World Association of Newspapers and News Publishers (WAN-IFRA)

Financially Viable MediaIn Emerging and Developing Markets

The global organisation of the world's newspapers and news publishers.

Its core mission is to defend and promote

press freedom, quality journalism and editorial integrity and the development of prosperous businesses.

WAN-IFRA represents over:

About WAN-IFRA

publications18,000 online sites15,000

in more than 120

countries.companies3,000

It’s clear that media systems need to be independent of political and economic forces to serve the interests of democracy...

…but what are the best waysto promote independence?

WAN-IFRA research finds:

Censorship and violencestill silence journalists in many places --

but other countries are enjoying unprecedented freedom.

The WAN-IFRA survey also shows that

media managers and editors in developing countries are limited by the lack of

basic business management skills.

Key finding from the WAN-IFRA research:

Leading editorial managers have greatly benefited from media development assistance…

… but economic pressures make it hard to sustain their hard-won advances.

The majority of newspapers around the world see the economic climate andmarket conditions as the major challenges…

… to their editorial independence and business development

Digital media is sweeping the globe…

… but it carries no guarantee of significant revenues.

Despite the global frenzy, revenues fromdigital sources contribute less than10 percent to total revenue.

News Managers to Donors (Survey Result): “We Need Business and Media Skills, but They’re Least Supported”

57%Received no external financial or non-financial support

Received non-financial support such as training, strategic advice and similar financed by external sources.

Financial support for implementation of media development projects.

Government/state aid

Other

Received loans or credits provided by media development organizations

57% None

16% Non-financial

13% Financial

8% Govt.

5% Other

1% Loans or credit

16%

13%

8%

5%

1%

FINANCIALLY SUSTAINABLE

NOT FINANCIALLY SUSTAINABLE

FREE & INDEPENDENTNOT FREE & INDEPENDENT

PROFIT DRIVEN

POLITICALLY ALIGNED

GRANTDONOR DEPENDENT

IDEALS DRIVEN

MARKET DRIVENFREE MEDIA

Donors should adopt a comprehensive approach to media development…

… supporting both editorial quality and financialsustainability.

WAN-IFRA Survey based on:

227 responses from 66 countries

between July and December 2010.

Global Daily Newspaper Circulation Trends:

Long-term slowdown (stagnating or in decline) in US & EuropeOverall growth in Africa, Asia and Latin America

Circulation of Dailies

323,414

366,205

147,123161,745

Africa, Asia & Latin America

US & Europe

Circulation of dailies (total average circulation in 000s)

Continents 2005 2009 5 year change

Africa 9,202 11,944 +29.80%

North America 67,015 59,895 -10.62%

Latin America 13,441 14,133 +5.15%

Asia 300,771 340,128 +13.09%

Australia & Oc. 3,495 3,300 -5.58%

Europe 94,730 87,228 -7.92%

Total 488,654 516,628 +5.72%