World Cup Webinar from Signiant

Copyright 2009 Signiant Inc. Company Confidential

Are You Ready for the World Cup? Monetise Your Content by Automating Complex Content Processes. Learn from other Sport-Related Case Studies.

Copyright 2009 Signiant Inc. Company Confidential2

Today’s Speaker

Tony Lapolito, Signiant’s VP, Marketing & Product Management

Tony is responsible for Signiant’s global marketing operations and guides the company’s overall market strategy. Tony has over fifteen years of experience in the networking and video industries, having held executive management positions at VidSys, Cisco, SightPath, Artel Video Systems and 3Com. Prior to Signiant, Tony managed the marketing efforts of Cisco Systems' Application and Content Networking division. During his tenure at Cisco, he oversaw the successful integration of the SightPath, Arrowpoint, Tasmania Networks and Precept Software acquisitions, while realizing substantial revenue growth.

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Agenda

What’s the Problem

Case StudiesNBC and the Beijing Olympics

NFL

NHL

Broadcast Network

Quick recap of Signiant TechnologySigniant’s Extensible Platform for Content Process Automation

Question and Answer Session

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Poll Questions

Do You Need to Get Content From the World Cup 2010?

Will You Have Tight Deadlines to Get Content To Air?

Do You Know How You Will Ship That Content Out?


World Cup 2010

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New York: 12,500 km

London: 9,700 km

Los Angeles: 16,000 km

Tokyo: 14,700 km

Singapore: 9,700 km

Sydney: 11,000 km

Bueno Aires: 6,600 km

Rome: 8,500 km


WAN Performance


Theoretical Times to Transmit 1 Hour of Content

Network speed

CD 1.5Mb/s

DVD 5Mb/s

MPEG2 50Mb/s

Std Def 270Mb/s

High def 1.2Gb/s

128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days

100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs

400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs

1Gb/s 5 sec 18 sec 3 mins 16 min 72 min



Network speed

CD 1.5Mb/s

DVD 5Mb/s

MPEG2 50Mb/s

Std Def 270Mb/s

High def 1.2Gb/s





• What about latency? LA NY



Network speed

CD 1.5Mb/s

DVD 5Mb/s

MPEG2 50Mb/s

Std Def 270Mb/s

High def 1.2Gb/s





• What about latency? LA NY

100 hrs



Network speed

CD 1.5Mb/s

DVD 5Mb/s

MPEG2 50Mb/s

Std Def 270Mb/s

High def 1.2Gb/s





• What about latency? LA NY• With Signiant?

100 hrs



Network speed

CD 1.5Mb/s

DVD 5Mb/s

MPEG2 50Mb/s

Std Def 270Mb/s

High def 1.2Gb/s





• What about latency? LA NY• With Signiant?


Customer Reaction

Discovery estimates that it has seen a 700 to 800 percent improvement in file transfer rate over 1Gb/s link since implementing Signiant.


Leading South African provider of multimedia services

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Eliminated physical media distribution between Johannesburg, Cape Town, Durban, London and the US to and from its customers.

A programme delivered by courier in five days is now transferred digitally in hours or even less, Signiant can move 1 GB of data across LaserNet’s media network in two minutes.

Reduce marginal cost of delivering via SAT by 100X.


Beijing Olympics Case StudyIn one of the single most ambitious media projects in history. NBC presented more than 3,600 hours of broadcast coverage during the 17-day event.

Viewers of NBC's coverage of the Beijing Olympic Games used their PCs and laptops to access 2,200 hours of video that they could play back on demand, as well as 3,000 hours of highlights, rewinds, encores and scoring results.

Record-breaking NBCOlympics.com video traffic statistics:

Video Streams: 75.5 million for Beijing, 10.8 million for Athens and Torino Games combined (+601%)

Unique Users: 51.9 million for Beijing, 25.2 million for Athens and Torino Games combined (+106%)

Page Views: 1.24 billion for Beijing, 561.1 million for Athens and Torino Games combined (+122%)

Hours of Video Streamed: 9.9 million hours of video consumed through for Beijing Games is the equivalent of 1,126 years of video


Beijing Olympics: nbcolympics.com – VOD

NBC Content Producers

CMS

DistributionServers

Signiant Enabled File Transfers

Microsoft ECN

Internet /IPTVUsers

Other Properties

ArchiveAmazonEC2/S3

LimeLight Networks CDN

Level3 CDN

ImpactDelivered over 5,000 media assets to each CDN

1,000s to other distribution points

Enabled complete automation to the publishing of the content by enabling workflow to trigger publication of URL to nbcolympics.com

Over $25m USD in incremental advertising


Los Angeles

Mt. Laurel

.com Japan China

TranscodingFarm

MainArchive

1 YearArchive

WorkingLibrary

GameLocation

GameCapture

Archive

RetrieveArchive

Use Case: Collaboration

ImpactEnables East and West Coast collaboration for highlight show creation to successfully meet tight deadlines – using HD content

Optimized bandwidth by 1,100% - savings estimated to be $100,000s annually


Use Case: Distribution of Highlights to Arenas

ImpactImproved programming with inclusion of more clips

Enhanced Cross-league promotion

Ability to distribute clips in a timely manner

Scoring data and voice communications on the league’s arena network remain uninterrupted


Cable Broadcast Network: Syndication of Content

Playout Server@PlayoutCenter

ContentStore

SyndicationPartners

IPTV

LivePlayout

Internet

50Mb/sMPEG File

Internet

CMMOperator

QC

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1. Content Asset is automatically received from play out center into Content Store2. Operator Schedules Job – selects Asset and Profile (defines Content Format and

Destination)3. Asset is moved to DNE XML App to create EDL (defines language tracks, ad breaks)4. Asset is moved to Conform to add autio tracks, insert promos or remove ad breaks5. Asset is moved to Transcode where content is transformed into profile format.6. Asset is sent to QC7. Asset is delivered to partner location

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DNE XML App

ConformTranscode

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ImpactLabor savings: Eliminated the manual processing of files resulting in a $300k USD annual savings

File-based delivery: Eliminated the delivery of tape resulting in $2m USD savings

Business enablement: enabled relationships with syndication partners that would not accept content on tape


Content Distribution Management software

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Central Media ManagerCentral Management Control from anywhere

Multi-Tenant / Multi-Business

Centrally Stored Adaptive policy engine

Media AgentsDesktop or Server Configurations

Multi-purpose capabilities

Heterogeneous OS support

Media Exchange ApplicationAgent-less Java-based Secure, WAN Acceleration

For Users, anywhere, anytime to initiate uploads, downloads, workflows or jobs


Key Capabilities

MANAGE SECUREAUTOMATEACCELERATE

INTEGRATE

Centrally Manage All Devices and Policy

Open Architecture to Integrate with Third Party Commercial or Custom Products

Secure Content and Operations

Automate Repetitive Manual Tasks

Accelerate File Transfers

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Accelerate

Key Attributes

Enables high speed transfer on a global basis

Software-Based with Layer 7 Intelligence

Virtualized, Dynamic Bandwidth Allocation

Latency Compensation: UDP Based Transfers up to 200X Faster than TCP

Carrier Grade Reliability and Resiliency, Automatic Restart

Advanced Data Differencing

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Comparison Bandwidth Efficiency of Signiant vs. TCP for 40 GB Payload


Managed Virtualized Acceleration

Optimize the Existing Investment in BandwidthVirtualized Bandwidth to Meet Business Needs – Allocation of Bandwidth at Application, User, File Layer

TCP

Doesn’t “Fill the Pipe;”Low Efficiency

Signiant

“Fills the Pipe” and Multiple Virtual Pipes with Job or file-based bandwidth and priority control.

UDP/WAN Acceleration

“Fills the Pipe – Indiscriminately;” Increases Efficiency: Typically 90%+

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AutomateKey Attributes

Automate Tasks to Reduce Labor and Ensure Lights Out Operation

Signiant Integrated Product Program for 3rd Party Integration

Reusable Components and Scripts: easy configuration of customer specific business processes

Open Architecture

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Edit > Transcode > Watermark > Transfer > Cloud Archive > Email


Question and Answer SessionPlease submit your questions via the online chat

• www.signiant.com


Thank You for Joining Us You will receive an email with a link to a recording of this webinar

• www.signiant.com

World Cup Webinar from Signiant

Technology

Transcript of World Cup Webinar from Signiant