amendment by the General Conference at its 10th session, are as follows:

MEMBERSHIP OF ISESCOUp to February 2014, ISESCO numbers fifty-two (52) Member States, along with three (3) Observer States, out of the fifty-seven (57) Member States of the Organization of Islamic Cooperation (OIC).

a) To strengthen, promote and consolidate cooperation among Member States in the fields of education, science, culture and communication, as well as develop and upgrade these fields, within the framework of the civilizational reference of the Islamic world and in the light of human Islamic values and ideals. b) To consolidate understanding among peoples inside and out-side Member States and contribute to the achievement of world peace and security through various means, particularly through education, science, culture and communication. c) To publicize the correct image of Islam and Islamic culture, promote dialogue among civilizations, cultures and religions, and work towards spreading the values of justice and peace along with the principles of freedom and human rights, in accordance with the Islamic civilization perspective. d) To encourage cultural interaction and support the aspects of cultural diversity in the Member States, while preserving the cultural identity and protecting the independence of thought.

e) To consolidate complementarily and coordination among the specialized institutions of the Organization of Islamic Coopera-tion (OIC), in education, science, culture and communication, and among the Member States of ISESCO, and promote cooperation and partnership with similar governmental and non-governmen-tal institutions sharing the same interest, inside and outside the Member States. f) To increase interest in Islamic culture, highlight its specifici-ties and publicize its landmarks in intellectual studies, scientific researches and educational curricula. g) To work for establishing complementarily and correlation among the educational systems of the Member States. h) To support the efforts of educational, scientific and cultural institutions for Muslims in non-Member States of ISESCO.

ISLAMIC EDUCATIONAL,

SCIENTIFIC AND CULTURAL

ORGANIZATION

DISTANCE LEARNING AND TRAINING is a Modern educa-tion company, applying innovative technology solutions, training, and distribution expertise to help governments, countries, and all people… preparing all Learners for success in a changing and unpredictable world.

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Promotion of readership and access to educational materials through electronic systems.

Providing libraries of all categories and sizes all pro ducts and services needed to launch, sustain or upgrade their collec-tions, in Arabic and as well as in English.

Widen access to relevant and useful information for all through search engine development.

DLT has assembled a high-powered consortium of lead-ing regional and global enterprises to bring their combined resources and expertise to bear on achieving the goals of the organization.

http://dlt-me.com/en

123

4

BOARD OF DIRECTORS

Peter A. Bruck, Chairman, World Summit Award, CEO and Chief Researcher, Research Studios Austria Forschungsgesellschaft, AUSTRIA

EXECUTIVE BOARD MEMBERSChristian Rupp, Federal Executive Secretary, eGovernment, Chancellery Office, AUSTRIARudi Vansnick, President, Internet Society Belgium, BELGIUMCatherine Warren, President, FanTrust Entertainment Strategies, CANADAElizabeth Quat, Founder and Immediate Past President, Internet Professional Association (iProA), CHINAAlexander Felsenberg, CEOFelsenberg Consulting, Düsseldorf / Berlin, GERMANYDorothy K. Gordon, Director-General, Ghana-India Kofi Annan Centre of Excellence in ICT, GHANAOsama Manzar, Founder & Director, Digital Empowerment Foundation, INDIAManar Alhashash, Secretary General, Kuwait e-Award; e-Leader, UN GAID, KUWAITLatif Ladid, President, IPv6 Forum, LUXEMBOURGReshan Dewapura, Chief Executive Officer, ICT Agency of Sri Lanka (ICTA), SRI LANKARalph Simon, CEO & Founder, Mobilium International, Chairman Emeritus & Founder, Mobile Entertainment Forum-Americas, UNITED KINGDOM

NON EXECUTIVE BOARD MEMBERSGeorge Sharkov, Director ESI Center Eastern Europe, BULGARIAAdam Montandon, Associate Professor for Innovation and Entrepreneur-ship, DENMARKEffat El Shooky, Director of Online Distance Learning Program, Cairo Regional Center for Training on Conflict Resolution and Peacekeeping in Africa –CCCPA–Cairo, EGYPTMadanmohan Rao, Chief Researcher Mobile Monday, INDIAAnne Githuku-Shongwe, CEO and Founder Afroes, Kenya, SOUTH AFRICARudy Laddaga Lopez, CEO and Co-Founder, U-TOUR, MEXICOJak Boumans, Managing Director, Electronic Media Reporting, NETHERLANDSAnya Sverdlov, Managing Director, Actis Wunderman, RUSSIAN FEDERATIONJasna Matic, Special Adviser for Competitveness and Knowledge Economy | Ministry of Finance and Economy, SERBIAMaya Makanjee, Chief Officer Corporate Affairs | Vodacom Group LimitedSOUTH AFRICAJanine Warner, Creator DigitalFamily.com, USA

Editorial TeamEditor and Author: Peter A. BruckText Management: Manuela Wagner, Nora Wolloch Winners Descriptions Text Editing: Hania FedorowiczLayout & Design/Congress-CD Abu Dhabi: floorfour.at, Herbert Ellinger

WSA-mobile Project TeamBirgit Berger, Erminio Laudani, Manuela Wagner, Nora Wolloch

WSA-mobile Event TeamPhilipp Benedikt, Birgit Berger, Birgit Kolb, Erminio Laudani, Alexander Mattersberger, Gemma Palacio, Manuela Wagner, Nora Wolloch

Produced by World Summit Award Office ICNM – International Center for New MediaLeopoldskronstraße 30, 5020 Salzburg, [email protected]

© 2015 ICNM All rights reserved. No part of this book may be reprinted, reprodu-ced, utilized in any form by any electronic, mechanical or other means, now known or hereafter invented, including photocopying or in any information storage or retrieval system, without permission of ICNM in written form. This edition has been published by ICNM.

Printed in Abu Dhabi

The designations employed and the presentation of material throughout this publication do not imply the expression of any opinion whatsoever on the part of ICNM concerning the legal status of any country, territory, city or area or of its authorities, or the delimitation of its frontiers or boundaries. The identified authors are responsible for the choice and the presentation of the facts contained in this book and for the opinions expressed therein, which are not necessarily those of ICNM and do not commit either organization.

IMPRINT

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CONNECTING SMART MINDS

MOBILE INNOVATION WITH KNOWLEDGE IMPACT

www.wsa-mobile.org

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ABU

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CONT

ENT

AR INSIDEThis publication is enriched with multimedia content.

INSTRUCTIONS HOW TO GET MORE CONTENT AND

INTERACT WITH THIS PUBLICATION

1.) Download the Free Wikitude App

2.) SEARCH

On the startscreen, type wsam15into the search box.

Click on the search result.

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WSA-mobileGlobal

CongressPartners

2015Under the patronage of UNESCO

United NationsEducational, Scientific and

Cultural Organization

SPONSORING PARTNERS

UN & STRATEGIC PARTNERS

MEDIA PARTNERS

HOSTING & STRATEGIC PARTNER ABU DHABI

Platinum Sponsor Gold Sponsor Sponsor m-Learning & Education

CONNECTING SMART MINDS By Peter A. Bruck 4

Key Statements 6

Abu Dhabi 8

Whither Post-2015 UN Development? 10Stephen Browne and Thomas G. Weiss

Mobile Futures 12By Adam Montandon, Gary Schwartz, Dr. Witman Hung, Catherine Warren, Tomi Ahonen, Janine Warner

Spark up 16

Participating Countries, Nominations, Winners 18

WSA-mobile Categories 20

Winners & Categories 28m-Business & Commerce 29m-Government & Participation 37m-Learning & Education 43m-Entertainment & Lifestyle 49m-Tourism & Culture 55m-Media & News 61m-Environment & Health 67m-Inclusion & Empowerment 73

The WSA-mobile Jury 79

WSA-mobile Global Congress 2015, Abu Dhabi 84Events, Workshops, Keyspeakers

WSA-mobile Eminent Experts 88

Board of Directors, Imprint 98

World Summit Award mobile Catalogue 2015

Documents

Transcript of World Summit Award mobile Catalogue 2015