WORLD CONSUMER RIGHTS DAY-2009
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WORLD CONSUMER RIGHTS DAY-2009WORLD CONSUMER RIGHTS DAY-2009Junk Food Generation:Junk Food Generation:
Stop Marketing Unhealthy Foods Stop Marketing Unhealthy Foods
to Childrento Children
Dr. Harun K.M. Yusuf, PhD, FBASDr. Harun K.M. Yusuf, PhD, FBASProfessor of Biochemistry and Human NutritionProfessor of Biochemistry and Human Nutrition
University of Dhaka University of Dhaka CurrentlyCurrently
Nutrition Advisor to FAO of the UNNutrition Advisor to FAO of the UNFAO-National Food Policy Capacity Strengthening Programme FAO-National Food Policy Capacity Strengthening Programme
(NFPCSP)(NFPCSP)
Consumers Association of BangladeshConsumers International
Dhaka15 March 2009
WORLD CONSUMER RIGHTS DAYWORLD CONSUMER RIGHTS DAYConsumers InternationalConsumers International
• First observed on 15 March 1983
• Different themes in different years But….• 2009: Junk Food Generation: Stop marketing
unhealthy foods to children• 2008: Junk Food Generation: Keep your
children off from unhealthy foods• 2007: Stop immoral acts in advertisement of
medicines
What are junk foods?What are junk foods?
• Ready to eat, take home fast foods, high in oils and fats (a good percentage of trans-fats), salt and sugar but poor in of vitamins, minerals and dietary fibre,
• unhealthy when eaten regularly.
– Michael Jacobson
Director, Center for Science in Public
Interest (1972)
Burger with chips and salad
Oven baked sandwiches
French fries
Tuscani Lasagna
Beef burger with high fat and cheese
Hot dog
trans-fatty acid
cis-fatty acid
Hydrogenation
Vegetable oil
Vegetable fatVanaspati, butter oil
(Implicated in coronary heart disease)
Cause behind obesity
ENERGY BALANCE
Energy intake = Energy expenditure – normal
Energy intake < Energy expenditure – undernutrition
Energy intake > Energy expenditure – overnutrition (overweight and obesity)
Consequences of obesityConsequences of obesity
• Diabetes type 2
• Ischaemic heart disease
• Stroke
• Hypertensive disease
• Osteoarthritis
• Cancers (colon, kidney, endometrial, and postmenopausal breast cancer)
Changes in fat cell number from birth to adulthood
02468
101214161820
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Age (years)
Fat c
ell n
umbe
r (bi
llion
s)
Normal growth
Changes in fat cell number from birth to adulthood according to nutritional status
0
20
40
60
80
100
0 3 6 9 12 15 18 21
Age (years)
Fat
cel
l n
um
ber
(b
ilio
ns)
Cell number - normal
Cell number -undernourished
Cell numberovernourished - grade 1
Cell numberovernourished - grade 2
Cell numberovernourished - grade 3
Changes in fat cell number from birth to adulthood according to nutritional status
0
20
40
60
80
100
Age (years)
Fat c
ell n
umbe
r (b
ilion
s)
Cell number - normal
Cell number -undernourished
Cell numberovernourished - grade 1
Cell numberovernourished - grade 2
Cell numberovernourished - grade 3
Grade 3
Grade 2
Grade 1
Normal
Undernourished
Fat Cell Numbers in Teen Years Linger for a Lifetime
Definitions
Overweight in adults: excess weight relative to height measured by BMI (wt in kg/height in meter squared)– BMI 25-29.99 is overweight– BMI 30-39.99 is grade I obesity– BMI >40 grade II obesity
overweight in children: measured as weight-for-height >20 percent above the international reference
Obesity in children, when >40% standard
There are approximately 350 million obese people (BMI ≥30.0) and over 1 billion overweight people (BMI ≥25) in the world.
Overall about 2.5 million deaths are attributed to overweight/obesity worldwide (the so-called globesity).
Globesity
BangladeshBangladesh
• In Bangladesh, obesity is on the increase, particularly in women.
Rapidly transmitting into young children
• Increasing trend of obesity in both rural and urban population
• Every second household in the Dhaka city now has one or more diabetes patient.
Changes in maternal malnutrition rates in Bangladesh, 1997- 2005 (BBS)
53
45
3632
7 1116 17
0
10
20
30
40
50
60
1996-97 1999-00 2004 2005
Pre
vale
nce
, %
CED (BMI<18.5) Overweight (BMI>=23)
Bangladesh
• 40% of total deaths were due to NCDs in 2000.
• 60% total deaths will be due to NCDs by 2010.
• 9.1% urban poor and 4.1% rural women were overweight (HKI surveillance 2007)
WHO/FAO recommendation for WHO/FAO recommendation for preventionprevention
• Fresh fruit intake 200 gm/day
• Vegetable intake 200 g/day
• Limit salt intake to <6 g/day
• Increase fish consumption, preferably sea fish BUT free from formalin
• Keep BMI ---- 21 - 23
National Food Policy 2006
Overall goal Achieving food security for all at all times
3 Objectives Objective 1 : Adequate and stable supply of safe and
nutritious food
Objective 2 : Increased purchasing power and access to food of the people
Objective 3 : Adequate nutrition for all individuals, especially women and children
Objective -3: Adequate nutrition Objective -3: Adequate nutrition for all individuals, especially for for all individuals, especially for
women and childrenwomen and children
Strategy - 3.1: Long-term national plan for ensuring balanced food in building a healthy nation
Strategy - 3.2: Supply of sufficient nutritious food for vulnerable groups
Strategy - 3.3 Balanced diet containing adequate micronutrients (vitamins and minerals)
Strategy - 3.4: Safe drinking water and improved sanitation
Strategy - 3.5: Safe, quality food supplyStrategy - 3.6: Adequate health status
Our commitmentOur commitment• Before we close today, let’s all commit
ourselves to save our children and also ourselves from the curse of the junk foods.
• Let’s each of us take at least one step to convince the business enterprises not to sell junk foods to our children.
• Let’s each of us take at least one step to keep our children away from junk foods.
A ban on advertising of junk foods during children's television programmes and programmes aimed at young people was announced by Britain in 2006. The ban also included marketing using celebrities, cartoon characters and health or nutrition claims.
"Junk food ad crackdown announced". BBC News. 2006-11-17. http://news.bbc.co.uk/1/hi/health/6154600.stm.
How wonderful! Let’s not distort the How wonderful! Let’s not distort the equilibriumequilibrium
Lifetime ofconsumption
- Carbohydrate, 7015 kg- Protein, 2400 kg- Fat, 2600 kg- Minerals, 400 kg- Water, 42,000 kg- Oxygen, 10 million
liters
Human bodyComposition
- Carbohydrate, 1 kg- Protein, 10.5 kg- Fat, 9 kg- Minerals, 3.5 kg- Water, 48 kg
Thank you for your kind attention