World of Opportunities Brochure SRU
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Transcript of World of Opportunities Brochure SRU
Bangkok- Thailand
Stenden Rangsit University Thailand
12th fl., Rattanakunakorn bldg.
Rangsit University
52/347 Muang Ake
Phaholyothin Road, Lak-Hok
Pathumthani 12000, Thailand
T +66(0)29972200 (ext. 4092)
www.stendenrangsit.com
facebook.com/stendenrangsit
Your Grand Tour experience in Thailand
Combine studying and traveling in Asia. With Grand Tour you can come to Thailand and choose from a variety of exciting minors. If you want the full Asian experience, you can combine your Thailand experience with another ten weeks of study in Bali, Indonesia.
& Health Business Concepts
(SHB), Community-Based Tourism
(CBT) as well as International
Relations (IR).
All of our programs are
internationally focused, but yet
closely related to the local
industry including Thai and
International guest speakers,
company visits and project
presentations in front of a panel
of experts. You will study and live
far away from home, in a
completely new culture, but all
within a familiar Stenden study
environment.
The full Asian experience?
Do you want to acquire deeper
knowledge of the subject of your
minor? And do you want to
experience more of South East
Asia? Then extend your stay in Asia
by also studying in Bali, Indonesia.
Three of our minor programs (EM,
MMA, SHM) can be combined with
the corresponding minor in Bali
either before or after the program
in Thailand. This is a great chance
to combine the exciting and vibrant
city atmosphere of Bangkok with
Why go on Grand Tour?
Why postpone travelling until after
your graduation, when you can go
abroad during your studies? With
the Grand Tour program you can
come to Thailand to combine
studying with travelling, having fun
and getting the experience of a
lifetime!
A period of study away from home
often helps to discover and develop
skills that you didn’t even know
existed. Living and studying abroad
gives you the unique opportunity to
discover new places, learn from
different cultures and meet new
people. The Grand Tour also teaches
you how to work and operate
regardless of the cultural context.
Most certainly, your career
prospects will greatly improve as
employers are known to value
graduates with international
experience, particularly in Asian
markets.
What can you expect in Thailand?
The Stenden Rangsit University
campus offers minors in Event
Management (EM), Marketing &
Management in Asia (MMA), Spa
the tropical and friendly island
atmosphere of Bali.
For whom?
Our minors in Thailand are for
students from business and
management-related bachelor
programs. For more information,
please check IStenden website (>
Study > Minors) for more detailed
information or check the fact sheets
on the Grand Tour website.
10 reasons Why to go on Grand Tour to Thailand!
Dive into Asia and experience Bangkok as the ultimate blend of East and West
Learn from local and international industry experts renowned throughout Asia
Be part of an American-style campus life with roughly 30,000 students while enjoying individual care of Stenden faculty and staff
Study in one of the world’s most popular tourist destinations
Make use of the unique opportunity to combine your minors and experience another culture and campus in Bali, Indonesia.
Enjoy an affordable lifestyle with lots of leisure activities
Become part of the Thai culture and experience the world-renowned hospitality mind set
Travel to Bangkok city center, islands, waterfalls, caves, rainforests, mountains in less than 2 hours
Enjoy the unique campus atmosphere during the week and jump in to Bangkok’s cultural sights and nightlife on the weekends.
Indulge in one of the best cuisines in the world.
How can I sign up for this adventure?
For questions about the application procedures: [email protected]
For questions about Stenden Rangsit University: [email protected]
“I absolutely fell in love with the country, culture and the people who made my stay an unforgettable experience. I have grown in many ways and I would recommend anybody to take that chance. Thank you for this rich and worthwhile opportunity.“ Cornelia Mihm, International Hospitality Management
Stenden Rangsit University provides all Grand Tour students with basic student
accommodation. Our main housing complex, Sita Villa, is where most of you will stay. Sita
Villa is located a 5-minute walk from the campus, 35-minute drive to the nearest BTS
station Mo Chit, and a 10-minute drive to Future park shopping mall. Furthermore, Sita
Villa is close to convenience stores, restaurants and local bars within the Rangsit area. The
housing complex offers all basic facilities you need, including washing machines (extra
charge), internet, study rooms and, a small restaurant as well as a small garden.
Accommodation facilities
� Free WiFi in common area (for tenants only)
� Simple breakfast included
� Small restaurant (open from 07.00 – 19.00 hrs.)
� Small meeting room
� Laundry service (extra charge)
� 24-hr personnel including security guards during
night time
� Landline available (use at extra charge)
Room facilities (based on 2 students sharing)
The standard rooms all come with two singles beds and basic furniture such as a wardrobe, a
small desk and/or table and chairs. Each room consists of the sleeping area and a small
bathroom with a shower, toilet and a sink. You will have both hot and cold water and all
rooms come with air-conditioning. In case you would like a refrigerator to be placed in your
room this is possible but at extra costs.
Where will I stay ?
What can I do in my spare time?
*In case you will not stay at our main accommodation you will be offered similar accommodation. The biggest difference is that there is no kitchen / restaurant and no meeting room.
Entry Level & Condition of all minors offered in Thailand & Bali
All minors offered in Thailand and Bali target students who are enrolled for any BA or CE program. Always check with your own
examination committee/personal coach if you are eligible to follow the specific minor, as specific program requirements may apply.
Furthermore, we expect students to have passed at least all second year modules, and that you are able to demonstrate a proficient
level of English. You are highly motivated to experience new cultures and are eager to develop yourself both personally as well as
challenge yourself academically. For more information about the entry requirements and other specifics about the minor, please see
the factsheets on the Grand Tour website and on Istenden
Thailand
Name minor Period offered
Belongs to faculty of
Min Students
Max Students
Why choose this minor?
Spa & Health Business Concepts
MP1, MP3
IHM 12 60 Apart from learning about the interesting business aspects of this growing industry; Cooking classes, Thai Massage & Yoga workshops provide you practical skills.
Marketing & Management in Asia I
MP1, MP3
CE 12 60 In the minor Marketing and Management in Asia, you would be making business plans for real clients, and explore the issues in expansion of businesses to Asian countries.
Event Management II MP2, MP4
LM 12 96 You will organise a real-life event in cooperation with experts from the local MICE industry.
International Relations I
MP1, MP3
IHM 6 36 Learning a new language of Mandarin, voicing your opinion in a blog or debate, actively participating in embassy visits or NGO fieldwork, and observing ASEAN as it develops are all different activities that contribute to expanding your horizons in the international environment of Bangkok, Thailand.
International Relations II
MP2, MP4
IHM 6 36
Community-based Toursim
MP4 ITM 6 20 This minor can be considered a unique learning event as you will stay for 3 to 4 weeks in a small village to support the local tourism product development.
Bali
Name minor Period offered
Spa Business Strategies MP2, MP4
Marketing & Management in Asia II
MP2, MP4
Event Management I MP1, MP3
For details and latest information, please check information at Stenden University Bali
Our Minors
A unique combination of Real World Learning, Industry Knowledge, Theoretical
Framework and input from Industry Experts.
All our minors offered in both Thailand and Bali have been carefully designed in close
cooperation with Stenden Faculties in The Netherlands, assuring that academic
requirements will be met. What makes our minors special is that the content of our
programs has been co-developed with experts from the local industry. Each minor offers
interesting examples and cases incorporating the local flavour and specific industry
issues in an international setting.
All our minors offer a great variety of work forms. Lectures and workshops will support
you in obtaining the required theoretical knowledge. Whereas weekly PBL or CBL
sessions will allow you to apply the gained knowledge on challenging business cases. In
addition, many of our minors offer either consultancy sessions and/or client meetings
which allow you to improve your management skills and develop yourself professionally.
And of course field trips and guest lectures play an important part in our minor. We
believe that through these activities you will obtain invaluable insights into the latest
industry trends and enhance your understanding of the Asian way of doing business.
Quick Facts
“Although Thai students are very shy, once they get the chance to know you they are very
outgoing. During free time you are able to travel to different parts of Thailand, but it is just as
easy to hop on a plane and go to one of the other countries which surround Thailand”
Teun Oonk, International Hospitality management
Programs
� Join Thai Cooking Classes or indulge in the delicious food at the many restaurants
� Participate in many sports activities on campus including football, tennis, volleyball, basketball and more
� Visit Bangkok and its endless options for activities including spectacular nightlife and rooftop bars
� Go wakeboarding at the nearby WakePark
� Learn the traditional Muay Thai Boxing
� Visit Future Park, one of Thailand's largest shopping complexes or join the bargain hunters at Asia's largest outdoor market Chatuchak.
� Join the Thai Buddy system and participate in student activities
� Visit one of the many temples and pay your respect to the monks
� Travel for travel's sake: Ko Samet, Kanchanaburi, Ayutthaya, Pattaya, Khao Yai, Hua Hin and Nakon Nayok are just a few examples of nearby destinations perfect for weekend
wonderful layers of taste, so
different for Westerners, and so
incredibly reasonably priced are
known throughout the world. Thai
food can be sampled from the
traditional street food stalls to the
finest restaurants in the world.
Stenden Rangsit Campus
Stenden Rangsit University is based
just north of Bangkok at the
campus of Rangsit University, the
fastest growing private university in
Thailand. The roughly 30,000
students, both Thai and foreign,
provide a wonderful opportunity to
mingle with different people and
cultures. The modern campus is laid
out in American collegiate style
with beautiful trees, gardens and
lakes between the high rise
buildings. SRU premises are located
on the 12th floor of the new
International Building with amazing
views of the Bangkok skyline on a
clear day. Only a 30 to 45 minute
drive from downtown Bangkok, it is
ideal for both city and nature lovers.
The facilities are designed for the
Bangkok
Bangkok, whose 13 million
inhabitants include virtually every
nationality in the world, is the
capital of the never colonized
Kingdom of Thailand. Known
globally for the friendliness and
natural hospitality of its people, the
“Land of Smiles” serves as a hub for
the whole South East Asian region
and is as such a natural place for a
study abroad with an international
management focus. About 12
million tourists arrive to Thailand
each year, flocked to see the
stunning Buddhist temples, royal
palaces, the natural beauties of the
forests of the North, and the sunny
white beaches and tropical islands
of the South. Bangkok provides the
shopping extravaganza of a
lifetime. The shopping facilities
include the floating markets on the
canals, Chatachuk, a sprawling
market of over 10 000 stalls, as well
as the enormous, modern shopping
centres, offering every international
brand known to man. The
extraordinary Thai cuisine is enough
to draw visitors all on its own. The
modern student with the latest
technologies and libraries, campus
wide Wi-Fi, a sky cyber lounge,
supermarkets, cafés, an Apple
store, a clinic, as well as art galleries
and theatres. Meanwhile, sports
facilities including swimming pools,
gyms, football and basketball fields,
a Thai boxing center and nearby
golf courses, help the students to
recharge after a long day of studies.
SRU campus is a perfect place for
intensive studies in a friendly and
multicultural environment.
“The minor also offers perfect opportunities for self-development through the different
community stays in which one have to cope with unfamiliar situations, forcing oneself to
adapt, to be open minded. Also, the language barrier propels one to be more flexible”
Melanie Mai, International Tourism Management
Relevance to the industry
With community-based tourism (CBT), you can immerse yourself in the day-to-
day lives of local and indigenous people while helping them to preserve their
environment and cultural heritage. By doing so, the communities will share in the
revenues of tourism. The growing awareness of the importance of sustainability
and the wish to have an 'authentic experience' during a trip is stimulating travelers
to choose eople travel more frequently they become 'career-travelers',
continually demanding newer, deeper and more meaningful experiences at the
destinations they visit. These developments provide good chances of increasing
demand for CBT (source: www.cbi.eu). In 2012 a research showed that in West
Europe 35% of the adults would like to try volunteer work in communities, and 6%
had already done so. Most tour operators offering adventure holidays are
nowadays also organising village stays, with volunteer work included. So, if you
are interested in becoming a professional in this sector, it is important that you
experience this type of tourism yourself. But most important you will learn about
the tourism value chain and business between the tourism generating countries
and receiving destinations, sustainable tourism development with a focus on the
creation of income generation for deprived communities.
Introduction minor
During an introduction in Thai culture and society, studying community based
tourism in Asia, the students will be trained by a Thai NGO called CBT-I. During this
period the lectures and seminars offered, allow the students to actively debate
the issues that the students see as central to the topic and most relevant in their
individual preparations for their fia package deal including CBT-elements. In
addition, the rising level of education and subsequently an increasing interest in
(other) cultures suggests that tourists will increasingly demand a combination of
culture and leisure. As peld work. The used teaching approach pushes the student
to become the driving force behind the module and therefore a pro-active
attitude of the student is required. After the introduction period, for 3-4 weeks
students will stay in a small village to support the tourism product development
and will further seek market opportunities. CBT-I will coach and supervise the
students every day and translators are available to communicate with the
villagers. The students will be regarded as junior “consultants” to the community.
The experiences of the students will be guided and assessed in a personal
portfolio. During the field work period, students will reside with host families and
experience their daily life/customs. After having completed the module, the
results will be presented to the local communities and CBT-I. The minor is an
authentic learning experience, rich in culture and biodiversity, in which you will
get to know the locals at the grass roots level..
Community-Based Tourism
“Seeing the lifestyle of the different communities also encourages me to see my own life in a different way, to be happy with simple things, to value what I have even more including my own family and friends”
Thailandthe land of smiles
“The work you do during the module is
varied, for instance, you have to write
a blog every other week about issues
concerning International Relations and
there are debates in which you spilt
your group in half to debate in teams
against each other concerning various
topics. The minor is a great opportunity
to learn more about Thailand,
Southeast Asia and the world in
general”
Teun Oonk, International Hospitality
management
A changing world
The world today is characterised by rapid change and
growing interdependence among nations. The political
and economic situation of countries has become more
complex and increasingly dependent upon events beyond
borders. Examples of these changes and growing
interdependence are the impact of the latest recession,
the increasing importance of South-East Asia's economy,
which is illustrated by the evolution of ASEAN, and China's
rapidly growing economic power. Because of the
complexity of the world we are living in today, nations
need professionals with knowledge of international
relations who can serve in international organizations,
governments and international business.
InternationalRelations
Introduction minor
This double minor provides you with a deep knowledge of international
relations covering topics such as international security, international law,
international politics, diplomatic history, international economics and business
culture with a focus on the Asian region. You will work on case studies drawn
directly from the actual situation and current events in Asia. You will visit
diplomatic organisations such as UNESCO, ILO and embassies and will attend
international network events. To fully immerse yourself in the Asian culture, you
will learn the basics of the Mandarin language and Chinese culture. The minor
aims to prepare you for positions of leadership in international business or
foreign affairs
“ASEAN is defined by ethnic and religious pluralism. In a
globalised world, this diverse and pluralistic region is facing
quite some new challenges (as the countries) are integrating
and working together much closer than in the past. That will
bring a lot of problems and challenges. The challenge now is
how to live in harmony and mutual respect for a better
future.”
Former Secretary General, ASEAN: Mr. Surin Pitsuwan
“Let me end by saying that of my
entire education at Stenden, this
has been one of the most
informative modules. I learned a
tremendous amount of new things
and met a lot of people with
interesting stories”
Event Management
The MICE (Meetings, Incentives, Conferences and
Events) industry is a multi-million dollar industry
specialised in hosting and organizing events, such as
corporate conferences, incentive travels, VIP meetings,
festivals, seminars, branch-related events and
exhibitions. The MICE industry is a growing industry that
is in need of skilled and professional event organisers.
Particularly interpersonal skills, (project) management
skills and a deep financial insight are important. Also
interaction with stakeholders, insight in new media and
marketing knowledge are essential qualities of an event
organiser.
“Thailand is an experience which I will never
forget. Who could've imagined that a place
like Thailand could change your lifestyle, how
you treat people, and how you learn from
them. For me it was like this, it changed my
whole perspective of the world. Doing event
management in Thailand was very fruitful,
high quality education, entertaining and very
practical, preparing you for the real world.”
Sami Abdin, Media and Entertainment
Management
Event Management 2
Introduction minor
In this minor you will organize a real-life event in cooperation with experts from the local MICE
industry. As there is a variety of different events to choose from, the minor will start-off with a
bid presentation where you and your group get the chance to convince the client to accept your
bid.
After you have been assigned to an event, you and your group will work on organizing this
particular event throughout the complete module. You will do this in close contact with the
(external) client and the CEO (the Stenden tutor who will support the process). Meetings with
your group, your external client and your tutor will therefore be the main activities during this
module. Be aware that the events you are dealing with would require a planning phase of up to
over a year, making it - most of the time - impossible for you to go through all project planning
phases until the actual implementation.
“Of course the main question is “does this minor help me
with my career?”. I'm confident to say it does! Because the
minor is very practical you get a peak of how it goes in the
'real world'. The student constantly has to come up with
feasible fresh ideas which fit to the concept, and constantly
keep the clients demands in sight. Next to that the student
learns how to sell and defend their ideas to the client, and
how to cope with negative feedback and changing ideas
from this client.” Willem Dekker, Media and
Entertainment Management
“Being invited to the Stenden Rangsit University campus is
always pleasure and the foresight of bringing lecturers with
practical experience clearly confirms the applied approach to
this curriculum. Lecturing the future generation on some of
the uncommon challenges they will face is specifically
gratifying while these students are the ones that soon will
be in the front-line facing the “ what else can go wrong “
calamities and demands for “ the best event for as little
money as possible.“ Bert van Walbeek - Owner, The
Winning Edge and Chairman Membership Committee at
Pacific Asia Travel Association (PATA)
Wellness, spa and health
The wellness industry is a booming business with an annual global turnover of
almost two trillion USD. The industry is not new; even in Roman times all
classes of society frequently used public bathhouses and understood the
benefits of wellness products. Nowadays, the global wellness industry
comprises of a wide range of sectors like the spa industry, medical tourism,
fitness, nutrition, anti-aging, spiritual wellbeing and more. The growing
demand for wellness services is caused by various developments and trends:
life expectancy is increasing, companies focus stronger on physical and mental
wellbeing of employees and people from all over the world are searching for a
healthy balance of work and social life, in which fitness, health and relaxation
play an important role. Wellness, in fact, touches on various aspects of
everyday life.
“Looking back I can conclude that
I have gained knowledge about
the business potential in Spa and
Wellness in South- Eastern Asia
as well as doing business in Asia,
in general. Looking from a more
practical perspective, I improved
my teamwork skills and learnt
new approaches as to how to
solve a business question in
general. Besides its business
direction, the minor reflected on
my personal enrichment as well. I
discovered new ways of keeping
your body, mind and spirit in
balance by means of yoga and
healthy food workshops”
Nikoleta Siderova, International
Tourism Management
Spa & Health Business Concepts
Introduction Minor
The minors Spa and Health Business Concepts in Thailand and Spa
Business Strategy in Bali will prepare you for becoming a manager,
consultant or entrepreneur in one of the sectors of the wellness industry.
The minors are also of value to students who would like to work in
industries that have connections with the wellness industry, such as the
hospitality, leisure or tourism industry or to students with an interest in
HR.
The module in Thailand provides you with a global overview of the
wellness industry; its characteristics, philosophies and trends. Although
you will get a worldwide overview, the focus will be on Asia and Thailand;
you will attend guest lecturers and workshops from Asian industry
experts, will visit leading spa companies in Bangkok and will acquire
basic knowledge of Thai (healthy) food, Thai massage and yoga. At the
end of the module, you will have gained an in-depth understanding of
one of the sectors of the wellness industry and have presented your view
on health concepts and philosophies in a paper. But more importantly;
you will have experienced and seen the spa and health industry from
nearby, in a region from which many of the spa concepts originate.
“Nowadays, lifestyle, technology and all surroundings are more complicated and impact our
health and well-being. Due to the growth of spa and wellness industry, the demand for more
qualified industry professionals is increasing. The positions in spa and wellness industry are
varied, but it is important that the people employed truly understand the core of the health and
well-being business”
Mrs Phattiraporn Khiewsanun, Vice President of the Thai Spa Association and Managing
Director and Owner of spa & health Consultancy Company, Milk Line Co., Ltd.
“The Spa and Health
minor is very up to date
with the latest trends and
it has become very clear
that people are becoming
more aware of their
personal health. Next to
that employers become
also more aware of the
importance of health of
their employees. The
minor allows you to look
at these trends from an
Asian perspective, which
is very interesting.
Dewi Moester,
International Hospitality
“Working with the SRU students on the Marketing & Management in Asia
Minor has been invaluable to me as a small business operator. For the
students working on 'real life' projects gives them practical experience working
to find practical marketing & management solutions for real business
operators, while from the business operator perspective, having the ability to
utilize the creativity and open mindedness of the students can yield a
practical, implementable business plan, that can fast track a small business.”
Andrew Jacka, Managing Director, Spa Origins International Co., Ltd.
“Marketing and Management in
Asia part 1 offered all the
theories I am interested in. I
especially loved the ASEAN
studies and brand management
classes as well as the field trips
which I found to be very
inspiring”
Zaneta Imam, International
Hospitality Management
Welcome to Asia
Asia hosts around 56% of the world population and is home to
three of the four most densely populated countries in the
world (China, India and Indonesia). While most western
countries have experienced a downward economic trend in
the last years, Asian economies have grown at a fast pace,
unleashing a true potential as emerging markets. From merely
cheap production places, Asian countries have now become an
interesting and growing consumer market for western
companies. Though Asia is a large and diverse market, it
brings with itself unique challenges to doing business. The
marketing environment and current practices in the different
Asian countries will reveal new norms and conventions for
companies planning to enter and do business in these
countries.
Marketing and Management in Asia 1
Introduction minor
The Marketing and Management in Asia 1 minor aims to develop the critical competencies
that are needed to identify, analyse and solve problems and challenges encountered in global
marketing and management, with a special focus on Asia. This minor provides the students
with the unique opportunity to get familiar with marketing and management concepts in Asia
while staying in the international business environment of Bangkok; the city that is home to
most of the multinational companies that are doing business in the region of South East Asia.
Students can continue with Marketing and Management 2 in Bali, where the acquired
competences will be put into practice.
“We established our crazy ideas
adapted to the Asian market,
that indeed has different needs
and wants – do you think Justin
Bieber in a commercial would
work in Germany/The
Netherlands when aiming at
students?!“
Melanie Mai, International
Tourism Management