WORLD HEART CAMPAIGN

GROUP 4 --- INVINCIBLE.

An Insight• Tag line – “Billions Heart Beating”

• Objective –

1.To create awareness of CVD which are the biggest cause of death worldwide and ways to reduce the risk.

2.Event also aims to promote preventive measures that reduce the risk of cardiovascular disease.

3. Enhance our brand and positioning .

4. To enhance networking and improving relations with target customers.

Programme Schedule• Duration 23 rd Sept – 29th Sept 2012.• Day 1-  

Conference on the topic “Desires are the sickness of heart and opposing them is the cure”.

• Day 2• Health camps• First in Ballabhgarh – awareness plus

onsite checkups• Second in nearby Akansha

society .RWA’s – awareness plus onsite checkups

• Day 3• First in Global International School in

school • Delhi College of Arts –• Measuring BMI and making them aware

of risk factors of heart diseases such as obesity and how can improvement in lifestyle can improve health of heart.

• Stress less day for corporate • Onsite checkups for corporate employees• Blood donation camp in association with

Red Cross Society.

• Day 4.• “Walk for cure "starts at 7am – 5km• Walk is organized for all - internal

doctors , referral doctors, doctors from other branches of Apollo,corporates employees, insurance and TPA, patients, students from nearby school and colleges are also part of the walk.

• Cricket match – for doctors

• Day 5• Visit to orphanage managed by pankhudi

NGO for creating awareness of healthy lifestyle.

• Day 6• Cooking competition(“healthy cooking for healthy

hearts” ) organized for Internal doctors and Referral doctors along with their wives.

• Guest Invited - Referral Doctors and Internal Doctors with their Spouses , Corporates (CEO, Directors, MD) with their Spouses – HCL ( Sponser) ,DELL ,Infosys, HP , Oracle

• Timings - 12pm to 1 pm (Doctors) , 2pm to 3pm ( Corporates )

• Recipe for Competition - Salad competition for Doctors including their spouse and Sugar free Desserts competition among Corporates including their spouse

• Day 7• 9am to 1am(Free consultation ,Discount on

investigation)• 4pm the function starts• Address note by MD-Apollo,CHIEF guest – health

minister• Video and Photographs showing what all was

done during the week .• One session Mr Sharma –Apollo ‘s oldest patient

share his experiences• Cultural progrm by hospital staff, patients society,

and saffola • Prize distribution• Thanks Note by…• Gala Dinner..

 

Online Media.

• Updating of Apollo website- –all information about the campaign.

• Use of face book/twitter/linkedin- by creating a event page- for general public for creating awareness, promoting preventive measures, discounts and special offers on world heart day by Apollo hospital

• Use of blogs- – by the chief cardiologist a month before the campaign and in between also and on the d-day.

• .

• Use of pop up ads.• Video ads on search engines.• Emails and text messages - referral

doctors,nursing homes,satellite clinics,corporate companies and insurance/TPAs about the world heart day campaign and inviting them for the same.

• Blog – by the chief cardiologist a month before the campaign and in between also and on the d-day.

Promotional Strategy

• Nukkad natak – School Ground ,3 days before camp for awareness of masses.

• Loudspeaker announcements , 3 days before the camp

• Banners and Posters – 6 banners and in Hindi language near the school and main market.

• Distribution of leaflets – in the RWA 1 day before the camp and with Times of India thrice a week (22, 26,29th)

• Distribution of interesting health related facts booklet in the society on the day of camp.

Special offers provided• 50% off on Cardiac consultation• 15% off on diagnostic services if required• 20% discount on PHC ( within hospital

premises) Test carried out in Camp• Blood test• Lipid Profile test• Diabetes test• Cardiac stress test and explaining test• Cardiac consultation free

Invitation to Corporate CEO , MD , Vice president HR - Invitation card by mail ,and by Personal calling also 1 week before

Reminder for invitation – 1 day before the camp through mail and SMS.

Invitation to Corporate employees – 1 week before the camp through mail .

Reminder for invitation – 2 days before through SMS.

Banners - 12 banners in corporates divided as per requirement.

• Organizing health talk interactive session with presentation on Stress Management.

• Distribution of interesting health related facts booklet

• Blood donation by employees.

• Games • Cricket match • Musical chair • Blind fold

ADVERTISEMENT

“Health is not Purchased but gained by effort, so inspire others through your effort”

Lets start with Apollo healthy heart campaign.

(23-29th Sept 2012), Disocunt packages available , free consultation on showing pamphlet