63rd WORLD NEWSPAPER CONGRESS

Session: LeadershipTitle: Media Leadership 2011Speaker: Ulrik Haagerup

Vienna, Reed Messe Wien

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64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM

www.wan-ifra.org/kiev2012

Media Leadership 2011

WAN - Vienna, Oct. 2011 Ulrik Haagerup, Executive Editor of News at DR

The Times They are A’Changin

The line it is drawnThe curse it is cast

The slowe one nowWill latr be fast

As the present nowWill later be past

The order isRapidly fadin'.

And the first one nowWill later be last

For the times they are a-changin'

Our Three Major Crises

1. Western politicians and voters have corrupted each other.

2. Traditional media is in a crisis as people do not want to pay for our content. Google and Facebook steal traffic, time and money

3

Change!”Without changing our pattern of thought, we will not be able to solve the problems we created with our current pattern of thought”

Einstein

The Conditions for Change

• Either we have to feel that the toilet is on fire.

• Or we have to believe that the new will be better than the old.

• Otherwise forget it.

The Toilet is on fire

A B

The new is better than the old

The Leadership Task

The Key Questions• Can we dramatically

change by doing as always?

• Are you better or cheaper?

• As we are not cheaper, we must be better.

• But at what?• Can you change your

habits fast enough?

Think Different

ParadigmShift

1. We are not our distribution channel

2. Stories are more important than media

Records or Music?

• The Music Industry thought they were in the business of records and CDs.

• Therefore they build windshields against the downloads from the Internet.

• That´s why they lost the war of music to iTunes.

Coffee or a Break?

• We are not in the coffee business serving people.

• We are in the people business serving coffee.

Starbucks

Goodbye

• We are not primarily newspaper-people, TV-reporters or radio-journalists.

We are storytellers

Media specialists

Co

nte

nt

speci

ali

sts

Global

Business

Politics

Society

Ideas

Sports

Pictures

Reseach

TV Radio Web Magazines

Matrix Newsroom

Paradigm shift

• Journalism is neither only about helping people to kill time nor covering problems.

• Journalism is about helping people and inspire to solutions.

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What´s News?- A good story is a bad

story.

- If someone doesn’t get mad, it is not journalism. It´s advertising.

Teachers at my Journalism School

Listen Louder

20

- Why Are You So Negative?

21

- We are just journalists...

22

What are We Doing....!?• TV-avisen, DRs evening news, 6.30 PM, Friday Sep. 5th, 2008:

1) Welcome2) Terror threat against Denmark3) Shooting incident in Copenhagen 4) New regional trains not delivered on time5) Cervical cancer a danger to young girls6) Strike among bus drivers continues7) Woman sexually abused8) Crisis in The Social Democratic Party 9) Old man runs for president in a US in crisis10) Court case about plane accident with 130 victims 11) Suppressed North Koreans works out12) A giant mechanical spider creates fear in Liverpool

23

24

You do it too

25

Templates of News

1) The Crook

• We dream of tipping presidents.

• But are all politicians, lawyers and CEOs corrupt and incompetent?

2) The Victim• There is always

a victim somewhere to feel sorry for.

• But is my dentist a victim because he cannot retire at the age of 60?

3) The Conflict

4) The Drama

- If it Bleeds, it leads....

• We love it. And we get the pictures. All the time. Now.

Is our glass...

• Half full • or always

half empty?

Who Moved my Cheese?

• Do we tell about the cheese?

• Or most about the holes in it?

Supplement• There is a need in the news

profession of supplementing the traditional news criteria.

• There is a need of stories which inspire to solutions.

• We call it constructive news• We have to be both critical

and constructive.• But a good story can also be

a good one.

Is it possibleto order ideas?

Or enthusiasm?Or engagement?

Everybody Wants Progress-But nobody wants change...

People are not against change itself. Only its consequence in loss of

- Prestige- Security- Identity- Relations

The Key

The New Editor

Manager

Administrates

Maintains

Builds on Systems

Builds on Control

Asks when and how

Focuses on the bottom-line

Imitates

Meets shortsighted demands

Leader

RenewsDevelopsBuilds on PeopleBuilds on trustAsks what and whyFocuses on the horizonInnovatesMeets longsighted demandsWants to do the right things

Industrial Society Innovation Society

Leadership

- Leadership is creating the future providing innovation and hope.

C.K. Prahalad

- People who are crazy enough to think they can change the world are

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Yes, We Can...• New constructive

questions:- What is your own

idea?- Where is the

solution?- What can we

learn?- When is can be

done elsewhere, why not here?

NavigationFewer stories about conflicts

Less copyLess information

Less factoryFewer mistake finding missions

Less managementLess internal critique

Less routineLess nagging

More stories about solutions

More originalityMore meaning

More playgroundMore guts to tryMore leadershipMore apraisal for daringMore creativityMore enthusiasm

Stay

Hungry

Stay

Foolish

uhaa@dr.dk