63rd WORLD NEWSPAPER CONGRESS

Session: TechnologyTitel: Dynamic Innovations for Changing TimesSpeaker: Doug Edwards

Vienna, Reed Messe Wien

Mark your calendar

64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM

www.wan-ifra.org/kiev2012

Dynamic Innovations for Changing Times

Doug EdwardsVice President, Kodak

14 October 2011

Cross winds: Market and communication trends

• Newspaper publishing trends US market 2005-2010: Circulation down 15 % 166 US newspaper titles either closed or ended print versions since 2008 Journalism job losses--print/24,500/broadcast/8,300/Sept.2008-09, US Bureau of Labor

Statistics Print ad revenue/retail & classified/cut in half; 2008 lost US$7.5 B in ad sales,

Newspaper Association of America (NAA) Number of titles flat, overall down 5 %, daily morning titles up 5 % Production efficiencies up due to format size reductions and

print production consolidation

• Communication trends: From mass market to more segmentation, targeting and personalization Online advertising up 50 % Online news jobs and magazine sales are growing—post literate society not happening NAA: US newspaper websites attract 110 M unique viewers in 2Q 2011;

up 2 % over 1Q attributed to increased access via smart phones and tablets/second consecutive quarter gain

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Impact of technology on Kodak

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NEW BUSINESS

TECHNOLOGY

NEW BUSINESS

TECHNOLOGY

Impact of technology on consumer imaging

Evolution of the printed newspaper

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Computer Film Plate Press Paper

Computer PaperComputer to Paper

Computer Press PaperComputer to Press

Computer Plate Press PaperComputer to Plate

Digital Publishing

ComputerWeb,

Mobile and Tablet

Computer to Computer

iNewspaper

Transformation: A hybrid world now and tomorrow

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WorkflowInformation on your readers

Advertisers

Digital

Traditional

Continuous inkjet systems

HybridInkjet imprinting solutions on web offset presses

Web, mobile and tablets

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Newspapers are in a unique position to drive value to advertisers

Market intelligent information to readers and subscribersShort closing timesBroad and diverse coverage

Making the paper digital

Hybrid printing • Vary a portion of your newspaper page at full press speed

with imprinting solutions that attach to your press: Sell the same ad space to multiple advertisers Vary the content of the ad by zone Print later breaking news

Digital printing • Vary 100 % of content on every page with

digital presses: Print shorter runs of many smaller newspapers Ultimately move to a 1-1 offering Print at several satellite production centers

catering to local communities

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Drive higher ad rates

Microzone segmentation• Variable data printing eliminates prepress costs and

bottlenecks of traditional “versioned” printing• High quality color – inkjet can be added

during offset printing• Both offset and inkjet images printed on press

at full production speed

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Higher ad impact

Compete withdirect mail

“I know half the money I spend on advertising is wasted, but I can never find out which half.”John Wanamaker

Remote printing

• Eliminate transportation cost while improving on-time delivery to remote regions

• Cost effective printing of microzone community newspapers

• Add foreign titles as options for your customers Print overnight Use your existing delivery Add local advertisements

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In summary: The art of the possible

• Capturing the advantages of variable print made possible by commercial digital inkjet technology allows newspapers to be personally RELEVANT: Microzoning offers smaller businesses

affordable advertising to their nearby constituency

Targeted ads can generate higher response rates

Content can be localized by ethnicity, postal code, geographic area

Trade show, special event, and convention information can be updated on the fly with variable print technology

Timely remote publication and delivery

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