World Diabetes Day & Diabetes Awareness Month 2019 · World Diabetes Day & Diabetes Awareness Month...
Transcript of World Diabetes Day & Diabetes Awareness Month 2019 · World Diabetes Day & Diabetes Awareness Month...
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World Diabetes Day & Diabetes Awareness Month 2019
DIABETES: PROTECT YOUR FAMILY
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SPEAKER
Lorenzo Piemonte______________
IDF Communications Manager
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Theme & messaging
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THEME & FOCUS
Young adults
Underpinned by new IDF Diabetes Atlas data
PR
EV
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Theme: Diabetes and the family Message: Diabetes: protect your family
Middle-aged Elderly
MA
NA
GE
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WHY THESE AUDIENCES?
• Lack of understanding
• People don’t know how to help
• Born into a poor lifestyle
• Communication issues
• Potential stigma
• Highest risk
• Most productive age group
(highest loss to society)
• Responsible for care across
generations
• Reflective (what would I have
done differently)
• Communications issues
(diabetes not taken seriously)
• Self-care can be difficult
• Living with multiple
complications/conditions
Young adults Middle-aged Elderly
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KEY MESSAGES
• Many cases of type 2 diabetes can beprevented by adopting a healthy lifestyle.Reducing your family’s risk starts at home.
• When a family eats healthy meals andexercises together, everyone benefits andmany cases of type 2 diabetes could beprevented.
• Individuals and families need resources andenvironments that support healthy lifestylesto help prevent type 2 diabetes.
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KEY MESSAGES
• Managing diabetes requires daily treatment,regular monitoring, a healthy diet and lifestyleand ongoing education. Family support isimportant.
• Education and ongoing support should beaccessible to all individuals and families tohelp manage diabetes.
• All health professionals should have theknowledge and skills to help individuals andfamilies manage diabetes.
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COUNTRY FOCUS
Dedicated media outreach will be conducted in the following countries*:
• Brazil• China• Germany• Pakistan• South Africa• USA
*Selected based on the findings of the IDF Diabetes Atlas 9th Edition, to be published on 14 November 2019.
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Call to Action
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KNOW YOUR RISK OF TYPE 2 DIABETES
• Target: over 1 million recorded screenings by end November (online & offline)
• Partnership with Lions Clubs International
• Update of IDF online risk assessmentfor type 2 diabetes
• Update of discoverdiabetes.idf.org platform with information and resources targeted at a general audience and people affected by diabetes
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Visual identity & Deliverables
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DELIVERABLES
• Toolkit*
• 2x posters*
• 2x** infographics*
• Social visuals/banners*
• Videos/case studies
• Call to action
• Online platform
• Merchandise
*Available for stakeholders in July
** 2nd infographic will be released in November
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Get involved
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SUPPORT THE CAMPAIGN
• Share the campaign messages and resources on your website, blog or social media
• Organise a diabetes information session for families in your community.
• Organise a ‘Learn about diabetes’ event in schools
• Organise a family-themed physical activity such as a mini sports day
• Organise an activity at your workplace
• Take a blue circle selfie and share it on social media channelsc
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TIMELINE
JUN JUL AUG SEP OCT NOV DEC
Corecampaign
deliverablesand call to
action
Member and stakeholder outreach
Diabetes awareness
month
IDF Atlas 9E
Communications and media outreach
IDF Congress
2019
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CONTACT INFORMATION
JUN JUL AUG SEP OCT NOV DEC• All campaign materials will be available at www.worlddiabetesday.org
• For enquiries regarding materials and other information concerning the campaign, please contact [email protected]
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QUESTIONS?
Was something unclear?
Would you like more information on a specific aspect?
Did you not understand the purpose of the webinar?
Are your not sure what to do next?
ASK AWAY! ALL QUESTIONS ARE WELCOME
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THANK YOU!
YLD Trainees 2019: one final step to complete now
Respond to the feedback questionnaire you will receive via email
_________________
You have two weeks to complete it!
If you are watching the recording and have any questions, please contact us at [email protected]