Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

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The Limitations of the Browser Digiday Hot Topics: Header Bidding February 7, 2017 Doug Lauretano, SVP& GM

Transcript of Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

Page 1: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

The Limitations of the Browser Digiday Hot Topics: Header Bidding

February 7, 2017

Doug Lauretano, SVP& GM

Page 2: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017
Page 3: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

* Speedtest Market Report, US. 8/3/16

Page 4: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017
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385Avg # of connections @ page load

841Max # of connections @ page load

4,808Avg page load time in milliseconds

11,641Max page load time in milliseconds

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Minimize your dependency on what you cannot control

HardwareInternet connection

Browser software


HEADER BIDDING - AppNexus

HEADER BIDDING - AppNexus

Gianluca Realiconan.diei.unipg.it/RCM/lucidiRCM/IPv6.pdfIPv6 header next header=TCP TCP header + data IP header IP Payload IPv6 header next header=routing Routing header next header=TCP

Gianluca Realiconan.diei.unipg.it/RCM/lucidiRCM/IPv6.pdfIPv6 header next header=TCP TCP header + data IP header IP Payload IPv6 header next header=routing Routing header next header=TCP

Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017

Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017

Livingly Media's Experience with Header Bidding [Webinar]

Livingly Media's Experience with Header Bidding [Webinar]

TEMPTATIONS - bac-media.net

TEMPTATIONS - bac-media.net

Pulsepoint: the header bidding manifesto

Pulsepoint: the header bidding manifesto

The ultimate guide to Video Header Bidding · RTB (Real Time Bidding) video serves ads based on user data optimized for maximum fees. Buying and selling occurs& auctioned in real

The ultimate guide to Video Header Bidding · RTB (Real Time Bidding) video serves ads based on user data optimized for maximum fees. Buying and selling occurs& auctioned in real

OpenX operates the world’s largest independent advertising ...welcome.openx.com/rs/745-BUQ-779/images/About... · • First RTB exchange • First to market with header bidding

OpenX operates the world’s largest independent advertising ...welcome.openx.com/rs/745-BUQ-779/images/About... · • First RTB exchange • First to market with header bidding

CASE STUDY: OPENX + MEDIAMATH Header Bidding: Access to ...welcome.openx.com/rs/745-BUQ-779/images/CaseStudy... · publisher’s ad server is called. It’s often been considered

CASE STUDY: OPENX + MEDIAMATH Header Bidding: Access to ...welcome.openx.com/rs/745-BUQ-779/images/CaseStudy... · publisher’s ad server is called. It’s often been considered

When Considering Server Side Header Bidding · PDF file5 Questions, March 2017 Introduction Server side (s2s) integrations have existed in programmatic advertising for nearly a decade,

When Considering Server Side Header Bidding · PDF file5 Questions, March 2017 Introduction Server side (s2s) integrations have existed in programmatic advertising for nearly a decade,

Header Bidding - IAB€¦ · Claretta Brancatelli, Advertising Operations Manager at Spil Games Claretta has an 4 years of international experience working in online advertising on

Header Bidding - IAB€¦ · Claretta Brancatelli, Advertising Operations Manager at Spil Games Claretta has an 4 years of international experience working in online advertising on

Tcp header/IP Header/Authentication header

Tcp header/IP Header/Authentication header

Header bidding by Headbidding.com

Header bidding by Headbidding.com

The Header Bidding Revolution, WTF Programmatic, December 2016

The Header Bidding Revolution, WTF Programmatic, December 2016

IAB Netherlands report: Header Bidding

IAB Netherlands report: Header Bidding

IPv6 Overview - APNIC€¦ · IPv6 header Hop-by-Hop Options header Destination Options header Routing header Fragment header Authentication header (RFC 4302) Encapsulating Security

IPv6 Overview - APNIC€¦ · IPv6 header Hop-by-Hop Options header Destination Options header Routing header Fragment header Authentication header (RFC 4302) Encapsulating Security

A Publisher's View Into Header Bidding, Digiday Publishing Summit Europe, October 2016

A Publisher's View Into Header Bidding, Digiday Publishing Summit Europe, October 2016

How to Choose the Right Header Bidding Container

How to Choose the Right Header Bidding Container

H BDIGIDAY | WTF is Header Bidding 03 HEADER BIDDING, IT’S THE LATEST BUZZWORD ON EVERYONE’S LIPS AND WITH GOOD REASON. Unlike many so-called publishers’ solutions, header bidding

H BDIGIDAY | WTF is Header Bidding 03 HEADER BIDDING, IT’S THE LATEST BUZZWORD ON EVERYONE’S LIPS AND WITH GOOD REASON. Unlike many so-called publishers’ solutions, header bidding

Fact or Fiction: Header Bidding Works for Mobile Apps | Joe Prusz, Larry Kandall

Fact or Fiction: Header Bidding Works for Mobile Apps | Joe Prusz, Larry Kandall